
Why This Matters: Emmy wins have become a vital marketing tool for top networks in the jam-packed TV environment.
Without massive hits like Game of Thrones or critical darlings like Veep on its slate, premium cable network HBO the first to smartly turn Emmy Awards wins into marketing gold might be out of the Emmy race in future years.
HBOs Game of Thrones
But not today.
In 2019, HBO is highly likely to score Emmys in the show's two biggest categories: outstanding drama and outstanding comedy, as well as have a fighting chance for outstanding limited series.
That dynamic begs a key question. Are the Emmys going to reward shows in their final season or embrace new shows? asks an awards strategist who declined to be named. The Hollywood Foreign Press Association, which backs the Golden Globes, loves to reward breakout shows, but the Emmys tend to be more about legacy.
GoT' Leads Drama Pack
The final season of Game of Thrones was controversial but however the fans felt about it, it was also the most jaw-dropping season of television ever produced. From cities being burned to the ground to dragons flying overhead, Game of Thrones' dominance at this year's Emmys is assured. Should Game of Thrones win this year, that would mark its fourth series win, including last year's. The epic fantasy series has been nominated every year it has been on the air.
Besides a wagon load of Creative Arts nominations especially in the technical and VFX categories look for Kit Harington to be nominated for lead actor, while Peter Dinklage and Nikolaj Coster-Waldau should be nominated in the supporting actor category. Harington's performance as the brooding Jon Snow is often criticized, but he was arguably the hero at the center of TV's biggest show.
Harington is expected to be joined in this category by Better Call Saul's Bob Odenkirk, who might win this year after being nominated three previous times for this role; as well as fellow Thrones veteran Richard Madden, the Golden Globes winner for Netflix's Bodyguard and Sterling K. Brown of NBC's This Is Us, who won in this category in 2017.
Meanwhile, Dinklage who should be competing in the lead actor category, considering his screen time in season eight is expected to take home his fourth supporting actor Emmy for this role come September. Dinklage has been nominated in this category every year that the show has aired. Among Thrones' women, Emilia Clarke, who played the ultimately doomed Daenerys Targaryen, should expect a nomination among the lead actresses, while Maisie Williams, whose Arya Stark evolved from tomboy to assassin over the show's run, is a good bet in the supporting actress category. And if there is justice for Arya, the hero of Winterfell should win. She is expected to face strong competition from her co-stars, Lena Headey (Cersei Lannister) and Sophie Turner (Sansa Stark), as well as from Ozark's Julia Garner.
Clarke, who really had to sell Daenerys' final turn to the dark side, will likely see competition from two other fierce women: Killing Eve's Sandra Oh and chameleon Jodie Comer.
BBC Americas Killing Eve
Speaking of BBC America's little-show-that-could, Killing Eve, that's another likely lock in the drama category, along with AMC's Better Call Saul, NBC's This Is Us, Netflix's Ozark, HBO's Succession and CBS All Access's The Good Fight (see chart). But even though peak TV is ever-peaking and there have never been more scripted series on the air, Game of Thrones remains the dominant favorite among dramas.
HBO is similarly positioned in comedy with two power players: Veep, which concluded its series run this season, and Bill Hader's auteur-driven Barry. Veep is no stranger to Emmys, having been named outstanding comedy for three out of six seasons with nominations for season seven still to be revealed. Star Julia Louis-Dreyfus has won for lead actress all six seasons, tying her with Cloris Leachman as the actor with the most Emmy wins with eight total.
Louis-Dreyfus' strongest competition this year is likely Rachel Brosnahan of Amazon Prime Video's The Marvelous Mrs. Maisel, last year's winner in this category. But Brosnahan and Maisel won last year when Veep was not in the race.
Other possibilities for lead comedic actress include Russian Doll's very-deserving Natasha Lyonne, Better Things' Pamela Adlon and Mom's Allison Janney, who already has seven Emmys for The West Wing, Masters of Sex and Mom and won the best-supporting actress Oscar in 2017 for I, Tonya.
On the men's side, Hader who writes, directs, executive produces and stars in Barry seems like a lock to repeat last year's win. That also holds true for co-star and emotional heart of the show Henry Winkler.
Hader's strongest competition will likely come from two-time Oscar winner Michael Douglas, who stars, along with Oscar winner Alan Arkin, in Netflix's The Kominsky Method. Douglas won the Golden Globe for this role in January. Ironically, both Barry and Kominsky feature acting schools in Los Angeles.
Don Cheadle in Showtimes Black Monday
Don Cheadle of Showtime's Black Monday and Ted Danson of NBC's The Good Place also are expected to grab nominations in the lead actor in a comedy category.
No Netflix Binge in '19
In general, Netflix's presence is likely to be less felt this go-round than it has been in recent years without entries such as The Crown, House of Cards or Stranger Things in the mix. Last year, Netflix beat HBO with 112 total nominations to HBO's 108, and the two tied for total wins with 23 each.
Netflix shows that should be in the mix, though, include dramas Ozark and Bodyguard and comedies The Kominsky Method and Russian Doll. Also possible are GLOW and Unbreakable Kimmy Schmidt.
North America Stories
25/09/2026
In-venue and creative video staffers at the professional and collegiate level ha...
25/09/2026
Infront has named Ronald den Hollander as CEO of its Host Broadcast Services (HBS) subsidiary, effective 1 October 2026. The appointment follows the previously ...
25/09/2026
The North American Broadcasters Association (NABA) will hold Cyber University 2.0, a full-day cybersecurity summit for the broadcast and media industries, on Tu...
25/09/2026
Alpha Networks and Ateme have delivered a joint video platform for the digital d...
25/09/2026
Encompass Digital Media has announced the migration of multiple Viaplay free-to-air channels - TV3, TV6, TV8, and TV10 - to its Altitude Scheduling platform. Al...
25/09/2026
NAB Show New York 2026 will take place October 21-22 at the Jacob K. Javits Convention Center in New York City. Registration is open at nabshow.com/newyork.
Th...
25/09/2026
NHL Network has announced its studio programming lineup for the 2026-27 regular ...
25/09/2026
Clear-Com has announced that First Baptist Nashville has upgraded its production communications with a Clear-Com intercom system as part of a sanctuary technolo...
25/09/2026
Broadcast Management Group (BMG) has deployed EVS XT-VIA live video production s...
25/09/2026
BBright, a Hexaglobe Group company, has announced that dotCentral has joined as a sales and support partner in the United States.
BBright's portfolio cover...
25/09/2026
MeyerPro delivered audio, video, broadcast, and LED production for the Acumatica Summit 2026 at the Seattle Convention Center's Summit Building, January 25-...
25/09/2026
The Professional Women's Hockey League has announced its inaugural All-Star Weekend, to be held Saturday, March 7, 2026, at Scotiabank Arena in Toronto. The...
25/09/2026
The 2026 Presidents Cup is underway at Medinah Country Club outside of Chicago with Team USA and an International Team of men's golfers facing off for four ...
25/09/2026
Warner Bros. Discovery's Atlanta hub hosted a day of discussion on REMI prod...
25/09/2026
Digital Anarchy Releases Newest Version of its Real-Time Skin Retouching Tool fo...
25/09/2026
Blackmagic Design Used on More Than 50 Summer Films in 2026
Brie Clayton September 25, 2026
0 Comments
Hero image: Disclosure Day
Blackmagic Design p...
25/09/2026
How I Automated Social Media Resizing in After Effects - Free Script
Graham Quince September 25, 2026
0 Comments
If your text keeps getting cut off on...
25/09/2026
IBC has unveiled the winners of the prestigious IBC2026 Innovation Awards at an event held at the RAI Amsterdam on Sunday 13 September, honouring collaborative ...
25/09/2026
IBC2026 brought the global media, entertainment and technology community together for four days of business, innovation and collaboration at the RAI Amsterdam. ...
25/09/2026
Lightware testing has revealed that each USB-C port on Apple's new MacBook Neo consumes three of the seven USB tiers available under the USB specification, ...
25/09/2026
Lightware is supporting educational institutions in building modern learning environments by combining professional training with education-focused AV technolog...
25/09/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
25/09/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
25/09/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
25/09/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
25/09/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
25/09/2026
Long-Standing Customer Renews Multiyear Contract for VO's Secure Video Player, Content Security, and Device Monitoring Solutions
Viaccess-Orca (VO), a glob...
25/09/2026
Automate Video Progress Bars in After Effects - No Keyframes!
Graham Quince September 24, 2026
0 Comments
Learn how to create an automated video playb...
24/09/2026
Broadcast Management Group (BMG) is supporting Virginia Public Media (VPM), the ...
24/09/2026
RED Digital Cinema's RED V-RAPTOR [X] and RED V-RAPTOR XL [X] cameras with the Phantom Track feature are the first cameras to receive GhostFrame Pro Certifi...
24/09/2026
Bringing together the full family of networks, FOX Sports is also adding Tubi, F...
24/09/2026
Virginia Polytechnic Institute and State University (Virginia Tech) has unveiled...
24/09/2026
The blog collects SVG's reporting on AI across U.S. and European sports broadcasting
Since SVG launched the AI Innovation Lab in April to advance the devel...
24/09/2026
SVG's annual TranSPORT conference, which will be held on Tuesday, Oct. 20 in...
24/09/2026
The self-built Master Control Room has cut streaming operations incident-respo...
24/09/2026
Ortana Media Group, the software systems integrator behind the Cubix workflow platform, has connected AudioShake's audio separation models to ScorePlay thro...
24/09/2026
AudioShake has released Multi-Speaker 2.0, the company's newest Multi-Speaker model, which removes 75% more noise and offers 32% better separation of overla...
24/09/2026
By Jon Morgan, Founder and Executive Producer, Ryval Studios
For Major League B...
24/09/2026
Spectrum SportsNet has revealed its comprehensive programming and live game broa...
24/09/2026
The Charlotte Hornets has unveiled new broadcast partnerships with Gray Media an...
24/09/2026
DAZN will be the exclusive direct-to-consumer streaming partner for the Detroit Pistons beginning with the 2026-27 season. Subscriptions are available at DAZN.c...
24/09/2026
The National Hockey League (NHL) has made an agreement with Spectrum that will allow Spectrum TV customers in the Minnesota Wild local broadcast territory to wa...
24/09/2026
The Carolina Hurricanes has reached a multi-year distribution agreement to provi...
24/09/2026
The St. Louis Blues has introduced Blue Note as the name of the new, exclusive ...
24/09/2026
Blue Jackets Hockey Network, the television home for Blue Jackets hockey, is coming to Spectrum TV under a new carriage agreement between the National Hockey Le...
24/09/2026
Manifold Technologies Appoints Ryhaan Williams as CCO for North America
Brie Clayton September 24, 2026
0 Comments
Brings three decades of broadcast e...
24/09/2026
UNIFACHA Expands Educational Program with DaVinci Resolve Studio
Brie Clayton September 24, 2026
0 Comments
Brazilian university empowers next generat...
24/09/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
24/09/2026
Viewers watching videos from the Austrian Parliament online will soon find it easier to verify the authenticity of the content. Big Blue Marble, an internationa...
24/09/2026
nsign, the digital signage SaaS platform built around its Simplify Complexity principle, is now officially certified for BRAVIA Professional Displays from Son...