
Why This Matters: Emmy wins have become a vital marketing tool for top networks in the jam-packed TV environment.
Without massive hits like Game of Thrones or critical darlings like Veep on its slate, premium cable network HBO the first to smartly turn Emmy Awards wins into marketing gold might be out of the Emmy race in future years.
HBOs Game of Thrones
But not today.
In 2019, HBO is highly likely to score Emmys in the show's two biggest categories: outstanding drama and outstanding comedy, as well as have a fighting chance for outstanding limited series.
That dynamic begs a key question. Are the Emmys going to reward shows in their final season or embrace new shows? asks an awards strategist who declined to be named. The Hollywood Foreign Press Association, which backs the Golden Globes, loves to reward breakout shows, but the Emmys tend to be more about legacy.
GoT' Leads Drama Pack
The final season of Game of Thrones was controversial but however the fans felt about it, it was also the most jaw-dropping season of television ever produced. From cities being burned to the ground to dragons flying overhead, Game of Thrones' dominance at this year's Emmys is assured. Should Game of Thrones win this year, that would mark its fourth series win, including last year's. The epic fantasy series has been nominated every year it has been on the air.
Besides a wagon load of Creative Arts nominations especially in the technical and VFX categories look for Kit Harington to be nominated for lead actor, while Peter Dinklage and Nikolaj Coster-Waldau should be nominated in the supporting actor category. Harington's performance as the brooding Jon Snow is often criticized, but he was arguably the hero at the center of TV's biggest show.
Harington is expected to be joined in this category by Better Call Saul's Bob Odenkirk, who might win this year after being nominated three previous times for this role; as well as fellow Thrones veteran Richard Madden, the Golden Globes winner for Netflix's Bodyguard and Sterling K. Brown of NBC's This Is Us, who won in this category in 2017.
Meanwhile, Dinklage who should be competing in the lead actor category, considering his screen time in season eight is expected to take home his fourth supporting actor Emmy for this role come September. Dinklage has been nominated in this category every year that the show has aired. Among Thrones' women, Emilia Clarke, who played the ultimately doomed Daenerys Targaryen, should expect a nomination among the lead actresses, while Maisie Williams, whose Arya Stark evolved from tomboy to assassin over the show's run, is a good bet in the supporting actress category. And if there is justice for Arya, the hero of Winterfell should win. She is expected to face strong competition from her co-stars, Lena Headey (Cersei Lannister) and Sophie Turner (Sansa Stark), as well as from Ozark's Julia Garner.
Clarke, who really had to sell Daenerys' final turn to the dark side, will likely see competition from two other fierce women: Killing Eve's Sandra Oh and chameleon Jodie Comer.
BBC Americas Killing Eve
Speaking of BBC America's little-show-that-could, Killing Eve, that's another likely lock in the drama category, along with AMC's Better Call Saul, NBC's This Is Us, Netflix's Ozark, HBO's Succession and CBS All Access's The Good Fight (see chart). But even though peak TV is ever-peaking and there have never been more scripted series on the air, Game of Thrones remains the dominant favorite among dramas.
HBO is similarly positioned in comedy with two power players: Veep, which concluded its series run this season, and Bill Hader's auteur-driven Barry. Veep is no stranger to Emmys, having been named outstanding comedy for three out of six seasons with nominations for season seven still to be revealed. Star Julia Louis-Dreyfus has won for lead actress all six seasons, tying her with Cloris Leachman as the actor with the most Emmy wins with eight total.
Louis-Dreyfus' strongest competition this year is likely Rachel Brosnahan of Amazon Prime Video's The Marvelous Mrs. Maisel, last year's winner in this category. But Brosnahan and Maisel won last year when Veep was not in the race.
Other possibilities for lead comedic actress include Russian Doll's very-deserving Natasha Lyonne, Better Things' Pamela Adlon and Mom's Allison Janney, who already has seven Emmys for The West Wing, Masters of Sex and Mom and won the best-supporting actress Oscar in 2017 for I, Tonya.
On the men's side, Hader who writes, directs, executive produces and stars in Barry seems like a lock to repeat last year's win. That also holds true for co-star and emotional heart of the show Henry Winkler.
Hader's strongest competition will likely come from two-time Oscar winner Michael Douglas, who stars, along with Oscar winner Alan Arkin, in Netflix's The Kominsky Method. Douglas won the Golden Globe for this role in January. Ironically, both Barry and Kominsky feature acting schools in Los Angeles.
Don Cheadle in Showtimes Black Monday
Don Cheadle of Showtime's Black Monday and Ted Danson of NBC's The Good Place also are expected to grab nominations in the lead actor in a comedy category.
No Netflix Binge in '19
In general, Netflix's presence is likely to be less felt this go-round than it has been in recent years without entries such as The Crown, House of Cards or Stranger Things in the mix. Last year, Netflix beat HBO with 112 total nominations to HBO's 108, and the two tied for total wins with 23 each.
Netflix shows that should be in the mix, though, include dramas Ozark and Bodyguard and comedies The Kominsky Method and Russian Doll. Also possible are GLOW and Unbreakable Kimmy Schmidt.
North America Stories
06/11/2025
SVG Sit-Down: Athlos NYC CEO Kayla Green on Building the Brand of the Young Trac...
06/11/2025
ESPN Exits ESPN BET Deal With PENN, Goes Into Business With DraftKingsDraftKings will integrate innovative fan experiences' across ESPN platforms and DTC s...
06/11/2025
SVG New Sponsor Spotlight: Voyage Audio's Colin Ritchie on How the Spatial M...
06/11/2025
Ben Whishaw at the premiere of Peter Hujar's Day (photo by Robin Marshall / Shutterstock for Sundance Film Festival)
By Bailey Pennick
The premise is si...
06/11/2025
With nearly 50% of streamers willing to cancel a service based on difficulty fin...
06/11/2025
BRISTOL, Conn., and BOSTON ESPN and DraftKings today announced an agreement naming DraftKings the sports programmer's exclusive official sportsbook and odds...
06/11/2025
MELVILLE, N.Y. Canon USA has launched the CR-N400 and CR-N350, two new Pan-Tilt-Zoom (PTZ) cameras designed to deliver high image quality, versatile connectivit...
06/11/2025
NEW YORK Fox Sports said its coverage of the Los Angeles Dodgers' win over the Toronto Blue Jays in the decisive Game 7 of the 2025 World Series delivered 2...
06/11/2025
NEW YORK DoubleVerify and Roku, Inc. are reporting that they have seen a marked reduction in fraudulent ad requests imitating Roku device traffic across the s...
06/11/2025
CAMBRIDGE, England Faced with rising inflation and worries that the economy is weakening, consumers are prioritizing their spending on popular streaming service...
06/11/2025
STAMFORD, Conn. NBC Sports is mounting mics in unconventional places to bring the sounds of NASCAR into the living rooms of sports fans....
06/11/2025
BRANSON, Mo. Link Electronics has partnered with Aberdeen Broadcast Services to provide a real-time, dual-stream translation and captioning service....
06/11/2025
Telos Alliance Partners to Showcase Professional Audio Processing and Next-Gen ...
06/11/2025
Back to All News
Mystery Thriller The Price of Confession' Starring Jeon D...
06/11/2025
The company will highlight its recent ecosystem expansions and strategic innovat...
06/11/2025
NVIDIA founder and CEO Jensen Huang and chief scientist Bill Dally were honored ...
06/11/2025
A crisp chill's in the air - and so is the action. GeForce NOW is packing November with 23 games hitting the cloud, including the launch of the highly antic...
06/11/2025
Scripps Research team identifies sugar molecules that trigger placental formation Study reveals how sugar-protein interactions are critical for the placenta dur...
05/11/2025
College Hoops Preview 2025: ESPN Remote-Ops Team Preps for Massive Slate of Men&...
05/11/2025
University of Iowa Centralizes Video Production With Dual Control Rooms at Carve...
05/11/2025
Photo credit: CIVMEC...
05/11/2025
A Nielsen survey of 500 directors and millions of monday.com workflows reveals t...
05/11/2025
Prime Video's VoD offerings included for the first time in standardized AGF Measurement
Frankfurt, October 28, 2025. AGF Videoforschung, together with Ama...
05/11/2025
A 13-year-old company that serves as a master control/disaster recovery hub for PBS stations says it has seen little financial impact from cuts to public broadc...
05/11/2025
To no one's surprise, the NFL's most dominant franchise in recent years attracts the most TV viewers, according to new research by S&P Global Market Int...
05/11/2025
MELBOURNE, Australia Atomos today introduced Ninja TX GO, a new HDMI monitor-recorder that combines a brighter screen, advanced monitoring tools, professional c...
05/11/2025
WASHINGTON Despite the ongoing government shutdown, Federal Communications Commission Chairman Brendan Carr has announced a tentative agenda for the agency'...
05/11/2025
The College Football Playoff (CFP), ESPN and TNT Sports have announced kick times and broadcast information for the 2025 CFP First Round, which will launch the ...
05/11/2025
NEW YORK IAB Tech Lab, the global digital advertising technical standards-setting body, has announced the release of device attestation support in the industry ...
05/11/2025
SINGAPORE Appear, an Oslo-based provider of live production technology, is opening a new facility in Singapore as part of the company's expansion into the A...
05/11/2025
DALLAS Parks Associates has released new data showing just how far the dramatic shift to streaming services has gone in recent years. Currently, more than nine ...
05/11/2025
Back to All News
It Started with a Kiss: Sparks Fly When Dynamite Kiss' Premieres November 12
Entertainment
05 November 2025
GlobalSouth Korea
Link co...
05/11/2025
Back to All News
Netflix's Third Season of Ads and a Look Ahead at Whats Next
Amy Reinhard
President, Advertising
Business
05 November 2025
United Sta...
04/11/2025
SVG Sit-Down: Why Professional Fight League CEO John Martin Believes Growth Is I...
04/11/2025
SVG All-Stars: David Koppett, Executive Producer, Live Sports and Studio, NESN a...
04/11/2025
From concept to kick-off: How TAMS could transform sports workflows By Paul Markham
Tuesday, October 28, 2025 - 09:43
Print This Story
Techex tx darwin pr...
04/11/2025
College Hoops Preview 2025: The CW Tips Off Third Season of ACC Men's/Women&...
04/11/2025
College Hoops Preview 2025: Big Ten Network Heats Up for Busy Season With 500 Me...
04/11/2025
College Hoops Preview 2025: CBS Sports Readies 300+ Game Broadcasts Across Its P...
04/11/2025
College Hoops Preview 2025: NBC Sports Slate Features 200+ Big Ten, BIG EAST, an...
04/11/2025
College Hoops Preview 2025: ESPN Remote-Ops Team Preps for Massive Slate of 7,40...
04/11/2025
Never-before-seen footage of Selena Quintanilla and her family's band offers...
04/11/2025
Joel Edgerton at Train Dreams Park City premiere (photo by Soul Brother / Shutterstock for Sundance Film Festival)...
04/11/2025
Tomorrow's fight will demand networks that deliver both capacity and survivability, the speed to move mission applications at scale, and the resilience to e...
04/11/2025
New York, NY - November 3, 2025 - Neptune BidCo US Inc. (the Issuer or the Co...
04/11/2025
WASHINGTON The National Association of Broadcasters took aim at YouTube TV and its owner Google in a blog post for its heavy hand in deciding what viewers can ...
04/11/2025
HACKENSACK, N.J. The European Broadcasting Union (EBU) has awarded LiveU a five-year contract to deliver 24/7 live news content through its Eurovision News Exch...
04/11/2025
Bob Dylan Awarded Honorary Doctorate from Berklee College of Music The songwriter, performer, and cultural icon is recognized for a six-decade career that redef...
04/11/2025
SAN JOSE, Calif. Roku has launched Roku Ads API, a fully open, self-serve developer platform for connected TV (CTV) advertising. The Roku Ads API gives develope...
04/11/2025
Harmonic (NASDAQ: HLIT) today announced an expanded partnership with Spectrum to extend the company's industry-leading cOS vCMTS and advanced network and o...