
Why This Matters: Emmy wins have become a vital marketing tool for top networks in the jam-packed TV environment.
Without massive hits like Game of Thrones or critical darlings like Veep on its slate, premium cable network HBO the first to smartly turn Emmy Awards wins into marketing gold might be out of the Emmy race in future years.
HBOs Game of Thrones
But not today.
In 2019, HBO is highly likely to score Emmys in the show's two biggest categories: outstanding drama and outstanding comedy, as well as have a fighting chance for outstanding limited series.
That dynamic begs a key question. Are the Emmys going to reward shows in their final season or embrace new shows? asks an awards strategist who declined to be named. The Hollywood Foreign Press Association, which backs the Golden Globes, loves to reward breakout shows, but the Emmys tend to be more about legacy.
GoT' Leads Drama Pack
The final season of Game of Thrones was controversial but however the fans felt about it, it was also the most jaw-dropping season of television ever produced. From cities being burned to the ground to dragons flying overhead, Game of Thrones' dominance at this year's Emmys is assured. Should Game of Thrones win this year, that would mark its fourth series win, including last year's. The epic fantasy series has been nominated every year it has been on the air.
Besides a wagon load of Creative Arts nominations especially in the technical and VFX categories look for Kit Harington to be nominated for lead actor, while Peter Dinklage and Nikolaj Coster-Waldau should be nominated in the supporting actor category. Harington's performance as the brooding Jon Snow is often criticized, but he was arguably the hero at the center of TV's biggest show.
Harington is expected to be joined in this category by Better Call Saul's Bob Odenkirk, who might win this year after being nominated three previous times for this role; as well as fellow Thrones veteran Richard Madden, the Golden Globes winner for Netflix's Bodyguard and Sterling K. Brown of NBC's This Is Us, who won in this category in 2017.
Meanwhile, Dinklage who should be competing in the lead actor category, considering his screen time in season eight is expected to take home his fourth supporting actor Emmy for this role come September. Dinklage has been nominated in this category every year that the show has aired. Among Thrones' women, Emilia Clarke, who played the ultimately doomed Daenerys Targaryen, should expect a nomination among the lead actresses, while Maisie Williams, whose Arya Stark evolved from tomboy to assassin over the show's run, is a good bet in the supporting actress category. And if there is justice for Arya, the hero of Winterfell should win. She is expected to face strong competition from her co-stars, Lena Headey (Cersei Lannister) and Sophie Turner (Sansa Stark), as well as from Ozark's Julia Garner.
Clarke, who really had to sell Daenerys' final turn to the dark side, will likely see competition from two other fierce women: Killing Eve's Sandra Oh and chameleon Jodie Comer.
BBC Americas Killing Eve
Speaking of BBC America's little-show-that-could, Killing Eve, that's another likely lock in the drama category, along with AMC's Better Call Saul, NBC's This Is Us, Netflix's Ozark, HBO's Succession and CBS All Access's The Good Fight (see chart). But even though peak TV is ever-peaking and there have never been more scripted series on the air, Game of Thrones remains the dominant favorite among dramas.
HBO is similarly positioned in comedy with two power players: Veep, which concluded its series run this season, and Bill Hader's auteur-driven Barry. Veep is no stranger to Emmys, having been named outstanding comedy for three out of six seasons with nominations for season seven still to be revealed. Star Julia Louis-Dreyfus has won for lead actress all six seasons, tying her with Cloris Leachman as the actor with the most Emmy wins with eight total.
Louis-Dreyfus' strongest competition this year is likely Rachel Brosnahan of Amazon Prime Video's The Marvelous Mrs. Maisel, last year's winner in this category. But Brosnahan and Maisel won last year when Veep was not in the race.
Other possibilities for lead comedic actress include Russian Doll's very-deserving Natasha Lyonne, Better Things' Pamela Adlon and Mom's Allison Janney, who already has seven Emmys for The West Wing, Masters of Sex and Mom and won the best-supporting actress Oscar in 2017 for I, Tonya.
On the men's side, Hader who writes, directs, executive produces and stars in Barry seems like a lock to repeat last year's win. That also holds true for co-star and emotional heart of the show Henry Winkler.
Hader's strongest competition will likely come from two-time Oscar winner Michael Douglas, who stars, along with Oscar winner Alan Arkin, in Netflix's The Kominsky Method. Douglas won the Golden Globe for this role in January. Ironically, both Barry and Kominsky feature acting schools in Los Angeles.
Don Cheadle in Showtimes Black Monday
Don Cheadle of Showtime's Black Monday and Ted Danson of NBC's The Good Place also are expected to grab nominations in the lead actor in a comedy category.
No Netflix Binge in '19
In general, Netflix's presence is likely to be less felt this go-round than it has been in recent years without entries such as The Crown, House of Cards or Stranger Things in the mix. Last year, Netflix beat HBO with 112 total nominations to HBO's 108, and the two tied for total wins with 23 each.
Netflix shows that should be in the mix, though, include dramas Ozark and Bodyguard and comedies The Kominsky Method and Russian Doll. Also possible are GLOW and Unbreakable Kimmy Schmidt.
North America Stories
03/03/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
03/03/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
03/03/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
03/03/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
03/03/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
03/03/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
02/03/2026
NBC Sports selected Imaginary Forces to create the main title sequence for the M...
02/03/2026
The NFL announces the launch of the NFL Draft Innovation Challenge, a new crowds...
02/03/2026
The World Teleport Association (WTA) has named Skyline Communications' DataMiner SatOps solution as a finalist for the 2026 Teleport Technology of the Year ...
02/03/2026
Ventum Tech announces a strategic partnership with Pixotope, a real-time graphic...
02/03/2026
Victory , a free, ad-supported sports streaming service, announces the launch of...
02/03/2026
MELBOURNE, Fla., March 2, 2026 - L3Harris Technologies (NYSE: LHX) today announc...
02/03/2026
Harvey Norman tops New Zealand's biggest ad spenders as retail leads and telcos and beverages sure Auckland March 3, 2026 - Nielsen's New Zealand'...
02/03/2026
Advanced Systems Group, LLC (ASG), a technology and services provider for media creatives and content owners, has appointed Jody Boatwright as Chief Strategy Of...
02/03/2026
Lightware, an industry leader in signal management, is reinforcing its commitment to simplifying complex AV environments with the continued evolution of its TPN...
02/03/2026
ZEISS Cinema opens its doors to an exclusive screening, filmmakers Q&A and hands-on showcase of the new ZEISS Aatma lens family on Tuesday, March 10, 6:00-9:00 ...
02/03/2026
To expand the creative potential of the compact Astera QuikBeam, DoPchoice introduces the SNAPBAG Round. The new light-shaping accessory transforms the powerfu...
02/03/2026
Douglas Dubler
On a rooftop in New York City, veteran photographer Douglas Dubler watched the sun's angle shift across the urban landscape, his internal cl...
02/03/2026
ZEISS is expanding its Otus ML lens family with the introduction of the new ZEISS Otus ML 1.4/35. This manual-focus lens is designed for photographers who live ...
02/03/2026
Matthews Studio Equipment now offers the new Dinkum Systems White FlexiMount and Phone Mount Kit, a compact, highly adaptable setup for mobile content creation...
02/03/2026
Back to All News
Netflix Unveils the Trailer for 53 Sundays, the New Film by Cesc Gay
Entertainment
02 March 2026
GlobalSpain
Link copied to clipboard
Dis...
28/02/2026
With two features seen in Formula 1 coverage, the broadcaster aims to bring view...
28/02/2026
Secretary of War Pete Hegseth addresses a crowd of approximately 1,500 L3Harris employees in Camden, Arkansas, as part of his Arsenal of Freedom tour....
28/02/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
28/02/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
28/02/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
28/02/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
28/02/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
28/02/2026
Berklee Presents Mambo Mania: Eguie Castrillo and the Berklee All-Stars Big Band...
28/02/2026
Berklee Announces Two New Summer Programs in Los Angeles The Berklee Music Business Program and Electronic Music Production and Sound Design Workshop bring imme...
28/02/2026
AI-RAN is moving from lab to field, showing that a software-defined approach is ...
28/02/2026
Autonomous networks - intelligent, self-managing telecommunications operations -...
28/02/2026
Back to All News
Final Trailer for BEASTARS Final Season Part 2' Roars Tow...
28/02/2026
New way to intentionally discover molecular glues could expand drug discovery Scripps Research scientists and colleagues show how drugs that eliminate certain d...
27/02/2026
The E.W. Scripps Company names Oliver Gray as Vice President, Network Sports and...
27/02/2026
The Gotham Sports App, the exclusive direct-to-consumer streaming home of MSG Networks and the YES Network, is now available for purchase through Prime Video fo...
27/02/2026
ESPN and the Horizon League announce a new multi-year, multi-platform media rights agreement, continuing a 38-year collaboration that began with the 1988 Midwes...
27/02/2026
At the 2026 NAB Show in Las Vegas, NETGEAR will highlight its new switch models and major updates to its Engage Controller software. The company's network d...
27/02/2026
Riedel Communications announces that Fondazione Teatro alla Scala has deployed a...
27/02/2026
Lyuno specializes in media localization, including translation, dubbing, subtitling, and voice-over services for a wide array of entertainment content. The comp...
27/02/2026
Chyron Weather 2.3, the latest edition of Chyron's weather visualization suite for broadcasters and meteorologists, recently launched.
The release includes...
27/02/2026
Telestream, which concentrates in media workflow technologies, announces expanded practical AI enhancements across its Vantage, Vantage Cloud, EDC, Stanza, and ...
27/02/2026
Horizon Sports & Experiences (HS&E), a global sports marketing, media, and live ...
27/02/2026
Legendary sports broadcasters Bob Costas, Doug Collins, Mike Czar of the Telest...
27/02/2026
Beginning on March 1st, IndyCar will be kicking off their 31st season on the str...
27/02/2026
In-venue and creative video staffers at the professional and collegiate level ha...
27/02/2026
Ratings Roundup is a rundown of recent rating news and is derived from press rel...
27/02/2026
Owl AI a pioneer in artificial intelligence for professional sports, announces a...
27/02/2026
With over 447 million fans in APAC, Formula 1 and beIN will continue to innovate...
27/02/2026
12-year-old Noelle Taylor will be the Kid Reporter when the Brooklyn Nets host t...