
Why This Matters: Emmy wins have become a vital marketing tool for top networks in the jam-packed TV environment.
Without massive hits like Game of Thrones or critical darlings like Veep on its slate, premium cable network HBO the first to smartly turn Emmy Awards wins into marketing gold might be out of the Emmy race in future years.
HBOs Game of Thrones
But not today.
In 2019, HBO is highly likely to score Emmys in the show's two biggest categories: outstanding drama and outstanding comedy, as well as have a fighting chance for outstanding limited series.
That dynamic begs a key question. Are the Emmys going to reward shows in their final season or embrace new shows? asks an awards strategist who declined to be named. The Hollywood Foreign Press Association, which backs the Golden Globes, loves to reward breakout shows, but the Emmys tend to be more about legacy.
GoT' Leads Drama Pack
The final season of Game of Thrones was controversial but however the fans felt about it, it was also the most jaw-dropping season of television ever produced. From cities being burned to the ground to dragons flying overhead, Game of Thrones' dominance at this year's Emmys is assured. Should Game of Thrones win this year, that would mark its fourth series win, including last year's. The epic fantasy series has been nominated every year it has been on the air.
Besides a wagon load of Creative Arts nominations especially in the technical and VFX categories look for Kit Harington to be nominated for lead actor, while Peter Dinklage and Nikolaj Coster-Waldau should be nominated in the supporting actor category. Harington's performance as the brooding Jon Snow is often criticized, but he was arguably the hero at the center of TV's biggest show.
Harington is expected to be joined in this category by Better Call Saul's Bob Odenkirk, who might win this year after being nominated three previous times for this role; as well as fellow Thrones veteran Richard Madden, the Golden Globes winner for Netflix's Bodyguard and Sterling K. Brown of NBC's This Is Us, who won in this category in 2017.
Meanwhile, Dinklage who should be competing in the lead actor category, considering his screen time in season eight is expected to take home his fourth supporting actor Emmy for this role come September. Dinklage has been nominated in this category every year that the show has aired. Among Thrones' women, Emilia Clarke, who played the ultimately doomed Daenerys Targaryen, should expect a nomination among the lead actresses, while Maisie Williams, whose Arya Stark evolved from tomboy to assassin over the show's run, is a good bet in the supporting actress category. And if there is justice for Arya, the hero of Winterfell should win. She is expected to face strong competition from her co-stars, Lena Headey (Cersei Lannister) and Sophie Turner (Sansa Stark), as well as from Ozark's Julia Garner.
Clarke, who really had to sell Daenerys' final turn to the dark side, will likely see competition from two other fierce women: Killing Eve's Sandra Oh and chameleon Jodie Comer.
BBC Americas Killing Eve
Speaking of BBC America's little-show-that-could, Killing Eve, that's another likely lock in the drama category, along with AMC's Better Call Saul, NBC's This Is Us, Netflix's Ozark, HBO's Succession and CBS All Access's The Good Fight (see chart). But even though peak TV is ever-peaking and there have never been more scripted series on the air, Game of Thrones remains the dominant favorite among dramas.
HBO is similarly positioned in comedy with two power players: Veep, which concluded its series run this season, and Bill Hader's auteur-driven Barry. Veep is no stranger to Emmys, having been named outstanding comedy for three out of six seasons with nominations for season seven still to be revealed. Star Julia Louis-Dreyfus has won for lead actress all six seasons, tying her with Cloris Leachman as the actor with the most Emmy wins with eight total.
Louis-Dreyfus' strongest competition this year is likely Rachel Brosnahan of Amazon Prime Video's The Marvelous Mrs. Maisel, last year's winner in this category. But Brosnahan and Maisel won last year when Veep was not in the race.
Other possibilities for lead comedic actress include Russian Doll's very-deserving Natasha Lyonne, Better Things' Pamela Adlon and Mom's Allison Janney, who already has seven Emmys for The West Wing, Masters of Sex and Mom and won the best-supporting actress Oscar in 2017 for I, Tonya.
On the men's side, Hader who writes, directs, executive produces and stars in Barry seems like a lock to repeat last year's win. That also holds true for co-star and emotional heart of the show Henry Winkler.
Hader's strongest competition will likely come from two-time Oscar winner Michael Douglas, who stars, along with Oscar winner Alan Arkin, in Netflix's The Kominsky Method. Douglas won the Golden Globe for this role in January. Ironically, both Barry and Kominsky feature acting schools in Los Angeles.
Don Cheadle in Showtimes Black Monday
Don Cheadle of Showtime's Black Monday and Ted Danson of NBC's The Good Place also are expected to grab nominations in the lead actor in a comedy category.
No Netflix Binge in '19
In general, Netflix's presence is likely to be less felt this go-round than it has been in recent years without entries such as The Crown, House of Cards or Stranger Things in the mix. Last year, Netflix beat HBO with 112 total nominations to HBO's 108, and the two tied for total wins with 23 each.
Netflix shows that should be in the mix, though, include dramas Ozark and Bodyguard and comedies The Kominsky Method and Russian Doll. Also possible are GLOW and Unbreakable Kimmy Schmidt.
North America Stories
15/09/2025
AMSTERDAM TV Tech has named its Best of Show Awards winners for IBC2025, which wraps up today. Entrants were judged by a panel of industry experts on the criter...
14/09/2025
Partnership to address business and technical challenges of DMF adoption
he Advanced Media Workflow Association (AMWA) and the European Broadcasting Union (EBU...
13/09/2025
ATLANTA Cox Media Group has announced that the company's vice president of news, Misty Turnbull has been inducted into the National Academy of Television Ar...
13/09/2025
AMSTERDAM Shotoku Broadcast Systems, a major developer of robotic systems, has announced plans to take studio robotics to the next level at IBC2025 by debuting ...
13/09/2025
At IBC2025 in Amsterdam, Riedel Communications unveiled Bolero Mini, the company's lightest and flattest wireless intercom beltpack to date. Designed to del...
13/09/2025
Shotoku Broadcast Systems, the international developer of dependable, userfriendly robotic systems, is taking studio robotics to the next level at IBC 2025 with...
13/09/2025
Bitmovin, a leading provider of video streaming solutions, today released the 9th annual Video Developer Report 2025/26, offering an in-depth look at the evolvi...
13/09/2025
Bitmovin, the leading provider of video streaming solutions, today announced a strategic partnership with StreamShark, the trusted video platform for enterprise...
13/09/2025
Ikegami has chosen IBC 2025 in Amsterdam as the launch venue for a major addition to its range of viewfinders. The new VFE-P711AD is a 7-inch high resolution OL...
13/09/2025
Founder-led Merger to Fast Track R&D, Asset Library Upgrades, Tools and More; No Disruption to Pricing or Support for Users
Today, KitBash3D, a pioneer in 3D a...
13/09/2025
With NDI certification, Atomos integration, Grass Valley collaboration, and a new Monitor app, at this year's IBC, Mavis is showcasing a series of powerful...
13/09/2025
Creamsource, maker of artisan LED lighting for film and television, has unveiled the Vortex24 Soft (V24S), a 1950W native soft light and the largest soft source...
13/09/2025
When international sports streaming service DAZN secured the global rights to the 2025 FIFA Club World Cup football tournament, it set out to deliver an unmatch...
13/09/2025
Riedel Communications today announced the acquisition of hi human interface from Broadcast Solutions, bringing a powerful, vendor-agnostic control system to it...
13/09/2025
Building on its long-term relationship with audio metering specialist RTW, Calrec has integrated the company's brand new TMxCore metering platform across it...
13/09/2025
Calrec is expanding its family of future-ready self-contained Argo M control surfaces at IBC2025, with the addition of a brand new powerful 48-fader console. Co...
13/09/2025
Celtic languages - including Cornish, Irish, Scottish Gaelic and Welsh - are the U.K.'s oldest living languages. To empower their speakers, the UK-LLM sover...
13/09/2025
Researchers find brain region that fuels compulsive drinking Study by Scripps Research scientists shows how the brain learns to seek alcohol for relief, not jus...
12/09/2025
College Football Kickoff 2025: Fox Sports Ups Look as Canon, Sony Power Shallow ...
12/09/2025
ABC/ESPN Excited For WNBA Postseason Coverage In Revamped FormatThe Finals moves to a best-of-seven series in 2025By Mark J Burns, SVG Contributor
Friday, Sep...
12/09/2025
(L-R) Jade Croot, Rosy McEwen, and Bryn Chainey attend the 2025 Sundance Film Festival premiere of Rabbit Trap at Eccles Theatre on January 24, 2025, in Park ...
12/09/2025
IBC2025 began on Sept. 12, with exhibits and conferences running through Sept. 15 at the RAI Amsterdam Convention Center. Explore the full TV Tech coverage of t...
12/09/2025
The Best Fictional Bands (and the Artists Who Make Them Great) With Spinal Tap II: The End Continues hitting theaters and songs from KPop Demon Hunters ruling...
12/09/2025
Industry veteran Tom Baldassare has joined Advanced Systems Group, LLC (ASG), a technology and services provider for media creatives and content owners, as a Se...
12/09/2025
Maxon, maker of powerful, approachable software solutions for creators working in 2D and 3D design, motion graphics, visual effects, and more, today announced a...
12/09/2025
PlayBox Neo, a leading provider of media playout solutions, has partnered with AI-Media, pioneering developers of AI-powered captioning technology, to integrate...
12/09/2025
Dalet today announced a transformative leap forward for media operations: Agentic Artificial Intelligence (AI) that unifies the Dalet ecosystem under one natura...
12/09/2025
New alliance strengthens the IT channel in Germany and Switzerland in protecting business-critical SaaS data.
Keepit, the world s only independent, cloud-nativ...
12/09/2025
Fincons Group, an international IT business consultancy and systems integrator company with more than 40 years of experience in the market, is proud to announce...
12/09/2025
Following its acquisition of Telemetrics, EVS continues its push into robotics with an announcement at IBC2025 that it is acquiring XD motion....
12/09/2025
TORONTO The North American Broadcasters Association (NABA) has announced the appointment of Eduardo Ruiz Sanchez, deputy director, broadcast operations at Telev...
12/09/2025
Ed Miller, a longtime broadcast engineer in Ohio and a former national president of the Society of Broadcast Engineers, has died....
12/09/2025
AMSTERDAM At this year's IBC2025, the Advanced HDR by Technicolor initiative will be pushing broadcasters to adopt a more dynamic, frame-by-frame conversion...
12/09/2025
September 12th, 2025
Tribeca X and The Female Quotient to Host Powerhouse Em...
12/09/2025
Back to All News
New International Crime Series Road (WT)' Explores Twiste...
12/09/2025
Back to All News
First Look: Thai Crime Drama Everybody Loves Me When I'm ...
12/09/2025
Back to All News
Netflix Marks 10 Years in Japan, Announces Three New Series Th...
11/09/2025
Report: Busy Live Sports Streaming Execs Have Low-hanging Fruit' in Front o...
11/09/2025
Inside Game Creek Video's Big Week as Ovation, Flagship Make NFL DebutsBy Ken Kerschbaumer, Editorial Director
Thursday, September 11, 2025 - 7:00 am
Pr...
11/09/2025
NFL Kickoff 2025: Prime Sports Starts New Season at Lambeau Field; Sets Sights o...
11/09/2025
College Football Kickoff 2025: NBC Sports Pushes HDR Image Quality, Aerial Drone...
11/09/2025
L3Harris showcases advanced Distributed Spectrum Collaboration and Operations (DiSCO) technology on Defence Science and Technology Laboratory's MAST-13 uncr...
11/09/2025
L3Harris recently signed an agreement with Kongsberg Defence & Aerospace to supp...
11/09/2025
Warsaw, Poland, 20.08.25: Nielsen, the global leader in audience measurement, data and analytics, has released its latest July All Screens Video Landscape repor...
11/09/2025
Warner Bros. Discovery to add key Big Data and Advanced Audience capabilities fr...
11/09/2025
Maxon today unveiled the latest Maxon One release, delivering new innovations across its unified creative ecosystem and introducing a fresh visual identity that...
11/09/2025
Lightware is pleased to announce the launch of the Lightware Enterprise Program, empowering corporations and organisations with its portfolio of scalable, relia...
11/09/2025
CueScript, the leading international developer of professional teleprompting solutions with over a decade of innovation and hands-on industry expertise, is intr...
11/09/2025
MASV (massive.io), the fastest and most reliable secure large file transfer platform for media professionals and an IDC Innovator 2025 for Media & Entertainment...
11/09/2025
CROSSPOINT/CROSSMEDIA (part of ES MEDIA Group), in partnership with AMPLIFY, has been selected to deliver the automatic metadata service for RTVE's historic...