
Advances in extended reality have already changed the way we work, live and play, and it's just getting started.
Extended reality, or XR, is an umbrella category that covers a spectrum of newer, immersive technologies, including virtual reality, augmented reality and mixed reality.
From gaming to virtual production to product design, XR has enabled people to create, collaborate and explore in computer-generated environments like never before.
What Is Extended Reality? Virtual, augmented and mixed reality are all elements of XR technology.
Virtual reality puts users inside a virtual environment. VR users typically wear a headset that transports them into a virtual world - one moment they're standing in a physical room, and the next they're immersed in a simulated environment.
The latest VR technologies push these boundaries, making these environments look and behave more like the real world. They're also adding support for additional senses, including touch, sound and smell.
With VR, gamers can become fully immersed in a video game, designers and customers can review building projects to finalize details prior to construction, and retailers can test virtual displays before committing to a physical one.
Augmented reality is when a rendered image is overlaid onto the real world. The mobile game Pok mon GO famously brought AR to the mainstream by showing computer-rendered monsters standing on lawns and sidewalks as players roam their neighborhoods.
AR graphics are visible through cell phones, tablets and other devices, bringing a new kind of interactive experience to users. Navigating directions, for example, can be improved with AR. Rather than following a 2D map, a windshield can superimpose directions over one's view of the road, with simulated arrows directing the driver exactly where to turn.
Mixed reality is a seamless integration of the real world and rendered graphics, which creates an environment in which users can directly interact with the digital and physical worlds together.
With MR, real and virtual objects blend, and are presented together within a single display. Users can experience MR environments through a headset, phone or tablet, and can interact with digital objects by moving them around or placing them in the physical world.
There are two types of MR:
Mixing virtual objects into the real world - for instance, where a user sees the real world through cameras in a VR headset with virtual objects seamlessly mixed into the view.
Mixing real-world objects into virtual worlds - for example, a camera view of a VR participant mixed into the virtual world, like watching a VR gamer playing in a virtual world.
The History of XR To understand how far XR has come, consider its origins in VR.
VR began in the federal sector, where it was used to train people in flight simulators. The energy and automotive design industries were also early adopters. These simulation and visualization VR use cases required large supercomputers. It also needed dedicated spaces, including powerwalls, which are ultra-high-resolution displays, and VR CAVEs, which are empty rooms that have the VR environment projected on each surface, from the walls to the ceiling.
For decades, VR remained unaffordable for most users, and the small VR ecosystem was mainly composed of large institutions and academic researchers.
But early in the previous decade, several key component technologies reached a tipping point, which precipitated the launch of the HTC Vive and Oculus Rift head-mounted displays (HMDs), along with the SteamVR runtime.
Individuals could now purchase personal HMDs to experience great immersive content. And they could drive those HMDs and experiences from an individual PC or workstation with a powerful GPU.
Suddenly, VR was accessible to millions of individuals, and a large ecosystem quickly sprung up, filled with innovation and enthusiasm.
In recent years, a new wave of VR innovation started with the launch of all-in-one (AIO) headsets. Previously, fully immersive VR experiences required a physical connection to a powerful PC. The HMD couldn't operate as a self-contained device, as it had no operating system and no ability to compute the image.
But with AIO headsets, users gained access to a dedicated device with a simple setup that could deliver fully tracked VR anywhere, anytime. Coupled with the innovation of VR streaming technology, users could now experience powerful VR environments, even while on the go.
Latest Trends in XR High-quality XR is becoming increasingly accessible. Consumers worldwide are purchasing AIOs to experience XR, from immersive gaming to remote learning to virtual training. Large enterprises are adding XR into their workflows and design processes. XR drastically improves design implementation with the inclusion of a digital twin.
Image courtesy of Innoactive. And one of today's biggest trends is streaming XR experiences through 5G from the cloud. This removes the need to be tethered to workstations or limit experiences to a single space.
By streaming over 5G from the cloud, people can use XR devices and get the computational power to run XR experiences from a data center, regardless of location and time. Advanced solutions like NVIDIA CloudXR are making immersive streaming more accessible, so more XR users can experience high-fidelity environments from anywhere.
AR is also becoming more common. After Pok mon GO became a household name, AR emerged in a number of additional consumer-focused areas. Many social media platforms added filters that users could overlay on their faces. Organizations in retail incorporated AR to showcase photorealistic rendered 3D products, enabling customers to place these products in a room and visualize it in any space.
https://developer.download.nvidia.com/cloudxr/videos/compressed/CloudXR_mclaren_
North America Stories
24/01/2026
Masami Kawai Selected as the 2026 Merata Mita Fellow; Isabella Madrigal and Tsanavi Spoonhunter Named 2026 Graton Fellows During Native Forum Celebration in Par...
24/01/2026
The MC-55A Peregrine aircraft will give the Royal Australian Air Force information superiority and serve as strategic assets for future Australian Defence Force...
24/01/2026
Share Share by:
Copy link
Facebook
X
Linkedin
Pinterest
Bluesky
Email...
24/01/2026
Share Share by:
Copy link
Facebook
X
Linkedin
Pinterest
Bluesky
Email...
24/01/2026
Share Share by:
Copy link
Facebook
X
Linkedin
Pinterest
Bluesky
Email...
23/01/2026
WWE's Virtual Production Playbook: How the Professional Wrestling Super Powe...
23/01/2026
Tight set up: Squeezing the PSA's Tournament of Champions into Grand Central...
23/01/2026
Evolving production: The PSA on bringing squash to more viewers at the Tournamen...
23/01/2026
AFC Championship Preview: Behind the Scenes With NFL on CBS' Producer Jim R...
23/01/2026
NFC Championship Preview: FOX Sports Director Rich Russo Talks Technology, Story...
23/01/2026
Coalition military forces operating across the vast geography of the Indo-Pacific rely on interoperable, secure data links to share intelligence, surveillance a...
23/01/2026
Artist rendering of L3Harris Technologies' AERIS next generation airborne early warning and control solution....
23/01/2026
The U.S. Air Force AMP Increment II aircraft at L3Harris' facility in Waco, Texas. L3Harris has modernized C-130 avionics since 1985, delivering digital coc...
23/01/2026
Multi-year deal utilizes Nielsen's full suite of local audience marketing in...
23/01/2026
New York, NY January 21, 2026 - Neptune BidCo US Inc. (the Issuer or the Co...
23/01/2026
ALT Systems, Inc., a leading system integrator and technology solutions provider for the media and entertainment industry, today announced the launch of PixSpan...
23/01/2026
The Alliance for IP Media Solutions (AIMS) will mark a major milestone for Pro AV-over-IP at ISE 2026 with the official launch of Internet Protocol Media Experi...
23/01/2026
KRK, a leader in professional studio monitoring for nearly four decades, will unveil the all new V Series Five at the 2026 NAMM Show, offering attendees an excl...
23/01/2026
SMPTE , the home of media professionals, technologists, and engineers, today announced Steve LLamb, Vice President of Technology Standards and Solutions for Cin...
23/01/2026
IBC today announces that the call for Technical Papers is now open for the IBC2026 Conference, inviting innovators from across the global media, entertainment, ...
23/01/2026
Grass Valley has announced that Asharq News, the leading multi-platform Arabic news service owned by the Saudi Research & Media Group (SRMG), has expanded its c...
23/01/2026
At the SET Expo 2025, a consortium including Qualcomm Technologies, Inc., Motorola, and Rohde & Schwarz successfully demonstrated a real-world proof-of-concept ...
23/01/2026
Dalet, a leading technology and service provider for media-rich organizations, today announced the appointment of Gwen Braygreen as Executive Vice President and...
23/01/2026
Alfalite, Brainstorm, Dejero, Domo Broadcast Systems, FOR-A, KitPlus, Ontario Soluciones and RGB Spectrum partner to demonstrate revolutionary integrated soluti...
23/01/2026
Vizrt, the leader in live production technology revolutionizing viewer experience and engagement, expands its team to ignite a new era of professional-grade pro...
23/01/2026
LOGIC media solutions, an Amazon Web Services (AWS) Advanced Partner specialising in AWS-based media workflows, is one of the official launch partners of the ne...
23/01/2026
Share Share by:
Copy link
Facebook
X
Linkedin
Pinterest
Bluesky
Email...
23/01/2026
Share Share by:
Copy link
Facebook
X
Linkedin
Pinterest
Bluesky
Email...
23/01/2026
Share Share by:
Copy link
Facebook
X
Linkedin
Pinterest
Bluesky
Email...
23/01/2026
Share Share by:
Copy link
Facebook
X
Linkedin
Pinterest
Bluesky
Email...
23/01/2026
Share Share by:
Copy link
Facebook
X
Linkedin
Pinterest
Bluesky
Email...
23/01/2026
Share Share by:
Copy link
Facebook
X
Linkedin
Pinterest
Bluesky
Email...
23/01/2026
Share Share by:
Copy link
Facebook
X
Linkedin
Pinterest
Bluesky
Email...
23/01/2026
Back to All News
Pavane' Drops Teaser Ahead of February 20 Debut - A Tende...
22/01/2026
SVG Students To Watch: Chuck Luarasi, Curry CollegeThe Massachusetts native is cutting his teeth with Harvard Athletics, Cape Cod Baseball LeagueBy Brandon Cost...
22/01/2026
Follow the Money, Episode 4: Talking Tech, Sports, and Private Capital With Sam ...
22/01/2026
Fever pitch: WRC is back for the start of the 2026 season with Rallye Monte-Carl...
22/01/2026
FloSports Prepares To Broadcast Outdoor Hockey Game Amidst Brutally Cold Tempera...
22/01/2026
As Paramount Enters the Octagon, UFC's Craig Borsari Previews Production Pl...
22/01/2026
By Jordan Crucchiola
It's a desire you hear so often among those in filmmaking circles. I just want to make cool stuff with my friends. With the NEXT selec...
22/01/2026
Brittany Shyne attends the 2025 Sundance Film Festival premiere of Seeds at The Ray Theatre on January 25, 2025, in Park City, UT. (Photo by Robin Marshall/Sh...
22/01/2026
Joel Edgerton and Felicity Jones appear in Train Dreams by Clint Bentley, an off...
22/01/2026
MELBOURNE, Fla., Jan 22, 2026 - L3Harris Technologies (NYSE: LHX) has received a...
22/01/2026
Strategic hire marks latest milestone in Gracenote's continued expansion into CTV advertising & monetization
New York - January 21, 2026 - Nielsen's Gr...
22/01/2026
Share Share by:
Copy link
Facebook
X
Linkedin
Pinterest
Bluesky
Email...
22/01/2026
Share Share by:
Copy link
Facebook
X
Linkedin
Pinterest
Bluesky
Email...
22/01/2026
Share Share by:
Copy link
Facebook
X
Linkedin
Pinterest
Bluesky
Email...
22/01/2026
Share Share by:
Copy link
Facebook
X
Linkedin
Pinterest
Bluesky
Email...
22/01/2026
Share Share by:
Copy link
Facebook
X
Linkedin
Pinterest
Bluesky
Email...
22/01/2026
Share Share by:
Copy link
Facebook
X
Linkedin
Pinterest
Bluesky
Email...