Sony Pixel Power calrec Sony

What is Extended Reality?

20/05/2022

Advances in extended reality have already changed the way we work, live and play, and it's just getting started.

Extended reality, or XR, is an umbrella category that covers a spectrum of newer, immersive technologies, including virtual reality, augmented reality and mixed reality.

From gaming to virtual production to product design, XR has enabled people to create, collaborate and explore in computer-generated environments like never before.

What Is Extended Reality? Virtual, augmented and mixed reality are all elements of XR technology.

Virtual reality puts users inside a virtual environment. VR users typically wear a headset that transports them into a virtual world - one moment they're standing in a physical room, and the next they're immersed in a simulated environment.

The latest VR technologies push these boundaries, making these environments look and behave more like the real world. They're also adding support for additional senses, including touch, sound and smell.

With VR, gamers can become fully immersed in a video game, designers and customers can review building projects to finalize details prior to construction, and retailers can test virtual displays before committing to a physical one.

Augmented reality is when a rendered image is overlaid onto the real world. The mobile game Pok mon GO famously brought AR to the mainstream by showing computer-rendered monsters standing on lawns and sidewalks as players roam their neighborhoods.

AR graphics are visible through cell phones, tablets and other devices, bringing a new kind of interactive experience to users. Navigating directions, for example, can be improved with AR. Rather than following a 2D map, a windshield can superimpose directions over one's view of the road, with simulated arrows directing the driver exactly where to turn.

Mixed reality is a seamless integration of the real world and rendered graphics, which creates an environment in which users can directly interact with the digital and physical worlds together.

With MR, real and virtual objects blend, and are presented together within a single display. Users can experience MR environments through a headset, phone or tablet, and can interact with digital objects by moving them around or placing them in the physical world.

There are two types of MR:

Mixing virtual objects into the real world - for instance, where a user sees the real world through cameras in a VR headset with virtual objects seamlessly mixed into the view.

Mixing real-world objects into virtual worlds - for example, a camera view of a VR participant mixed into the virtual world, like watching a VR gamer playing in a virtual world.

The History of XR To understand how far XR has come, consider its origins in VR.

VR began in the federal sector, where it was used to train people in flight simulators. The energy and automotive design industries were also early adopters. These simulation and visualization VR use cases required large supercomputers. It also needed dedicated spaces, including powerwalls, which are ultra-high-resolution displays, and VR CAVEs, which are empty rooms that have the VR environment projected on each surface, from the walls to the ceiling.

For decades, VR remained unaffordable for most users, and the small VR ecosystem was mainly composed of large institutions and academic researchers.

But early in the previous decade, several key component technologies reached a tipping point, which precipitated the launch of the HTC Vive and Oculus Rift head-mounted displays (HMDs), along with the SteamVR runtime.

Individuals could now purchase personal HMDs to experience great immersive content. And they could drive those HMDs and experiences from an individual PC or workstation with a powerful GPU.

Suddenly, VR was accessible to millions of individuals, and a large ecosystem quickly sprung up, filled with innovation and enthusiasm.

In recent years, a new wave of VR innovation started with the launch of all-in-one (AIO) headsets. Previously, fully immersive VR experiences required a physical connection to a powerful PC. The HMD couldn't operate as a self-contained device, as it had no operating system and no ability to compute the image.

But with AIO headsets, users gained access to a dedicated device with a simple setup that could deliver fully tracked VR anywhere, anytime. Coupled with the innovation of VR streaming technology, users could now experience powerful VR environments, even while on the go.

Latest Trends in XR High-quality XR is becoming increasingly accessible. Consumers worldwide are purchasing AIOs to experience XR, from immersive gaming to remote learning to virtual training. Large enterprises are adding XR into their workflows and design processes. XR drastically improves design implementation with the inclusion of a digital twin.

Image courtesy of Innoactive. And one of today's biggest trends is streaming XR experiences through 5G from the cloud. This removes the need to be tethered to workstations or limit experiences to a single space.

By streaming over 5G from the cloud, people can use XR devices and get the computational power to run XR experiences from a data center, regardless of location and time. Advanced solutions like NVIDIA CloudXR are making immersive streaming more accessible, so more XR users can experience high-fidelity environments from anywhere.

AR is also becoming more common. After Pok mon GO became a household name, AR emerged in a number of additional consumer-focused areas. Many social media platforms added filters that users could overlay on their faces. Organizations in retail incorporated AR to showcase photorealistic rendered 3D products, enabling customers to place these products in a room and visualize it in any space.

https://developer.download.nvidia.com/cloudxr/videos/compressed/CloudXR_mclaren_
LINK: https://blogs.nvidia.com/blog/2022/05/20/what-is-extended-reality/...
See more stories from nvidia

North America Stories

02/02/2026

Inside the Avionics That Make Artemis II Possible: How L3Harris Units Drive the Space Launch System

Photo Credit: NASA. Space Launch System (SLS) rocket and Orion Spacecraft rollou...

02/02/2026

ESPNs deal for NFL Network Gets Regulatory Approval

Share Share by: Copy link Facebook X Linkedin Bluesky Email...

02/02/2026

Hewshott Entering New Era as Daniel Lee Transitions to G...

Hewshott, an industry leading global AV, IT, Theatre, and Acoustics consultancy firm has completed a global transition with current UK Managing Director, Daniel...

02/02/2026

Public Media Management Names LTN as Technology Partner f...

Public Media Management (PMM) today announced LTN as the technology partner for PMM Cloud, its new managed, cloud-based master control solution purpose-built fo...

02/02/2026

Big Academic Investments in Virtual Production Fuel Adoption

Share Share by: Copy link Facebook X Linkedin Bluesky Email...

02/02/2026

Audiences Can Expect Seamless Viewing From Milan-Cortina

Share Share by: Copy link Facebook X Linkedin Bluesky Email...

02/02/2026

NBC Olympics Will Take Audio to New Heights in Milan-Cortina

Share Share by: Copy link Facebook X Linkedin Bluesky Email...

02/02/2026

XR Acquires Telly Traffic to Bolster UK Advertising Opera...

XR, the leading platform powering advertising operations, today announced the acquisition of Telly Traffic, a UK-based business affairs specialist with nearly t...

02/02/2026

Big Blue Marble Becomes Launch Partner for the AWS Europe...

Big Blue Marble, a provider of broadcast-grade, cloud-native video solutions for broadcasters, service providers, and content owners, has become a launch partne...

02/02/2026

Cesc Gay's New Film Premieres March 27 on Netflix

Back to All News Cesc Gays New Film Premieres March 27 on Netflix Entertainment 02 February 2026 GlobalSpain Link copied to clipboard Download the first i...

31/01/2026

US Navy Selects L3Harris Red Wolf for Precision Attack Strike Munition Program

The Navy's Air Test and Evaluation Squadron (HX) 21 launch a Long Range Attack Missile from an AH-1Z off coast of Virginia in late 2025. This demonstration ...

31/01/2026

creativespace 3 0 5 Simplifies Creative Workflows with In...

DigitalGlue, creator of the award-winning creative.space Platform, has announced the release of creative.space OS 3.0.5, the latest software update within the ...

31/01/2026

ES Broadcast Hire sends out kit for major February sporti...

ES Broadcast Hire, the long-established hire arm of ES Media Group, has spent the last few months busily preparing and sending out high-quality equipment for a ...

31/01/2026

ISE: Sony Electronics Launches BRAVIA Professional Displays BZ-P Series

Share Share by: Copy link Facebook X Linkedin Bluesky Email...

31/01/2026

Fox Sports Details FIFA World Cup 2026 Broadcast Schedule

Share Share by: Copy link Facebook X Linkedin Bluesky Email...

31/01/2026

ISE: LYNX Technik Debuts New 4-Channel 12G-SDI Fiber Converters

Share Share by: Copy link Facebook X Linkedin Bluesky Email...

31/01/2026

PBS Promotes Scott Nourse to Chief Technology Officer

Share Share by: Copy link Facebook X Linkedin Bluesky Email...

30/01/2026

2026 Sundance Film Festival Announces Award Winners

Top L-R: The Friend's House is Here, Josephine, The Lake, Bedford Park, Who Killed Alex Odeh? Second Row L-R: Take Me Home, American Pachuco: The Legend of...

30/01/2026

Artemis II Wet Dress Rehearsal: Taking Things Into the Home Stretch

The Artemis II wet dress rehearsal will simulate the launch countdown, fully loading fuel and verifying systems ahead of the first SLS and Orion crewed flight....

30/01/2026

Copper Leaf Media Merges With Dimension PR

Share Share by: Copy link Facebook X Linkedin Bluesky Email...

30/01/2026

MXL: Aligning Broadcast Production With Software

Share Share by: Copy link Facebook X Linkedin Bluesky Email...

30/01/2026

Grass Valley and NETGEAR Partner to Accelerate Enterprise...

Grass Valley , the leading technology provider for live production solutions, and NETGEAR Inc. (NASDAQ: NTGR), a global leader in network solutions, today anno...

30/01/2026

tvONE Appoints Amit Singh as Regional Sales Manager for I...

tvONE, a leading video processor, signal distribution technology and media server developer, announces the expansion of Amit Singh's role to Regional Sales ...

30/01/2026

Mike Aiton Brings Stories to Life with NUGEN Audio

With a career that spans four decades across television, film and post-production, Freelance Sound Designer and Post-production Sound Mixer Mike Aiton has built...

30/01/2026

DPA Showcases its Complete Wireless Microphone Ecosystem...

DPA Microphones will feature its new, fully integrated wireless microphone ecosystem, designed to let audio professionals work faster, cleaner and with total co...

30/01/2026

Ventum Tech and Emergent Announce a Strategic Partnership...

As the Middle East continues to accelerate investment in next-generation media, broadcast, and immersive content technologies, Ventum Tech today announced a str...

30/01/2026

MRMC Broadcast to Highlight High-Precision Motion Control...

Mark Roberts Motion Control (MRMC), a Nikon company and global leader in robotic camera systems, today announced its participation at Integrated Systems Europe ...

30/01/2026

Peacock Hits 44 Million Subs, Lost $552 Million in Q4

Share Share by: Copy link Facebook X Linkedin Bluesky Email...

30/01/2026

ATSC Board Leadership Re-Elected For 2026

Share Share by: Copy link Facebook X Linkedin Bluesky Email...

30/01/2026

MRC Issues Final Digital Advertising Auction Transparency Standards

Share Share by: Copy link Facebook X Linkedin Bluesky Email...

30/01/2026

CBS Atlanta Launches New Weekday Morning News Show with AR/VR Set

Share Share by: Copy link Facebook X Linkedin Bluesky Email...

30/01/2026

Boston Conservatory at Berklee Hosts the National Opera Association's 2026 Conference

Boston Conservatory at Berklee Hosts the National Opera Association's 2026 C...

30/01/2026

Student Spotlight: Sriram Narayanan

Student Spotlight: Sriram Narayanan The classical pianist shares his experience growing up with a language disability and finding his voice through music. Ja...

30/01/2026

2026 Media Industry Trends to Watch: Change is Your Competitive Advantage

Heading into 2026, the pace of change across radio, TV, and digital media is reaching an inflection point. Audience behaviors continue to evolve, measurement mo...

30/01/2026

The Danish Crime Series The Asset' Returns for a Second Season

Back to All News The Danish Crime Series The Asset' Returns for a Second Season Entertainment 30 January 2026 GlobalDenmark Link copied to clipboard ...

29/01/2026

L3Harris Technologies Reports Strong Full Year and Fourth Quarter 2025 Results, Initiates 2026 Guidance

MELBOURNE, Fla., January 29, 2026 - L3Harris Technologies (NYSE: LHX) reports fu...

29/01/2026

Nielsen Announces 2025 ARTEY Award Winners Following Record-Breaking Year of Streaming

Bluey' Wins Second Consecutive Top Streaming Title of the Year with 45 Billi...

29/01/2026

Report: Performance TV Ties With Social Media in Driving Ad Results

Share Share by: Copy link Facebook X Linkedin Bluesky Email...

29/01/2026

ISE: NDI and OBSBOT Expand Partnership

Share Share by: Copy link Facebook X Linkedin Bluesky Email...

29/01/2026

NTCA Asks FCC to Block Nexstar, Tegna Deal

Share Share by: Copy link Facebook X Linkedin Bluesky Email...

29/01/2026

FCC Announces Tentative Agenda for February Open Meeting

Share Share by: Copy link Facebook X Linkedin Bluesky Email...

29/01/2026

CBS Sports AFC Championship Game Attracts 48.6 Million Viewers

Share Share by: Copy link Facebook X Linkedin Bluesky Email...

29/01/2026

Boston Conservatory Orchestra Presents East Coast Premiere of Peter and Leonardo Dugan Piano Concerto

Boston Conservatory Orchestra Presents East Coast Premiere of Peter and Leonardo...

29/01/2026

Mercedes-Benz Unveils New S-Class Built on NVIDIA DRIVE AV, Which Enables an L4-Ready Architecture

Mercedes-Benz is marking 140 years of automotive innovation with a new S-Class b...

29/01/2026

'Love is Blind: Sweden' Returns for a Third Season - Premiering on March 12

Back to All News Love is Blind: Sweden Returns for a Third Season - Premiering ...

29/01/2026

Unmask Bridgerton' Season 4 With Our Complete Coverage Guide

Back to All News Unmask Bridgerton' Season 4 With Our Complete Coverage Guide Yerin Ha as Sophie Baek and Luke Thompson as Benedict Bridgerton in Season ...

29/01/2026

Extraordinary Crime Mysteries, Mythical Worlds and High-Stakes Psychological Thrillers: Inside Netflix's 2026 Chinese-Language Slate

Back to All News Extraordinary Crime Mysteries, Mythical Worlds and High-Stakes...

29/01/2026

Into the Omniverse: Physical AI Open Models and Frameworks Advance Robots and Autonomous Systems

Editor's note: This post is part of Into the Omniverse, a series focused on ...

29/01/2026

GeForce NOW Brings GeForce RTX Gaming to Linux PCs

Get ready to game - the native GeForce NOW app for Linux PCs is now available in beta, letting Linux desktops tap directly into GeForce RTX performance from the...

28/01/2026

2026 Sundance Film Festival Reveals Short Film Program Award Winners

Top L-R: The Liars, Jazz Infernal, Living with a Visionary Second Row L-R: Paper Trail, The Baddest Speechwriter of All, Crisis Actor Third Row: The Boys and ...