Sony Pixel Power calrec Sony

What is Extended Reality?

20/05/2022

Advances in extended reality have already changed the way we work, live and play, and it's just getting started.

Extended reality, or XR, is an umbrella category that covers a spectrum of newer, immersive technologies, including virtual reality, augmented reality and mixed reality.

From gaming to virtual production to product design, XR has enabled people to create, collaborate and explore in computer-generated environments like never before.

What Is Extended Reality? Virtual, augmented and mixed reality are all elements of XR technology.

Virtual reality puts users inside a virtual environment. VR users typically wear a headset that transports them into a virtual world - one moment they're standing in a physical room, and the next they're immersed in a simulated environment.

The latest VR technologies push these boundaries, making these environments look and behave more like the real world. They're also adding support for additional senses, including touch, sound and smell.

With VR, gamers can become fully immersed in a video game, designers and customers can review building projects to finalize details prior to construction, and retailers can test virtual displays before committing to a physical one.

Augmented reality is when a rendered image is overlaid onto the real world. The mobile game Pok mon GO famously brought AR to the mainstream by showing computer-rendered monsters standing on lawns and sidewalks as players roam their neighborhoods.

AR graphics are visible through cell phones, tablets and other devices, bringing a new kind of interactive experience to users. Navigating directions, for example, can be improved with AR. Rather than following a 2D map, a windshield can superimpose directions over one's view of the road, with simulated arrows directing the driver exactly where to turn.

Mixed reality is a seamless integration of the real world and rendered graphics, which creates an environment in which users can directly interact with the digital and physical worlds together.

With MR, real and virtual objects blend, and are presented together within a single display. Users can experience MR environments through a headset, phone or tablet, and can interact with digital objects by moving them around or placing them in the physical world.

There are two types of MR:

Mixing virtual objects into the real world - for instance, where a user sees the real world through cameras in a VR headset with virtual objects seamlessly mixed into the view.

Mixing real-world objects into virtual worlds - for example, a camera view of a VR participant mixed into the virtual world, like watching a VR gamer playing in a virtual world.

The History of XR To understand how far XR has come, consider its origins in VR.

VR began in the federal sector, where it was used to train people in flight simulators. The energy and automotive design industries were also early adopters. These simulation and visualization VR use cases required large supercomputers. It also needed dedicated spaces, including powerwalls, which are ultra-high-resolution displays, and VR CAVEs, which are empty rooms that have the VR environment projected on each surface, from the walls to the ceiling.

For decades, VR remained unaffordable for most users, and the small VR ecosystem was mainly composed of large institutions and academic researchers.

But early in the previous decade, several key component technologies reached a tipping point, which precipitated the launch of the HTC Vive and Oculus Rift head-mounted displays (HMDs), along with the SteamVR runtime.

Individuals could now purchase personal HMDs to experience great immersive content. And they could drive those HMDs and experiences from an individual PC or workstation with a powerful GPU.

Suddenly, VR was accessible to millions of individuals, and a large ecosystem quickly sprung up, filled with innovation and enthusiasm.

In recent years, a new wave of VR innovation started with the launch of all-in-one (AIO) headsets. Previously, fully immersive VR experiences required a physical connection to a powerful PC. The HMD couldn't operate as a self-contained device, as it had no operating system and no ability to compute the image.

But with AIO headsets, users gained access to a dedicated device with a simple setup that could deliver fully tracked VR anywhere, anytime. Coupled with the innovation of VR streaming technology, users could now experience powerful VR environments, even while on the go.

Latest Trends in XR High-quality XR is becoming increasingly accessible. Consumers worldwide are purchasing AIOs to experience XR, from immersive gaming to remote learning to virtual training. Large enterprises are adding XR into their workflows and design processes. XR drastically improves design implementation with the inclusion of a digital twin.

Image courtesy of Innoactive. And one of today's biggest trends is streaming XR experiences through 5G from the cloud. This removes the need to be tethered to workstations or limit experiences to a single space.

By streaming over 5G from the cloud, people can use XR devices and get the computational power to run XR experiences from a data center, regardless of location and time. Advanced solutions like NVIDIA CloudXR are making immersive streaming more accessible, so more XR users can experience high-fidelity environments from anywhere.

AR is also becoming more common. After Pok mon GO became a household name, AR emerged in a number of additional consumer-focused areas. Many social media platforms added filters that users could overlay on their faces. Organizations in retail incorporated AR to showcase photorealistic rendered 3D products, enabling customers to place these products in a room and visualize it in any space.

https://developer.download.nvidia.com/cloudxr/videos/compressed/CloudXR_mclaren_
LINK: https://blogs.nvidia.com/blog/2022/05/20/what-is-extended-reality/...
See more stories from nvidia

North America Stories

07/04/2026

US Space Force Selects L3Harris to Strengthen America's Defense with Advanced Space Surveillance

Ground-Based Electro-Optical Deep Space Surveillance (GEODSS) telescope operated...

07/04/2026

Haivision Unveils Makito ONE Live Video Contribution Platform

Share Copy link Facebook X Linkedin Bluesky Email...

07/04/2026

Neutrik To Unveil TRUE1 Data Connector Series At 2026 NAB Show

Share Copy link Facebook X Linkedin Bluesky Email...

07/04/2026

Chris Welcker Deployed Full DPA Arsenal to Record Live Mu...

Catgut Sound Owner and Production Sound Mixer Chris Welcker, CAS, has built a career at the intersection of music and film. A former musician and composer, Welc...

07/04/2026

SDVI Launches Next Generation Rally Platform to Give Medi...

SDVI Corporation today announced the next generation of its Rally media supply chain management platform, introducing a redesigned orchestration engine that rep...

07/04/2026

Avid to Debut Avid Content Core on AWS at 2026 NAB Show

Share Copy link Facebook X Linkedin Bluesky Email...

07/04/2026

Frequency Launches Smarter Ways to Operate Streaming Chan...

Frequency, the engine behind many of the world's leading streaming television channels, at NAB 2026 will be launching new Studio services to help content ow...

07/04/2026

Ikegami to Introduce Expanded Range of Broadcast Producti...

Ikegami USA has chosen NAB 2026 in Las Vegas as the launch platform for new additions to its range of broadcast-quality television production equipment. These w...

07/04/2026

Kiloview Advancing Broadcast IP Workflows with a Smarter...

April 19, 2026, Las Vegas Kiloview, an innovative provider of AV-over-IP technologies, will showcase its latest broadcast IP solutions at NAB 2026, presenting...

07/04/2026

Bitmovin Adds Support for SGAI in its Playback Products t...

Bitmovin has announced support for Server-Guided Ad Insertion (SGAI) across its playback products using HLS interstitials, enabling more advanced ad-supported s...

07/04/2026

Synamedia unveils AI by Quortex - a just-in-time AI-plugi...

Synamedia is unveiling AI by Quortex at The NAB show, a just-in-time AI plugin framework that applies intelligence only when needed across video processing, dis...

07/04/2026

Cuez Brings Four New Innovations to NAB 2026 From Story-C...

Cuez will showcase four additions to its cloud-based newsroom, rundown and automation platform at NAB Show 2026 (April 18 22, Las Vegas, Booth N1867): Cuez ...

07/04/2026

Barix Extends Transport Options for Multi-Engine IP Encoder

Barix Extends Transport Options for Multi-Engine IP Encoder Brie Clayton April 7, 2026 0 Comments New for NAB, Barix adds SRT and RIST support to Mult...

07/04/2026

Elite Media Technologies Selects Interra Systems' BATON File-Based QC Solution

Elite Media Technologies Selects Interra Systems' BATON File-Based QC Soluti...

07/04/2026

Tightrope Media Systems to Debut Cablecast LiveBridge for Simultaneous Streaming at NAB 2026

Tightrope Media Systems to Debut Cablecast LiveBridge for Simultaneous Streaming...

07/04/2026

Cuez Brings Four New Innovations to NAB 2026: From Story-Centric Newsroom to Open AI Agent Framework

Cuez Brings Four New Innovations to NAB 2026: From Story-Centric Newsroom to Ope...

07/04/2026

ASG Names Andrea Cummis VP of Systems Engineering

Share Copy link Facebook X Linkedin Bluesky Email...

07/04/2026

KTVJ Completes Major Signal Upgrade

Share Copy link Facebook X Linkedin Bluesky Email...

07/04/2026

Hearst's WDSU to Air Million Dollar Rodeo Competition

Share Copy link Facebook X Linkedin Bluesky Email...

07/04/2026

Grass Valley Launches Future Playmakers Program

Share Copy link Facebook X Linkedin Bluesky Email...

07/04/2026

Saranyu Technologies Launches MATCH - Multi-View Sports S...

Designed for synchronized multi-stream playback, low-latency delivery, and real-time analytics, MATCH introduces a unified viewing experience for sports broadca...

07/04/2026

Berklee Students to Honor George Martin with Performance of Original Scores

Berklee Students to Honor George Martin with Performance of Original Scores The orchestra, led by associate professor Xander Rovang, will perform several work...

06/04/2026

Fab Five' Reunion Drives TNT and CBS's Experimental Final Four Altcast Built on REMI Workflow

Michigan legends bring a new voice to the broadcast as TNT Sports and CBS Sports...

06/04/2026

SVG New Sponsor Spotlight: Optikka CEO Daniel Evans on Scaling Sports Content with Programmatic Graphics

From high school sports all the way up to the major leagues, building high-quali...

06/04/2026

Quickplay and TwelveLabs Join AWS Business Outcomes Xcelerator Program

Quickplay, an AI company for the media and entertainment industry, has been accepted into the Advanced tier of the TwelveLabs Ecosystem Partner Program. Quickpl...

06/04/2026

Grass Valley Launches Future Playmakers Program for Students in Sports Production and Media Technology

Grass Valley has announced the Future Playmakers Program, a global initiative to...

06/04/2026

SVG All-Stars: Raasean Robinson, Gerente de Posproduccin y Operaciones de Estudio, FOX Deportes

El l der de operaciones impulsa la producci n en estudio mientras encuentra insp...

06/04/2026

SVG All-Stars: Raasean Robinson, Manager, Post Production and Studio Operations, FOX Deportes

The ops leader helps lead the charge in studio for the Spanish-language broadcas...

06/04/2026

Behind The Mic: SiriusXM Shares 2026 Masters Broadcast Team; ESPN to Produce Over 140+ Hours of Masters Live Coverage

Behind The Mic provides a roundup of recent news regarding on-air talent, includ...

06/04/2026

NHL Opens Innovation Lab in Partnership with Verizon, New Jersey Devils

The National Hockey League (NHL), in partnership with Verizon and the New Jersey Devils, today announced the opening of the NHL Innovation Lab powered by Verizo...

06/04/2026

ESPN+ To Stream Inaugural Rock League Curling Season

Rock League, a new professional curling league, has announced that ESPN+ will stream its inaugural 2026 season for fans in the United States. The first Rock Lea...

06/04/2026

ASG Appoints Andrea Cummis as VP of Systems Design and Engineering

Advanced Systems Group has announced the appointment of Andrea (Andy) Cummis as Vice President of Systems Design and Engineering. In this role, she will lead de...

06/04/2026

Source Media Group Launches Source Golf, a Creator-Driven YouTube Network Targeting Next-Gen Fans

Backed by Bolt Ventures, the venture brings Bryson DeChambeau, Grant Horvat, and...

06/04/2026

How the NHL's Innovation Lab Will Take Broadcast, Fan, and Team Tech to New Heights

With this environment we can start that collaboration even earlier because we ca...

06/04/2026

Baseball 2026: More AI, Better Viewing Choices

Share Copy link Facebook X Linkedin Bluesky Email...

06/04/2026

JB&A Announces Details for its Pre-NAB 2026 Event

Share Copy link Facebook X Linkedin Bluesky Email...

06/04/2026

Dalet Showcases Dalia Agentic AI and End-to-End Media Workflows at NAB Show 2026

Dalet Showcases Dalia Agentic AI and End-to-End Media Workflows at NAB Show 2026 Brie Clayton April 6, 2026 0 Comments Dalet, a leading technology and...

06/04/2026

OpenDrives Shows Off Sports Expertise in Sports Business Hub located in NAB Show's West Hall

OpenDrives Shows Off Sports Expertise in Sports Business Hub located in NAB Show...

06/04/2026

Proton to Demonstrate 3D Application at NAB 2026

Proton to Demonstrate 3D Application at NAB 2026 Brie Clayton April 6, 2026 0 Comments Yet further creative potential unleashed through innovation in ...

06/04/2026

Autoscript Highlights Voice-Driven Prompting and PTZ Solutions at NAB 2026

Autoscript Highlights Voice-Driven Prompting and PTZ Solutions at NAB 2026 Brie Clayton April 6, 2026 0 Comments Experience Autoscript Voice, PTZ prom...

06/04/2026

Mediaproxy Highlights Significant Enhancements to its LogServer suite at NAB Show 2026

Mediaproxy Highlights Significant Enhancements to its LogServer suite at NAB Sho...

06/04/2026

Tribeca Studios And Lilly Announce Winners Of Inaugural Vital Stories Filmmaker Program

April 6th, 2026 TRIBECA STUDIOS AND LILLY ANNOUNCE WINNERS OF INAUGURAL VITAL...

06/04/2026

Netflix Expands Kids Entertainment Lineup With Playground App for Games, New Shows & Returning Favorites

Back to All News Netflix Expands Kids Entertainment Lineup With Playground App ...

04/04/2026

Don't Be Lame: Arizona Men's Basketball Social Team Aims To Catch the Attention of Wildcats Fans

The University of Arizona's Men's Basketball team has only loss twice th...

04/04/2026

HDR Makes Its Men's Final Four Debut as CBS Sports and TNT Sports Collaborate on New Camera Tools and an IP-Powered Compound

1080p HDR arrives, a new generation of storytelling tools takes center stage, an...

04/04/2026

Fab Five Reunion Drives TNT and CBS's Experimental Final Four Altcast Built on REMI Workflow

Michigan legends bring a new voice to the broadcast as TNT Sports and CBS Sports...

04/04/2026

Sinclair to FCC: Broadcast Sports Drives Investment in Local News

Share Copy link Facebook X Linkedin Bluesky Email...

04/04/2026

Study: Worldwide Telecom Capex to Decline in 2026,

Share Copy link Facebook X Linkedin Bluesky Email...