
Advances in extended reality have already changed the way we work, live and play, and it's just getting started.
Extended reality, or XR, is an umbrella category that covers a spectrum of newer, immersive technologies, including virtual reality, augmented reality and mixed reality.
From gaming to virtual production to product design, XR has enabled people to create, collaborate and explore in computer-generated environments like never before.
What Is Extended Reality? Virtual, augmented and mixed reality are all elements of XR technology.
Virtual reality puts users inside a virtual environment. VR users typically wear a headset that transports them into a virtual world - one moment they're standing in a physical room, and the next they're immersed in a simulated environment.
The latest VR technologies push these boundaries, making these environments look and behave more like the real world. They're also adding support for additional senses, including touch, sound and smell.
With VR, gamers can become fully immersed in a video game, designers and customers can review building projects to finalize details prior to construction, and retailers can test virtual displays before committing to a physical one.
Augmented reality is when a rendered image is overlaid onto the real world. The mobile game Pok mon GO famously brought AR to the mainstream by showing computer-rendered monsters standing on lawns and sidewalks as players roam their neighborhoods.
AR graphics are visible through cell phones, tablets and other devices, bringing a new kind of interactive experience to users. Navigating directions, for example, can be improved with AR. Rather than following a 2D map, a windshield can superimpose directions over one's view of the road, with simulated arrows directing the driver exactly where to turn.
Mixed reality is a seamless integration of the real world and rendered graphics, which creates an environment in which users can directly interact with the digital and physical worlds together.
With MR, real and virtual objects blend, and are presented together within a single display. Users can experience MR environments through a headset, phone or tablet, and can interact with digital objects by moving them around or placing them in the physical world.
There are two types of MR:
Mixing virtual objects into the real world - for instance, where a user sees the real world through cameras in a VR headset with virtual objects seamlessly mixed into the view.
Mixing real-world objects into virtual worlds - for example, a camera view of a VR participant mixed into the virtual world, like watching a VR gamer playing in a virtual world.
The History of XR To understand how far XR has come, consider its origins in VR.
VR began in the federal sector, where it was used to train people in flight simulators. The energy and automotive design industries were also early adopters. These simulation and visualization VR use cases required large supercomputers. It also needed dedicated spaces, including powerwalls, which are ultra-high-resolution displays, and VR CAVEs, which are empty rooms that have the VR environment projected on each surface, from the walls to the ceiling.
For decades, VR remained unaffordable for most users, and the small VR ecosystem was mainly composed of large institutions and academic researchers.
But early in the previous decade, several key component technologies reached a tipping point, which precipitated the launch of the HTC Vive and Oculus Rift head-mounted displays (HMDs), along with the SteamVR runtime.
Individuals could now purchase personal HMDs to experience great immersive content. And they could drive those HMDs and experiences from an individual PC or workstation with a powerful GPU.
Suddenly, VR was accessible to millions of individuals, and a large ecosystem quickly sprung up, filled with innovation and enthusiasm.
In recent years, a new wave of VR innovation started with the launch of all-in-one (AIO) headsets. Previously, fully immersive VR experiences required a physical connection to a powerful PC. The HMD couldn't operate as a self-contained device, as it had no operating system and no ability to compute the image.
But with AIO headsets, users gained access to a dedicated device with a simple setup that could deliver fully tracked VR anywhere, anytime. Coupled with the innovation of VR streaming technology, users could now experience powerful VR environments, even while on the go.
Latest Trends in XR High-quality XR is becoming increasingly accessible. Consumers worldwide are purchasing AIOs to experience XR, from immersive gaming to remote learning to virtual training. Large enterprises are adding XR into their workflows and design processes. XR drastically improves design implementation with the inclusion of a digital twin.
Image courtesy of Innoactive. And one of today's biggest trends is streaming XR experiences through 5G from the cloud. This removes the need to be tethered to workstations or limit experiences to a single space.
By streaming over 5G from the cloud, people can use XR devices and get the computational power to run XR experiences from a data center, regardless of location and time. Advanced solutions like NVIDIA CloudXR are making immersive streaming more accessible, so more XR users can experience high-fidelity environments from anywhere.
AR is also becoming more common. After Pok mon GO became a household name, AR emerged in a number of additional consumer-focused areas. Many social media platforms added filters that users could overlay on their faces. Organizations in retail incorporated AR to showcase photorealistic rendered 3D products, enabling customers to place these products in a room and visualize it in any space.
https://developer.download.nvidia.com/cloudxr/videos/compressed/CloudXR_mclaren_
North America Stories
12/10/2026
The ESPNU and NFL Network altcasts join the previously announced Super Bowl LXI...
12/10/2026
The approach is based on prevention and making production of illegal streams inc...
12/10/2026
Clear-Com provided production communications infrastructure for Rock in Rio 2026, deployed by Brazilian partner Savana Comunica o. The system connected product...
12/10/2026
Extreme H has extended its global broadcast partnership with DAZN, bringing the ...
12/10/2026
beIN Asia Pacific has announced a new agreement with The All England Lawn Tennis...
12/10/2026
ARRI has released Film Lab 1.5, a major update to its OpenFX plugin for applying...
12/10/2026
DAZN has announced the acquisition of BASKET.TV, a basketball streaming service operating across Latin America. Founded in 2020, BASKET.TV has a presence in Arg...
12/10/2026
Industry leaders discuss the growing role of AI in automating production, enhanc...
12/10/2026
NBC Sports' NBA Showtime will broadcast live from Rockefeller Plaza and Madi...
12/10/2026
By Katie Arthurs
Merata Mita (1942-2010), the legendary M ori filmmaker, godmot...
12/10/2026
Nielsen data reveals traditional television continues to account for 70% of view...
12/10/2026
At Asia's Broadcasting & Infotainment Show (A.B.I.S.) 2026, Interra Systems will showcase its latest innovations in automated QC, media monitoring, captioni...
12/10/2026
Update Strengthens Access Controls, Refines EAS-Net , and Adds SSL-Based CAP Canada Support
Digital Alert Systems, a global leader in emergency communications ...
12/10/2026
Companies in France are deploying agentic computing across industries spanning s...
12/10/2026
As AI factories grow from megawatts to gigawatts, building them takes more than ...
11/10/2026
The quirky league's largest production to date brings two trucks, 20+ cameras to first-ever Banana Bowl at Nationals Park...
10/10/2026
The quirky league's largest production to date brings two trucks, 20+ cameras to first-ever Banana Bowl at Nationals Park...
10/10/2026
By Jessica Herndon
One of the most exciting things about the Sundance Film Fest...
10/10/2026
LA JOLLA, CA-Associate Professor Keren Lasker, the Ian Wilson Endowed Chair at S...
09/10/2026
Standalone subscriptions, free games, and team hubs anchor the streamer's local-rights push...
09/10/2026
Christoffer Aaron Chris Ober, a longtime and beloved member of FOX Sports' remote production crews who worked on many of the network's biggest events,...
09/10/2026
In-venue and creative video staffers at the professional and collegiate level ha...
09/10/2026
USSI Global has appointed Ed McGivern as Chief Revenue Officer, reporting to President and CEO Anthony Morelli.
McGivern brings more than 25 years of executive...
09/10/2026
Riedel Communications has announced the deployment of its Easy5G private 5G platform as the primary transmission system for onboard camera signals in the DTM ra...
09/10/2026
The National Duals Invitational championship match will air on ESPN on Sunday, December 13 at 7:30 p.m. CT from the BOK Center in Tulsa, Oklahoma. The 27 prelim...
09/10/2026
Versatile Video Coding is moving closer to mainstream deployment as smartphone manufacturers, semiconductor suppliers, and streaming providers address the hardw...
09/10/2026
PGA Tour golfer Min Woo Lee and Omaha Productions have announced the launch of Lee's official YouTube channel. The first video, filmed at TPC Summerlin, lau...
09/10/2026
ATSC has announced the approval of a Candidate Standard for its Broadcast-to-Everything (B2X) initiative. S44-2-002r6, B2X System Discovery and Signaling, has...
09/10/2026
BKB Bare Knuckle Boxing has announced a partnership with TV Azteca to bring BKB ...
09/10/2026
The SPORTEL Awards 2026 official selection has been announced, with 26 works across seven categories selected from more than 150 entries. Winners will be announ...
09/10/2026
Ateme has announced that RTVE, Spain's public broadcaster, has selected its TITAN Edge platform for satellite contribution on three new transportable produc...
09/10/2026
LiveU has announced that CRD Audiovisuel used the LU900Q intelligent production unit with built-in LiveU IQ (LIQ) connectivity to deliver live content from the ...
09/10/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
09/10/2026
COW Jobs: Visual Storyteller - Emeryville, CA
Brie Clayton October 9, 2026
0 Comments
Visual Storyteller
October 7, 2026 COW Jobs: Cinematographer...
09/10/2026
Master 3-Point Lighting in After Effects With an Orbiting Light Rig
Graham Quince October 9, 2026
0 Comments
Ever wondered why your 3D renders in Afte...
09/10/2026
nxtedition will exhibit for the first time at Asias Broadcasting & Infotainment Show (A.B.I.S) in Mumbai, bringing its integrated production platform and latest...
09/10/2026
Today's AI Isn't the Answer
Andy Marken October 8, 2026
0 Comments
Let's say you're telling the truth, and this is all a dream. - Do...
09/10/2026
Ikegami to Introduce New UHK-X700VN Camera at NAB New York, Offering Advanced Cr...
09/10/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
09/10/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
09/10/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
08/10/2026
Modern venues have come a long way since the tinny, echoing audio of the mid 20t...
08/10/2026
ESPN's first Super Bowl production will stream in English and Spanish on Disney+, while the ESPN App carries the full slate of game, ManningCast, studio, an...
08/10/2026
From high-school videoboards to War Eagle Productions, the Opelika native is learning how to lead shows and capture big moments
The future of live sports produ...
08/10/2026
The Television Academy and Prime Video have announced a six-year agreement making Prime Video the exclusive global home of the Emmy Awards beginning with the 20...
08/10/2026
Techex will exhibit at NAB Show New York 2026 (Booth 623, Javits Center, October...
08/10/2026
X Games has announced the appointment of Steve Rogers as Chief Operating Officer. Rogers previously served as COO of World Supercross and spent nearly a decade ...
08/10/2026
Fonn Group has appointed Trevor Spielmann as Sales Director for Germany, Austria, and Switzerland. Spielmann joins from EVS, where he held sales and business de...
08/10/2026
The flagship program will originate from major PG events with a four-camera production, live distribution across PGTV, social platforms
Perfect Game is bringin...
08/10/2026
Innovation rarely happens in a vacuum. More often, it happens at the point of collision: when worlds that have run on separate tracks begin to converge. That is...