New capabilities round out Brightcove's comprehensive Audience Insights solution, helping marketers better understand the results of their video investment and its impact on their engagement strategyBOSTON - November 7, 2024 - Brightcove (NASDAQ: BCOV), the world's most trusted streaming technology company, today announced the launch of Marketing Insights, a new offering within the company's video insights and analytics platform. Marketing Insights provides advanced insights and robust video campaign measurement data so marketers can optimize their content marketing strategies by directly measuring the business impact of video content.
Video continues to be one of the most powerful ways to engage audiences, yet measuring its impact on business outcomes has long been a challenge. With the launch of our new Marketing Insights offering, we're further empowering marketers to gain deeper visibility into the performance of their video campaigns and their broader marketing strategies," said Kathy Klingler, Chief Marketing Officer at Brightcove. As a data-driven marketer, I'm excited about how these new capabilities will help brands connect the dots between campaign performance and real business value. This solution is a game-changer for any marketer looking to drive measurable impact.
Marketing Insights allows marketers to track data from inbound traffic to their videos capturing viewer origins through UTM parameters and analyzing which campaigns are driving video views and conversion. It offers detailed insights into the effectiveness of video content and viewer engagement, watch time, and which sources drive qualified audiences.
Brightcove has one of the most extensive partner networks, enabling integration with all leading marketing automation platforms (MAPs) and providing a detailed analysis of viewer interactions and the success of various marketing sources. This link between content performance and marketing efforts allows for improved strategy refinement and more intelligent decisions about where to allocate resources.
"Weve transformed the traditional concept of UTM links, a tool marketers have relied on for years, by integrating it directly into our video player," said Scott Levine, Chief Product Officer at Brightcove. This allows us to capture detailed video traffic source data and seamlessly incorporate it into our platform to show ROI from traffic attribution and inbound marketing. By providing actionable insights, were helping our customers understand what drives audience engagement and how to optimize their marketing strategies. This integration simplifies campaign optimization and budget planning, making it faster and more efficient than ever."
Marketing Insights is the latest addition to Brightcove's suite of AI-powered solutions, joining the company's Brightcove Audience Insights solution, which currently offers Media and Ad Insights for media companies and Publisher Insights for publishing companies. Brightcove's Marketing Insights is purpose-built to address the unique needs of marketers across industries. By going beyond traditional metrics, it provides tailored, actionable data that empowers marketing professionals to drive more effective, data-informed decisions.
Marketing Insights is available as part of the Marketing Studio premium package. For more information about how Brightcove can supercharge your marketing efforts, visit Brightcove.com.
About Brightcove Inc.
Brightcove creates the world's most reliable, scalable, and secure streaming technology solutions to build a greater connection between companies and their audiences, no matter where they are or on which devices they consume content. In more than 60 countries, Brightcove's intelligent video platform enables businesses to sell to customers more effectively, media leaders to stream and monetize content more reliably, and every organization to communicate with team members more powerfully. With two Technology and Engineering Emmy Awards for innovation, uptime that consistently leads the industry, and unmatched scalability, we continuously push the boundaries of what video can do. Follow Brightcove on LinkedIn, X, Facebook, Instagram, Threads, and YouTube. Visit Brightcove.com.
Media Contact
jnunez@brightcove.com
Europe Stories
09/11/2025
Dalet today announced a transformative leap forward for media operations: Agentic Artificial Intelligence (AI) that unifies the Dalet ecosystem under one natura...
06/10/2025
France T l visions, France's leading broadcaster, has received the 2025 EBU ...
15/09/2025
Global K-Pop sensation aespa is redefining what it means to be rich with the r...
15/09/2025
Every day, millions of people around the world turn to Spotify to enjoy the audi...
15/09/2025
After months of intensive planning and implementation, Brembo SGL Carbon Ceramic...
15/09/2025
Unique sports content orchestration platform builds momentum among SES's cus...
15/09/2025
-- Opens door to growth in renewable energy New Delhi, India - 15th September -- Global business and industry leaders from around the world are joining technol...
13/09/2025
Harmonic's Software-Based XOS Advanced Media Processor Provides Unparalleled Efficiency and Unlocks New Business Models SAN JOSE, Calif. - Sept. 13, 2025 -...
12/09/2025
For fans, we know how important it is to stay plugged into music culture and dis...
12/09/2025
Link ping, Sweden and Shipley, United Kingdom, September 12, 2025 - Agama, the expert in video observability and analytics for service quality and customer expe...
12/09/2025
Feature-length retrospective from Studio Crook to air in 2026
Sir David Jason returns to the nation's favourite comedy channel, U&GOLD, for Open All Hours:...
12/09/2025
Friday 12 September 2025
The Boomtown Rats, Nyah Grace, Soweto Kinch, Royal Ballet and Madness also announced to perform at the ceremony on Tuesday
Sky today ...
12/09/2025
Wuppertal September 12, 2025
Riedel Unveils Ultra-Light Bolero Mini Wireless Intercom BeltpackAt IBC2025 in Amsterdam, Riedel Communications unveiled Bolero M...
12/09/2025
Wuppertal September 12, 2025
Riedel Communications Acquires hi human interfaceRiedel Communications today announced the acquisition of hi human interface fro...
12/09/2025
CORE+ virtually removes distortion, setting a new standard for church sound and giving worship teams the clarity and confidence they need.
Read the full artic...
12/09/2025
The Late Late Show is back with a bang after the summer break, and Patrick Kielt...
12/09/2025
The World Athletics Championships, Ireland v France in the Women's Rugby World Cup quarter-final, the Irish Champions Festival, and two Sports Direct Men...
12/09/2025
The Records Show starts Sunday at 6.30pm on RT One and RT Player.
Katie Hanno...
11/09/2025
RADAR, Spotify's program for emerging talent, recently hit a major milestone...
11/09/2025
Link ping, Sweden, September 11, 2025 - Agama, the expert in video observability & analytics for service quality and customer experience, announced today the la...
11/09/2025
Under the USD 89.6 Million award, SES Space & Defense will provide global commer...
11/09/2025
Leading Balkan DTH provider adds capacity to consolidate its m:Sat TV platform at 23.5 degrees East and serve more customers across the region
Luxembourg, 11 S...
11/09/2025
UKTV's free streaming service U launches on Sky Q
Free streaming service U has launched on Sky Q in the UK, UKTV and Sky confirm today, expanding the footp...
11/09/2025
From the discreet 2061 lavaliers to 4099 and 4011 mics, the setup delivered clean, natural sound in one of the most challenging broadcast environments.
Read th...
11/09/2025
From rugged build quality to natural, detailed sound, the verdict is clear: big performance can come in a very small package.
Read the full review here!...
11/09/2025
Tonight on Prime Time
RT One and RT Player at 9:35pm
Tonight RT Prime Time...
11/09/2025
RT Statement: 2026 Eurovision Song Contest
At the General Assembly of the European Broadcasting Union (EBU) in July, a number of EBU members raised concerns ...
10/09/2025
Lossless on Spotify Premium is here.
Lossless audio has been one of the most a...
10/09/2025
The Television Will Be Revolutionised Sep 10, 2025
Written by Sunit Kotecha, Director of Delivery and Operations, YouView
2025 marks a century since the f...
10/09/2025
First of Spains F110 frigates get future-ready with Rohde & Schwarz communicatio...
10/09/2025
Harmonic's cOS Platform Supports DOCSIS and Fiber, Enabling Midco to Deliver Reliable Multi-Gigabit Connectivity to Subscribers SAN JOSE, Calif. - Sept. 10,...
10/09/2025
RT brings three days of live radio, live entertainment, live news, live weather, personal appearances, and more
Join RT Radio 1: Morning Ireland, The Oliver ...
09/09/2025
Since 2020, Spotify's RADAR program has been a launchpad for emerging talent...
09/09/2025
In 2020, Spotify launched RADAR with a clear mission: to identify, nurture, and ...
09/09/2025
If you're on BookTok, you know the drill. You scroll, you tap, and suddenly your To Be Read list is overflowing with trending must-reads. Not unlike Spoti...
09/09/2025
eds3_5_jq(document).ready(function($) { $(#eds_sliderM519).chameleonSlider_2_1({ content_source:......
09/09/2025
Harmonic's VOS360 Ad SaaS Enables Personalized Ad Delivery and Seamless Integration with the Ad Tech Ecosystem SAN JOSE, Calif. - Sept. 9, 2025 - Harmonic ...
09/09/2025
St. Luke's Episcopal Church in New Jersey needed audio that truly connects and they found the answer.
Read the full case study here!...
09/09/2025
From AI-driven sound design to adaptable systems and uncompromising audio quality, the discussion highlights how innovation is shaping the future of performance...
09/09/2025
The conversation covers DPA's natural, uncolored sound, how to choose the right mic for any application and the company's latest innovations including C...
09/09/2025
From the origins of CORE to the latest CORE+ upgrade, the article explores how DPA minimizes distortion, expands dynamic range and ensures clarity at every SPL ...
09/09/2025
September 9 2025, 07:22 (PDT) Dolby Revolutionizes Entertainment on Four Wheels...
09/09/2025
The Autumn Schedule has begun on RT Raidi na Gaeltachta, with a feast of music, entertainment, news and current affairs programmes as well as an interesting s...
08/09/2025
The company continues to focus on its own training programs. Recently, 20 new ap...
08/09/2025
How an MVP-first approach helps you move faster, stay flexible, and deliver smarter.
Too often, media technology projects aim to solve everything at once ma...
08/09/2025
Fox Corporation Announces Resolution of Murdoch Family Trust Matter New York, NY and Los Angeles, CA - September 8, 2025 - Fox Corporation ( FOX or the Comp...
08/09/2025
Fox Corporation Announces Secondary Offering of Class B Common Stock New York, NY, and Los Angeles, CA - September 8, 2025 - Fox Corporation ( FOX or the Co...
08/09/2025
Fox Corporation Announces Pricing of Secondary Offering of Class B Common Stock New York, NY, and Los Angeles, CA, September 8, 2025 Fox Corporation ( FOX ...
08/09/2025
PantoneLIVE Adds New Color Libraries to Meet Growing Demand for Two-Piece Alumin...
New capabilities round out Brightcove's comprehensive Audience Insights solution, helping marketers better understand the results of their video investment and its impact on their engagement strategyBOSTON - November 7, 2024 - Brightcove (NASDAQ: BCOV), the world's most trusted streaming technology company, today announced the launch of Marketing Insights, a new offering within the company's video insights and analytics platform. Marketing Insights provides advanced insights and robust video campaign measurement data so marketers can optimize their content marketing strategies by directly measuring the business impact of video content.
