
HP Introduces Industry's Most Advanced Global Partner Training Program - HP UniversityDelivers One-Stop Shop for Sales Skills Training, Product Education, Solutions Selling and Certifications
News highlights:
Optimized to address industry transformation from transactional to contractual and subscription relationships
Digital, interactive online training available in 170 countries and 11 languages; face-to-face trainings tailored in local languages
Streamlined experience includes tools and techniques to enable partners to effectively engage customers, sell products and drive recurring revenue
Chicago, September 12, 2017- Today at HP Reinvent, HP Inc.'s largest global partner event, the company launched HP University, a one-stop solution to empower and equip the company's 18,000 worldwide Partner First partners to optimize revenue and future-proof their business. HP University combines sales skills education, product training, and certifications to enable HP's partner ecosystem to migrate to evolving business models such as contractual and subscription sales.
The global program combines online and instructor-led training throughout 170 countries. Offered in 11 languages, the program was piloted and tested with strategic partners in three markets prior to deployment.
HP offers partner-focused, consultative training with a thoughtful approach to drive the bottom line, said Thomas Jensen, vice president, WW Channel Sales Strategy, HP Inc. Our global partner-focused HP University allows our vast ecosystem to focus on driving channel growth with relentless execution, a simple and clear education program and streamlined, effectiveoperations to maximize growth and profitability.
The shift from transactional to contractual, subscription based sales is on the rise. Nowhere is this shift more evident than in the technology sector. By adopting a subscription-based model, companies can tailor their computing environments to shape the experiences they want for customers as well as their workforce. This shift requires a consultative approach to selling; HP University is intended to address this shift while increasing the bottom line for partners.
More than Sales Enablement
More than 30 worldwide partners beta tested the program prior to deployment. Accessing and using the program is clear and simplified, allowing partners to focus on learning versus navigating a complex portal. Offerings include instructor-led, face-to-face training in addition to sales skills development, highlight HP core competencies, including Security, Device-as-a-Service (DaaS), Mobility, and Managed Print Services.
Courses such as Strategic Solution Selling will immerse attendees in realistic business problems, and provide strategies to uncover key customer challenges, craft proposals and deliver the right messages to the right customers. The coursework is geared to evolve towards a solution oriented sale, build deeper relationships, minimize wasted selling effort and maximize recurring revenue streams.
Builds on HP's World-Class Partner First Program
As a partner-led company, HP will continue to offer HP Partner First, a robust partner program designed to support the channel through a consistent, simple, and reliable program. HP University enhances the value for partners by providing comprehensive sales and technical training and certification. By encompassing a holistic approach, HP University is meant to go beyond product training to deliver an immersive experience, centered on real-time learning and engagement.
For more information on the courses available via HP University, visit HP Sales Central. To view all HP Reinvent related news, visit hp.com/go/newsroom and follow @hpchannelnews on Twitter. About HP
HP Inc. creates technology that makes life better for everyone, everywhere. Through our portfolio of printers, PCs, mobile devices, solutions and services, we engineer experiences that amaze. More information about HP Inc. is available at http://www.hp.com.
Most recent headlines
05/01/2027
Worlds first 802.15.4ab-UWB chip verified by Calterah and Rohde & Schwarz to be ...
01/06/2026
January 6 2026, 05:30 (PST) Dolby Sets the New Standard for Premium Entertainment at CES 2026
Throughout the week, Dolby brings to life the latest innovatio...
02/05/2026
Dalet, a leading technology and service provider for media-rich organizations, t...
01/05/2026
January 5 2026, 18:30 (PST) NBCUniversal's Peacock to Be First Streamer to ...
01/04/2026
January 4 2026, 18:00 (PST) DOLBY AND DOUYIN EMPOWER THE NEXT GENERATON OF CREATORS WITH DOLBY VISION
Douyin Users Can Now Create And Share Videos With Stun...
24/02/2026
TNDV, a division of Live Media Group, delivered broadcast and live event product services for Passion 2026, marking the company's 17th year supporting the a...
24/02/2026
Ryan Schaber has had a front row seat to both the dynamics behind the Kraken's now-extended broadcast affiliation with TEGNA and its impact on the broader s...
24/02/2026
All Women's Sports Network (AWSN) announces the debut of women's professional boxing on its fast-growing television platform in partnership with Hall of...
24/02/2026
The NFL and StatusPRO, a sports entertainment and technology company that combines AI and performance data with emerging technology to create experiential conte...
24/02/2026
Pro League Network (PLN), a next-generation sports media and entertainment compa...
24/02/2026
Sportel Asia returns to Singapore for the first time since 2018 on March 24-25 and Agn s Marsan, Executive Director of SPORTEL Asia, says the return to Singapor...
24/02/2026
Join ARRI for a conversation and Q&A with Sports Cinematographer Domenick Satter...
24/02/2026
Veritone, Inc announces a renewal of its agreement with U.S. Soccer to license a...
24/02/2026
Commitment to innovation at network, conference, and institutional levels have i...
24/02/2026
The new RSN, which will produce 140+ games a year, arrives after the Braves exited Main Street Sports and FanDuel Sports Network earlier this month....
24/02/2026
CBS Sports and Concacaf today announced that CBS Sports will be the exclusive En...
24/02/2026
Official Venues Unveiled for Festival's Milestone Colorado Debut in 2027...
24/02/2026
Life needs music. So does the afterlife. That's why Spotify has partnered wi...
24/02/2026
Last weekend, S o Paulo buzzed with energy as Bad Bunny took the stage for two n...
24/02/2026
eds3_5_jq(document).ready(function($) { $(#eds_sliderM519).chameleonSlider_2_1({...
24/02/2026
Disney Captures 11.9% of TV in January, Boosted by ESPN's ( 82%) College Foo...
24/02/2026
Bitcentral, the leading provider of professional media solutions for broadcast and digital video, today announced that Griffin Media, an Oklahoma-based multimed...
24/02/2026
Intinor announces the appointment of Ideal Systems as an authorized reseller, covering Singapore, Malaysia and Indonesia, and strengthening local access to resi...
24/02/2026
Di TV implements its own nxtedition platform for continuity
Dagens Industri, the popular Swedish financial publisher, has moved to a new base in the Nasdaq bu...
24/02/2026
Appear, a global leader in live production technology, today announced that its X Platform has been officially verified by YouTube for Secure Reliable Transport...
24/02/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
24/02/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
24/02/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
24/02/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
24/02/2026
Cobalt Digital, the leading designer and manufacturer of award-winning ST 2110 and SDI signal processing products, and a founding partner in the openGear initi...
24/02/2026
Paul C. Brunson: Red Flag to be produced by FirstLookTV and launch in 2026
UKTV...
24/02/2026
This year, we're back at the Media Production and Technology Show (MPTS) in London. As always, we're looking forward to catching up with existing contac...
24/02/2026
We are pleased to announce that Pete Whiteway is joining the dB Technology Group as a Senior Systems Engineer. Pete brings over 20 years of experience in broadc...
24/02/2026
End-to-End Transparency in the Supply Chain You Can Touch
The team at LogiMAT 2025 - from left: Michael Dreimann, Andr Haff, Nicolas Lapp, Bernd Jaschinski-...
24/02/2026
Katharine Wolinska appointed to lead Partnerships
RT Commercial has announced ...
24/02/2026
AI is accelerating every aspect of healthcare - from radiology and drug discover...
23/02/2026
Dignity Health Sports Park, a multi-use sports complex in Carson, Calif., and Da...
23/02/2026
The Gotham Sports App, the exclusive direct-to-consumer streaming home of MSG Networks and the YES Network, is introducing more choice and value with new packag...
23/02/2026
Cobalt Digital, a designer and manufacturer of ST 2110 and SDI signal processing products, and a founding partner in the openGear initiative, announces that its...
23/02/2026
Telos Alliance, which has specialized in broadcast audio for more than three dec...
23/02/2026
Prompted Playlist is expanding in beta to Premium listeners in the U.K., Ireland...
23/02/2026
When Spotify launched in Nigeria in February 2021, the very first song a user st...
23/02/2026
L3Harris hypersonics concept illustration....
23/02/2026
By combining their innovative spirit and technical expertise, L3Harris engineers are solving our customers most urgent challenges and shaping a better tomorrow....
23/02/2026
aconnic AG (ISIN: DE000A0LBKW6), Munich, will present its latest cybersecurity, ...
23/02/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
23/02/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
23/02/2026
X-Rite Pantone Launches Event Series to Modernize Textile Color Workflows
X-Rite Pantone, the global authority in color standards and color science, today a...
23/02/2026
Back to All News
Netflix Greenlights New Romcom Film Messily Ever After' (...
23/02/2026
Back to All News
Netflix Announces £1 Million Donation To National Film And Television School
Social Impact
23 February 2026
GlobalUnited Kingdom
Link copi...