Sony Pixel Power calrec Sony

HP Introduces Industry's Most Advanced Global Partner Training Program - HP University

13/09/2017

HP Introduces Industry's Most Advanced Global Partner Training Program - HP UniversityDelivers One-Stop Shop for Sales Skills Training, Product Education, Solutions Selling and Certifications

News highlights:

Optimized to address industry transformation from transactional to contractual and subscription relationships

Digital, interactive online training available in 170 countries and 11 languages; face-to-face trainings tailored in local languages

Streamlined experience includes tools and techniques to enable partners to effectively engage customers, sell products and drive recurring revenue

Chicago, September 12, 2017- Today at HP Reinvent, HP Inc.'s largest global partner event, the company launched HP University, a one-stop solution to empower and equip the company's 18,000 worldwide Partner First partners to optimize revenue and future-proof their business. HP University combines sales skills education, product training, and certifications to enable HP's partner ecosystem to migrate to evolving business models such as contractual and subscription sales.

The global program combines online and instructor-led training throughout 170 countries. Offered in 11 languages, the program was piloted and tested with strategic partners in three markets prior to deployment.

HP offers partner-focused, consultative training with a thoughtful approach to drive the bottom line, said Thomas Jensen, vice president, WW Channel Sales Strategy, HP Inc. Our global partner-focused HP University allows our vast ecosystem to focus on driving channel growth with relentless execution, a simple and clear education program and streamlined, effectiveoperations to maximize growth and profitability.

The shift from transactional to contractual, subscription based sales is on the rise. Nowhere is this shift more evident than in the technology sector. By adopting a subscription-based model, companies can tailor their computing environments to shape the experiences they want for customers as well as their workforce. This shift requires a consultative approach to selling; HP University is intended to address this shift while increasing the bottom line for partners.

More than Sales Enablement

More than 30 worldwide partners beta tested the program prior to deployment. Accessing and using the program is clear and simplified, allowing partners to focus on learning versus navigating a complex portal. Offerings include instructor-led, face-to-face training in addition to sales skills development, highlight HP core competencies, including Security, Device-as-a-Service (DaaS), Mobility, and Managed Print Services.

Courses such as Strategic Solution Selling will immerse attendees in realistic business problems, and provide strategies to uncover key customer challenges, craft proposals and deliver the right messages to the right customers. The coursework is geared to evolve towards a solution oriented sale, build deeper relationships, minimize wasted selling effort and maximize recurring revenue streams.

Builds on HP's World-Class Partner First Program

As a partner-led company, HP will continue to offer HP Partner First, a robust partner program designed to support the channel through a consistent, simple, and reliable program. HP University enhances the value for partners by providing comprehensive sales and technical training and certification. By encompassing a holistic approach, HP University is meant to go beyond product training to deliver an immersive experience, centered on real-time learning and engagement.

For more information on the courses available via HP University, visit HP Sales Central. To view all HP Reinvent related news, visit hp.com/go/newsroom and follow @hpchannelnews on Twitter. About HP

HP Inc. creates technology that makes life better for everyone, everywhere. Through our portfolio of printers, PCs, mobile devices, solutions and services, we engineer experiences that amaze. More information about HP Inc. is available at http://www.hp.com.
LINK: http://www8.hp.com/us/en/hp-news/press-release.html?id=2513674...
See more stories from hp

Most recent headlines

05/01/2027

Worlds first 802.15.4ab-UWB chip verified by Calterah and Rohde & Schwarz to be demoed at CES 2026

Worlds first 802.15.4ab-UWB chip verified by Calterah and Rohde & Schwarz to be ...

04/07/2026

Detective Conan: Fallen Angel of the Highway Opens in Dolby Cinemas Across Japan, Presented in Dolby Atmos and Dolby ...

April 7 2026, 19:00 (PDT) Detective Conan: Fallen Angel of the Highway Opens in...

01/06/2026

Dolby Sets the New Standard for Premium Entertainment at CES 2026

January 6 2026, 05:30 (PST) Dolby Sets the New Standard for Premium Entertainment at CES 2026 Throughout the week, Dolby brings to life the latest innovatio...

02/05/2026

Dalet Flex LTS Delivers Smarter Search, Faster Editing, and an AI-Ready Foundation for Modern Media

Dalet, a leading technology and service provider for media-rich organizations, t...

01/05/2026

NBCUniversal's Peacock to Be First Streamer to Integrate Dolby's Full Suite of Premium Picture and Sound Innovations

January 5 2026, 18:30 (PST) NBCUniversal's Peacock to Be First Streamer to ...

08/04/2026

ESPN Expands Global Reach on Disney+

Share Copy link Facebook X Linkedin Bluesky Email...

08/04/2026

Broadcast Industry Initiatives Promise To Speed Adoption of ST 2110

Share Copy link Facebook X Linkedin Bluesky Email...

08/04/2026

Remembering Television's Role in the U.S. Bicentennial

Share Copy link Facebook X Linkedin Bluesky Email...

08/04/2026

Synamedia Unveils AI by Quortex

Share Copy link Facebook X Linkedin Bluesky Email...

08/04/2026

Carrie Healey Joins NAB as Vice President of Communications

Share Copy link Facebook X Linkedin Bluesky Email...

08/04/2026

Amagi Launches Newspulse

Share Copy link Facebook X Linkedin Bluesky Email...

08/04/2026

Marshall Electronics Unveils CV376 NDI HX3 HDMI POV Camer...

Marshall Electronics introduces its latest POV camera with the new CV376 Compact NDI |HX3 HDMI POV Camera at NAB 2026 (Booth C8339). Designed for versatile 4K c...

08/04/2026

Zixi Showcases Interoperable Live Video Workflows and Sat...

Zixi, a leader in live video delivery and workflow orchestration, enables interoperable live video workflows across multi-vendor environments, helping broadcast...

08/04/2026

April 07, 2026

Scripps Research scientists uncover new mechanism cancer cells use to survive DNA damage Discovery reshapes understanding of how tumor cells repair broken DNA, ...

07/04/2026

NAB 2026: Ikegami USA To Launch Two New Viewfinders, Refine UHD Cameras

Ikegami USA will launch a refinement to the UHK-X700 and UHK-X750 3-CMOS -in. UHD cameras in the UNICAM XE series plus two new 7-in. viewfinders at NAB 2026 in...

07/04/2026

NAB 2026: NAB Leadership Foundation to Host Technology Students Career Mixer

The NAB Leadership Foundation and NAB PILOT will host a career mixer for technology students at NAB Show 2026 on April 18, 5-6:30 p.m., North Hall, Room N225/22...

07/04/2026

Survey: AVoIP Adoption Accelerating, With Interoperability and Security as Key Drivers

Audinate Group Limited and Futuresource Consulting have published results from a...

07/04/2026

NAB 2026: Eluvio Announces Commercial Availability of Content Fabric Bucharest Release

Eluvio has announced the commercial availability of its Content Fabric Bucharest...

07/04/2026

NAB 2026: Eluvio Introduces Inline AI Video Intelligence and Updated EVIE

Eluvio has unveiled a new architecture for video AI and an updated Eluvio Video Intelligence Editor (EVIE) ahead of NAB Show 2026. Eluvio AI runs analysis and i...

07/04/2026

Professional Fighters League Partners With Sky New Zealand for Exclusive Broadcast Rights

The Professional Fighters League (PFL) has announced a deal with Sky New Zealand...

07/04/2026

NBA, Enjoy Basketball' To Produce Live Game Altcast, Enjoy the NBA Trivia Show as Part of New Multi-Platform Collab

The NBA and Enjoy Basketball, the digital media company co-founded by YouTube cr...

07/04/2026

Beyond Golf: PGA of America, Ko-Mar Productions Offer Clients a Customizable Production Studio

The 4,000-sq.-ft. space in Frisco, TX, has produced live and packaged programmin...

07/04/2026

A New POV: RefCam's Rise in the Bundesliga Signals a Potential New Era for Soccer Broadcasts

What began as a referee training tool is evolving into a powerful production ass...

07/04/2026

NAB 2026: Manifold Technologies to Join NEP Platform as Deployable Application

Manifold Technologies will announce at NAB Show 2026 (Booth C.1808) that its manifold CLOUD platform will be available as a deployable application within NEP Pl...

07/04/2026

Shaquille O'Neal and TNT Sports to Launch DUNKMAN Professional Dunk League in Summer 2026

Shaquille O'Neal, Authentic Brands Group, and TNT Sports, in partnership wit...

07/04/2026

NAB 2026: Telos Alliance Unveils Omnia XII Audio Processor

Telos Alliance will debut the Omnia XII, a new FM/HD/DAB audio processor, at NAB Show 2026 in Las Vegas. Built on a 2RU hardware platform, Omnia XII features a...

07/04/2026

NAB 2026: AWS to Showcase AI and Cloud Media Technologies

Amazon Web Services (AWS) will exhibit at NAB Show 2026 (April 18-22, Las Vegas Convention Center, Booth W1701), with demonstrations, speaking sessions, and int...

07/04/2026

NAB 2026: Synamedia to Demonstrate AI by Quortex

Synamedia will demonstrate AI by Quortex at NAB Show 2026, a framework that applies AI capabilities to video workflows on demand rather than continuously. The s...

07/04/2026

NAB 2026: TVNewsCheck Announces 2026 Women in Technology Award Honorees

TVNewsCheck will present its 15th annual Women in Technology Awards on Tuesday, April 21, at 5 p.m. PT at NAB Show, in the Media and Entertainment Theater (W146...

07/04/2026

NAB 2026: Akta to Showcase AI Video Platform

Akta will demonstrate its AI video platform at NAB Show 2026, highlighting new capabilities in media processing and vertical video formatting alongside its exis...

07/04/2026

ESPN Expands to Disney+ in Europe and Select Asia-Pacific Markets

ESPN and Disney have announced the launch of ESPN on Disney in Europe and select Asia-Pacific markets, bringing the offering to 53 countries and territories a...

07/04/2026

Announcing the 2026 Sundance Institute Native Lab Fellows

LOS ANGELES, CA, April 7, 2026 - The nonprofit Sundance Institute announced today the fellows selected for the 2026 Native Lab, the signature initiative of the ...

07/04/2026

Prompted Playlist Levels Up to Include Podcasts, Helping You Explore More Interests and Curiosities

Starting today, Prompted Playlist is expanding beyond music to now include podca...

07/04/2026

VSL release Synchron Harpsichord (Blanchet)

Launched alongside piano promotion The latest instalment in VSL's Synchron Series line-up captures the sound of a faithful copy of a Fran ois tienne Bl...

07/04/2026

Roland announce SPD-SX Pro Version 2.0

Flagship sampling pad gets an update Roland's flagship sampling pad has just received a major update that kits it out with an array of new features and ...

07/04/2026

Sound Devices unveil the Astral Mini Plus

Popular compact wireless system upgraded Sound Devices have recently introduced a new and improved version of their compact wireless transmitter bodypacks, ...

07/04/2026

YEP November 2025 Newsletter

The November 2025 YEP Newsletter highlights a recent YEP Coffee Chat, offering members the chance to connect with industry professionals in an informal setting ...

07/04/2026

YEP December 2025 Newsletter

The December 2025 YEP Newsletter includes a Spotlight on Emily Vail, showcasing her career journey and work in the industry, alongside Mentorship Reflections by...

07/04/2026

US Space Force Selects L3Harris to Strengthen America's Defense with Advanced Space Surveillance

Ground-Based Electro-Optical Deep Space Surveillance (GEODSS) telescope operated...

07/04/2026

Haivision Unveils Makito ONE Live Video Contribution Platform

Share Copy link Facebook X Linkedin Bluesky Email...

07/04/2026

Neutrik To Unveil TRUE1 Data Connector Series At 2026 NAB Show

Share Copy link Facebook X Linkedin Bluesky Email...

07/04/2026

Chris Welcker Deployed Full DPA Arsenal to Record Live Mu...

Catgut Sound Owner and Production Sound Mixer Chris Welcker, CAS, has built a career at the intersection of music and film. A former musician and composer, Welc...

07/04/2026

SDVI Launches Next Generation Rally Platform to Give Medi...

SDVI Corporation today announced the next generation of its Rally media supply chain management platform, introducing a redesigned orchestration engine that rep...

07/04/2026

Avid to Debut Avid Content Core on AWS at 2026 NAB Show

Share Copy link Facebook X Linkedin Bluesky Email...

07/04/2026

Frequency Launches Smarter Ways to Operate Streaming Chan...

Frequency, the engine behind many of the world's leading streaming television channels, at NAB 2026 will be launching new Studio services to help content ow...

07/04/2026

Ikegami to Introduce Expanded Range of Broadcast Producti...

Ikegami USA has chosen NAB 2026 in Las Vegas as the launch platform for new additions to its range of broadcast-quality television production equipment. These w...

07/04/2026

Kiloview Advancing Broadcast IP Workflows with a Smarter...

April 19, 2026, Las Vegas Kiloview, an innovative provider of AV-over-IP technologies, will showcase its latest broadcast IP solutions at NAB 2026, presenting...

07/04/2026

Bitmovin Adds Support for SGAI in its Playback Products t...

Bitmovin has announced support for Server-Guided Ad Insertion (SGAI) across its playback products using HLS interstitials, enabling more advanced ad-supported s...

07/04/2026

Synamedia unveils AI by Quortex - a just-in-time AI-plugi...

Synamedia is unveiling AI by Quortex at The NAB show, a just-in-time AI plugin framework that applies intelligence only when needed across video processing, dis...

07/04/2026

Cuez Brings Four New Innovations to NAB 2026 From Story-C...

Cuez will showcase four additions to its cloud-based newsroom, rundown and automation platform at NAB Show 2026 (April 18 22, Las Vegas, Booth N1867): Cuez ...