Operative is pleased to announce a new and expanded partnership with Goldbach Media, one of the leading media sales organizations in Switzerland. This partnership encompasses the first implementation of Operative's AOS platform in the European market. It represents an important turning point for media companies looking to unify their traditional linear and digital ad businesses into a more streamlined and converged solution for clients. Operative's AOS platform is the first truly converged, cloud-native platform. It offers diversified media companies a modular system and approach to drive transformation and ensure that their existing business is supported while enabling new, digital platforms and advanced/converged features.
Goldbach will use Operative's AOS to support their entire pitch-to-pay workflow for both linear and digital inventory. In addition to the ability to optimize inventory and yield on client campaigns, Goldbach will use AOS to manage a broad variety of ad products, including pause and fast-forward ads delivered via Goldbach's Replay Ads platform. Goldbach chose to upgrade to Operative's AOS cloud platform to support growth and scale of their ad business in addition to enabling more advanced digital capabilities.
Operative's forward-thinking approach and future-ready solution are best positioned to support our growth and the digital transformation that our business is going through at the pace that works for us and our partners. We are excited to enter this new phase of our growth, said Alexander Duphorn, CEO at Goldbach Media.
We are excited to be bringing AOS' converged sales capabilities into the European market with Goldbach Media. Goldbach is an industry leader and will have the benefit of cloud technology to support their evolution into a digital future. AOS offers unmatched flexibility, openness and robustness and is built to support all business channels in one streamlined, centralized platform, said Michael Grossi, CEO of Operative.
North America Stories
20/02/2026
Gravity Media and Los Angeles-based Green Couch Entertainment announce a strateg...
20/02/2026
IMAX announces it is working with Apple TV to bring the 2026 FIA Formula One Wor...
20/02/2026
Daktronics has partnered with the Philadelphia Phillies to design, manufacture, ...
20/02/2026
ESPN announces the upcoming launch of Women's Sports Sundays - a first-of-it...
20/02/2026
As the Seattle Seahawks and New England Patriots faced off in the NFL's biggest sporting event of the season on Sun., Feb. 8, Sennheiser wireless solutions ...
20/02/2026
ESPN announces its 2026 Major League Baseball spring training schedule, which includes four national games on ESPN, six games on ESPN Unlimited, and more than 2...
20/02/2026
Open Broadcast Systems, which specializes in software-based professional video transport, has added support for 200 Gigabit Ethernet to its range of encoders an...
20/02/2026
Chyron announces the release of PAINT 10.3, which is designed to help analysts and operators turn live action into clearer, faster on-air storytelling.
PAINT 1...
20/02/2026
With full squad workouts underway, MLB Network's live Spring Training game s...
20/02/2026
Tech enhancements, marquee productions are expected to take advantage of a summe...
20/02/2026
In-venue and creative video staffers at the professional and collegiate level ha...
20/02/2026
Ratings Roundup is a rundown of recent rating news and is derived from press rel...
20/02/2026
Speaking with SVG Europe after one of Team GB's greatest days at a Winter Olympics, BBC Sport's head of major events, Ron Chakraborty, explains the broa...
20/02/2026
Making Winter Games Olympic magic is the goal for every broadcaster in Italy cov...
20/02/2026
Curling, one of the least-dangerous Winter Olympic sports, is dominating the Mil...
20/02/2026
BBC Sport's presence at the 2026 Winter Games is centred around a significan...
20/02/2026
BBC Sport is bringing together its linear TV and streaming digital arms in a str...
20/02/2026
To broaden the appeal of winter sports at Milano Cortina, the BBC has integrated...
20/02/2026
Just in time for the start of Apple TV's inaugural season as the exclusive U...
20/02/2026
One big challenge was to depict the character of each of very different and wide...
20/02/2026
(L-R) Writer-director Amanda Kramer photographs the photographers at the premiere of her film By Design at the Library Center Theatre in Park City. (Photo by ...
20/02/2026
NEW YORK - February 10, 2026 - An estimated 125.6* million viewers watched Super Bowl LX on Sunday, February 8, according to Nielsen's Big Data Panel meas...
20/02/2026
NEW YORK - February 19, 2026 - Nielsen today shared updated and final Super Bowl...
20/02/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
20/02/2026
A leading global investment bank, with offices at Two International Finance Centre in Hong Kong, partnered with systems integrators Global Vision Engineering (G...
20/02/2026
Rise AV and Rise Broadcast, the global not-for-profit organisations dedicated to improving gender diversity across technical industries, have today announced a ...
20/02/2026
Open Broadcast Systems, the leader in software-based professional video transport, has added support for 200 Gigabit Ethernet to its range of encoders and decod...
20/02/2026
Signiant today announced the formation of its Customer Advisory Board (CAB), bringing together a select group of customers to collaborate on product strategy, r...
20/02/2026
PTZOptics today announced the launch of its Visual Reasoning initiative that makes video more actionable by combining robotic PTZ camera systems, AI, and open i...
20/02/2026
Amino, a global media technology provider delivering devices, software and cloud services that simplify and elevate video delivery, today announced the successf...
20/02/2026
SMPTE , the home of media professionals, technologists, and engineers, today announced its call for technical papers for the SMPTE 2026 Media Technology Summit....
20/02/2026
Wowza Media Systems today announced that Granicus, a leading provider of digital engagement solutions for governments, continues to rely on Wowza to power its h...
20/02/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
20/02/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
20/02/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
20/02/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
20/02/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
20/02/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
20/02/2026
Back to All News
A Friend, A Murderer' Launches on Netflix on March 5, 2026
Main image
Entertainment
20 February 2026
GlobalDenmark
Link copied to cl...
19/02/2026
The Canadian rightsholder deploys its most complex' Olympics setup an ever,...
19/02/2026
Suite Studios, a cloud-native platform that connects creative teams to their med...
19/02/2026
Guitar Center and the Tennessee Titans announce a first-of-its-kind partnership ...
19/02/2026
DAZN is reinforcing its leadership in global boxing through a new five-year deal with Matchroom Boxing in the United States and the United Kingdom. The deal ext...
19/02/2026
PTZOptics announces the launch of its visual reasoning initiative that makes vid...
19/02/2026
Influencer Positions, AI-driven vertical video, and platform-native creators res...
19/02/2026
Host broadcaster evolves from world-feed producer to global content orchestrator, unlocking hidden moments for every platform...
19/02/2026
Custom drones raise expectations for bringing viewers closer to the action in new ways
2026 is not the first time OBS has used drones or event First Person Vie...
19/02/2026
Comcast's Xfinity announces record-setting performance from its new RealTime4K technology during Super Bowl LX, delivering the game to customers' homes ...
19/02/2026
The Women's Monobob turned out to be a historic event: Team USA's Elana Meyers Taylor captured the gold at age 41, making her the oldest Bobsleigh gold ...
19/02/2026
The senior from Georgia has found his calling as a technical director and video engineer
In the live-sports-video industry, the future is bright. Our series SV...
Operative is pleased to announce a new and expanded partnership with Goldbach Media, one of the leading media sales organizations in Switzerland. This partnership encompasses the first implementation of Operative's AOS platform in the European market. It represents an important turning point for media companies looking to unify their traditional linear and digital ad businesses into a more streamlined and converged solution for clients. Operative's AOS platform is the first truly converged, cloud-native platform. It offers diversified media companies a modular system and approach to drive transformation and ensure that their existing business is supported while enabling new, digital platforms and advanced/converged features.
