
The Ellen DeGeneres Campus of the Dian Fossey Gorilla Fund Teams Up with Habitat XR to Launch Immersive Nature Experiences
Brie Clayton June 17, 2022
0 Comments
The facility's 360 theater, virtual reality and augmented reality experiences will bring people closer than ever to endangered gorillas
Immersive studio Habitat XR announces the inauguration of the Irmelin DiCaprio Theater and the launch of two additional immersive experiences which bring visitors to the Dian Fossey Gorilla Fund's new Ellen DeGeneres Campus in Rwanda within inches of Africa's endangered mountain gorillas - albeit digitally - without impacting their natural environment.
Built as part of the Dian Fossey Gorilla Fund's new permanent home in Rwanda, and with support from Ellen DeGeneres's The Ellen Fund, and investment from Leonardo DiCaprio, the theater can display 360 films in 25K resolution. Developed from the ground up by the Habitat XR team, the theater is controlled entirely on an app and has been built to screen ultrawide 16:1 footage - or superpanoramic films - upscaled using AI technology. The theater's eight daisy-chained 4K laser projectors display 50 million pixels onto a 140 x 8ft canvas, constructed using high-contrast film stretched over a custom-made 3D printed frame. This is complemented by a 10.2 matrix surround sound system, which features 37 individual speakers and two amplifiers as well as more than 2000 square feet of acoustic sound paneling designed and fabricated by the team to absorb reverb and allow the spatially-captured sounds of the forest to engulf audiences.
At Habitat XR, we believe immersive experiences can go far beyond entertaining audiences, said Ulrico Grech-Cumbo, Habitat XR CEO. That's why we are so excited for audiences to visit the Irmelin DiCaprio Theater. Our dream is for the theater, and our other XR experiences on the campus, to bring people closer to gorillas than ever before; to fill them with empathy and understanding and to inspire them to take action.
At launch, the theater is screening two original film experiences. The first, titled A Day in the Life of Gorillas andproduced by Habitat XR and the Dian Fossey Gorilla Fund, follows four-year-old mountain gorilla Gasizi and gives unprecedented insight into his family, known as Pablo's Group. The second film, Saving Mountain Gorillas: The Dian Fossey Legacy, produced by the National Geographic Society's Impact Media Lab in collaboration with Habitat XR, explores both the history and future of gorilla conservation at the Dian Fossey Gorilla Fund.
Outside the theater, audiences can immerse themselves in gorilla behaviors at the touch of a tablet using Habitat XR's custom-developed, controller-free VR kiosks. In the lush gardens of the campus, which mimic the gorillas' natural habitat, visitors can embark on a virtual gorilla trek with Habitat XR's GorillAR augmented reality iPad app, which sees a photoreal CGI silverback gorilla leading visitors on an interactive and educational foraging adventure along the actual trails. The front-facing camera analyzes real shadows on the viewer's face to approximate lighting on the virtual hero gorilla in all light conditions, resulting in the best possible blending with the surrounding environment. The three Apple iPad Pro M1 devices are housed in special cases designed by Habitat XR and 3D printed using biodegradable cornstarch to mimic the volcanic rock textures that are so prevalent in northern Rwanda.
Dr. Tara Stoinski, President and CEO of the Dian Fossey Gorilla Fund, said: Technology can play a major role in shaping people's attitudes toward nature, and we're proud to incorporate some of the most cutting-edge storytelling tools into our new home to help further tell the story of gorillas and our 55 years of conservation work in Rwanda.
Along with conservation, another key goal of the project for Habitat XR was to challenge the convention that technological innovation doesn't happen in Africa. We've created one of the world's most advanced projection theaters and envelope-pushing AR experiences, said Grech-Cumbo, and it's adjacent to a rainforest in the heart of Africa.
###
Enjoying the news? Sign up now for the Creative COW Newsletter!
Sign up for the Creative COW newsletter and get weekly updates on industry news, forum highlights, inspirational tutorials, tips, burning questions, and more! Receive bulletins from the largest, longest-running community dedicated to supporting professionals working in film, video, and audio.
Enter your email address, a first and last name, and let us know what you'd like to see more of in the message!
.grecaptcha-badge{visibility:hidden}.meow-contact-form .meow-contact-form__header{display:flex;margin-bottom:10px}.meow-contact-form .meow-contact-form__header .meow-contact-form__header__content{flex:1;display:flex;flex-direction:column;justify-content:center}.meow-contact-form .meow-contact-form__header .meow-contact-form__header--image--left{margin-right:10px}.meow-contact-form .meow-contact-form__header .meow-contact-form__header--image--right{margin-left:10px}.meow-contact-form--editor input{color:gray}.meow-contact-form--default{font-size:18px}.meow-contact-form--default input:not([type=submit]),.meow-contact-form--default textarea{width:100%}.meow-contact-form--default input[type=submit]{padding:10px 40px;font-size:18px;line-height:18px}.meow-contact-form--default .meow-contact-form__info{margin-top:-10px;margin-bottom:10px;font-size:14px}.meow-contact-form--default .meow-contact-form-message{font-style:italic}.meow-contact-form--default .meow-contact-form__group{margin-bottom:15px;font-size:16px}.meow-contact-form--default .meow-contact-form__group .meow-contact-form__group-input,.meow-contact-form--default .meow-contact-form__gr
Most recent headlines
06/10/2025
France T l visions, France's leading broadcaster, has received the 2025 EBU ...
04/09/2025
Monumental Sports & Entertainment (MSE), in collaboration with Dalet, has been a...
07/08/2025
July 8 2025, 22:30 (PDT) Tata Motors & Dolby Bring Dolby Atmos to Harrier.ev, R...
18/07/2025
Blanche Barton, Peter Gilmore, Scott Cummings, Sundance Institute Director of Programming Kim Yutani, and Peggy Nadramia throwing horns. (Stephen Lovekin/Shutte...
18/07/2025
By Jessica Herndon
One of the most exciting things about the Sundance Film Fest...
18/07/2025
BOSTON Sports network NESN today relaunched the NESN 360 app with a redesigned user experience and upgrades....
18/07/2025
Berklee Singers Wow the Competition on Netflixs Building the Band Netflixs new music competition show features two Berklee artists looking to make their pop b...
18/07/2025
As the House of Representatives voted early Friday morning to eliminate federal funding for public broadcasting, advocates warned that the elimination of $1 bil...
18/07/2025
DENVER Imagine Communications has announced that it is deepening its commitment to the North American sports and live events market with investments in its prod...
18/07/2025
LOS GATOS, Calif. Netflix once again reported strong financial growth, with revenue increasing 16% year-over-year to $11.079 billion in Q2 2025 as net income s...
18/07/2025
Live from the 153rd Open Championship: SMT Enhances Video Board Experience; Enab...
18/07/2025
ShotTracker's Davyeon Ross on Revolutionizing Basketball On the Court and ...
18/07/2025
Home Pitch: How the Danish League Brought Its Live Match Production In-House Matchday Production produced 800+ matches across Denmark in its first year By Geor...
18/07/2025
Live From the 153rd Open Championship: EMG Debuts Spidercam for Golf, Expands Su...
18/07/2025
Usyk vs Dubois II: Bringing the fight to life with state of the art cameras and ...
18/07/2025
Usyk vs Dubois II: DAZN's head of boxing Chris Glanville talks helicopters, ...
18/07/2025
Live From the 153rd Open Championship: NBC Expands Unilateral Effort; Shared Stu...
18/07/2025
Warner Bros. Discovery's Anne Graham on Training New Professionals to Ensure...
18/07/2025
Live From the 153rd Open Championship: How R&A Spidercam Became a Reality for Go...
18/07/2025
ESPN Bulks Up Onsite Studios, Cameras, Player Mics for WNBA All-Star Weekend Besides the game, four studio shows will be produced onsite By Jason Dachman, Edit...
18/07/2025
Friday 18 July 2025
Credit: Marc Sethi
The Sky Arts Awards will return on 16 September, once again taking place at the iconic Roundhouse in London. Produced b...
18/07/2025
This month, players can dive into special crossover events featuring SpongeBob SquarePants in Snake.io+ and Crossy Road Castle, available exclusively on Apple A...
18/07/2025
Up for the Match brings the fun, the passion-and a bit of Riverdance- tomorrow n...
17/07/2025
Blanche Barton, Peter Gilmore, Scott Cummings, Sundance Institute Director of Programming Kim Yutani, and Peggy Nadramia throwing horns. (Stephen Lovekin/Shutte...
17/07/2025
Spotify's goal with audiobooks is to help grow the publishing industry and create the best possible experience for booklovers, which is why we're launch...
17/07/2025
An advanced large solid rocket motor hot fire test conducted at L3Harris' Camden, Arkansas, site....
17/07/2025
L3Harris payloads and components have been on board every U.S. GPS satellite-more than 70 missions since the 1970s. Our technology is at the core of GPS availab...
17/07/2025
L3Harris' pack of launched effects is comprised of multi-role vehicles that ...
17/07/2025
NEW YORK - July 17, 2025 - Gracenote, the content data business unit of Nielsen, has announced the appointment of Ryan Moore to the new role of Chief Business O...
17/07/2025
READING, Pa. Network technology startup Miri Technologies has added David Cohen as vice president, business development. He'll be tasked with expanding the ...
17/07/2025
Berklee Wins CASE Award for Standout Digital Campaign The Alumni Affairs team's Variations Signature Series earned recognition for offering an authentic p...
17/07/2025
Early Thursday morning, the U.S. Senate voted to cut federal funding for PBS and NPR in a bill that also included cuts for foreign aid. In a 51-48 vote, the act...
17/07/2025
GREAT Britain and Northern Ireland Pavilions across IBC2025 (12 15 September, RAI Amsterdam) feature a remarkable 34 companies, each providing unique, innovativ...
17/07/2025
WHITE PLAINS, N.Y. The Society of Motion Picture and Television Engineers today introduced its Content Provenance and Authenticity (CPA) in Media Study Group (S...
17/07/2025
NEW YORK Despite widespread concerns about a soft advertising market, NBCUniversal said it closed its 2025-26 upfront negotiation cycle with a record ad sales v...
17/07/2025
NEW YORK Television advertising remains an effective means to market and influence younger baby boomer and Generation X consumers approaching retirement age, ac...
17/07/2025
ALLENTOWN, Pa. & JERSEY CITY, N.J. Service Electric Cable TV and OpenVault have announced that the operator is deploying the OpenVault Proactive Network Manage...
17/07/2025
WASHINGTON Following up on his first major policy speech just two ago, Federal Communications Commission Chair Brendan Carr is promising to buck the usual summ...
17/07/2025
Luxembourg, 14 July 2025 - SES received the final regulatory approvals for the SES-Intelsat transaction, including the US Federal Communications Commission.
O...
17/07/2025
Berklee Alumni Nominated for 2025 Emmy Awards Twenty-seven Berklee alumni received nominations across categories in sound mixing, sound editing, and compositi...
17/07/2025
Back to All News
What We Watched the First Half of 2025
Entertainment
17 July 2025
Global
Link copied to clipboard
Today, we're sharing our latest Eng...
17/07/2025
Cast your vote in 2 categories for Ivory 3 American Concert DIvory 3 American Concert D is in the 2025 MIDI Innovation Awards and we are honored to be nominated...
17/07/2025
SVG Sit-Down: OpenDrives' Sean Lee, Michael Wilsker, and Jason Matousek on E...
17/07/2025
Oracle's Geoff Tognetti on Staying Ahead of the AI Curve Through Further Ado...
17/07/2025
NBA's Summer League Is a Hot Bed of AI, Immersive Innovation Testing Audio mixing, intelligent camera framing are among AI-driven efforts By Ken Kerschbaum...
17/07/2025
SVG's TranSPORT Conference Returns to NYC on Oct. 21; Register Today! By SVG Staff
Thursday, July 17, 2025 - 8:29 am
Print This Story | Subscribe
St...
17/07/2025
Gravity Media chosen as group name for merged OB business By George Bevir
Wednesday, July 16, 2025 - 11:30
Print This Story
Gravity Media executive chairm...
17/07/2025
SES Closes Deal to Acquire Intelsat, Creating New Giant in Satellite Connectivit...
17/07/2025
How MLB Pulled Off That Unforgettable Hank Aaron Tribute at the All-Star Game Vintage content, state-of-the-art projection/processing combine in marvelous mile...
17/07/2025
Wuppertal July 17, 2025
Riedel Communications Powers Handa Opera on Sydney Har...