Sony Pixel Power calrec Sony

NBC Olympics Selects Its Augmented Reality Graphics Provider for Its Production of Olympic Games in Tokyo

14/06/2021

NBC Olympics Selects Its Augmented Reality Graphics Provider for Its Production of Olympic Games in Tokyo posted: 14/06/2021

Ross Video to Enable NBC Olympics Augmented Reality Graphics During its Coverage of Tokyo Olympics

NBC Olympics, a division of the NBC Sports Group, has selected Ross Video to provide an Augmented Reality graphics solution for its production of the Games of the XXXII Olympiad, which take place in Tokyo, Japan, from July 23rd - August 8th. The announcement was made today by Michael Sheehan, Coordinating Director, NBC Olympics, and Pete Ross, Director of Sales USA - Eastern, Ross Video.

Rocket Surgery, Ross Video's in-house creative and professional services division, will be providing Voyager, the latest generation graphics rendering solution (based on the Unreal 4 engine from Epic Games) along with production crew to integrate the graphic elements designed by the NBC Olympics graphics team and operate the technology on the air.

Ross has enjoyed a long relationship with NBC Sports, and we've provided graphics solutions for some of the most widely viewed sport events on the planet, said Ross. We're extremely excited to be part of NBC Olympics' coverage of the Olympic Summer Games in Tokyo.

Ross Video's Voyager product will help the NBC Olympics studio operation bring a next-level immersive visual to our studio presentation, bringing augmented reality to our primetime coverage, said Sheehan. Instrumented Jib & Steadicam will give our creative teams the flexibility to use this great new technology in ways to help tell the stories of these Olympic Games.

About NBC Olympics

A division of NBC Sports Group, NBC Olympics is responsible for producing, programming and promoting NBCUniversal's coverage of the Olympic Games. NBC Olympics is renowned for its unsurpassed Olympic heritage, award-winning production, and ability to aggregate the largest audiences in U.S. television history. NBCUniversal owns the U.S. media rights on all platforms to all Olympic Games through 2032. NBC Olympics also produces thousands of hours of Olympic sports programming throughout the year, which is presented on NBC, NBCSN, Olympic Channel: Home of Team USA, Peacock and NBC Sports digital platforms.

Ross Video - High Impact, High Efficiency Production Solutions

Ross powers live video productions for billions of global viewers daily with the industry's widest range of high impact, high efficiency solutions and services. Ross makes it easy to create compelling news, weather and sports broadcasts, engaging content for sports stadium screens, entertainment shows and rock concerts, educational institutions, legislative assemblies, corporate presentations and inspiring content for houses of worship.

Ross solutions have impressed the audiences and marketing partners of Eurosport, BBC World, SKY, Yahoo! Finance, and the international esports powerhouse ESL. Ross provides an unrivalled range of products and services that includes cameras, real-time motion graphics, production switchers, robotic camera systems, augmented reality/virtual studios, video servers, infrastructure and routers, social media management, newsroom systems and live event production services.
LINK: https://www.live-production.tv/news/products/nbc-olympics-selects-its-...
See more stories from liveproduction

Most recent headlines

05/01/2027

Worlds first 802.15.4ab-UWB chip verified by Calterah and Rohde & Schwarz to be demoed at CES 2026

Worlds first 802.15.4ab-UWB chip verified by Calterah and Rohde & Schwarz to be ...

07/10/2026

Dalet Flex LTS Delivers Smarter Media Operations from Ingest to Distribution

Dalet, a leading technology and service provider for media-rich organizations, today announced the latest Long-Term Supported (LTS) release of Dalet Flex. Build...

06/09/2026

Dolby and MagentaTV Bring Fans Closer to the FIFA World Cup 2026 in Germany with Dolby Vision and Dolby Atmos

June 9 2026, 23:00 (PDT) Dolby and MagentaTV Bring Fans Closer to the FIFA Worl...

24/08/2026

New Book Sports Heaven: The Birth of ESPN' Preserves Founder Bill Rasmussen's Origin Story and the Lessons That Still Define the Network Today

Co-authors Mike Soltys and Garrett Sutton reflect on Rasmussen's vision, intentional optimism,' and fan-first philosophy following his death last week...

24/08/2026

Dr. Fill from Yurt Rock

Human-played drum fills on demand Sample library developers Yurt Rock have announced the launch of a new plug-in that's dedicated to creating drum fill...

24/08/2026

Black Rooster Audio launch PS-VC1 Vocal Chain Channel

Debut plug-in in new Professional Series Black Rooster Audio's latest plug-in delivers an all-in-one vocal-processing tool, and is the debut release in ...

24/08/2026

SBS WorldWatch embraces digital future with move to SBS On Demand

SBS WorldWatch embraces digital future with move to SBS On Demand 24 August, 2026 Media releases On 18 September, SBS WorldWatch will transition from a lin...

24/08/2026

Rohde & Schwarz addresses operational efficiency and infrastructure resilience at IBC 2026 in Amsterdam

Rohde & Schwarz addresses operational efficiency and infrastructure resilience a...

24/08/2026

Rohde to Focus on Operational Efficiency, Sustainability at IBC2026

Share Copy link Facebook X Linkedin Bluesky Email...

24/08/2026

Calrec advances the EBU Dynamic Media Facility vision at...

As the broadcast industry moves toward more flexible production platforms, Calrec will present its evolving audio ecosystem at IBC 2026, on Stand 8.C47. The dem...

24/08/2026

Stop Using Boring Static Highlights - Pro After Effects Workflow

Stop Using Boring Static Highlights - Pro After Effects Workflow Graham Quince August 24, 2026 0 Comments Did you know you can use After Effects expre...

24/08/2026

Paledusk Performance Captured with URSA Cine Immersive

Paledusk Performance Captured with URSA Cine Immersive Brie Clayton August 24, 2026 0 Comments Creative production company THINGS. brings the band'...

24/08/2026

Sky Arts Confirms Double Classical Documentary Showcase Ahead of Edinburgh TV Festival

The Handel Scandal and Dangerous Debussy will both air on Sky Arts this AutumnMo...

24/08/2026

Dalet Accelerates Media Transformation with AI, Automation and Governance at IBC 2026

Dalet, a leading technology and service provider for media-rich organizations, w...

24/08/2026

Arvato Systems becomes a service partner of HANDELSVERBAND.swiss

Arvato Systems Becomes a Service Partner of HANDELSVERBAND.swiss Zurich - Arvato Systems Switzerland has been a service partner of HANDELSVERBAND.swiss since ...

24/08/2026

Up to 30x More Work Per Watt: NVIDIA Vera Rubin NVL72 Sets a New Efficiency Standard for AI Agents

According to OpenRouter data, agentic AI workloads consume 15x more tokens than ...

24/08/2026

With Groq 3 LPX in Full Production, NVIDIA Extends Vera Rubin Inference for Agents

The next era of AI inference won't be defined by a single breakthrough chip,...

24/08/2026

How XPUs Meet a World-Class AI Factory

To generate intelligence at scale, AI factories run continuously, and their economics are defined by delivered output: tokens per second, tokens per watt, cost ...

24/08/2026

Documentary on the life and writings of James Connolly to air on RT

We Only Want the Earth: The Life & Ideas of James Connolly airs Wednesday 26 August on RT One and RT Player at 9.35pm RT is to air the compelling documenta...

23/08/2026

Parish Audio introduce Parametric Compressor

Offers up to 10 bands of compression Parish Audio's latest release allows users to place individual compressors anywhere in the frequency range, but tak...

22/08/2026

Macon Blair on Filmmaking and the Long Road to Idiots

O'Shea Jackson Jr., Dave Franco, and Mason Thames appear in Idiots by Macon Blair, an official selection of the 2026 Sundance Film Festival. (Courtesy of ...

22/08/2026

Crafting the Contenders: Adam Bricker, ASC on bringing Hacks home

By the time Hacks reached its fifth and final season, Adam Bricker ASC had spent six years shaping one of television's most distinctive visual identities. T...

22/08/2026

World Cup Drives TVP to Retain Top Spot in July as Live Sport Buoys Polish Viewership

Polsat reclaims second place, ByteDance climbs to eighth, and live football miti...

22/08/2026

DirecTV Offers New Customers a Year of Free Netflix with Ads

Share Copy link Facebook X Linkedin Bluesky Email...

22/08/2026

Judge Sets Early October Hearing for ABC Lawsuit Against FCC

Share Copy link Facebook X Linkedin Bluesky Email...

22/08/2026

ORF Taps Net Insight for Full IP Upgrade

Share Copy link Facebook X Linkedin Bluesky Email...

22/08/2026

Breezeline Teams Up with DirecTV to Launch New Streaming Bundle

Share Copy link Facebook X Linkedin Bluesky Email...

22/08/2026

Avid brings agentic media production to IBC2026

Avid brings agentic media production to IBC2026 Brie Clayton August 21, 2026 0 Comments After launching Avid Content Core at NAB 2026, Avid expands it...

22/08/2026

Making of Lord of the Flies Shot with Pocket Cinema Camera 6K Pro

Making of Lord of the Flies Shot with Pocket Cinema Camera 6K Pro Brie Clayton August 21, 2026 0 Comments Filmmaker Lisa Marie Russo shoots on the bea...

22/08/2026

Homecoming Artist Spotlight: Dogs In A Pile

Homecoming Artist Spotlight: Dogs in a Pile The rising jam band talks about where it all started on the Berklee campus ahead of their Homecoming performance o...

22/08/2026

Berklee Alumna Lexi Vollero MA '22 Receives Fulbright Award to Brazil

Berklee Alumna Lexi Vollero MA '22 Receives Fulbright Award to Brazil Vollero, a Berklee NYC graduate, has been selected for a Fulbright Open Research Awa...

21/08/2026

FOX Sports Rolls Out Its Most Ambitious Live Motorsports Production' Ever at IndyCar Freedom 250 GP in DC

A massive deployment of specialty cameras, graphics, and AR will showcase the na...

21/08/2026

Creative Studio Zookeeper Embraces Pinball Motif for West Coast Conference PSA

The West Coast Conference unveiled its new 30-second public service announcement, the latest expression of the Conference's We Rise in the West brand iden...

21/08/2026

ESPN Soft-Launches a New NFL Graphics Package, Scorebug During Thursday Night's Raiders-Texans Preseason Game

New look will serve as the foundation for ESPN's upcoming NFL season and Sup...

21/08/2026

ESPN to Debut Little League Alumni Alt-Cast for 2026 MLB Little League Classic

ESPN will air the ninth annual MLB Little League Classic presented by New York Life on Sunday, August 23, at 7 p.m. ET from Historic Bowman Field in Williamspor...

21/08/2026

His Story Becomes Part of Football History': Dean Grossman Honors His Father Sandy With Pete Rozelle Award Speech

In an emotional acceptance speech in Canton, Grossman celebrated the pioneering ...

21/08/2026

Rapid Flow release miniGRID

Hardware-style timing shifts for software instruments Following on from the release of Omniclock, Rapid Flow have launched a new sequencer plug-in that can ...

21/08/2026

Love Synthesizers announce First Love pre-orders

Highly anticipated synthesizer ships in October 2026 Iceland-based Love Synthesizers have announced that their highly anticipated synthesizer is now availab...

21/08/2026

The Forsytes' Adds Gregg Sulkin & Gabriel Antunes As PBS Masterpiece Series Starts Filming Season 3

Masterpiece PBS The Forsytes has expanded its cast as its begins production in ...

21/08/2026

BBC reveals haunting first look and further casting for The Witch Farm

The BBC has unveiled first-look pictures from The Witch Farm, a new ghost story and mystery set in the Welsh countryside, coming soon to BBC iPlayer and BBC One...

21/08/2026

A first look at Edward Bluemel as Hercule Poirot.

The BBC and BritBox have revealed the first look of Edward Bluemel as Hercule Poirot in the forthcoming six-part series Hercule from Mammoth Screen and Agatha C...

21/08/2026

Inside Euphoria's Editorial Heart: Aaron I. Butler, ACE on craft, collaboration and controlled madness

Our priority was making the best, most powerful, most meaningful story possible,...

21/08/2026

Clear-Com Appoints Venuetech as its Main Partner for the Middle East

eds3_5_jq(document).ready(function($) { $(#eds_sliderM519).chameleonSlider_2_1({ content_source:......

21/08/2026

Techex Names Stuart Almond as Chief Revenue Officer

Share Copy link Facebook X Linkedin Bluesky Email...

21/08/2026

Avid Brings Agentic Media Production to IBC2026

Share Copy link Facebook X Linkedin Bluesky Email...

21/08/2026

Avid brings agentic media production to IBC2026

Avid will unveil how it is transforming production to help media organizations unite content, agentic workflows, and business insights at IBC2026 (RAI Amsterda...

21/08/2026

Grass Valley Connects SDI IP and Software as One Unified...

New routing, modular processing, orchestration and monitoring capabilities bridge dedicated hardware and software-based processing as part of the Dynamic Media ...

21/08/2026

Indiana Pacers Selects DAZN As Exclusive Streaming Partner

Share Copy link Facebook X Linkedin Bluesky Email...

21/08/2026

Chyron To Showcase Newsroom Advancements At IBC 2026

Share Copy link Facebook X Linkedin Bluesky Email...

21/08/2026

Broadpeak to Launch Multiview as a Service at IBC2026

Share Copy link Facebook X Linkedin Bluesky Email...