Sony Pixel Power calrec Sony

NBC Olympics Selects Its Augmented Reality Graphics Provider for Its Production of Olympic Games in Tokyo

14/06/2021

NBC Olympics Selects Its Augmented Reality Graphics Provider for Its Production of Olympic Games in Tokyo posted: 14/06/2021

Ross Video to Enable NBC Olympics Augmented Reality Graphics During its Coverage of Tokyo Olympics

NBC Olympics, a division of the NBC Sports Group, has selected Ross Video to provide an Augmented Reality graphics solution for its production of the Games of the XXXII Olympiad, which take place in Tokyo, Japan, from July 23rd - August 8th. The announcement was made today by Michael Sheehan, Coordinating Director, NBC Olympics, and Pete Ross, Director of Sales USA - Eastern, Ross Video.

Rocket Surgery, Ross Video's in-house creative and professional services division, will be providing Voyager, the latest generation graphics rendering solution (based on the Unreal 4 engine from Epic Games) along with production crew to integrate the graphic elements designed by the NBC Olympics graphics team and operate the technology on the air.

Ross has enjoyed a long relationship with NBC Sports, and we've provided graphics solutions for some of the most widely viewed sport events on the planet, said Ross. We're extremely excited to be part of NBC Olympics' coverage of the Olympic Summer Games in Tokyo.

Ross Video's Voyager product will help the NBC Olympics studio operation bring a next-level immersive visual to our studio presentation, bringing augmented reality to our primetime coverage, said Sheehan. Instrumented Jib & Steadicam will give our creative teams the flexibility to use this great new technology in ways to help tell the stories of these Olympic Games.

About NBC Olympics

A division of NBC Sports Group, NBC Olympics is responsible for producing, programming and promoting NBCUniversal's coverage of the Olympic Games. NBC Olympics is renowned for its unsurpassed Olympic heritage, award-winning production, and ability to aggregate the largest audiences in U.S. television history. NBCUniversal owns the U.S. media rights on all platforms to all Olympic Games through 2032. NBC Olympics also produces thousands of hours of Olympic sports programming throughout the year, which is presented on NBC, NBCSN, Olympic Channel: Home of Team USA, Peacock and NBC Sports digital platforms.

Ross Video - High Impact, High Efficiency Production Solutions

Ross powers live video productions for billions of global viewers daily with the industry's widest range of high impact, high efficiency solutions and services. Ross makes it easy to create compelling news, weather and sports broadcasts, engaging content for sports stadium screens, entertainment shows and rock concerts, educational institutions, legislative assemblies, corporate presentations and inspiring content for houses of worship.

Ross solutions have impressed the audiences and marketing partners of Eurosport, BBC World, SKY, Yahoo! Finance, and the international esports powerhouse ESL. Ross provides an unrivalled range of products and services that includes cameras, real-time motion graphics, production switchers, robotic camera systems, augmented reality/virtual studios, video servers, infrastructure and routers, social media management, newsroom systems and live event production services.
LINK: https://www.live-production.tv/news/products/nbc-olympics-selects-its-...
See more stories from liveproduction

Most recent headlines

05/01/2027

Worlds first 802.15.4ab-UWB chip verified by Calterah and Rohde & Schwarz to be demoed at CES 2026

Worlds first 802.15.4ab-UWB chip verified by Calterah and Rohde & Schwarz to be ...

04/08/2026

Dalet Announces Commercial Availability of Dalia, Bringing Media-Aware Agentic AI to Enterprise Productions

Dalet, a leading technology and service provider for media-rich organizations, t...

04/07/2026

Detective Conan: Fallen Angel of the Highway Opens in Dolby Cinemas Across Japan, Presented in Dolby Atmos and Dolby ...

April 7 2026, 19:00 (PDT) Detective Conan: Fallen Angel of the Highway Opens in...

01/06/2026

Dolby Sets the New Standard for Premium Entertainment at CES 2026

January 6 2026, 05:30 (PST) Dolby Sets the New Standard for Premium Entertainment at CES 2026 Throughout the week, Dolby brings to life the latest innovatio...

19/05/2026

Publicis Groupe to Buy LiveRamp for $2.2 Billion

Share Copy link Facebook X Linkedin Bluesky Email...

19/05/2026

Tubi Launches 2026 FIFA World Cup Fox Hub

Share Copy link Facebook X Linkedin Bluesky Email...

19/05/2026

Viamedia Introduces a New Geographic Intelligence Layer

Share Copy link Facebook X Linkedin Bluesky Email...

19/05/2026

NFL Pushes Back Against Shift of Games to Streaming

Share Copy link Facebook X Linkedin Bluesky Email...

19/05/2026

LYNX Technik Brings SDI IP Integration and High-Density F...

LYNX Technik, provider of modular signal processing solutions for broadcast, post, and professional AV will showcase its latest signal processing solutions at B...

19/05/2026

Media Links Integrates Xscend IP Transport Platform with...

Media Links, a leading developer and manufacturer of IP media transport solutions, has announced the integration of its Xscend platform with Skyline Communicat...

19/05/2026

Media Links Expands in Southeast Asia with Clearcast Asia...

Collaboration expands regional partner ecosystem as Media Links showcases IP media transport solutions on stand 4M4-4 and alongside Clearcast Asia on stand Me...

19/05/2026

LynTec to Deliver Scalable Power Distribution and Integra...

Company Highlights Labor-Saving Control and Custom Branding Opportunities Designed to Increase Integrator Profitability LynTec, a leading manufacturer of ele...

19/05/2026

Mago Studio Moves AI Video Beyond Prompts with New Production-Focused Tools

Mago Studio Moves AI Video Beyond Prompts with New Production-Focused Tools Brie Clayton May 18, 2026 0 Comments New Capabilities Bring Controllable, ...

19/05/2026

It May be Time to Stop and Take an AI Breather

It May be Time to Stop and Take an AI Breather Brie Clayton May 19, 2026 0 Comments If the rock you stay on starts to roll, jump clean. Or you'll...

18/05/2026

For PPI, New Patents and ProCrewz App Development Portend Positive Outlook for 2026

Despite a bumpy start to the year, the provider of event-production support and ...

18/05/2026

Daktronics to Install 11 LED Displays at UNCs Kenan Stadium in 2026

Daktronics has partnered with the University of North Carolina to manufacture and install 11 LED displays totaling more than 10,000 square feet and more than 14...

18/05/2026

CBS LA and Los Angeles Rams Announce Multi-Year Local Television Partnership

CBS LA has announced a multi-year partnership with the Los Angeles Rams, covering exclusive local broadcasts of Rams preseason games, weekly year-round programm...

18/05/2026

Skyline Communications Integrates DataMiner xOps with AWS Elemental MediaConnect Router

Skyline Communications has announced an integration between its DataMiner xOps p...

18/05/2026

eCLUTCH Expands International Distribution and Content Partnerships

eCLUTCH, the hybrid esports platform powered by iKOMG, has announced an expansion of its distribution across Europe, MENA, Africa, and Asia, along with new cont...

18/05/2026

Behind The Mic: Yankees Legends Reunite to Call Game Against Red Sox with Kevin Burkhardt

Behind The Mic provides a roundup of recent news regarding on-air talent, includ...

18/05/2026

NBC Sports Brings the WNBA Back Home After 23 Years Away

With 22 games this season, the production team looks forward to tweaking and enhancing the coverage After 8,660 days off the air, the WNBA returned to NBC yest...

18/05/2026

A Morbid Weight Loss Trick Triggers an Insatiable Ghost in Saccharine

(L-R) Midori Francis and Natalie Erika James attend the Saccharine premiere during the 2026 Sundance Film Festival at The Ray Theatre on January 22, 2026, in ...

18/05/2026

And the Winners of the 2026 Spotify Podcast Awards in Mexico Are. . .

Last night, the Spotify Podcast Awards in Mexico returned to the country's capital. Now in its second year, the evening honors creators whose voices are hel...

18/05/2026

Roland launch Zenology GX for iPad

ZEN-Core synth goes mobile Roland's powerful ZEN-Core software synthesizer has just been introduced to the iPad, offering a convenient entry point into ...

18/05/2026

leONE from fedDSP

Versatile new limiter plug-in announced Based in Sheffield, UK, fedDSP offer a range of plug-ins that span the music production, live sound and high-end med...

18/05/2026

Viiri Audio launch Aava

A new use for convolution? Viiri Audio's debut plug-in aims to do something a little different with convolution processing, allowing users to adjust all...

18/05/2026

Delta Goodrem shines for SBS as more than 3.27 million Australians tune in for Eurovision

Delta Goodrem shines for SBS as more than 3.27 million Australians tune in for E...

18/05/2026

L3Harris Delivers Life-Saving Robotic Systems to Keep Australian Defence Personnel Out of Harm's Way

The Australian Defence Force uses L3Harris T4 and T7 robots for explosive ordnan...

18/05/2026

CVP strengthens commitment to the DACH broadcast market w...

Continued investment across Europe and Germany is expanding local teams and improving access to stock, regional expertise, and specialist broadcast support. CV...

18/05/2026

NVIDIA CEO Jensen Huang at Dell Technologies World: Demand Is Going Parabolic, Utterly Parabolic'

Agentic AI inference at one-tenth the cost per token with NVIDIA Vera Rubin NVL7...

18/05/2026

VEON Announces Investor Meetings for a Potential Dual Tranche USD Notes Offering and Related Tender Offer for 2027 Notes

18 May 2026 Dubai and New York, May 18, 2026 - VEON Ltd. (NASDAQ: VEON), a glob...

18/05/2026

Sky News offers ad-free podcasts and bonus episodes for just 2.99 as listening surges 102%

Monday 18 May 2026 Sky News offers ad-free podcasts and bonus episodes for just...

18/05/2026

Comscore March 2026 Consumer AI Chatbot Usage Rankings Show Claude Gaining Share

Comscore March 2026 Consumer AI Chatbot Usage Rankings Show Claude Gaining Share OpenAI's ChatGPT maintains lead while Anthropic's Claude continues to c...

17/05/2026

Delta Goodrem's Eurovision Eclipse marks end of a stellar run

Delta Goodrem's Eurovision Eclipse marks end of a stellar run 17 May, 2026 Media releases Bulgaria wins Eurovision 2026 Relive every spellbinding mome...

17/05/2026

'Oasis' Premieres on Netflix June 19

Back to All News Oasis Premieres on Netflix June 19 Entertainment 17 May 2026 GlobalSpain Link copied to clipboard Summer, sunshine, the beach, parties. T...

16/05/2026

Eventide & Newfangled Audio release Fixate:Midrange

Helps to deliver a clean, balanced midrange Developed alongside Newfangled Audio, the latest plug-in in Eventide's software collection has been designed...

16/05/2026

Engine DJ 5.0 update now live

Brings onboard stem rendering to RANE System One Engine DJ have just released Engine DJ 5.0, a free update for their Engine DJ OS embedded hardware and Engi...

16/05/2026

Boris FX Continuum Pairs AI Precision and Advanced Creative Controls

Boris FX Continuum Pairs AI Precision and Advanced Creative Controls Jessie Electa Petrov May 16, 2026 0 Comments The 2026.5 release adds automatic de...

16/05/2026

Spectrum TV Adds Free Access to Discovery+

Share Copy link Facebook X Linkedin Bluesky Email...

16/05/2026

Tower Family Foundation Passes $3.5 Million Milestone

Share Copy link Facebook X Linkedin Bluesky Email...

16/05/2026

AIMS to Offer IPMX Education at InfoComm 2026

Share Copy link Facebook X Linkedin Bluesky Email...

16/05/2026

Rise AV Launches Second Year of UK Elevate Program

Share Copy link Facebook X Linkedin Bluesky Email...

15/05/2026

Seattle Sounders FC and Reign FC Announce Seattle Soccer Celebration at Waterfront Park

Seattle Sounders FC and Seattle Reign FC, in partnership with RAVE Foundation an...

15/05/2026

How Sound Designer Dan Brumm Built Blueys Audio World with Sennheiser and Neumann

Dan Brumm has served as sound designer on Bluey, the Australian children's t...

15/05/2026

Applications Close May 31 for Mark Brunner Professional Audio Scholarship

The Professional Audio Manufacturers Alliance (PAMA) and Shure Incorporated are accepting applications for the 6th annual Mark Brunner Professional Audio Schola...

15/05/2026

Netflix Expands NFL Coverage With Additional Games Starting in 2026

Netflix has announced an expanded NFL schedule for 2026 and beyond under a four-year partnership extension with the NFL through the 2029-30 season. Each season,...

15/05/2026

Ateme Supports TVRIs SRT-Based Live Sports Contribution and Distribution Workflow

Ateme is supporting TVRI (Televisi Republik Indonesia) with a contribution and d...

15/05/2026

Concacaf Launches New Website and Mobile App Powered by Deltatre

Concacaf has announced the launch of a new website and mobile app built on Deltatre's FORGE platform. Concacaf.com and the mobile app, available on iOS and ...

15/05/2026

Qatar Media Corporation Launches QBC Business Channel in 4K via Eutelsat

Eutelsat has announced the launch of QBC Business Economic Channel by Qatar Media Corporation, broadcasting in 4K/UHD via Eutelsat's 7/8 West video neighbo...