2018 MLB Postseason on TBS Fuels Significant Audience Increases Across All Turner Platforms Through ALDS Wednesday, October 10, 2018
Share:
Facebook
Tweeter
Email
Download:
Download PDF
Image
Viewership for TBS's MLB Postseason Coverage Up 40%;
TBS Wins the Night Four Times to Date Across All of Cable TV
TBS Garners Double-Digit Growth Across All Key Demos;
Turner's TV Everywhere Platforms Nearly Double Live Video Consumption
TBS's coverage of the 2018 MLB Postseason - the exclusive home of the American League - is delivering substantial viewership increases across all platforms. The network's live game telecasts have propelled the network to win the night across all of cable television four times through the ALDS, per metered market delivery. With an average of 4,320,000 total viewers through eight game telecasts, based on Nielsen Fast Nationals, TBS's MLB Postseason coverage is up 40% vs. 2016 - the last time the network televised the American League - and 13% over last year's coverage (which included an NLDS Game 5 between the Chicago Cubs and Washington Nationals).
Additional highlights:
Double-Digit Growth Across All Key Demos
The 2018 MLB Postseason on TBS is garnering double-digit increases across all key demos including 28% growth among People 18-49 vs. the network's comparable coverage in 2016.
2018 ALDS Viewership Up 40%
This year's ALDS coverage on TBS is up 40% in viewership over 2016, the last time the network televised the ALDS, and 9% over NLDS coverage (including the Cubs/Nationals Game 5 telecast) in 2017.
Red Sox/Yankees Scores Most-Watched LDS Game 4 Since 2007
Last night's series-clinching ALDS Game 4 on TBS was the most-viewed LDS Game 4 on the network since 2007, with an average of 7.1 million viewers, and ranked as the top program of the night across all of cable television. The telecast peaked with an average of 8.5 million viewers from 11:15-11:30 p.m. ET.
ALDS Game 4 - Boston's Best LDS Rating in a Decade
Locally, the ALDS Game 4 telecast generated a 23.9 HH rating in Boston, the highest-rated LDS game on any network in the market since 2008.
Turner's TV Everywhere Consumption Nearly Doubles
Turner's TV Everywhere platforms have delivered an increase of 95% in total streaming minutes per game during the MLB Postseason to date.
B/R's MLB Twitter Impressions Rise Nearly 70%
Bleacher Report's MLB handle is registering increases of nearly 70% in Twitter impressions over last year.
TBS's exclusive coverage of the 2018 American League Championship Series (ALCS) will begin Saturday, Oct. 13, with Game 1 between the Red Sox and Astros at 8 p.m. ET. Pregame coverage will start at 7:30 p.m.
Source: Nielsen Media Research, based on Live SD fast nationals for 10/9/2018, compared historically to MLB Postseason telecasts on ad supported cable networks. Online TVE Live Stream Starts, Users by Quarter Hour (rounded based on actual game time) from Adobe Analytics SiteCatalyst; Mobile TVE Live Stream Starts, Users based on 1 minute qualifier per VHL from Adobe Analytics. Connected Device Stream Starts. Users based on 1 minute qualifier per VHL from Adobe Analytics. Total TV Minutes are based on Nielsen Live SD with a 1 min qualifier.
-30-
Most recent headlines
05/01/2027
Worlds first 802.15.4ab-UWB chip verified by Calterah and Rohde & Schwarz to be ...
01/06/2026
January 6 2026, 05:30 (PST) Dolby Sets the New Standard for Premium Entertainment at CES 2026
Throughout the week, Dolby brings to life the latest innovatio...
02/05/2026
Dalet, a leading technology and service provider for media-rich organizations, t...
01/05/2026
January 5 2026, 18:30 (PST) NBCUniversal's Peacock to Be First Streamer to ...
01/04/2026
January 4 2026, 18:00 (PST) DOLBY AND DOUYIN EMPOWER THE NEXT GENERATON OF CREATORS WITH DOLBY VISION
Douyin Users Can Now Create And Share Videos With Stun...
03/03/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
03/03/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
03/03/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
03/03/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
03/03/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
03/03/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
02/03/2026
NBC Sports selected Imaginary Forces to create the main title sequence for the M...
02/03/2026
The NFL announces the launch of the NFL Draft Innovation Challenge, a new crowds...
02/03/2026
The World Teleport Association (WTA) has named Skyline Communications' DataMiner SatOps solution as a finalist for the 2026 Teleport Technology of the Year ...
02/03/2026
Ventum Tech announces a strategic partnership with Pixotope, a real-time graphic...
02/03/2026
Victory , a free, ad-supported sports streaming service, announces the launch of...
02/03/2026
Global powerhouse Delta Goodrem to represent Australia at this year's Eurovi...
02/03/2026
SBS brings together prominent voices to discuss rising social division and seek ...
02/03/2026
NITV Unveils Wednesday Night Sport Night
Media releases
A Midweek Hub for Blak Sport
Flagship NRL program Over The Black Dot moves to Wednesdays at 9:30pm
...
02/03/2026
Rohde & Schwarz demonstrates FR1-FR3 carrier aggregation, advancing 6G readiness Rohde & Schwarz and Qualcomm Technologies, Inc. have reached another pivotal ...
02/03/2026
MELBOURNE, Fla., March 2, 2026 - L3Harris Technologies (NYSE: LHX) today announc...
02/03/2026
Harvey Norman tops New Zealand's biggest ad spenders as retail leads and telcos and beverages sure Auckland March 3, 2026 - Nielsen's New Zealand'...
02/03/2026
aconnic AG (ISIN: DE000A0LBKW6), Munich, and Arqit Quantum Inc. (Nasdaq: ARQQ, A...
02/03/2026
Advanced Systems Group, LLC (ASG), a technology and services provider for media creatives and content owners, has appointed Jody Boatwright as Chief Strategy Of...
02/03/2026
Lightware, an industry leader in signal management, is reinforcing its commitment to simplifying complex AV environments with the continued evolution of its TPN...
02/03/2026
ZEISS Cinema opens its doors to an exclusive screening, filmmakers Q&A and hands-on showcase of the new ZEISS Aatma lens family on Tuesday, March 10, 6:00-9:00 ...
02/03/2026
To expand the creative potential of the compact Astera QuikBeam, DoPchoice introduces the SNAPBAG Round. The new light-shaping accessory transforms the powerfu...
02/03/2026
Douglas Dubler
On a rooftop in New York City, veteran photographer Douglas Dubler watched the sun's angle shift across the urban landscape, his internal cl...
02/03/2026
ZEISS is expanding its Otus ML lens family with the introduction of the new ZEISS Otus ML 1.4/35. This manual-focus lens is designed for photographers who live ...
02/03/2026
Matthews Studio Equipment now offers the new Dinkum Systems White FlexiMount and Phone Mount Kit, a compact, highly adaptable setup for mobile content creation...
02/03/2026
Luxembourg, February 26, 2026 - SES and Africa Mobile Network (AMN) have expande...
02/03/2026
02 03 2026 - Media release Ausfilm and Screen Australia launch joint UK market initiative
Ausfilm and Screen Australia have announced Partner with Australia (...
02/03/2026
Monday 2 March 2026
Saturday Night Live UK announces writing team
L-R: Jonno Johnson; Charlie Skelton; Celya AB; Omar Badawy; Gr inne Maguire; Laura Claxton; ...
02/03/2026
Back to All News
Netflix Unveils the Trailer for 53 Sundays, the New Film by Cesc Gay
Entertainment
02 March 2026
GlobalSpain
Link copied to clipboard
Dis...
28/02/2026
With two features seen in Formula 1 coverage, the broadcaster aims to bring view...
28/02/2026
Secretary of War Pete Hegseth addresses a crowd of approximately 1,500 L3Harris employees in Camden, Arkansas, as part of his Arsenal of Freedom tour....
28/02/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
28/02/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
28/02/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
28/02/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
28/02/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
28/02/2026
Berklee Presents Mambo Mania: Eguie Castrillo and the Berklee All-Stars Big Band...
28/02/2026
Berklee Announces Two New Summer Programs in Los Angeles The Berklee Music Business Program and Electronic Music Production and Sound Design Workshop bring imme...
28/02/2026
AI-RAN is moving from lab to field, showing that a software-defined approach is ...
28/02/2026
Autonomous networks - intelligent, self-managing telecommunications operations -...
28/02/2026
Back to All News
Final Trailer for BEASTARS Final Season Part 2' Roars Tow...
28/02/2026
New way to intentionally discover molecular glues could expand drug discovery Scripps Research scientists and colleagues show how drugs that eliminate certain d...
27/02/2026
The E.W. Scripps Company names Oliver Gray as Vice President, Network Sports and...
27/02/2026
The Gotham Sports App, the exclusive direct-to-consumer streaming home of MSG Networks and the YES Network, is now available for purchase through Prime Video fo...
2018 MLB Postseason on TBS Fuels Significant Audience Increases Across All Turner Platforms Through ALDS Wednesday, October 10, 2018 
