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Renowned Art + Technology company The Artery, which employs an award winning talent base of some of the most talented digital artists in the world to design, create and produce unique and compelling visual content across all screens, is the winner of the 2017 VFX/Post Production Creative Award from Connections' Le Book West Coast Creative Awards.
The Artery's winning project, entitled FUTURE/VMA, earned Le Book's first ever VFX/Post Production Creative Award. For the project, The Artery brought their specialized team of feature film talent to develop a spectacular architectural creation for the trailer introducing rap singer Future's first ever performance at the 2016 Video Music Awards (VMA's) which aired live in August on MTV.
The Artery created all of the VFX shots featured within the trailer which promised audiences that singer Future was guaranteed to bring down the house with his first ever Video Music Awards performance. To see this work: http://www.connectionsbylebook.com/westcoast2017/nominee/artery
We are thrilled and delighted to have this award, said Deborah Sullivan, The Artery's Executive Producer. It's always an honor to win an award, but to win a first ever' award in its class is especially exciting. Our artists greatly enjoyed crafting the VMA trailer promoting Future's appearance on that show. We feel it's highly artistic and provocative and incorporates some real kick-ass visuals as well!
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ABOUT CONNECTIONS:
CONNECTIONS, the marketplace for the creative industry, is an international meeting point, where creative services garner unprecedented and invaluable face time with pre-qualified creative decision makers at brands and advertising agencies. Over the past 12 years, CONNECTIONS has served as a platform for best-in-class creative services; Artist Agencies, Film Production, Experiential Agencies, Post Production Houses, VR/AR Studios, VFX Studios, Social Media Strategists and others to showcase their talent, reconnect and be discovered by pre-qualified CMOs, CCOs, ECDs, Brand Directors, Creative Directors, Art Directors, Editors, Art Buyers, Executive Producers and more at Brands, Media and Advertising Agencies. CONNECTIONS holds annual shows in Paris, New York, London, Berlin, Chicago, LA, Amsterdam, San Francisco & Stockholm. For more information about the 2017 West Coast Creative Awards, please see: http://www.connectionsbylebook.com/westcoast2017/winners
ABOUT THE ARTERY:
Based in New York City, The Artery is a highly regarded Art +Technology company that designs, creates and produces unique and compelling visual content across all screens. The company has established partnerships with iconic brands, ad agencies, and entertainment studios to create high profile and compelling visual content for feature films, TV programs, commercials, music videos and art installations. Utilizing breakthrough technologies, The Artery's uniquely talented, curated teams -- which include its Virtual Reality/Augmented Reality unit and its Experiential arm -- also create stunning virtual reality content, experiential brand events, and 360-degree experiences for clients around the globe. The Artery offers custom-tailored A-teams and production pipelines, focused solely on efficiently achieving outstanding results. With its global perspective, top-tier talent, newest technologies and unlimited creative capabilities, The Artery has the proven expertise to efficiently deliver extraordinary content, branding, and multimedia experiences, worldwide.
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