-- EditShare Helps Audiences Experience The Great Barrier Reef in 4K on the World's First Rideshare Submarine Powered by Uber EditShare live production solutions capture scUber', Australia's groundbreaking, global tourism campaign promoting the Great Barrier Reef in partnership with Uber
Boston, MA - November 19, 2019 - EditShare a technology leader that specializes in collaboration, security, and intelligent storage solutions for media creation and management, teamed up with broadcast solutions expert, Big Planet Media, on the live production of the innovative Great Barrier Reef media campaign scUber'. Developed by Tourism and Events Queensland, the international creative agency Publicis and rideshare giant Uber, the integrated marketing campaign showcased the biodiversity in the marine ecosystem via scUber, the world's first rideshare submarine powered by Uber. EditShare's live production workflow solutions were used to help capture the campaign's maiden voyage and share the stunning 4K content across broadcast and digital channels in realtime, giving the global public the opportunity to experience the magic of The Great Barrier Reef, Australia's largest and most valuable natural asset, at depths of up to 30 meters, with 180-degree views.
Michael Branagh, Group Executive Marketing, Tourism and Events Queensland comments on its impact, The scUber campaign aimed to reset the story of the Reef and grow positive awareness in our key western source markets. We were able to achieve $130 million in advertising space rate from a KPI of $40 million through earned media alone by a combination of efforts across PR, social media, one to one media engagement, all while leveraging EditShare's flexible media production technology with 95% of all stories on message and positive. The campaign resulted in three times more positive social sentiment of the Great Barrier Reef. Further, early indications show that the positive impact of scUber has led to an uplift in bookings and an increase in intention to visit Queensland from the long-haul markets. Being able to share such visually compelling content in real-time around the world contributed to the success we achieved with this campaign.
Set on the remote Heron Island in Queensland, Australia, the live production faced unique infrastructure challenges. Big Planet Media Founder and Director, Lindsay McNeill along with EditShare's Paul Hayes and Bayon Shahidi, designed a live production workflow that leveraged EditShare EFS media engineered shared storage and Flow Media Management to facilitate the technically advanced, multi-format campaign on location. The high-performance, rock-solid EditShare workflow and collaboration capabilities allowed Big Planet Media and Publicis creative teams to capture and distribute live 4K and HD content from the groundbreaking scUber voyage in a myriad of news, commercial and press packages.
McNeill explains the nuances of producing a large live event from a remote location, Our charter was to create an infrastructure that could capture live feeds in both HD and 4K from inside the scUber and make that content immediately available to two distinct groups, creative teams and journalists. Heron Island is a national park and bird sanctuary and an incredibly challenging place to do a technically intricate production like scUber. There was very limited infrastructure and no cellphone reception. We had to bring everything in. McNeill continues, With the benchmark being immediate global awareness and publicity, it was crucial for both the creative teams and journalists to have access to the content to prepare and distribute marketing packages and news stories in real-time in their required format, whether they are accessing that content on the island or from a creative office or newsroom located halfway around the world. EditShare gave us the live production media foundation to reliably facilitate content flow for both 4K and HD formats from scUber to the various stakeholders with embedded production tools to collaborate on creating marketing packages and press kits very quickly.
The EditShare project sharing collaboration tools facilitated fast content production and media sharing among creative teams. The unique repository served to organize marketing and press assets by category: drone footage, island vision, reef vision, underwater reef vision, scUber underwater vision, and scUber behind the scenes enabling straightforward access and story diversity.
Vicki Lee, head of broadcast and content, Publicis Worldwide (Aust), notes the importance of generating content in real-time for such a large scale project, We had an extremely tight timeline to shoot footage of our scUber sub in water for all our broadcast, social and digital, launch requirements. We had 24 hours to shoot this footage, ingest it into the EditShare system and then edit immediately for material to be dispatched that night. Our deadline demanded that the footage be top quality as there was no time for low resolution ingest and offline editing, followed by the conform of high-resolution footage for grade, online and mastering. By forgoing the traditional workflow systems and leveraging EditShare we were able to successfully execute on our fast turnaround approach to this campaign without missing a beat.
Paul Hayes, regional sales manager - Asia, EditShare comments, The beauty of the EditShare live production solutions is that it's incredibly flexible, especially for a scenario like this where the minutes really count. With immediate access to 4K and HD simultaneously, EditShare facilitates the creative workflow, enabling storytellers to use the tools they are familiar with to create compelling content that engages audiences across linear and new media channels.
For more information on EditShare EFS, Flow
Most recent headlines
05/01/2027
Worlds first 802.15.4ab-UWB chip verified by Calterah and Rohde & Schwarz to be ...
07/10/2026
Dalet, a leading technology and service provider for media-rich organizations, today announced the latest Long-Term Supported (LTS) release of Dalet Flex. Build...
06/09/2026
June 9 2026, 23:00 (PDT) Dolby and MagentaTV Bring Fans Closer to the FIFA Worl...
04/08/2026
Dalet, a leading technology and service provider for media-rich organizations, t...
22/07/2026
Among other tweaks to coverage, the broadcaster added announce positions in the ...
22/07/2026
The Australian Sports Technologies Network (ASTN) has reported a sharp acceleration in Australia's sportstech sector, with revenue growth rising from 10% in...
22/07/2026
From a retrofitted broadcast bus to packed Match Day Live! events, Bennett detai...
22/07/2026
TMRW Sports has named Brendan Donohue as President, Flag Football, where he will lead the company's professional flag football business in partnership with ...
22/07/2026
Stephen Arnold Music (SAM) designed and produced soundtracks for nine projection...
22/07/2026
Harmonic has announced a $25,000 donation to Global Empowerment Mission (GEM) fo...
22/07/2026
Telemundo has announced it has acquired from UC3 exclusive U.S. Spanish-language...
22/07/2026
The Rest Is Football, hosted by Gary Lineker, Alan Shearer, and Micah Richards, ...
22/07/2026
Sports Studio has announced a partnership with TheSoul Group to distribute Free ...
22/07/2026
Daktronics has concluded its 2026 High School Video Summit, a two-day hybrid event combining virtual sessions with hands-on host school visits across the countr...
22/07/2026
FOR-A America will exhibit at the MMCA Show in Pensacola, Florida (July 21-24), marking the company's first appearance at the house of worship AV event. FOR...
22/07/2026
The New York Yankees have selected Lumen Technologies (NYSE: LUMN) to connect Ya...
22/07/2026
Calrec will exhibit at IBC 2026 (Stand 8.C47) with demonstrations of its IP-native audio ecosystem built around the Argo console range, and will announce two ne...
22/07/2026
Solid State Logic has announced the appointment of Algam EKO as its distributor for SSL large format consoles in Italy, covering the Live, Broadcast, and Studio...
22/07/2026
FloSports has announced the launch of the FloSports Channel, a free ad-supported streaming channel premiering on Prime Video in the U.S. on July 21. The channel...
22/07/2026
Banana Ball TV (BTV), the broadcast operation of the Savannah Bananas, has insta...
22/07/2026
SiriusXM and Audacy have announced an agreement bringing 42 Audacy sports, news, and talk stations from 29 U.S. markets to SiriusXM. Twenty-three Audacy sports ...
22/07/2026
The collaboration produced more than 500 short-form videos across four cities th...
22/07/2026
At 2,600 sq. ft., the new home of digital content houses a main studio, podcast space, and an auxiliary control room
NFL franchises are accelerating their prod...
22/07/2026
Library now available in Engine Player
Another of Eduardo Tarilonte's popular sample libraries has just been moved over to Engine Audio's Engine Pla...
22/07/2026
All-in-one mic & DSP interface overhauled
Cloudvocal have just refreshed the design of their all-in-one mic, audio interface and DSP processor, introducing ...
22/07/2026
The final boss of the lost dual-op-amp circuit
Electro-Harmonix have just introduced the Deluxe Big Muff Pi 2, which they say offers their latest take on t...
22/07/2026
eds3_5_jq(document).ready(function($) { $(#eds_sliderM519).chameleonSlider_2_1({ content_source:......
22/07/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
22/07/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
22/07/2026
Proven managed IP solution helps broadcasters confidently navigate the future of broadcast distribution
LTN announces it has completed successful satellite-to-...
22/07/2026
Today, Chaos announced V-Ray 7, update 4, eliminating the need for asset conversions and tool switching, which slow down media and entertainment pipelines. Arti...
22/07/2026
An AI playground for the Project Indigo camera app
Marc Levoy July 22, 2026
0 Comments
At left is the user interface of our Playground, running on an ...
22/07/2026
Custom Consoles announces the completion of a large technical furniture project for Radio T l vision Suisse (RTS) at the networks recently inaugurated productio...
22/07/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
22/07/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
22/07/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
22/07/2026
Culver City, CA, July 21, 2026 3D streaming infrastructure provider Miris today announced glTF intake, including the binary .glb form, to its spatial streamin...
22/07/2026
Documentary Lo Invisible Captured with Blackmagic PYXIS 6K
Brie Clayton July 21, 2026
0 Comments
Camera's versatile design allowed filmmakers to c...
22/07/2026
AAF Bridge converts AAF and XML Timelines to Ableton Live - and back
Jerome Gardier July 21, 2026
0 Comments
A two-way converter for macOS and Windows...
22/07/2026
From Class to Concert: Explore a Student-Led Production of David Bowies Work Thr...
22/07/2026
A poisoned spy, a secret war, and a small English city contaminated by a deadly chemical weapon. Available on Sky Documentaries from 4 AugustWednesday 22 July 2...
22/07/2026
Audio at Parity: Comscore Launches Transcript-Level Targeting and Measurement wi...
22/07/2026
Arvato Systems and Lobster Enter into a Partnership and Combine the Integration Platform and Managed Services
Flexible integration solutions for cloud, hybrid...
22/07/2026
RT REPORTS NET SURPLUS OF 22.5 MILLION IN 2025...
22/07/2026
In the Opinion of the Censor airs Monday 27 July at 9.35pm on RT One and RT Player
In the Opinion of the Censor looks at how films for theatrical release wer...
22/07/2026
Before a healthcare robot can be useful in the real world, it has to learn how the physical world pushes back. Anatomy varies. Instruments bend, press, slip and...
21/07/2026
New research involving a cross-section of Mongolias independent media landscape finds enthusiasm for AI as a tool to improve efficiency, sustainability and resi...
21/07/2026
With winners Spain having already paraded the World Cup trophy through Madrid in front of millions of fans and the dust now settling on an epic tournament of th...
-- EditShare Helps Audiences Experience The Great Barrier Reef in 4K on the World's First Rideshare Submarine Powered by Uber EditShare live production solutions capture scUber', Australia's groundbreaking, global tourism campaign promoting the Great Barrier Reef in partnership with Uber 
