Agreement significantly strengthens Grass Valley's presence in the regional news market of India, positioning the company as a trusted partner across South AsiaMONTREAL, CANADA - September 30, 2024 - Grass Valley, the leading innovator for live production solutions, is pleased to announce that IBC 24, a prominent regional news channel based in Chhattisgarh & Madhya Pradesh, India, has chosen Grass Valleys state-of-the-art end-to-end AMPP software defined solution to modernize its broadcast infrastructure. The strategic upgrade is a core part of IBC 24s relocation to a new, cutting-edge facility that underscores its commitment to delivering high-quality OTT and linear news content to its viewers.
Ravikant Mittal, Editor-in-Chief at IBC 24, explained that Grass Valleys solutions, including AMPP, were selected to ensure the channel delivers the fastest and most reliable real-time news coverage to its viewers. We are thrilled to collaborate with Grass Valley, renowned for their comprehensive solutions spanning from capture to delivery, including production, switching, content management, and playout. This partnership will enable us to enhance our service offerings and provide our clients with exceptional content powered by cutting-edge technology.
The deal represents one of the largest implementations of Grass Valleys AMPP in South Asia for a 24/7 news network. The comprehensive solution will support approximately 40 AMPP users and involve an additional 30 to 40 personnel in live production workflows, making it a significant milestone in the regions media production landscape.
Included in the new deployment are the high-performance LDX 92 and LDX C92 cameras for superior image capture, the K Frame VXP video production switcher, Densit modular processing platform, and the Sirius Router with Multiviewer for efficient signal management. Additionally, Framelight X and Playout X will facilitate collaboration across distributed teams and enhance content delivery, ensuring IBC 24 maintains its competitive edge.
This deal marks a pivotal moment for the channel as we modernize our infrastructure with state-of-the-art technology to support our current needs and position us to stay ahead in a rapidly evolving news industry, said Dinesh Goel, Promoter at IBC 24. The flexibility and scalability of Grass Valleys solution perfectly align with our vision for the future and will enable us to enhance our leadership position in delivering timely, high-quality news content.
AMPP offers a centralized repository for all media assets, and scales according to the organizations requirements for optimal resource use, providing browser-based editing that is accessible from anywhere. The AMPP integration will revolutionize the channel's operations by enhancing its workflow and enabling the team to create content of exceptional quality, said Kishore Karmakar, assistant vice president IT at IBC 24.
Grass Valley continues to lead with cutting-edge innovation and technology. Their LDX cameras stand out with advanced color correction capabilities, offering creative control directly from an iPad, ensuring exceptional quality output, commented Rakesh Patel, Technical Head at IBC 24. The K Frame VXP video production switcher delivers full raster 4K, representing the best in its class. Additionally, the Sirius hybrid router, equipped with the AHP option, streamlines cabling requirements and allows for seamless management of facility signals.
Adam Marshall, Grass Valley's Chief Marketing Officer, concluded: IBC 24 sought to accelerate editing timelines, overcome network sluggishness, and significantly improve its broadcast quality, particularly in studios equipped with extensive LED wall setups. Grass Valleys solution is meticulously designed to address these challenges.
This deal significantly strengthens Grass Valleys presence in the regional news market in India and positions the company as a trusted partner across South Asia, opening new and exciting opportunities for growth and collaboration.
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About IBC 24
IBC 24 is a well-established regional news channel serving the state of Chhattisgarh & Madhya Pradesh. Since its launch in October 2008, the channel has been committed to delivering high-quality news content by leveraging reliable technology. As they prepare to relocate to a new facility, IBC 24 is poised to elevate their broadcasting capabilities with advanced technology solutions, ensuring they remain at the forefront of the competitive news industry.
About Grass Valley
Grass Valley is the leading technology provider for the live media and entertainment industry market. We work with 90% of the world's major media brands, enabling their live production centers, mobile production units, 24-hour newsrooms, and sports streaming platforms to be ever more productive with SaaS and hardware systems. Our solutions enable content owners and service providers to create and deliver compelling live content in the most profitable way.
From IP-native cameras to state-of-the-art software and hardware production and playout systems, we're at the forefront of ground-breaking live media innovation. We continue to pioneer market-leading advances to create and move live content more efficiently and generate new revenue streams.
Headquartered in Montreal, Grass Valley has been engaged in the media technology business for over 65 years and is now part of Black Dragon Capital. Learn more at grassvalley.com.
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