Victory , a free sports streaming platform from A Parent Media Co. Inc. (APMC), has announced a multi-year content distribution partnership with the Dallas Cowboys. Victory becomes the first third-party streaming destination for Dallas Cowboys original content.
The platform will carry an existing slate of Dallas Cowboys programming including Draft Day Insider, Inside Training Camp, Flashback, Storyline, Game Night, and Cowboys Spotlight, along with live and on-demand access to every Coach's Press Conference on Mondays throughout the season. Beginning with the 2026 NFL Draft, fans within the Cowboys' home market and Mexico can stream Cowboys content on mobile, web, and connected TV platforms.
Victory will also produce new original content in collaboration with the Cowboys for the 2026 season, described as socially focused and creator-driven formats.
The Dallas Cowboys represent the pinnacle of sports and entertainment, and this partnership marks a defining moment for our platform, says Neil Gruninger, President and CEO, A Parent Media Co. Inc. It confirms that Victory is the true home for North Texas fandom. We are proud to partner with this legendary franchise to expand fan engagement and deliver a premium experience to one of the world's most loyal fan bases.
We are always looking for innovative ways to bring our fans closer to the action, says Derek Eagleton, Senior Vice President of Media and Programming, Dallas Cowboys. Partnering with Victory creates new opportunities to engage our fans and will amplify our reach. We are proud to partner with such a forward-thinking platform and look forward to delivering exciting new content from our team and players.
Victory recently recorded more than 342,000 concurrent viewers during a Dallas Stars-Colorado Avalanche game. The Cowboys join a partner roster that includes the Dallas Stars, Texas Rangers, Anaheim Ducks, the WHL, LOVB, and the NWSL.
Victory is available for free on iOS, Android, Apple TV, Roku, Amazon Fire TV, Samsung TV, LG TV, and at victoryplus.com.
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Victory , a free sports streaming platform from A Parent Media Co. Inc. (APMC), has announced a multi-year content distribution partnership with the Dallas Cowboys. Victory becomes the first third-party streaming destination for Dallas Cowboys original content.
