It's safe to say, 2020 witnessed an accelerated demand for cloud storage. With organisations quickly adapting to remote working, creative and post-production teams still had to be able to access their media content at all times, from anywhere in the world.
You can't deny, Cloud is highly efficient at data distribution and sharing production workflows, and is very cost-effective in many situations. That said, the public cloud storage in creative workflows is often found as far too unpredictable and too expensive.
Deciding which cloud storage provider to choose can be quite a minefield as there are so many options to choose from. The variables are daunting and can become quite the challenge when putting together your business case for budget approval. You only need to scratch the surface to find yourself submerged in complex and confusing commercial models with calculations that provide no real understanding of what you're getting for your money!
The vast majority of organisations face a very unpredictable roadmap in terms of bills and data access. The irony is, organisations are paying to access the content they own; it's almost a kind of ransomware.
At Object Matrix, our ethos will always be your data belongs to you', and you should not be penalised for instantly accessing it whenever you want.
With this in mind, we created MatrixStore Cloud: A platform that enables you to protect your archive, backup, and access your content from anywhere, at any time, using the most appropriate cloud solution designed for media workflows.
It's far removed from the traditional cloud storage models that may have competitive upfront fees and unpredictable costs when you want to access or ensure the availability of your own data. We make it as easy and as simple as possible for you, ensuring you know exactly what you are spending, meaning you can easily forecast and budget without any unwanted surprises along the way.
Added Value Service Of course, price is an important factor when sourcing a media storage platform. MatrixStore Cloud is very competitive but it is the added value services that differentiates us from everyone else. As part of our offer, our customers get built-in Digital Content Governance (DCG) and Vision, our web-based media management application, included at no additional cost.
What is DCG? Any organisation that creates, curates, processes, or manages video content is aware that ensuring that content is protected, authentic and accessible from anywhere, with a full audit trail, is a complex challenge to stay on top of. That is where DCG comes in.
If organisations wish to profit from their content or build a successful community, they need their hands on their data 24/7 to use, re-use, re-shape and re-use. Digital Content Governance platforms enable that, but they also focus on the whole package required to protect, curate, share, distribute and audit digital content.
Ultimately it is about ensuring a number of crucial factors:
Maximising value
Easy search
Ensuring content is authentic
Protecting data
Business continuity
Future-proofing content & metadata
Access controls
What is Vision? Vision is a light, powerful and secure web-based media management application. Firmly integrated with MatrixStore object storage, this brings together the power of automated metadata extraction, advanced search options, and the tightness of access controls, ensuring freelance or permanent employees can find the content they are authorised to access.
It has the functionality to tag assets, at ingest and during the lifetime of the asset. Automated metadata (including timecode) extraction means you can always find what you are searching for. With future-proof access to your content, you will always be able to access your media content even if the main production MAM, PAM, or DAM is down or not available.
What is Vision? Vision is a light, powerful and secure web-based media management application. Firmly integrated with MatrixStore object storage, this brings together the power of automated metadata extraction, advanced search options, and the tightness of access controls, ensuring freelance or permanent employees can find the content they are authorised to access.
It has the functionality to tag assets, at ingest and during the lifetime of the asset. Automated metadata (including timecode) extraction means you can always find what you are searching for. With future-proof access to your content, you will always be able to access your media content even if the main production MAM, PAM, or DAM is down or not available.
The following graph illustrates a price comparison across several providers. It highlights the additional benefits you get with Object Matrix. These additional benefits would come at a price if choosing another provider, however, at Object Matrix, these are all part of the service.
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A Cut Above the Rest Don't just take our word for it, there are many benefits and features that set us apart from the competition when it comes to MatrixStore Cloud. Firstly, it is the perfect cloud storage platform for media companies and was specifically designed with them in mind.
Security First With security and cybercrime at an all-time high, security and digital content governance are our number one priority. MatrixStore Cloud has data protection strategies in place, including keeping your data at multiple locations that are built-in to limit downtime and to allow for business continuity.
Your data is protected with full data provenance and sovereignty, disaster recovery to a second site, analytics, compliance, and user auditing built-in.
Search, Find and Share MatrixStore Cloud will protect and future-proof your metadata. You will have a dedicated media interface, Vision, and
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It's safe to say, 2020 witnessed an accelerated demand for cloud storage. With organisations quickly adapting to remote working, creative and post-production teams still had to be able to access their media content at all times, from anywhere in the world. 
