Editor's note: This post is a part of our Meet the Omnivore series, which features individual creators and developers who use NVIDIA Omniverse to accelerate their 3D workflows and create virtual worlds.
Brett Danton A camera begins in the sky, flies through some trees and smoothly exits the forest, all while precisely tracking a car driving down a dirt path. This would be all but impossible in the real world, according to film and photography director Brett Danton.
But Danton made what he calls this impossible camera move possible for an automotive commercial - at home, with cinematic quality and physical accuracy.
He pulled off the feat using NVIDIA Omniverse, a 3D design collaboration and world simulation platform that enhanced his typical creative workflow and connected various apps he uses, including Autodesk Maya, Epic Games Unreal Engine and Omniverse Create.
With 30+ years of experience in the digital imagery industry, U.K.-based Danton creates advertisements for international clients, showcasing products ranging from cosmetics to cars.
His latest projects, like the above using a Volvo car, demonstrate how a physical location can be recreated for a virtual shoot, delivering photorealistic rendered sequences that match cinematic real-world footage.
This breaks from traditional imagery and shifts the gears of what's possible in the digital arts, allowing multiple deliverables inside the one asset, Danton said.
The physically accurate simulation capabilities of Omniverse took Danton's project the extra mile, animating a photorealistic car that reacts to the dirt road's uneven surface as it would in real life.
And by working with Universal Scene Description (USD)-based assets from connected digital content creation tools like Autodesk Maya and Unreal Engine in Omniverse, Danton collaborated with other art departments from his home, just outside of London.
Omniverse gives me an entire studio on my desktop, Danton said. It's impossible to tell the difference between the real location and what's been created in Omniverse, and I know that because I went and stood in the real location to create the virtual set.
Real-Time Collaboration for Multi-App Workflows To create the forest featured in the car commercial, Danton collaborated with award-winning design studio Ars Thanea. The team shot countless 100-megapixel images to use as references, resulting in a point cloud - or set of data points representing 3D shapes in space - that totaled 250 gigabytes.
The team then used Omniverse as the central hub for all of the data exchange, accelerated by NVIDIA RTX GPUs. Autodesk Maya served as the entry point for camera animation and initial lighting before the project's data was brought into Omniverse with an Omniverse Connector.
And with the Omniverse Create app, the artists placed trees by hand, created tree patches and tweaked them to fit the forest floor. Omniverse-based real-time collaboration was key for enabling high-profile visual effects artists to work together remotely and on site, Danton said.
Omniverse Create uses Pixar's USD format to accelerate advanced scene composition and assemble, light, simulate and render 3D scenes in real time.
Photorealistic Lighting With Path Tracing When directing projects in physical production sites and studios, Danton said he was limited in what he could achieve with lighting - depending on resources, time of day and many other factors. Omniverse removes such creative limitations.
I can now pre-visualize any of the shots I want to take, and on top of that, I can light them in Omniverse in a photorealistic way, Danton said.
When he moves a light in Omniverse, the scene reacts exactly the way it would in the real world.
This ability, enabled by Omniverse's RTX-powered real-time ray tracing and path tracing, is Danton's favorite aspect of the platform. It lets him create photorealistic, cinematic sequences with true feel of light, which wasn't possible before, he said.
In the Volvo car clip above, for example, the Omniverse lighting reacts on the car as it would in the forest, with physically accurate reflections and light bouncing off the windows.
I've tried other software before, and Omniverse is far superior to anything else I have seen because of its real-time rendering and collaborative workflow capabilities, Danton said.
Join in on the Creation Creators across the world can experience NVIDIA Omniverse for free, and enterprise teams can use the platform for their projects.
Plus, join the #MadeInMachinima contest, running through June 27, for a chance to win the latest NVIDIA Studio laptop.
Learn more about Omniverse by watching GTC sessions on demand - featuring visionaries from the Omniverse team, Adobe, Autodesk, Epic Games, Pixar, Unity and Walt Disney Studios.
Follow Omniverse on Instagram, Twitter, YouTube and Medium for additional resources and inspiration. Check out the Omniverse forums and join our Discord Server to chat with the community.
Most recent headlines
24/12/2025
What is AI good for? Posted by MTI Film on December 24, 2025
What is AI good for?
What is AI good for?
It's been three years since ChatGPT first cap...
24/12/2025
Share Share by:
Copy link
Facebook
X
Whatsapp
Pinterest
Flipboard...
24/12/2025
Share Share by:
Copy link
Facebook
X
Whatsapp
Pinterest
Flipboard...
24/12/2025
Share Share by:
Copy link
Facebook
X
Whatsapp
Pinterest
Flipboard...
24/12/2025
Share Share by:
Copy link
Facebook
X
Whatsapp
Pinterest
Flipboard...
24/12/2025
Share Share by:
Copy link
Facebook
X
Whatsapp
Pinterest
Flipboard...
24/12/2025
Back to All News
Love, Fights, and Everything in Between: Badly in Love' Returns for Season 2
Entertainment
24 December 2025
GlobalJapan
Link copied t...
24/12/2025
Scripps Research study links sleep variability with sleep apnea and hypertension How consumers' digital activity trackers could enable personalized health s...
23/12/2025
How guilas Cibae as Dominican Winter League Games Are Locally Produced for Glob...
23/12/2025
BitFire's Jim Akimchuk on Supplying Scalability and Customization in the Clo...
23/12/2025
CAMB.AI Enables European Athletics to Offer Multi-Language SupportPlan is to eventually offer translation into all languages spoken in EuropeBy Ken Kerschbaumer...
23/12/2025
Analysis: As sports media values trend negative, scarcity and quality are king By Callum McCarthy, Editor-at-Large
Monday, December 22, 2025 - 14:08
Print ...
23/12/2025
ESPN, Disney, and NBA Return to the Animated Altcast Fray With Second Edition of...
23/12/2025
End the Year on a High Note and Donate to the Sports Broadcasting Fund Today! By Ken Kerschbaumer, Editorial Director
Tuesday, December 23, 2025 - 12:25 pm
...
23/12/2025
The year is winding down, the weather outside is frightful, and it's the perfect time to escape into a story that warms the heart. For listeners looking for...
23/12/2025
A Zeus motor is hot fire tested at L3Harris' Camden, Arkansas, solid rocket ...
23/12/2025
Share Share by:
Copy link
Facebook
X
Whatsapp
Pinterest
Flipboard...
23/12/2025
Share Share by:
Copy link
Facebook
X
Whatsapp
Pinterest
Flipboard...
23/12/2025
Lightware will exhibit several major product innovations at ISE 2026, including the new USB-C BOOSTER-V1, Google Meet. integration for various Taurus UCX models...
23/12/2025
Share Share by:
Copy link
Facebook
X
Whatsapp
Pinterest
Flipboard...
23/12/2025
Share Share by:
Copy link
Facebook
X
Whatsapp
Pinterest
Flipboard...
23/12/2025
Share Share by:
Copy link
Facebook
X
Whatsapp
Pinterest
Flipboard...
23/12/2025
Share Share by:
Copy link
Facebook
X
Whatsapp
Pinterest
Flipboard...
23/12/2025
Share Share by:
Copy link
Facebook
X
Whatsapp
Pinterest
Flipboard...
23/12/2025
Taking the Stage at Carnegie Hall-On a Global Scale Boston Conservatory Orchestra students reflect on their epic concert marking the 80th session of the UN Gene...
23/12/2025
Back to All News
Netflix's The Great Flood and Culinary Class Wars 2 Top Gl...
23/12/2025
Back to All News
Stranger Things By the Numbers: How the Global Phenomenon Shap...
23/12/2025
Experience the power of WO Automation for Radio's newest service, the System Effectiveness Review. Designed to help you achieve more, a System Effectiveness...
23/12/2025
23 Dec 2025
VEON's Beeline Kazakhstan and Rakuten Symphony Collaborate to A...
23/12/2025
Back to All News
How Steamy Can It Get? Single's Inferno' Season 5 Pre...
23/12/2025
Back to All News
33 Million Global Viewers on Netflix Watched Jake Paul vs. Ant...
23/12/2025
New technique lights up where drugs go in the body, cell by cell Scripps Research scientists developed a technique that maps drug binding in individual cells th...
22/12/2025
SVG New Sponsor Spotlight: Presidio's Neerav Shah on the Role of Its Captiva...
22/12/2025
Hitting the bullseye: Sky Sports readies itself for the biggest PDC World Darts ...
22/12/2025
Unique skillset: Bringing new directors to the world of darts at The Worlds with...
22/12/2025
Gravity Media prepares for a flight of fancy with the PDC World Darts Championsh...
22/12/2025
One hundred and eighty: Gravity Media on hitting the production bullseye at the ...
22/12/2025
The Famous Group's Jon Slusser on Fascinating Fans Through Immersive Content...
22/12/2025
ESPN's Meg Aronowitz on Continuing High-Quality Broadcasts of Collegiate Spo...
22/12/2025
ESPN Takes Data-Driven Storytelling to New Heights with MNF Playbook with Next ...
22/12/2025
For a decade, popular German podcast Fest & Flauschig has hosted an annual Chris...
22/12/2025
Paramount Scores Largest Share Increase Among Distributors as Paramount and CBS...
22/12/2025
New multi-year deal integrates Roku's data to fuel Nielsen's measurement suite
Roku gains access to Nielsen's streaming ratings, showing The Roku C...
22/12/2025
Share Share by:
Copy link
Facebook
X
Whatsapp
Pinterest
Flipboard...
22/12/2025
Berklee Wrapped 2025: Our Top News and Stories A look back at a year highlighted by faculty milestones, major film and television projects, Bob Dylan's ho...
22/12/2025
The works of Plato state that when humans have an experience, some level of change occurs in their brain, which is powered by memory - specifically long-term me...
22/12/2025
Partnership integrates complementary satellite data and AI analytics to enhance security, infrastructure, and environmental monitoring solutions for global cust...
22/12/2025
Workflows allow you to create a sequence of planned events which may be added to your template(s) or inserted directly into your sequential or background playli...
Editor's note: This post is a part of our Meet the Omnivore series, which features individual creators and developers who use NVIDIA Omniverse to accelerate their 3D workflows and create virtual worlds.
