In the middle of its battle with Nielsen over under-counting viewing since the pandemic, the trade group representing the big networks and distributors has sent its members a report on how to use new metrics from sources other than Nielsen to measure and qualify audiences.
VAB Tells Members Nielsen Isn't The Only Viewer Data Source
25/07/2021
In the middle of its battle with Nielsen over under-counting viewing since the pandemic, the trade group representing the big networks and distributors has sent its members a report on how to use new metrics from sources other than Nielsen to measure and qualify audiences.
| LINK: | https://www.nexttv.com/news/vab-tells-members-nielsen-isnt-the-only-vi... |
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