Adam Hall opened a new experience centre on June 14 in Neu-Anspach, near Frankfurt, Germany with a party featuring special guests including a performance from electronic music duo Daft Punk.
To celebrate the occasion the manufacturer brought together customers, partners and employees for a sound, light and pyrotechnic show to mark the opening of the 20 million complex that includes the experience centre and expanded logistics park.
The experience centre includes a product showroom, a large theatre auditorium for live shows and demonstrations, a company restaurant and educational facilities for the newly-founded Adam Hall Academy. The Academy's activities kicked off on June 18 with a seminar programme for the industry in conjunction with DEAplus, the German Event Academy organisation. The integrated R&D and engineering department in the other half of the Experience Centre houses an anechoic measuring room, various endurance and climatic test rigs, a photometric laboratory and space for modelling and 3D prototyping.
Company founder David Kirby and managing directors Alexander Pietschmann and Markus Jahnel made speeches at the house-warming party for what is now considered the architectural hallmark of the Adam Hall Group.
The dynamic markets of our time require courage, mobility, innovation and high customer orientation, said Pietschmann on the implementation of the new Experience Center, adding that it would serve as open space for inspiration and creativity for employees, customers, and partners.
He continued: The repositioning of the company underlines the identity of the Adam Hall Group and clearly defines our motivation and goals. The focus is on the wishes and requirements of our customers. We would like to create ideal conditions for professional users with innovative, user-friendly and powerful event technology solutions and give more people the opportunity to realise their creative ideas.
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Adam Hall opened a new experience centre on June 14 in Neu-Anspach, near Frankfurt, Germany with a party featuring special guests including a performance from electronic music duo Daft Punk. 
