Youku Tudou Obtains Exclusive Right to the Voice Kids Format in China

Youku Tudou to Move Into Top Variety Show Territory by Bringing The Voice Kids to China

BEIJING, November 6, 2014 /PRNewswire/ -- Youku Tudou Inc. (NYSE: YOKU), China's leading Internet television company, today announced that it has obtained the exclusive rights from Talpa Holding, an international media company, to produce The Voice Kids format in China. This project will be operated by the company's Tudou division. This collaboration combines the strengths of Youku Tudou and Talpa media with the power of The Voice franchise.

The Voice Kids was created by the Dutch media tycoon John de Mol as a sister show to the widely successful reality show, The Voice. The positive and compassionate nature of The Voice is easily transformed into a fun and enriching kids' vocal competition. Launched in 2012, The Voice Kids offers a once-in-a-lifetime opportunity for talented children, as top recording artists guide them with care to help develop their talent from beginning to end. There are currently 25 local versions of The Voice Kids in production worldwide and the show has become a primetime success in its own right.

The Voice of China has already been a social phenomenon, and a smash hit in each of its three seasons, garnering the No.1 viewership rating among shows in its category. The Voice Kids is expected to build on the popularity of this franchise in China.

The Voice of China Kids will retain the classic format including blind auditions, electrifying battles, and professional coaching. As it is based on an internet platform, it will have opportunities for viewers to interact with the show across multiple screens.

Were excited to bring this worldwide hit format to China and its integration into the Youku Tudou media and entertainment ecosystem will add further appeal beyond its already great interactive, participatory quality and unique design. I believe that The Voice of China Kids provides a wonderful opportunity for today's kids who are very expressive and want a platform to show their talents. By appealing to all ages, I'm sure it'll be great for families to watch together week after week, said Weidong Yang, President of Tudou.

I am thrilled that The Voice Kids will come to the Chinese audience through a pioneering media outlet such as Tudou. The Voice Kids has already received high ratings and recognition from around the world. With the huge success of The Voice of China, I believe The Voice of China Kids will receive massive attention and generate a huge amount of buzz for the Chinese audience, said John de Mol, President of Talpa Media.

Tudou's cooperation with Talpa fits into the new partnership approach, designed to help build Youku Tudou's multiscreen media and entertainment ecosystem. The Voice Kids is a further addition to Tudou's impressive array of original content, which caters to a mostly younger and edgier audience, with currently 30 shows and 500 episodes of original content. In similar fashion, Tudou has pioneered popular original shows such as Tudous Weekend Show, The Show, and Tudou K-pop, which were produced by teams of seasoned professionals, 2/3 of their core members were from the top content producers in China such as Hunan TV and Jiangsu TV.

About Youku Tudou Inc.

Youku Tudou Inc. (NYSE: YOKU) is China's leading Internet television company. Its Youku and Tudou Internet television platforms enable users to search, view and share high-quality video content quickly and easily across multiple devices. Its Youku brand and Tudou brand are the most recognized online video brands in China. Youku Tudou's American depositary shares, each representing 18 of Youku Tudou's Class A ordinary shares, are traded on the NYSE under the symbol YOKU.

LINK:	http://www.talpa.tv/News/Detail/articles/youku-tudou-obtains-exclusive...
	See more stories from talpa

Most recent headlines