FUJIFILM expands the lineup of X Mount interchangeable lenses with the new FUJINON XF7mmF.8

FUJIFILM expands the lineup of X Mount interchangeable lenses with the new FUJINON XF27mmF2.8 A highly portable high-performance single focal length lens for casual shooting with quality results

25.06.2013

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FUJIFILM Corporation (President: Shigehiro Nakajima) is proud to announce the launch of the new "FUJINON XF27mmF2.8" lens for the FUJIFILM X-Pro1, X-E1 and X-M1 compact system cameras.

FUJINON XF lenses are the pinnacle of Fujifilms optical design technology, with top quality all-glass construction including aspherical lens elements. Their fast f-stop broadens users scope of photographic expression for low-light photography and scenes with a beautiful bokeh effect. In addition, FUJINONs "HT-EBC Coating" reduces reflection at a wider range of wavelengths, thereby controlling ghosting. The lenses feature advanced lens engineering, capable of drawing the maximum performance out of the highly-descriptive "X-Trans CMOS Sensor" in the FUJIFILM X-Pro1 and X-E1 cameras.

The FUJINON XF27mmF2.8 is a compact and lightweight lens for excellent portability. It is a well-balanced, high-performance, single focal length lens, delivering great picture quality in a wide range of scenes including landscapes, snapshots and portraits.

High-performance lens that offers a field of view similar to that of the human eye, covering a wide range of scene types The lens has a fixed focal length of 27mm (41mm in 35mm format equivalent), offering a field of view similar to that of the human eye, capturing each scene as precisely and naturally as you see it. It includes a glass moulded aspheric element which reduces image distortion as much as possible. You can explore different ideas dependent on the scene you're shooting, e.g. using your own footwork to adjust the distance between yourself and your subject, or by changing the shooting angle, enabling you to enjoy a broad range of photography.

Lightweight and compact Weighing 78g and measuring 23mm in length, this is one of the smallest and lightest single focal length lenses available for APS-sensor mirrorless cameras. Its thin form factor keeps the camera compact when mounted, encouraging you to take your camera wherever you go.

Outstanding resolving power for sharp and clear images The advanced optical design is coupled with FUJINON's proprietory HT-EBC Coating that brings a large amount of light onto the camera sensor to draw the maximum performance out of the X-Trans sensor, thus achieving outstanding resolving power for sharp and clear images.

High-speed autofocus The lens incorporates an autofocus design that uses a high-torque coreless DC motor to shift all of the front lens elements (5 elements in 4 groups) to achieve a fast AF speed. The quick AF response is one of the fastest amongst single focal length lenses on APS-sensor mirrorless cameras.

Premium-quality focus ring The high precision focus ring is made of metal, and requires delicate operation during manual focusing. The materials and the design ensure a comfortable feel and exactly the right amount of torque when rotating the ring.

Bokeh effect for isolating a subject The use of a seven-blade round diaphragm means your subject is isolated with beautiful bokeh in portraiture with a shallow depth of field, or for close-up photography of stunning dishes or small accessories.

Available in two colours The 27mm lens will be available two different colours - both silver and black - to allow users to accessorise their X series cameras to their own taste.

For FUJIFILM X-Pro1 and X-E1 customers The FUJINON XF27mmF2.8 lens does not feature an aperture ring in order to keep it compact and lightweight. When using this lens, please update your camera body's firmware to enable aperture adjustment via the camera's command dial.

Fujifilm Global website: http://www.fujifilm.com/support/digital_cameras/

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FUJINON XF27mm Lens Specification Chart Type

XF27mm F2.8

Lens configuration

7 elements in 5 groups

includes 1 aspherical element

Focal length

f=27mm

(35mm format equivalent)

(41mm)

Angle of view

55.5

Max. aperture

F2.8

Min. aperture

F16

Aperture control

Number of of blades

7 (rounded diaphragm opening)

Stop size

1/3EV (16 stops)

Focus range

Normal 0.6m

Macro 34cm

Max. magnification

0.1 x

External dimensions : Diameter x Length* (approx.)

* distance from camera lens mount flange

61.2mm x 23mm

Weight (approx. ) (excluding caps and hoods)

78g

Filter size

39mm

2013 Fujifilm UK Ltd. Specifications are subject to change.

UK AVAILABILITY AND PRICING:

The FUJIFILM XF27mm lens will be on sale from August 2013.

Hi-res PRODUCT IMAGES are available for download from our IMAGE BANK:

Visit the Fujifilm UK Image Bank

For UK MEDIA ENQUIRIES/REVIEW SAMPLES please contact:

FUJIFILM UK Digital Camera Press Office

Email: FujiPR@fuji.co.uk

Tel: 01234 572101

For UK CONSUMER ENQUIRIES please contact:

FUJIFILM UK Digital Camera Customer Service

Email: fujitec@fuji.co.uk

Tel: 0844 553 2322

ABOUT FUJIFILM:

FUJIFILM Corporation and its group companies develop, produce and market products in the Imaging Solutions business (colour films, digital cameras, photofinishing equipment and colour paper, chemicals and services for photofinishing) and Information Solutions business (equipment and materials for medical diagnostics and life science, equipment and materials for graphic arts, flat panel display materials, recording media, optical devices, electronic materials and inkjet materials). The company employs more than 80,000 people worldwide, with 282 subsidiaries all over the world.

Uniquely placed to be a market leader in digital imaging, Fujifilm develop

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