For a school like Gonzaga and a league like the West Coast Conference, the stage doesn't get any bigger than this. The Bulldogs are taking part in their first Final Four in program history while the WCC has a team here for the first time in 60 years. So when some staffing changes left the Gonzaga athletic department without a video director heading into the postseason, the conference's digital network TheW.tv swooped in to save the day.
From left: The West Coast Conference's Ezra Broder and Sarah Kezele are producing video content for both the Gonzaga athletic department and the conference's digital network, TheW.tv.
The WCC's Director, Video Service Ezra Broder and host/reporter Sarah Kezele would have made the trip to Glendale, AZ to chronicle Gonzaga's run through Final Four weekend for TheW.tv, but are now also doubling up as the videographers for Gonzaga, as well.
Broder and Kezele have essentially been given free reign to create the type of content they feel best tells the story of Gonzaga's trip to Arizona. From there, Broder forwards completed content to the marketing and social media director and the sports information department for Gonzaga to do with what they wish on their website and on various social channels.
The efforts are more than just a favor and formality, though. By serving in the official role of Gonzaga's Videographer, Broder receives rights to create and post content that he normally would not have working with simply TheW.tv.
It also gives access to us that we normally wouldn't have gotten, says Broder. I'll be able to go into the locker room pre-game and post-game. That's access we wouldn't have gotten if we were just here representing the conference office.
Broder is shooting with a Panasonic P2 HD camera and a vast majority of the content being created is of the behind-the-scenes nature, as press conference video is acquired, packaged, and delivered to schools and media outlets by the NCAA.
As Gonzaga's videographer, Broder also receives access to shoot highlights from underneath the basket. The Bulldogs brought with them a technology that they use to wirelessly take in the audio from radio announcer Tom Hudson. That removes a step of having to mix that audio when editing highlight packages in Adobe Premiere.
Broder and Kezele are also not loosening their grip on their commitment to feeding content to TheW.tv's various distribution channels. Broder is shooting and editing content for the channel while Kezele is overseeing much of the social media work, shooting almost exclusively with a smartphone.
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For a school like Gonzaga and a league like the West Coast Conference, the stage doesn't get any bigger than this. The Bulldogs are taking part in their first Final Four in program history while the WCC has a team here for the first time in 60 years. So when some staffing changes left the Gonzaga athletic department without a video director heading into the postseason, the conference's digital network TheW.tv swooped in to save the day.
