The New Powershot Sx40 Is And Powershot Elph 50 Hs Cameras with Upgraded Features Help Users Enhance their Photographic Abilities

Canon U.S.A., Inc., a leader in digital imaging solutions, today announced the new PowerShot SX410 IS and PowerShot ELPH 350 HS[i] compact digital cameras. Weighing just .4 ounces more and measuring only .2 inches longer than its predecessor, the PowerShot SX410 IS camera boasts an upgraded 40x optical zoom range , making it a convenient choice for users who want to combine portability and telephoto reach into one powerful digital camera. The PowerShot ELPH 350 HS is a high performance stylish compact digital camera with a 12x optical zoom lens (equivalent to 25-300mm) and an impressive 20.2 megapixel[ii] CMOS sensor, with built-in Wi-Fi and Near Field Communications (NFC) capabilities.

At Canon U.S.A. we aim to make capturing images and video as easy as possible for photo enthusiasts, said Yuichi Ishizuka, president and COO, Canon U.S.A., Inc. With the introduction of the PowerShot SX410 IS and the PowerShot ELPH 350 HS, users will find improved imaging features in compact camera bodies, making either camera model a convenient choice for those passionate about photography at almost any level or budget.

The PowerShot SX410 IS Digital Camera

The PowerShot SX410 IS Digital Camera is the latest super zoom camera to be added to Canon's SX-series lineup. With a 40x optical zoom range, an Intelligent IS image stabilization system and a 20 Megapixelii CCD sensor, the PowerShot SX410 IS camera gives users the features they need to capture every photographic moment in high resolution. The lens and sensor provide powerful performance in a very compact and portable body - weighing less than 11.5 ounces and measuring just 2.72 inches high and 3.35 inches deep from the rear LCD screen to the front of the lens.

The PowerShot SX410 IS camera is always ready for action with a dedicated movie button to easily start and stop recording 720p HD video. Additionally, the PowerShot SX410 IS camera can capture tight close-up shots of subjects from far distances through the use of the camera's full 40x zoom range. The camera is also outfitted with ECO mode to help extend battery life allowing more photos to be taken over a longer period of time.

The camera's Smart AUTO mode sets the ideal image quality settings by intelligently selecting from 32 pre-defined scene modes for still shots and 21 scene modes for video. Users can further expand their artistic abilities right from the camera with Creative Filters such as Fisheye Effect, Toy Camera Effect and Monochrome. Fisheye Effect gives images a panoramic look and feel, Toy Camera Effect adds a grainy look to soften photos, illustrating a vintage appearance and with Monochrome mode, photos can either have black-and-white, blue or sepia tones, to display a more classic appearance.

The PowerShot SX410 IS camera is scheduled to be available in March 2015 in red or black for an estimated retail price of $279.99.

The PowerShot ELPH 350 HS

Building on the PowerShot ELPH series' Circle in a Box design and the heritage as one of the leaders in digital camera market share, the new PowerShot ELPH 350 HS camera offers users high performance that is perfect for everyday use. Featuring a 12x optical zoom lens and a high-resolution 20.2 Megapixeli CMOS sensor, the new PowerShot ELPH 350 HS camera is capable of capturing sharp images with the superb quality. With Intelligent IS to help optimize image stabilization, a built-in flash and ample low light sensitivity up to ISO 3200, users can create images that are sharp and virtually shake-free in a wide range of shooting conditions both indoors and out.

The PowerShot ELPH 350 HS digital camera is equipped with built-in Wi-Fi, allowing for wireless transferring of images and video to compatible mobile devices[iii], Wi-Fi enabled computers and select social networking sites, making it easy to share images anytime or anywhere. The built-in Wi-Fi allows users to wirelessly print their images to any compatible Canon printer, like the PIXMA MG7520. Users can also shoot remotely via Wi-Fi using a compatible smartphone or tablet and the free Canon Camera Connect app[iv], so everyone can be included in group photos. With its built-in NFC feature, the PowerShot ELPH 350 HS camera can quickly pair to compatible Android devices[v], as well as to the recently announced Canon Connect Station CS100 photo/video storage and sharing device.

When photographing people, users can enable the Auto Zoom feature that allows the camera to identify the primary subject and immediately focus and frame it for a perfect shot. With Canon's Creative Shot mode, Smart AUTO technology and Hybrid AUTO for simultaneous still and video capture, users have the ability to capture creative images with ease. Photographers can also capture moving subjects in crisp, smooth 1080p Full HD video quickly and simply by pressing the camera's dedicated movie button. And the camera has a large 3-inch LCD screen with a resolution of 461,000 dots, perfect for quick and clear preview and review of images and video.

The PowerShot ELPH 350 HS camera is scheduled to be available in April 2015 in black and silver for an estimated retail price of $209.99.

About Canon U.S.A., Inc.

Canon U.S.A., Inc., is a leading provider of consumer, business-to-business, and industrial digital imaging solutions to the United States and to Latin America and the Caribbean (excluding Mexico) markets. With approximately $31 billion in global revenue, its parent company, Canon Inc. (NYSE:CAJ), ranked third overall in U.S. patents granted in 2014 and is one of Fortune Magazines World's Most Admired Companies in 2014. In 2014, Canon U.S.A. received the PCMag.com Readers' Choice Award for Service and Reliability in the digital camera and printer categories for the 11th consecutive year. Canon U.S.A. is committed to the highest level of customer satisfaction and loy

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