Million Pixels for a Breakrough Price-Introducing the New $9 Kindle Fire HD

1 Million Pixels for a Breakthrough Price-Introducing the New $139 Kindle Fire HD

New slimmer and lighter design, HD display, high-performance processor, dual speakers with Dolby Digital Plus audio, and Fire OS 3.0 Mojito

Kindle Fire HD comes with access to the exclusive benefits of the Amazon ecosystem-Prime Instant Video, Kindle Owners' Lending Library, Kindle MatchBook, AutoRip, and the world's leading digital catalog with over 27 million movies, TV shows, songs, apps, games, books, audiobooks, and magazines

SEATTLE--(BUSINESS WIRE)--Sep. 25, 2013-- (NASDAQ: AMZN)-Two years ago, Amazon revolutionized the tablet industry with the $199 Kindle Fire. Today, Amazon is doing it again: introducing the new $139 Kindle Fire HD. Kindle Fire HD is available for pre-order starting today at www.amazon.com/fire-hd.

Two years ago, we revolutionized the tablet industry with the breakthrough $199 price point for tablets-now were doing it again with the $139 price point, said Jeff Bezos, Amazon.com Founder and CEO. $139 now gets you a 1280x800 216 ppi HD display, a dual-core 1.5 GHz processor, Fire OS 3.0, dual speakers with Dolby audio, vast selection and Amazon-exclusive features like Prime Instant Video downloads, Second Screen, Kindle FreeTime, X-Ray and more.

Here's what you get for $139:

High-definition display with 1280x800 resolution and 216 pixels per inch, making movies, TV shows, books and games vivid and detailed. 66% more pixels than the previous generation Kindle Fire.

Powerful, dual-core 1.5 GHz processor, 60% faster than the previous generation Kindle Fire.

Dual stereo speakers with Dolby Digital Plus audio-the standard in high-end audio.

All-new slim design that matches the look and feel of the new Kindle Fire HDX.

Fast streaming, downloads, and web browsing with built-in dual-band Wi-Fi.

Powered by the latest version of Fire OS-Fire OS 3.0 Mojito -with hundreds of new and upgraded features, platform updates, and Amazon-exclusive services.

Kindle FreeTime extends parental controls to give parents a simple, engaging way to manage the way kids use Kindle Fire-parents select content and set time limits by content type.

Exclusive new features such as X-Ray for Music, Prime Instant Video downloads, Second Screen, expanded X-Ray for Movies and TV, and more.

Stay connected and productive with all-new email, calendar, and Silk web browser.

Worlds best content ecosystem-over 27 million movies, TV shows, songs, apps, games, books, audiobooks, and magazines.

The new Origami covers feature an innovative design that allows you to stand Fire HD in both portrait and landscape.

In addition to the new Kindle Fire HD, Amazon also today introduced the new Kindle Fire HDX tablets-to learn more about these new tablets and many of the features listed above, visit www.amazon.com/kindle-pr.

The new Kindle Fire HD is available for pre-order starting today and will begin shipping October 2. Visit www.amazon.com/fire-hd to learn more.

About Amazon.com

Amazon.com, Inc. (NASDAQ: AMZN), a Fortune 500 company based in Seattle, opened on the World Wide Web in July 1995 and today offers Earth's Biggest Selection. Amazon.com, Inc. seeks to be Earth's most customer-centric company, where customers can find and discover anything they might want to buy online, and endeavors to offer its customers the lowest possible prices. Amazon.com and other sellers offer millions of unique new, refurbished and used items in categories such as Books; Movies, Music & Games; Digital Downloads; Electronics & Computers; Home & Garden; Toys, Kids & Baby; Grocery; Apparel, Shoes & Jewelry; Health & Beauty; Sports & Outdoors; and Tools, Auto & Industrial. Amazon Web Services provides Amazon's developer customers with access to in-the-cloud infrastructure services based on Amazon's own back-end technology platform, which developers can use to enable virtually any type of business. Kindle Paperwhite is the world's best-selling and most advanced e-reader. It features new display technology with higher contrast, the next generation built-in light, a faster processor, the latest touch technology, and exclusive new features designed from the ground up for readers. Kindle, the lightest and smallest Kindle, features improved fonts and faster page turns. The new Kindle Fire HDX features a stunning exclusive 7 or 8.9 HDX display, a quad-core 2.2 GHz processor, 2x more memory, and 11 hours of battery life, as well as exclusive new features of Fire OS 3.0 including X-Ray for Music, Second Screen, Prime Instant Video downloads, and the revolutionary new Mayday button. The all-new Kindle Fire HD includes an HD display, high-performance processor and dual speakers at a breakthrough price.

Amazon and its affiliates operate websites, including www.amazon.com, www.amazon.co.uk, www.amazon.de, www.amazon.co.jp, www.amazon.fr, www.amazon.ca, www.amazon.cn, www.amazon.it, www.amazon.es, www.amazon.com.br, www.amazon.in, and www.amazon.com.mx. As used herein, Amazon.com, we, our and similar terms include Amazon.com, Inc., and its subsidiaries, unless the context indicates otherwise.

Forward-Looking Statements

This announcement contains forward-looking statements within the meaning of Section 27A of the Securities Act of 1933 and Section 21E of the Securities Exchange Act of 1934. Actual results may differ significantly from managements expectations. These forward-looking statements involve risks and uncertainties that include, among others, risks related to competition, management of growth, new products, services and technologies, potential fluctuations in operating results, international expansion, outcomes of legal proceedings and claims, fulfillment and data center optimization, seasonality, commercial agreements, acquisitions and strategic transactions, foreign exchange

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