Technicolor Welcomes Contributor Members to the UHD Alliance to Help Shape Next Generation Audio-Visual Entertainment Experiences

April 07, 2015 - Technicolor with fellow founding members of the UHD Alliance today called for contributors to join them as they advance new and differentiated entertainment experiences. These experiences include Ultra HD, high dynamic range, wide color gamut, high frame rate and advanced audio for the premium expression of creative intent. Leading companies in entertainment, technology, consumer electronics and content distribution are represented in the Alliance.

The Alliance seeks to ensure next generation entertainment technologies, coupled with performance metrics, deliver premium entertainment experiences across the Ultra HD ecosystem, from content creation to consumer enjoyment. In addition to working discussions around technical specifications and certification details, the UHD Alliance will help develop industry-standard branding so that consumers can clearly identify certified premium UHD content and devices offered in the marketplace.

Technicolor on the UHD Alliance Technicolor welcomes new members as the Alliance works across the ecosystem on open standards for the next generation of entertainment experiences that ensure the industry can move forward together.

The company believes that no one company can build the infrastructure for future entertainment experiences in isolation, as an open approach will lay the foundation for innovation across the entire value chain.

A single, open specification accepted by both content creators and display developers will allow consumers to experience the full benefit of these new technologies. Technicolor is aggressively creating products and services at every step of the content value chain: production, post production, delivery, and display.

About the UHD Alliance The UHD Alliance is a global coalition of leading film studios, consumer electronics manufacturers, content distributors and technology companies that have aligned to define the next generation premium UHD experiences including high dynamic range, wide color gamut, high frame rate and advanced audio. The goal of the Alliance is to provide consumers a new differentiated entertainment experience that delivers a premium expression of creative intent using next generation audio visual technologies.

Founding members include DIRECTV, Dolby Laboratories, Netflix, Panasonic, Samsung, Sony, Technicolor, The Walt Disney Studios, Twentieth Century Fox and Warner Bros. Entertainment.

Companies that want to join the UHD Alliance as contributing members can request membership information from the UHD Alliance at http://www.uhdalliance.org/

LINK:	http://www.technicolor.com/en/who-we-are/press-news-center/news/techni...
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