Debonairs Pizza launches Pizza Innovation with TVC From FCB Joburg

Debonairs Pizza, South Africa's leading quick service restaurant in the category, has launched its latest pizza innovation the Cheesy Crunch Crust topped with nacho chips with a 30-second television commercial from FCB Joburg.

Created by the team of Executive Creative Director Jonathan Deeb, Creative Director Gareth Paul, Art Director Kyra Antrobus and Copywriter Jessica Everson, and produced by Hungry Films with post-production by Tessa Ford Post-Production and Bladeworks, the ad broke on national television earlier this month. A 20-second cut-down will assist maintain exposure and frequency until mid-November.

The ad begins as a family's pizza is delivered. First in the kitchen in response to the mother's call is the older brother. He takes a bite of the cheesy crunch crust and realizes it's so good; he must keep it from his siblings. The younger brother and sister rush in and seat themselves at the table while he busies himself behind the lid of the Debonairs box. What's this?' enquires the younger brother, as his older sibling hands him his slice of pizza with a flourish; the pizza has no crust. Mom always cuts off your crust!' is the good-hearted retort.

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While it features a young family, the ad is certain to appeal to Debonairs' broad target market - no race or gender bias, single or with a young family - with its light-hearted, slice-of-life treatment, said Paul.

You can view the spot here: https://www.youtube.com/watch?v=eGAuzV8Hzyw

Credits:

Client: Debonairs Pizza

Creative agency: FCB Joburg

Group Account Manager: Struan Bourquin

Account Director: Sarah Caradoc-Davies

Executive Creative Director: Jonathan Deeb

Creative Director: Gareth Paul

Copywriter: Jessica Everson

Art director: Kyra Antrobus

Strategic planner: Jane Jacob

TV production: Tarisai Mahofa

Media planners: Jedd Cokayne- The Media Shop

Production companies: Hungry Films

Editor: Tessa Ford

Post-production: Tessa Ford Post Production, Bladeworks

Commercials

South Africa

News

LINK:	http://www.filmcontact.com/news/south-africa/commercials/debonairs-piz...
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