STV Launches Live Streaming with Real-Time Ad Replacement 2014-08-29 14:38 by News
3 July 2014
STV, Scotland's leading digital company and commercial broadcaster, has launched STV Watch Live, a new live streaming service with dynamic real time ad replacement on the STV Player.
STV Watch Live allows users in STV's licence areas in Scotland to watch STV programmes live online, including top entertainment shows, comprehensive news and current affairs, and matches from the 2014 FIFA World Cup.
STV Watch Live is available online via STV Player and on iOS and Android mobile and tablet device. STV Glasgow, STV's new city TV channel, is also streamed live.
In a UK first, STV is working with Yospace, The Dynamic Ad Insertion Company (DAI), and leading global video ad serving and management specialist Videoplaza to deliver dynamic ad replacement and ad targeting across live streaming content.
Yospace's seamless content replacement solution allows STV to manage its ad inventory during live streams and monetise these across a wide range of platforms through more effective ad targeting.
Alistair Brown, Chief Technology and Platforms Officer at STV, said: We were delighted to launch live streaming on the STV Player in time for viewers to watch this summer's World Cup. STV always strives to offer content that is truly multi-platform, allowing consumers to watch their favourite STV programmes free of charge, anytime and anywhere they choose.
With Videoplazas technology we can efficiently manage our video ad inventory across all our STV Player platforms, and working with Yospace means we can now extend this relationship to live streaming.
Tim Sewell, Chief Executive Officer at Yospace, said: The ability for broadcasters like STV to effectively monetise live streams across multiple platforms, whilst ensuring delivery of a true broadcast quality user experience, is key to the commercial success of simulcast. This is clearly never more true than during major events like the FIFA World Cup, and we're delighted to be powering STV Live.
We're very excited to play a part in enabling STV to deliver real time digital ad replacement within their live streams , said Stephen Byrne, Commercial Director UK for Videoplaza. We think digital ad replacement is a huge opportunity for broadcasters to provide their audiences with free access to exclusive content whilst simultaneously unlocking additional video advertising revenues, and STV has achieved another UK first with this initiative.
Ends
For further information, please contact the STV press office:
Eleanor Marshall
0141 300 3670 / 07803 970 143
eleanor.marshall@stv.tv
Anna Hendry
0141 300 3830 / 07921 494 654
anna.hendry@stv.tv
Notes to Editors
About STV
STV reaches 3.6 million viewers each month with first class programming including soaps Emmerdale and Coronation Street, big drama productions, entertainment hits The X Factor and Britain's Got Talent, strong home-grown productions and the most comprehensive local news service in the UK.
STV Productions is one of the UK's leading content businesses, with ambitious plans for growth and expansion in the UK and overseas. The company has a record of success across a range of genres including drama, factual and entertainment, producing a wide range of programmes for a variety of networks, including Catchphrase and Fake Reaction for ITV and ITV2, ratings success Antiques Road Trip for BBC One and quiz show The Lie for STV and TV3. Upcoming productions include new entertainment show Let me Entertain You for ITV and quiz show The Link for BBC One.
STV's digital business incorporates Scotland's most popular commercial media website, stv.tv, home to the STV Player and comprehensive news, sport and entertainment services.
STV recently launched new digital services providing all the latest news, events, offers, pictures and videos for consumers in Scotland's biggest cities. STV Glasgow, STV Edinburgh, STV Aberdeen and STV Dundee are available as apps, free to download and use on iOS and Android devices, and accompanied by desktop and mobile sites.
STV has secured two licences to deliver brand new city-focused TV for Glasgow and Edinburgh. STV Glasgow will launch in June 2014 with STV Edinburgh to follow.
STV content is available across multi platforms including iOS, Android, PS3, Windows 8; YouView and Samsung Smart TV.
Most recent headlines
05/01/2027
Worlds first 802.15.4ab-UWB chip verified by Calterah and Rohde & Schwarz to be ...
01/06/2026
January 6 2026, 05:30 (PST) Dolby Sets the New Standard for Premium Entertainment at CES 2026
Throughout the week, Dolby brings to life the latest innovatio...
01/05/2026
January 5 2026, 18:30 (PST) NBCUniversal's Peacock to Be First Streamer to ...
01/04/2026
January 4 2026, 18:00 (PST) DOLBY AND DOUYIN EMPOWER THE NEXT GENERATON OF CREATORS WITH DOLBY VISION
Douyin Users Can Now Create And Share Videos With Stun...
08/01/2026
Share Share by:
Copy link
Facebook
X
Whatsapp
Pinterest
Flipboard...
08/01/2026
Share Share by:
Copy link
Facebook
X
Whatsapp
Pinterest
Flipboard...
08/01/2026
Maxon's new release of Cinebench features performance enhancements and adds support for the latest Nvidia and AMD GPUs as well as Apple Silicon.
Maxon is t...
08/01/2026
Zixi, the industry leader in IP-based video transport and orchestration, today announced the appointment of Heather Mellish as Vice President, Global Sales.
In...
08/01/2026
Pebble, the leading automation, content management and integrated channel specialist, has provided a complete update of its installation at Canal Sur in Spain. ...
08/01/2026
iWedia, a global leader in software solutions for connected TV devices, proudly announces the success of its collaboration with Panasonic on the Z95B OLED TV, o...
08/01/2026
Secuoya Chile, a leading provider of television content creation and supporting services, has invested in Ikegami UHK-X600 and UHL-X40 broadcast cameras as the ...
08/01/2026
Kiloview, a global leader in AV-over-IP solutions, will showcase its latest innovations at ISE 2026, highlighting the continued evolution of its complete, light...
08/01/2026
iWedia, a global leader in software solutions for connected TV devices, and Realtek, a leading global SoC design house, today announced the next phase of their ...
08/01/2026
CJP Broadcast has completed a new pitch-side media installation for Cinderford RFC, creating a flexible production setup that supports match coverage, coaching ...
08/01/2026
PlayBox Neo further drives momentum in Playout, Streaming, Media Management and Delivery
"With a brand new year at PlayBox Neo already off to a flying start, I...
08/01/2026
Boston Conservatory at Berklee Presents Second Annual Commercial Dance BFA Conce...
07/01/2026
SVG Summit 2025: All General Sessions Now Available to Watch on SVG PLAYThe SVG Summit celebrated its 20th edition with a loaded agendaBy Brandon Costa, Directo...
07/01/2026
NBCU's Brings Rinkside Live' and Courtside Live' Features to Peaco...
07/01/2026
Spotify is launching a week-long celebration spotlighting creators at the center...
07/01/2026
We know people use Spotify not just to listen, but to share the songs, podcasts, and audiobooks they love with their friends and family. When we launched Messag...
07/01/2026
This week, all eyes are on the podcast industry as the Golden Globes recognizes ...
07/01/2026
Podcasts are stepping onto a new stage this week as the Golden Globes recognize the medium for the first time. To mark this milestone moment, we're hosting ...
07/01/2026
The National Film and Video Foundation (NFVF), in collaboration with a distributor, is commissioning new micro-budget fiction feature films and invites eligible...
07/01/2026
NASA's Space Launch System rocket carrying the Orion spacecraft launches on the Artemis I flight test, Wednesday, Nov. 16, 2022, from Launch Complex 39B at ...
07/01/2026
For the first time ever, new C' variants allow international users to interoperate with U.S. personnel via NSA-certified cryptography....
07/01/2026
Share Share by:
Copy link
Facebook
X
Whatsapp
Pinterest
Flipboard...
07/01/2026
Share Share by:
Copy link
Facebook
X
Whatsapp
Pinterest
Flipboard...
07/01/2026
Share Share by:
Copy link
Facebook
X
Whatsapp
Pinterest
Flipboard...
07/01/2026
Share Share by:
Copy link
Facebook
X
Whatsapp
Pinterest
Flipboard...
07/01/2026
Share Share by:
Copy link
Facebook
X
Whatsapp
Pinterest
Flipboard...
07/01/2026
Share Share by:
Copy link
Facebook
X
Whatsapp
Pinterest
Flipboard...
07/01/2026
Share Share by:
Copy link
Facebook
X
Whatsapp
Pinterest
Flipboard...
07/01/2026
Share Share by:
Copy link
Facebook
X
Whatsapp
Pinterest
Flipboard...
07/01/2026
Share Share by:
Copy link
Facebook
X
Whatsapp
Pinterest
Flipboard...
07/01/2026
Share Share by:
Copy link
Facebook
X
Whatsapp
Pinterest
Flipboard...
07/01/2026
Share Share by:
Copy link
Facebook
X
Whatsapp
Pinterest
Flipboard...
07/01/2026
Share Share by:
Copy link
Facebook
X
Whatsapp
Pinterest
Flipboard...
07/01/2026
Share Share by:
Copy link
Facebook
X
Whatsapp
Pinterest
Flipboard...
07/01/2026
Share Share by:
Copy link
Facebook
X
Whatsapp
Pinterest
Flipboard...
07/01/2026
Share Share by:
Copy link
Facebook
X
Whatsapp
Pinterest
Flipboard...
07/01/2026
Abu Dhabi, UAE 7, January 2026 - Abu Dhabi Police and Space42 (ADX: SPACE42), ...
07/01/2026
Back to All News
The Trailer of Paparazzi King: The 5-Episode Docuseries Coming...
07/01/2026
Back to All News
Netflix Supports Warner Bros. Discovery Board's Commitment...
07/01/2026
Back to All News
What Next? Netflix Reveals Series, Films and Games Coming in 2026
Entertainment
07 January 2026
Global
Link copied to clipboard
Download ...
07/01/2026
AI has transformed retail and consumer packaged goods (CPG) operations, enhancin...
06/01/2026
Peacock Bringing Dolby Vision and Dolby Atmos to Live Sports ContentPeacock is the first streamer to embrace Dolbys full suite of advanced picture/sound innovat...
06/01/2026
SVG Europe Audio: Listening to the sounds of powder and ice at Milano Cortina wi...
06/01/2026
Quintar Meta Spatial SDK Integration Promises Next-Level XR ExperiencesBy Ken Kerschbaumer, Editorial Director
Tuesday, January 6, 2026 - 9:41 am
Print This...
STV Launches Live Streaming with Real-Time Ad Replacement 2014-08-29 14:38 by News 
