(01/07/2015) Genelec translates consistently from small mix rooms to major-studio sound stages for a wide range of distribution media, assuring that the way it sounds in the studio is how it will sound in the cinema and on television
The entertainment media world is adapting: content today will be distributed through a growing range of channels including traditional cinema and broadcast television as well as streaming and on VOD. This has created new opportunities for small- and mid-sized post-production companies, but it has also meant that they have to be able to create audio for this content that can compete with Hollywood's big guns and be able to accommodate the new broader range of distribution modes. Two decades using active monitoring from Genelec, the leader in active monitoring technology for over 35 years, has enabled Pacific Wave Media, a full-service, state-of-the-art audio post-production company, to accomplish just that. The company's three audio suites two at its Los Angeles office, located next to Universal Studios, using a 1029 5.1 system and a 6010 stereo system; and one at Founder/CEO and Lead Mixer Mike Forslund's home studio, using a recently acquired 8330/7350 5.1 system have done countless projects for Discovery Channel, A&E Biography, FX Networks and The History Channel, the film A Perfect Storm, as well as a mix for director Richard Zelniker's As Night Comes, which was mixed on the 1029 system and then was recently screened for distributors in the Zanuck Theater and The Little Theater, both on FOX's studio lot.
I've been using Gennies' for 17 years now, says Forslund, using an affectionate term for the Genelec speakers that are used in all of his mixing environments. They are an accurate representation of what the world is, and I need that these days. Talking about one of the most successful of the current crop of reality-television shows, Swamp People, whose forthcoming sixth season Forslund is about to mix, he notes that the show's dense, effects-laden soundtrack requires a lot of nuance, something he says is characteristic of all of the Genelec monitors he uses. We're talking about 130 to a 140 tracks altogether, so it's huge, he says. My sound designer, Erica Camp, do the full prelay of a show then post it to our server, and I'll mix the entire show at my house on the 8330/7350 5.1 system, then put it on a drive and take it to my office and review it for the network's executives on the 1029s. What I hear at home is exactly what they hear in my office. They play flat from room to room.
The Genelec monitors also assure Forslund the fidelity of his mixes whether they're played through a home theater's 5.1 system, a typical television's own small speakers, or a pair of earbuds. These days people are watching shows on iPhones and iPad, he says. The sound has to be accurate on all of these platforms. And with Genelec, it is.
In fact, his mixes for As Night Comes, which he mixed on his Genelec 1029 monitors, were transferred to the Zanuck Theater's soundstage on the FOX Studios lot the same studio that mixed Academy Award-winner Avatar and the mix lost nothing in translation. The kind of accuracy and detail that all the Genelec speakers offer actually gives me parity with the leading film soundstages in town, he says. That makes a huge difference for a company like mine. Genelec takes us up a level.
Most recent headlines
05/01/2027
Worlds first 802.15.4ab-UWB chip verified by Calterah and Rohde & Schwarz to be ...
04/08/2026
Dalet, a leading technology and service provider for media-rich organizations, t...
04/07/2026
April 7 2026, 19:00 (PDT) Detective Conan: Fallen Angel of the Highway Opens in...
01/06/2026
January 6 2026, 05:30 (PST) Dolby Sets the New Standard for Premium Entertainment at CES 2026
Throughout the week, Dolby brings to life the latest innovatio...
07/05/2026
Recreating the 1974 Doctor Who Time Tunnel in After Effects
Graham Quince May 6, 2026
0 Comments
The Time Tunnel from Doctor Who titles is one of th...
06/05/2026
Gravity Media Chief RF Communications Engineer Glenn Willems uses Wisycom RF over Fiber and wireless solutions across major cycling events and international mar...
06/05/2026
A Sennheiser Spectera module is now available in Bitfocus Companion and Buttons, enabling direct integration of Spectera with the two software platforms. The mo...
06/05/2026
Ted Turner, the visionary media entrepreneur whose appetite for disruption helpe...
06/05/2026
Peacock is going all-in on the beautiful game - streaming all 104 FIFA World Cup...
06/05/2026
New pricing tiers for vocal/dialogue restoration tool
NoiseWorks Audio's AI-powered vocal and dialogue processing plug-in is now available in three diff...
06/05/2026
Popular mixing & routing software overhauled
Following a recent public beta test, RME have launched the final release version of the powerful mixing and rou...
06/05/2026
New SOS Video Feature
Focusrites ISA C8X is a milestone product that brings together the companys analogue heritage and their expertise in digital audio. Yo...
06/05/2026
Polands Miecznik-class frigates are part of the largest contract in Polish shipbuilding history. (Image Credit: PGZ Stocznia Wojenna)...
06/05/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
06/05/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
06/05/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
06/05/2026
Riedel Communications today announced the expansion of its leadership structure as part of a strategic initiative to strengthen both its operational management ...
06/05/2026
For nearly three decades, Veteran Production Sound Mixer and Five-time Emmy Award Winner Dirk Sciarrotta has helped define the sonic identity of the long-runnin...
06/05/2026
ZEISS CinCraft LensCore: Cinema Lens Looks for Compositing
Brie Clayton May 6, 2026
0 Comments
ZEISS announces the launch of CinCraft LensCore, a nove...
06/05/2026
Wisycom Solves Extreme RF Challenges Across Miles of Live Action for Gravity Med...
06/05/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
06/05/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
06/05/2026
Narrative Entertainment has partnered with Encompass to deliver high-quality subtitling of its Great! network content using the Altitude Intelligence AI assiste...
06/05/2026
SipRadius, widely recognized for making content processing and connectivity secure and seamless, is proud to launch a dramatic new approach to AI content creati...
06/05/2026
When the broadband and media industry gathers at ANGA COM in Cologne from May 19 to 21, Big Blue Marble will be at the forefront. The international broadcast an...
06/05/2026
Cinegy GmbH, a leading developer of software-defined television technology, is proud to exhibit at MPTS for the first time. Visitors to the stand will discover ...
06/05/2026
Val Jeanty Receives 2026 Doris Duke Artist Award Jeanty, a composer, percussionist, and turntablist, is the fourth Berklee recipient of the prestigious award ...
06/05/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
06/05/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
06/05/2026
When live cycling races and international marathons stretch for miles across cities and countryside, there is no margin for RF failure in live broadcast. As Chi...
06/05/2026
Oberkochen/Germany, May 5, 2026
ZEISS announces the launch of CinCraft LensCore, a novel solution for creating physically based cinematic lens looks for visual...
06/05/2026
06 May 2026
VEON's Kyivstar Authorized to Resell Starlink for Businesses & ...
06/05/2026
UKTV has secured the exclusive rights to the early back catalogue of iconic Australian drama series Neighbours, following a landmark content deal with Fremantle...
06/05/2026
Wednesday 6 May 2026
Sky commissions feature documentary to mark 10th anniversa...
06/05/2026
Wednesday 6 May 2026
Sky and Formula 1 agree long-term partnership across UK, Ireland and Italy
Sky in the UK & Ireland to remain the home of Formula 1 until ...
06/05/2026
Sky Zero Footprint Fund-backed TV campaign launches nationwide, supported by new...
06/05/2026
Wuppertal May 6, 2026
Riedel Expands Leadership Structure, Appoints Marc Engro...
06/05/2026
SAN JOSE, Calif. - May 6, 2026 - Harmonic (NASDAQ: HLIT) today announced its latest broadband innovations for ANGA COM 2026, highlighting its vision for a new e...
06/05/2026
Statement from Rupert Murdoch, Chairman Emeritus, Fox Corporation on Ted Turner&...
06/05/2026
Friday 8 May on RT One and RT Player
Meet the NSPCA team caring for and protecting animals in need in this six-part series
Fly on the wall, six-part series...
06/05/2026
The race to build the world's most powerful AI factories demands networking ...
06/05/2026
How changes to proteins can alter drug interactions for new precision therapies Scripps Research team maps how chemical modifications to proteins affect drug bi...
05/05/2026
Experts from the world of academia, tech, business, politics and media convened for a Thomson Talks at the Cambridge Disinformation Summit in April. It's th...
05/05/2026
Three phones were hardwired for power and transmission to the truck; camera feat...
05/05/2026
The creative studio behind campaigns for the NBA, Fanatics Sportsbook & Casino, ...
05/05/2026
Nielsen has announced results from a co-viewing pilot program covering February&...
05/05/2026
viztrick AiDi, an on-device AI solution developed by Nippon TV, delivered global...
05/05/2026
ARRI has announced Omnibar, a battery-powered, IP65-rated multi-color LED linear...
05/05/2026
Imagine Communications has announced that France T l visions is the first broadc...
(01/07/2015) Genelec translates consistently from small mix rooms to major-studio sound stages for a wide range of distribution media, assuring that the way it sounds in the studio is how it will sound in the cinema and on television
