MSG Networks Lights Up Seventh Ave. With Highest-Resolution Displays in NYC Four street-level videoboards also boast the smallest pixel pitch By Karen Hogan Ketchum, Senior Editor
Thursday, July 27, 2017 - 11:33 am
Print This Story
Story Highlights
Between the commuters streaming in and out of Penn Station and the sports fans and tourists milling around Madison Square Garden, the corner of Seventh Avenue and 32nd Street in Manhattan is one of the city's busiest junctures. And now that crowd, estimated to number more than 1 million people per day, will walk by four state-of-the-art high-resolution video displays promoting MSG Networks.
The four displays, located outside MSG Networks' street-front studios at 11 Penn Plaza, feature the highest resolution and smallest pixel pitch (6.67 mm) in New York City - even compared with the blindingly bright displays 10 blocks north in Times Square.
MSG Networks' new displays reach an estimated 1 million people a day.
We were looking to get the best quality that we possibly could, says Gerard Passaro, SVP, network and technical operations, MSG Networks. We worked with SNA Displays - they have a lot of displays in Times Square - and they showed us all different products. We liked the 6.67-mm boards that they had just rolled out at the time these boards were installed [at 11 Penn Plaza].
Previously, Fuse Media occupied the street-front space with its own displays and company marquee, which had been in place since the early 2000s. However, when Fuse Media moved its headquarters from 11 Penn Plaza to One Penn Plaza last year, the wall real estate was up for grabs.
We decided that would be a very good branding opportunity for the network to install four brand-new, state-of-the-art videoboards [there] so we can promote our programming and integrate all our partners into the programming, says Passaro.
Now, as passersby walk around the southeast corner of Seventh Avenue and 32nd Street, they'll see a 10-ft.-long MSG Networks marquee and the four 9- by 9-ft. LED displays. The displays, unveiled last month, join the outdoor displays at the D Casino Hotel Las Vegas as the only 6.67-mm outdoor displays in the U.S.
MSG Networks can program the displays individually or treat the four as a single canvas on which to play animation, run graphics, or promote programming. The network's marketing department is responsible for developing the video strategy, scheduling the content throughout the day and night, and running the displays. According to Passaro, after originally running the displays on a Mac Mini, the department decided to transition to a sedna digital-signage system for added versatility.
Once the New York Knicks return to the hardwood and the New York Rangers, New York Islanders, and New Jersey Devils return to the ice, MSG Networks plans to use the displays to heavily promote its game telecasts. In total, the broadcaster delivers more than 400 live professional games a year to viewers.
These new video displays create another high-impact vehicle to showcase our brands, content, studios, and partners, says Andrea Greenberg, president/CEO, MSG Networks, in a press release. This will be a great opportunity to promote our award-winning content to a million people that pass by every day.
MSG Networks is no stranger to pushing the technological envelope. In 1998, it established itself as the first regular provider of sports coverage in HD; in 2010, it was the first to produce a hockey telecast in 3D (and was the first U.S. network to offer viewers a live 3D sports telecast).
We've always tried to be cutting-edge, ever since we were the first network to do HD and the first network to try 3D in 2010, says Passaro. We looked at this as a nice step to being able to promote the brand outside of the building. If you think about it, there's about a million people who'll come and go from Penn Station every day and after Knicks and Rangers [games] and all the shows at the Garden. It allows us to promote our products in front of all these different people. That's really why we did it. We think that it is a great promotional opportunity for the network.
Most recent headlines
04/08/2024
Dalet, a leading technology and service provider for media-rich organizations, is excited to announce Santiago Solanas as its new Chief Executive Officer (CEO)....
03/06/2024
Dalet, a leading technology and service provider for media-rich organizations, a...
28/04/2024
Mediahaus delivers the first SRT live-streaming sports production over 5G with U...
27/04/2024
On April 26, L3Harris Chair and CEO Christopher E. Kubasik joined CNBC's Mor...
27/04/2024
PORTLAND, Oregon Audinate Group Limited, the developer of the Dante AV-over-IP solution, announced significant new additions to Dante Connect, its cloud-based D...
27/04/2024
TORONTO Bell Media has launched 10 English and French-language FAST channels featuring entertainment, factual, news, and sports programming. The new free stream...
27/04/2024
An extensive new analysis of the news segments in the broadcast evening news programs of ABC, CBS, NBC and PBS has found that broadcasters devoted most of their...
27/04/2024
GERMANTOWN, Md. EchoStar's Hughes Network Systems has opened a new manufacturing facility and private 5G incubation center in Germantown, Maryland....
27/04/2024
Harry Pappas, one of three brothers who founded Pappas Telecasting Companies in 1971, died April 24. He was 78 years old....
27/04/2024
ATLANTA and LONDON Mexican telecommunications and broadcast company Televisa has selected Synamedia for an overhaul of its broadcast distribution....
27/04/2024
Participate in the Survey - The Impact of AI on Media and the Creative Industry
Pascal Wagner April 26, 2024
0 Comments
By participating in this surve...
27/04/2024
SDVI Rally Access Workstation Earns Two Top Awards at 2024 NAB Show
Brie Clayton April 26, 2024
0 Comments
SDVI, the leading platform provider for clo...
27/04/2024
Berklee's Music and Health Institute Launches Community Health Musician Cert...
27/04/2024
Charter Communications reported higher first-quarter profits despite continued cord-cutting and competition for broadband customers....
27/04/2024
Two environmentally-focused groups are partnering to engage the unscripted TV world in finding better ways to address climate change. Reality of Change is an ec...
27/04/2024
Sarah Garcia has been promoted to weekend anchor at KTLM McAllen, Texas, known as Telemundo 40. Starting April 27, she will anchor Noticias Telemundo 40 weekend...
27/04/2024
CBS Sports said it launched a new 24-hour free, ad supported streaming television (FAST) channel devoted to the UEFA Champions League....
27/04/2024
Comcast chairman and CEO Brian Roberts received $35.4 million in compensation in 2023, up 11% from the previous year, according to a proxy statement filed by th...
27/04/2024
Art Happens Here With John Lithgow, which sees the actor study dance, ceramics, silk-screen printing and vocal jazz with students in Los Angeles, debuts on PBS ...
27/04/2024
Remember Leave It to Beaver? Bewitched? Dragnet? When cable ratings were rising?...
27/04/2024
Next up for the weekend binge at Catchy Comedy is Gomer Pyle, U.S.M.C. Every weekend, Catchy Comedy features The Catchy Binge, a marathon of a classic sitcom....
26/04/2024
Sundance Film Festival CDMX 2024 kicks-off today with screenings in 5 theaters in Mexico City and the opening-night film, FRIDA, directed by Carla Guti rrez...
26/04/2024
[Editor's Note: This interview is part of a larger feature about the women d...
26/04/2024
Once again this year, SGL Carbon opened its doors to interested children and young people. On the occasion of the German Girls and Boys Day, which took place on...
26/04/2024
Orders1 of $5.5 billion; book-to-bill of 1.06x
Revenue of $5.2 billion, up 17%,...
26/04/2024
Five Considerations For Communications Modernization In The 21st Century
In the digital-enabled battlespace, the Joint Force needs to shoot, move and communica...
26/04/2024
CBS Sports has launched Champions League as a new, 24-hour streaming channel that will serve as the year-round destination for nonstop highlights of the UEFA ...
26/04/2024
Despite tough competition in the streaming space, Roku reported solid results in Q1 2024, beating revenue expectations, with total net revenue up 19% YoY to $88...
26/04/2024
LONDON AND TORONTO Pinewood Toronto Studios has appointed Sarah Farrell as general manager of the Studios in downtown Toronto....
26/04/2024
Quantum to Offer Advanced Filesharing Technology and Performance in StorNext and...
26/04/2024
FilmLight Colour Awards welcomes 2024 entries and introduces new Emerging Talen...
26/04/2024
Picture Shop Announces Chris Evans as Head of Unscripted
Brie Clayton April 26, 2024
0 Comments
Picture Shop announced Chris Evans will lead Unscripte...
26/04/2024
Participate in a Survey - The Impact of AI on Media and the Creative Industry
Pascal Wagner April 26, 2024
0 Comments
By participating in this survey,...
26/04/2024
Toy maker Mattel said it is working with Samsung to launch its first free ad-supported streaming television (FAST) channels later this year....
26/04/2024
Trusted Media Brands (TMB) said it named Marty Moe as president....
26/04/2024
Ron Howard is the director on Jim Henson Idea Man, a documentary that premieres on Disney Plus May 31. Henson of course created Kermit the Frog, Miss Piggy, Big...
26/04/2024
The ice continues to melt under the regional sports network business as the Seattle Kraken of the National Hockey League have made a long-term deal to broadcast...
26/04/2024
Heading into the upfronts, Warner Bros. Discovery said it launched Olli, a first-party data platform advertiser can use for converged, targeted advertising camp...
26/04/2024
CBS has renewed the drama The Equalizer, which will see season five on in 2024-2025. Queen Latifah stars....
26/04/2024
The CW has entered into an exclusive multiyear broadcast partnership for the Miss USA Pageant and the Miss Teen USA Pageant. The 73rd Miss USA Pageant will air ...
26/04/2024
Fuse Media isn't mincing words in a campaign urging its young viewers to register and participate in the 2024 elections....
26/04/2024
Dead Boy Detectives, a series from Neil Gaiman about a detective agency staffed by ghosts, debuts on Netflix April 25. George Rexstrew and Jayden Revri are in t...
26/04/2024
The Story Collective has gradually repurposed the former Mortlake Brewery to include production offices, workshops and sound stages
By Matthew Corrigan
Publi...
26/04/2024
Perkett joins the company following a 25 year career in product management, product marketing, engineering and user experience (UX) across multiple industries
...
26/04/2024
Teradek, the industry leader in wireless video transmitters and receivers, announced today the launch of new Bolt 6 LT 750 and Bolt 6 Monitor Module 750 RX with...
26/04/2024
NEW YORK Amagi has appointed Richard Perkett chief product officer (CPO)....
26/04/2024
WASHINGTON, D.C. The National Association of Broadcasters (NAB) has announced the results of the 2024 NAB Radio and Television Board of Directors elections. The...
26/04/2024
EL SEGUNDO, Calif. & NEW YORK Mattel has announced a deal to launch its first three 24/7 free ad supported streaming (FAST) channels on Samsung TV Plus, Samsung...
26/04/2024
PORTLAND, Maine Viewers here can now receive the NextGen TV signals of five local stations with the launch of ATSC 3.0 service from host station WPFO, which is ...
MSG Networks Lights Up Seventh Ave. With Highest-Resolution Displays in NYC Four street-level videoboards also boast the smallest pixel pitch By Karen Hogan Ketchum, Senior Editor 
