Lee McNicholas joins Lifted Entertainment as Creative Director, North

Lee McNicholas joins Lifted Entertainment as Creative Director, North

Angela Jain unveils Lifted Entertainment, the new name for ITV Studios Entertainment, as the label tops off another strong year

Label lands brand new primetime pilot Secret Gameshow for ITV

15th March, 2021 - Lee McNicholas is to join Lifted Entertainment as its Creative Director, North from Syco Entertainment where he has spent the last ten years as Creative Director and Executive Producer. McNicholas joins as Angela Jain, Managing Director, unveils Lifted Entertainment as the new name for the ITV Studios label behind some of the biggest, award-winning entertainment shows, including I'm A Celebrity Get Me Out of Here!, Love Island, Dancing On Ice, The Voice, Countdown, University Challenge and Ant & Dec's Saturday Night Takeaway.

As Creative Director, North, McNicholas will create and lead production and development to drive commissions. He will be based out of Lifted Entertainment's northern base in MediaCityUK, from which it produces a range of hugely successful, returning shows including Judge Rinder for ITV, University Challenge for BBC Two and Countdown - with new host Anne Robinson - for Channel 4. Last year, the team also produced the documentary Miscarriage: Our Story for Channel 5.

McNicholas will work alongside Angela and the impressive creative talent housed within Lifted Entertainment which includes Director of Entertainment, Richard Cowles, Creative Directors Tom Gould and Fiona Clark, and Kat Hebden, Head of Development.

McNicholas has overseen both Britain's Got Talent and The X Factor, as well as playing an instrumental role in the international rollout of both formats. As Executive Producer, McNicholas held responsibility for all aspects of the production from initial casting, overseeing the UK's biggest touring TV production and managing the live shows.

Prior to Syco, where he also worked with the development teams in creating new formats for the UK and US markets, McNicholas worked across a variety of shows including Channel 4's How Clean is Your House and the BBC's The Apprentice.

As the label enters its new era, Lifted Entertainment has also been commissioned to produce Secret Gameshow, a brand new primetime pilot for ITV hosted by comedian and The Masked Singer host Joel Dommett. The show is an entertaining new spin on the hidden camera format, in which celebrities compete for bragging rights as they take on audacious hidden camera stunts to fool unsuspecting members of the public into helping them. For the celebrities, it's a chance to get one over on each other. For the public, it's a chance to win money in a gameshow they didn't know they were part of.

Secret Gameshow joins a slate that includes not only some of the UK's most-watched shows, but also the world's best-known formats, with Love Island and I'm A Celebrity Get Me Out of Here! - both created by Lifted Entertainment - having been commissioned in 30 international markets between them.

LINK:	https://www.itv.com/presscentre/press-releases/lee-mcnicholas-joins-li...
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