Editor's note: This post is part of Into the Omniverse, a blog series focused on how developers, 3D artists and enterprises can transform their workflows using the latest advances in OpenUSD and NVIDIA Omniverse.
3D product configurators are changing the way industries like retail and automotive engage with customers by offering interactive, customizable 3D visualizations of products.
Using physically accurate product digital twins, even non-3D artists can streamline content creation and generate stunning marketing visuals.
With the new NVIDIA Omniverse Blueprint for 3D conditioning for precise visual generative AI, developers can start using the NVIDIA Omniverse platform and Universal Scene Description (OpenUSD) to easily build personalized, on-brand and product-accurate marketing content at scale.
By integrating generative AI into product configurators, developers can optimize operations and reduce production costs. With repetitive tasks automated, teams can focus on the creative aspects of their jobs.
Developing Controllable Generative AI for Content Production The new Omniverse Blueprint introduces a robust framework for integrating generative AI into 3D workflows to enable precise and controlled asset creation.
Example images created using the NVIDIA Omniverse Blueprint for 3D conditioning for precise visual generative AI.
Key highlights of the blueprint include:
Model conditioning to ensure that the AI-generated visuals adhere to specific brand requirements like colors and logos.
Multimodal approach that combines 3D and 2D techniques to offer developers complete control over final visual outputs while ensuring the product's digital twin remains accurate.
Key components such as an on-brand hero asset, a simple and untextured 3D scene, and a customizable application built with the Omniverse Kit App Template.
OpenUSD integration to enhance development of 3D visuals with precise visual generative AI.
Integration of NVIDIA NIM, such as the Edify 360 NIM, Edify 3D NIM, USD Code NIM and USD Search NIM microservices, allows the blueprint to be extensible and customizable. The microservices are available to preview on build.nvidia.com.
How Developers Are Building AI-Enabled Content Pipelines Katana Studio developed a content creation tool with OpenUSD called COATcreate that empowers marketing teams to rapidly produce 3D content for automotive advertising. By using 3D data prepared by creative experts and vetted by product specialists in OpenUSD, even users with limited artistic experience can quickly create customized, high-fidelity, on-brand content for any region or use case without adding to production costs.
Global marketing leader WPP has built a generative AI content engine for brand advertising with OpenUSD. The Omniverse Blueprint for precise visual generative AI helped facilitate the integration of controllable generative AI in its content creation tools. Leading global brands like The Coca-Cola Company are already beginning to adopt tools from WPP to accelerate iteration on its creative campaigns at scale.
Watch the replay of a recent livestream with WPP for more on its generative AI- and OpenUSD-enabled workflow:
The NVIDIA creative team developed a reference workflow called CineBuilder on Omniverse that allows companies to use text prompts to generate ads personalized to consumers based on region, weather, time of day, lifestyle and aesthetic preferences.
Developers at independent software vendors and production services agencies are building content creation solutions infused with controllable generative AI and built on OpenUSD. Accenture Song, Collective World, Grip, Monks and WPP are among those adopting Omniverse Blueprints to accelerate development.
Read the tech blog on developing product configurators with OpenUSD and get started developing solutions using the DENZA N7 3D configurator and CineBuilder reference workflow.
Get Plugged Into the World of OpenUSD Various resources are available to help developers get started building AI-enabled product configuration solutions:
Omniverse Blueprint: 3D Conditioning for Precise Visual Generative AI
Reference Architecture: 3D Conditioning for Precise Visual Generative AI
Reference Architecture: Generative AI Workflow for Content Creation
Reference Architecture: Product Configurator
End-to-End Configurator Example Guide
DLI Course: Building a 3D Product Configurator With OpenUSD
Livestream: OpenUSD for Marketing and Advertising
For more on optimizing OpenUSD workflows, explore the new self-paced Learn OpenUSD training curriculum that includes free Deep Learning Institute courses for 3D practitioners and developers. For more resources on OpenUSD, attend our instructor-led Learn OpenUSD courses at SIGGRAPH Asia on December 3, explore the Alliance for OpenUSD forum and visit the AOUSD website.
Don't miss the CES keynote delivered by NVIDIA founder and CEO Jensen Huang live in Las Vegas on Monday, Jan. 6, at 6:30 p.m. PT for more on the future of AI and graphics.
Stay up to date by subscribing to NVIDIA news, joining the community and following NVIDIA Omniverse on Instagram, LinkedIn, Medium and X.
Most recent headlines
05/01/2027
Worlds first 802.15.4ab-UWB chip verified by Calterah and Rohde & Schwarz to be ...
04/08/2026
Dalet, a leading technology and service provider for media-rich organizations, t...
04/07/2026
April 7 2026, 19:00 (PDT) Detective Conan: Fallen Angel of the Highway Opens in...
01/06/2026
January 6 2026, 05:30 (PST) Dolby Sets the New Standard for Premium Entertainment at CES 2026
Throughout the week, Dolby brings to life the latest innovatio...
30/05/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
30/05/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
30/05/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
30/05/2026
Zero in on one that says yes (and no)
Andy Marken May 29, 2026
0 Comments
Hero image courtesy of Deposit Photos
For content creators the most difficu...
29/05/2026
With InfoComm 2026 just weeks away, NDI is giving attendees plenty of reasons to...
29/05/2026
Reaffirming a partnership that has defined Canadian sports broadcasting since 19...
29/05/2026
Mobile/tablet is No. 2 device for watching TV, suggesting that the sports-production industry needs to take another look at the format
Ring Digital's Sprin...
29/05/2026
Berliner Ensemble, one of Berlin's five major theater companies, has expande...
29/05/2026
Solid State Logic will showcase its new compact, fly-away TCA Tour audio product...
29/05/2026
Gerald (Jerry) Pierce, a pioneering technologist who helped shape the digital transformation of the motion picture industry, passed away last month on April 12 ...
29/05/2026
Paramount+ will be the English-language U.S. home for Barclays Women's Super...
29/05/2026
Further strengthening its virtualisation strategy to fully support broadcasters ...
29/05/2026
Swiss broadcaster Canal Alpha has deployed Harmonic's award-winning, software-based XOS Advanced Media Processor to modernize playout operations across cant...
29/05/2026
PTZOptics will showcase a new generation of intelligent video workflows at InfoComm 2026, June 17-19, Las Vegas. Visitors to booth N8227 will see how PTZOptics ...
29/05/2026
Arizona's Family has launched the Arizona's Family Sports (AZFS) streaming app, a new direct-to-consumer destination for live, local sports. The app is ...
29/05/2026
Starting in 2027, DAZN will be the exclusive home of The Canadian Football Leagu...
29/05/2026
Comcast Business has detailed the advanced network infrastructure it has deploye...
29/05/2026
In two-day event, leaders from academia and industry explored solutions to chall...
29/05/2026
The Basketball Tournament (TBT), now entering their 13th year of competition, ha...
29/05/2026
Roku has launched FOX One as a Premium Subscription on The Roku Channel in the U.S. Roku customers can now subscribe to FOX One using their Roku account for liv...
29/05/2026
In its sixth year, the broadcaster's coverage has become a global brand and ...
29/05/2026
Ratings Roundup is a rundown of recent ratings news and is derived from press re...
29/05/2026
The days are getting longer, the temperatures are rising, and playlists are filling up for the season. With summer around the corner, Spotify's global edito...
29/05/2026
New retro-inspired MPC announced
There are few devices that have gained the status held by Akai Pro's MPC range, and in recent years, the company have s...
29/05/2026
Save up to 30 on acclaimed titles
Following a successful launch at Superbooth 2026, Bjooks have revealed that they will be continuing the Kickstarter campa...
29/05/2026
Binaural monitoring application improved
Genelec have just released an update that brings some powerful new features to their HRTF-based binaural headphone ...
29/05/2026
6 June 2026 at SAE Institute, London, UK
IMSTA FESTA 2026 is almost upon us, with some of the biggest names in pro-audio set to descend upon SAE Institute i...
29/05/2026
Gerald (Jerry) Pierce, a pioneering technologist who helped shape the digital transformation of the motion picture industry, died April 12, 2026, at his home in...
29/05/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
29/05/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
29/05/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
29/05/2026
Comparing 5 AI Video Enhancers for Restoring Old Video Quality
Kate Luvis May 29, 2026
0 Comments
Digitizing VHS, MiniDV, and other legacy formats doe...
29/05/2026
Studio Hamburg Builds New Post Pipeline with DaVinci Resolve Studio
Brie Clayton May 29, 2026
0 Comments
Workflow replaces a patchwork of legacy tools...
29/05/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
29/05/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
29/05/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
29/05/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
29/05/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
29/05/2026
At the Intersection of Music and Dance, an Epic Collaboration Boston Conservatory musicians and dancers found creative parallels in their recent performance o...
29/05/2026
Back to All News
Latino Film Institute Fellows Screen Their Short Films at the Egyptian Theatre
The Inclusion Fellowship and Spark Animation Grant uplifts 15 ...
29/05/2026
GLOOKAST LAUNCHES CINNAFILM TACHYON PLUGIN FOR MEDIA PRODUCER AND MEDIA SERVICES
This release first appeared here.
Visit our Tachyon product page or contact...
29/05/2026
May 29 2026, 09:00 (PDT) Dolby and rednote Bring More Immersive Storytelling to...
29/05/2026
Something fundamental has shifted in how people consume media. Audiences aren't abandoning television or radio content; they're just expanding how, wher...
29/05/2026
Youtube exclusive special drops today
Watch now
UKTV today announces another e...
29/05/2026
Back to All News
The Official Trailer of Physical 100 Italy, on Netflix From Se...
Editor's note: This post is part of Into the Omniverse, a blog series focused on how developers, 3D artists and enterprises can transform their workflows using the latest advances in OpenUSD and NVIDIA Omniverse.
