Editor's note: This post is part of Into the Omniverse, a blog series focused on how developers, 3D artists and enterprises can transform their workflows using the latest advances in OpenUSD and NVIDIA Omniverse.
3D product configurators are changing the way industries like retail and automotive engage with customers by offering interactive, customizable 3D visualizations of products.
Using physically accurate product digital twins, even non-3D artists can streamline content creation and generate stunning marketing visuals.
With the new NVIDIA Omniverse Blueprint for 3D conditioning for precise visual generative AI, developers can start using the NVIDIA Omniverse platform and Universal Scene Description (OpenUSD) to easily build personalized, on-brand and product-accurate marketing content at scale.
By integrating generative AI into product configurators, developers can optimize operations and reduce production costs. With repetitive tasks automated, teams can focus on the creative aspects of their jobs.
Developing Controllable Generative AI for Content Production The new Omniverse Blueprint introduces a robust framework for integrating generative AI into 3D workflows to enable precise and controlled asset creation.
Example images created using the NVIDIA Omniverse Blueprint for 3D conditioning for precise visual generative AI.
Key highlights of the blueprint include:
Model conditioning to ensure that the AI-generated visuals adhere to specific brand requirements like colors and logos.
Multimodal approach that combines 3D and 2D techniques to offer developers complete control over final visual outputs while ensuring the product's digital twin remains accurate.
Key components such as an on-brand hero asset, a simple and untextured 3D scene, and a customizable application built with the Omniverse Kit App Template.
OpenUSD integration to enhance development of 3D visuals with precise visual generative AI.
Integration of NVIDIA NIM, such as the Edify 360 NIM, Edify 3D NIM, USD Code NIM and USD Search NIM microservices, allows the blueprint to be extensible and customizable. The microservices are available to preview on build.nvidia.com.
How Developers Are Building AI-Enabled Content Pipelines Katana Studio developed a content creation tool with OpenUSD called COATcreate that empowers marketing teams to rapidly produce 3D content for automotive advertising. By using 3D data prepared by creative experts and vetted by product specialists in OpenUSD, even users with limited artistic experience can quickly create customized, high-fidelity, on-brand content for any region or use case without adding to production costs.
Global marketing leader WPP has built a generative AI content engine for brand advertising with OpenUSD. The Omniverse Blueprint for precise visual generative AI helped facilitate the integration of controllable generative AI in its content creation tools. Leading global brands like The Coca-Cola Company are already beginning to adopt tools from WPP to accelerate iteration on its creative campaigns at scale.
Watch the replay of a recent livestream with WPP for more on its generative AI- and OpenUSD-enabled workflow:
The NVIDIA creative team developed a reference workflow called CineBuilder on Omniverse that allows companies to use text prompts to generate ads personalized to consumers based on region, weather, time of day, lifestyle and aesthetic preferences.
Developers at independent software vendors and production services agencies are building content creation solutions infused with controllable generative AI and built on OpenUSD. Accenture Song, Collective World, Grip, Monks and WPP are among those adopting Omniverse Blueprints to accelerate development.
Read the tech blog on developing product configurators with OpenUSD and get started developing solutions using the DENZA N7 3D configurator and CineBuilder reference workflow.
Get Plugged Into the World of OpenUSD Various resources are available to help developers get started building AI-enabled product configuration solutions:
Omniverse Blueprint: 3D Conditioning for Precise Visual Generative AI
Reference Architecture: 3D Conditioning for Precise Visual Generative AI
Reference Architecture: Generative AI Workflow for Content Creation
Reference Architecture: Product Configurator
End-to-End Configurator Example Guide
DLI Course: Building a 3D Product Configurator With OpenUSD
Livestream: OpenUSD for Marketing and Advertising
For more on optimizing OpenUSD workflows, explore the new self-paced Learn OpenUSD training curriculum that includes free Deep Learning Institute courses for 3D practitioners and developers. For more resources on OpenUSD, attend our instructor-led Learn OpenUSD courses at SIGGRAPH Asia on December 3, explore the Alliance for OpenUSD forum and visit the AOUSD website.
Don't miss the CES keynote delivered by NVIDIA founder and CEO Jensen Huang live in Las Vegas on Monday, Jan. 6, at 6:30 p.m. PT for more on the future of AI and graphics.
Stay up to date by subscribing to NVIDIA news, joining the community and following NVIDIA Omniverse on Instagram, LinkedIn, Medium and X.
More from Nvidia
10/09/2025
GeForce NOW Blackwell RTX 5080-class SuperPODs are now rolling out, unlocking a new level of ultra high-performance, cinematic cloud gaming.
GeForce NOW Ultima...
09/09/2025
Inference has emerged as the new frontier of complexity in AI. Modern models are...
09/09/2025
As large language models (LLMs) grow larger, they get smarter, with open models from leading developers now featuring hundreds of billions of parameters. At the...
09/09/2025
At this week's AI Infrastructure Summit in Silicon Valley, NVIDIA's VP o...
09/09/2025
Inference performance is critical, as it directly influences the economics of an AI factory. The higher the throughput of AI factory infrastructure, the more to...
09/09/2025
At this week's IAA Mobility conference in Munich, NVIDIA Vice President of A...
09/09/2025
ComfyUI - an open-source, node-based graphical interface for running and buildin...
04/09/2025
NVIDIA today announced new AI education support for K-12 programs at a White House event to celebrate public-private partnerships that advance artificial intell...
04/09/2025
Editor's note: This post is part of the AI On blog series, which explores the latest techniques and real-world applications of agentic AI, chatbots and copi...
04/09/2025
NVIDIA Blackwell RTX is coming to the cloud on Wednesday, Sept. 10 - an upgrade ...
03/09/2025
3D artists are constantly prototyping.
In traditional workflows, modelers must build placeholder, low-fidelity assets to populate 3D scenes, tinkering and adju...
02/09/2025
For more than a century, meteorologists have chased storms with chalkboards, equ...
28/08/2025
Brace yourself, COGs - the Locusts aren't the only thing rising up. The Coal...
28/08/2025
Last week at Gamescom, NVIDIA announced the winners of the NVIDIA and ModDB RTX ...
27/08/2025
AI models are advancing at a rapid rate and scale.
But what might they lack that (most) humans don't? Common sense: an understanding, developed through rea...
25/08/2025
Robots around the world are about to get a lot smarter as physical AI developers...
25/08/2025
As autonomous vehicle systems rapidly grow in complexity, equipped with reasonin...
22/08/2025
As the latest member of the NVIDIA Blackwell architecture family, the NVIDIA Blackwell Ultra GPU builds on core innovations to accelerate training and AI reason...
22/08/2025
AI reasoning, inference and networking will be top of mind for attendees of next...
21/08/2025
Japan is once again building a landmark high-performance computing system - not ...
21/08/2025
From AI assistants doing deep research to autonomous vehicles making split-second navigation decisions, AI adoption is exploding across industries.
Behind ever...
21/08/2025
Across the globe, AI factories are rising - massive new data centers built not to serve up web pages or email, but to train and deploy intelligence itself. Inte...
21/08/2025
Get a glimpse into the future of gaming.
The NVIDIA Blackwell RTX architecture is coming to GeForce NOW in September, marking the service's biggest upgrade...
20/08/2025
Editor's note: This blog is a part of Into the Omniverse, a series focused o...
18/08/2025
With over 175 games now supporting NVIDIA DLSS 4 - a suite of advanced, AI-power...
18/08/2025
At Gamescom, NVIDIA is releasing its first major update to Project G Assist - an...
15/08/2025
Of around 7,000 languages in the world, a tiny fraction are supported by AI lang...
14/08/2025
NVIDIA is partnering with the U.S. National Science Foundation (NSF) to create a...
14/08/2025
Warhammer 40,000: Dawn of War - Definitive Edition is marching onto GeForce NOW,...
13/08/2025
Black Forest Labs' FLUX.1 Kontext [dev] image editing model is now available as an NVIDIA NIM microservice.
FLUX.1 models allow users to edit existing imag...
11/08/2025
Using NVIDIA digital twin technologies, Amazon Devices & Services is powering bi...
11/08/2025
Packing the power of the NVIDIA Blackwell architecture in compact, energy-effici...
11/08/2025
Physical AI is becoming the foundation of smart cities, facilities and industria...
07/08/2025
This GFN Thursday brings an offer members can't refuse - 2K's highly ant...
05/08/2025
Two new open-weight AI reasoning models from OpenAI released today bring cutting...
05/08/2025
In collaboration with OpenAI, NVIDIA has optimized the company's new open-so...
05/08/2025
NVIDIA and OpenAI began pushing the boundaries of AI with the launch of NVIDIA D...
05/08/2025
NVIDIA GPUs are at the heart of modern computing. They're used across industries - from healthcare and finance to scientific research, autonomous systems an...
31/07/2025
August brings new levels of gaming excitement on GeForce NOW, with 2,300 titles now available to stream in the cloud.
Grab a controller and get ready for epic ...
31/07/2025
Interest in generative AI is continuing to grow, as new models include more capabilities. With the latest advancements, even enthusiasts without a developer bac...
29/07/2025
FourCastNet3 (FCN3) is the latest AI global weather forecasting system from NVID...
28/07/2025
The electrical grid is designed to support loads that are relatively steady, such as lighting, household appliances, and industrial machines that operate at con...
24/07/2025
For media company Black Mixture, AI isn't just a tool - it's an entire p...
24/07/2025
Sharpen the blade and brace for a journey steeped in myth and mystery. WUCHANG: Fallen Feathers has launched in the cloud.
Ride in style with skateboarding leg...
23/07/2025
In today's fast-evolving digital landscape, marketing teams face increasing ...
22/07/2025
Editor's note: This post is part of the AI On blog series, which explores th...
17/07/2025
Listen up citizens, the law is back and patrolling the cloud. Nacon's RoboCop Rogue City - Unfinished Business launches today in the cloud, bringing justice...
15/07/2025
Submissions for NVIDIA's Plug and Play: Project G-Assist Plug-In Hackathon a...
14/07/2025
This month, NVIDIA founder and CEO Jensen Huang promoted AI in both Washington, D.C. and Beijing - emphasizing the benefits that AI will bring to business and s...
Editor's note: This post is part of Into the Omniverse, a blog series focused on how developers, 3D artists and enterprises can transform their workflows using the latest advances in OpenUSD and NVIDIA Omniverse.
