AVOD Grabs Foothold in Streaming Market, Per Nielsen

NEW YORK-The amount of time consumers have spent streaming during the COVID-19 pandemic has led to positive growth for AVOD (ad-supported video on-demand) services, which have solidified their position in the streaming landscape.

AVOD-otherwise known as FAST or CTV-provides free streaming services to consumers because they are ad-supported. This is beneficial for consumers who either are already paying for multiple subscription services, or are cash-strapped because of the impact of the pandemic, Nielsen says.

Netflix, Hulu, YouTube, Amazon and Disney+ are the major streamers in the market, but other players, as Nielsen identifies them, account for 23% of time spent streaming; this includes AVOD services. Viewers spent more than 12 billion more minutes watching other content in Q2 2020 over Q2 2019.

Even as COVID-19-related restrictions ease and there is summer weather, streaming numbers are not receding to their pre-COVID levels. Americans watched more than 142 billion minutes of streaming video during Q2 2020, more than 60 million more than in Q2 2019. Meanwhile, traditional media consumption-liner TV and AM/FM radio-are back to their seasonally normalized levels.

PLUS: OTT Market to Reach $167B by 2025

Nielsen finds that one-fourth of streaming-capable homes' time with the TV is spent streaming, which includes growth among the 55-and-over age group.

As video streaming continues to secure its foothold with American viewers, ad-supported video couldn't be better positioned to capitalize, the Nielsen report concludes.

For more information, the full Nielsen report is available on www.nielsen.com.

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