Qube Cinema has once again partnered with D3D Cinema to install its single-server True 4K 3D system, this time at the newly renovated Air Force Museum Theater (AFMT) in Dayton, Ohio. The museum has upgraded from 15/70 film projection to the Qube XP-I server and dual Xi 4K Integrated Media Blocks (IMBs) and is the fifth giant screen installation in North America to use this Qube system. Visitors to the worlds largest and oldest military aviation museum can now enjoy stunning True 4K 3D digital imagery on the giant screen from a system that is much easier to operate than the 70 mm film setup the museum used previously.
The digital cinema playback system at the AFMT features a single Qube XP-I server paired with two Qube Xi 4K IMBs embedded in a pair of Barco 4K projectors. Using a single DCP, the server is capable of streaming data at speeds of up to 1 Gbps, sufficient throughput to support the Xi IMBs and dual 4K projectors at up to 30 fps or 2K 3D at up to 120 fps per eye.
Digital Conversion - Looking to the Future
Opened in 1991, the AFMT operated as a 15/70 2D film theater until its upgrade to digital cinema was completed in March of this year. The new 400-seat giant screen theater, with its 80-foot tall atrium offers a focal point for the entire museum.
"The museum theater was 22 years old and in need of an upgrade, said Mary Bruggeman, chief of theater operations. "We undertook a complete renovation of the infrastructure, including new seating and carpet, as well as adding a stage for presentations."
The new giant screen is so large - it measures 80 feet by 60 feet - that it had to be brought in by crane. It is the only giant screen in the greater Dayton area and the largest digital screen in southwestern Ohio. With this need for change came the realization that the format also needed to be updated to reflect changes in the entertainment industry.
"People are looking at entertainment and education differently than they did twenty years ago, explained Bruggeman. "Theyre getting digital entertainment from their laptops and tablets and we intend to progress with the technology. This meant we needed to modernize from 70 mm film to digital 3D."
The foundation that runs the theater undertook research long before they started the renovation and were looking for a solution that supported the museums mission.
"When we saw what Qube technology could do, we decided they would be part of the theaters future, said Bruggeman. "The Qube XP-I server and Xi 4K IMBs will take us into that future, giving us access to higher frame rate digital material and true 4K 3D playback that exceeds industry standards. We wanted something we could grow with and we found it in Qube."
The system integrator, D3D Cinema, installed a Qube Cinema XP-I server and two Qube Xi 4K IMBs embedded in two Barco 4K projectors, Masterimage 3D and a premium 7.1+ surround sound system that provided the museum with extra speakers. The sound system, along with devices for the visually impaired and personalised closed captioning for the hearing impaired, were custom provided by D3D Cinema.
"This system offered the best flexibility and a better economic model, allowing us to use revenue generated from the theater for our other programs, explained Bruggeman. "Converting to digital gives us access to an expanded list of documentaries that are not available in the film format and that provide the museum better ways to explain aviation history and support the mission of the museum."
With the new system, the Air Force Museum Theater opened with Air Racers 3D and has added many other aviation-themed movies to their schedule, including Space Junk 3D, Rescue 3D and Fly Me To The Moon.
"Our regular visitors, as well as staff and volunteers, tell us they like the sharpness and steadiness of the 3D images, said Bruggeman. "School children like the 3D experience and we find its better for keeping their attention."
The economic rationale
Showing movies at the theater has always generated revenue that benefits the museums other activities. They were looking to renovate the theater so that it could be used for different meetings and educational presentations, as well as expanding the movie schedule.
"One of the logistical challenges with film was that we couldnt bring in more than two films at a time, explained Bruggeman. "Theres a much wider range of movies to choose from in the digital format. In April we held our first Reel Stuff Film Festival of Aviation with nine different digital movies. This would have been impossible with film."
"This system is much simpler for our staff to operate, leading to streamlined operations and decreased staff costs, she said. "15/70 film prints are expensive and heavy to transport and handle. I can now hold in one hand a movies DCP that costs less than one-tenth what film used to cost us. By reducing our costs while improving the quality of the movie-going experience, we are able to better support our mission."
The worlds largest and oldest aviation museum
The Air Force Museum Theater is part of the National Museum of the US Air Force. At 90 years old and with over 1.2 million visitors each year, this National Museum is home to a permanent collection of planes, spaceships and missiles. The museum houses 360 aerospace vehicles and missiles on display on 17 acres of space. It has a permanent display of a B-2 stealth bomber and spacecraft such as the Apollo 15 command module.
"Visitors are drawn to our museum out of their love of aviation history, said Sarah Swan, a public affairs specialist at the museum. "Whether its one-of-a-kind aircraft or the Wright Flyer, many of our visitors come from all over the US specifically to see this - we are their destination. We are within a days drive of 60 per cent of the country and also have visitors from other countries."
Along with the historical artifacts, the
Most recent headlines
04/08/2024
Dalet, a leading technology and service provider for media-rich organizations, is excited to announce Santiago Solanas as its new Chief Executive Officer (CEO)....
03/06/2024
Dalet, a leading technology and service provider for media-rich organizations, a...
04/05/2024
NEW YORK As the Asian Pacific American Heritage Month kicks off in May, Nielsen has released an extensive new report diving into their media habits with data sh...
04/05/2024
PHILADELPHIA As National Military Appreciation Month gets underway, Comcast has announced several new initiatives to help veterans, service members, and their f...
04/05/2024
WASHINGTON, D.C. Federal Communications Commission chairwoman Jessica Rosenworcel has announced a tentative agenda for the May Open Commission Meeting scheduled...
04/05/2024
The Broadband Forum has announced major enhancements to key 5G convergence standards that the group said will help advance next-generation applications, improve...
04/05/2024
Spotify Wrapped Campaign Spot Graded With DaVinci Resolve Studio
Brie Clayton May 3, 2024
0 Comments
Blackmagic Design today announced that Colorist M...
04/05/2024
Three Boston Conservatory at Berklee Alums Nominated for Tony Awards An additional eight alums and two current students performed in nominated productions.
...
03/05/2024
An innovative learning tool to help media and civil society better understand ho...
03/05/2024
PARK CITY, UTAH - JANUARY 21: (L-R) Actors K stutis Cic nas and Greta Grinevi i t , Director Marija Kavtaradze and Producer Marija Razgute attend the 2023 Sunda...
03/05/2024
If you aren't familiar with Danny Ocean's music, it's only a matter ...
03/05/2024
Spotify has an unwavering commitment to supporting emerging artists across all genres, to helping them launch and thrive in their careers, and to connecting the...
03/05/2024
Como uno de los sonidos de mayor expansi n en el mundo, la M sica Mexicana va m ...
03/05/2024
As one of the fastest-growing sounds worldwide, M sica Mexicana is more than jus...
03/05/2024
NEW YORK FuboTV reported that it lost 110,000 subs in Q1 2024 but it exceeded its guidance for the quarter with double digit year-over-year increases across key...
03/05/2024
Only 3 Weeks Left To Enter The Creative Industries Most Award
Brie Clayton May 3, 2024
0 Comments
Creativepool is giving a last call to the creative i...
03/05/2024
WePlay Studios Transforms the Future of Live Event Storytelling with AJA Gear
Brie Clayton May 3, 2024
0 Comments
By 2032, the esports market is expec...
03/05/2024
WASHINGTON Shannon Bream, Fox News Sunday anchor and chief legal correspondent, sat for a keynote chat at The Business of TV News, with Tom Umstead, senior co...
03/05/2024
WASHINGTON Asked how important is local news, Martha Raddatz, who has covered foreign conflicts for decades and moderated presidential debates for ABC News, s...
03/05/2024
Sony Pictures and Apollo Global Management have made a $26 billion cash offer fo...
03/05/2024
CBS announced its 2024-2025 primetime schedule, which features the new dramas NCIS: Origins, Matlock and Watson, and new comedies Poppa's House and Georgie ...
03/05/2024
Sports-focused streaming service Fubo said it reduced its red ink in the first quarter, despite losing 110,000 subscribers since the end of the year....
03/05/2024
Walmart is reportedly about to release a new 4K streaming box/smart speaker hybrid device for Google TV that could retail for as low as $50, according to a repo...
03/05/2024
Enhancements to its Delivery Workspace solution provide increased content delivery robustness and security
By Matthew Corrigan
Published: May 3, 2024
Enha...
03/05/2024
According to reports, if the bid is successful, Sony would be the significant majority shareholder of the new private company
By Jenny Priestley
Published: M...
03/05/2024
Located in Manchesters Spinningfields district, the course aims to equip students with the skills, knowledge and industry insight for a career in the creative s...
03/05/2024
Lightbridge has created a new Cine Reflect Lighting System kit, dedicated to enabling artistic lighting with consideration of today's productivity practical...
03/05/2024
Broadcast media systems integrator BeckTV and Lawo worked together on a large-scale AES67 build of radio control rooms at KPBS, San Diego's NPR and PBS memb...
03/05/2024
Raleigh, NC, April 12, 2024 SmallHD announces PageOS 6, a powerful software update free for owners of SmallHD monitors, featuring increased functionality, exp...
03/05/2024
SmallHD announces the Quantum 32 a new 31.5 OLED monitor designed to provide reference HDR/SDR images for post-production final color grading, as well as cri...
03/05/2024
By 2032, the esports market is expected to grow to $9.29 billion, bolstered by a global player count and fan following that both continue to climb. The 2023 Lea...
03/05/2024
Amagi, the global leader in cloud-based SaaS technology for broadcast and connected TV (CTV), today announced that the 11th edition of the Amagi Global FAST Rep...
03/05/2024
Riedel Communications today announced that Westdeutscher Rundfunk (WDR) is relying on a media and intercom network based on Riedel technology for the renewal of...
03/05/2024
Broadpeak , a leading provider of content delivery network (CDN) and video streaming solutions for content providers and pay-TV operators worldwide, announced t...
03/05/2024
Media technology innovator Limecraft will exhibit the latest updates to its online platform on stand G79 at the 15-16 May 2024 Media Production & Technology Sho...
03/05/2024
Audio interface specialist Prism Sound is partnering with console manufacturer Solid State Logic, professional monitor manufacturer PMC and acoustic panel and d...
03/05/2024
Intinor, Sweden's leading developer of products and solutions for high-quality video over the internet, is set to join forces with its UK partner Zest Techn...
03/05/2024
NAKIVO Inc., a fast-growing software company dedicated to protecting physical, virtual, cloud, and SaaS environments, announced its Q1 2024 financial results to...
03/05/2024
Hiltron Communications announces an addition to its range of satellite communication products and systems: a field-upgradable motorisation kit specifically desi...
03/05/2024
Visit LiveU at Stand D30
With this year an exceptional one for major sporting events alongside multiple, key elections, the power and flexibility of LiveU'...
03/05/2024
Agile Content, the leader in the development of technology and solutions for the provision of television services over the Internet, announces Koldo Unanue as i...
03/05/2024
Eight co-signers representing streaming services, pay TV operators and public interest groups have sent a letter to Congressional leaders urging their Committee...
03/05/2024
BOSTON Brightcove has announced that it has implemented Amazon Q Business, a new generative AI assistant on Amazon Web Services (AWS)....
03/05/2024
NEW YORK CBS has declared that it will finish the 2023-24 season as Americas Most-Watched Network in primetime for the 16th consecutive season....
03/05/2024
A new survey indicates that U.S. businesses and consumers had an overall positive attitude towards their technology spending plans in the first quarter of 2024,...
03/05/2024
Sony and Apollo Global Management have sent an offer letter to Paramount Global's board of directors making an $26 billion all cash offer for Paramount Glob...
03/05/2024
EMG / Gravity Media has appointed Charlie Cubbon chief operating officer (COO) and Jamie Hindhaugh regional CEO for the U.K., U.S., Australia and the Middle Eas...
03/05/2024
Final 2024 Season Games to Air Saturdays on WRAL at 10:30am in May, Championship on June 1
Taping for the final episodes of the 2024 season of WRAL-TV's Br...
03/05/2024
Estrella MediaCo said it is expanding its connected TV portfolio by launching three new channels with Curiosity that will first appear on Samsung TV Plus....
Qube Cinema has once again partnered with D3D Cinema to install its single-server True 4K 3D system, this time at the newly renovated Air Force Museum Theater (AFMT) in Dayton, Ohio. The museum has upgraded from 15/70 film projection to the Qube XP-I server and dual Xi 4K Integrated Media Blocks (IMBs) and is the fifth giant screen installation in North America to use this Qube system. Visitors to the worlds largest and oldest military aviation museum can now enjoy stunning True 4K 3D digital imagery on the giant screen from a system that is much easier to operate than the 70 mm film setup the museum used previously.
