Sony Pixel Power calrec Sony

Van Gogh Museum at 50: A brief history of Van Gogh and the art market

23/03/2023

Van Gogh Museum at 50: A brief history of Van Gogh and the art marketAmsterdam's Van Gogh Museum turns 50 in 2023. The museum attracts over two million visitors each year. Here's a brief history of Van Gogh

by The Conversation

23-03-2023 15:51

in Art and Artists

Amsterdam's Van Gogh Museum turns 50 in 2023.

Amsterdam's Van Gogh Museum turns 50 in 2023. The museum, dedicated to the art of one of the most famous artists in the world, attracts over two million visitors each year.

--

Yet, despite his fame today, Vincent van Gogh allegedly made only one documented sale of a painting during his lifetime. This was The Red Vineyard, produced near Arles in Provence in the autumn of 1888.

The enlightened buyer was Belgian painter Anna Boch, whose brother was a close friend of the artist. She spotted the vibrant landscape at the 1890 exhibition of the avant-garde group Les XX, of which she was a member.

ALSO READ: Record-breaking Vermeer show opens in Amsterdam

--

The price was 400 francs, the equivalent of around US$2000 (£1649) today, and would have seemed like a huge windfall to the struggling Van Gogh. If it were sold at auction today, the same painting could expect to fetch upwards of a hundred million US dollars.

Van Gogh dreamed of achieving posthumous fame and it was not long after he took his own life in July 1890 that the market for his pictures began to develop.

The Red Vineyard, the only painting Vincent van Gogh is certainly known to have sold during his lifetime. Pushkin Museum, Moscow Boch went on to buy a second painting, Peach Blossom in the Crau, in 1891. In the same year Vincent's art dealer brother Theo died of syphilis. Van Gogh had given a handful of works to the artists' colour merchant P re Tanguy in Paris, but it was Theo's widow, Jo van Gogh Bonger, who would inherit the bulk of his vast oeuvre, making her the main source of his paintings.

--

As a result, she controlled the market for Van Gogh in Paris, Berlin, London and, eventually, New York.

ALSO READ: Five things to know about Vermeer

EUROPE'S ART MARKET DISCOVERS VAN GOGH In 1901 the French poet Julien Leclercq, with Van Gogh Bonger's assistance, organised the first Van Gogh retrospective at the Bernheim-Jeune gallery in Paris. The event brought Van Gogh to the attention of the German dealer Paul Cassirer, who went on to create a market for Vincent's work in Berlin, supported by the influential art historian Julius Meier-Graefe.

By 1914 it was estimated that as many as 120 pictures by Van Gogh were in German collections and his work quickly increased in value.

Jo van Gogh-Bonger (1862-1925). Van Gogh Museum / Vincent van Gogh Foundation In Britain, meanwhile, the art dealer with the closest links to Van Gogh was Alexander Reid. In 1887 Reid worked alongside Theo at the firm of Boussod & Valadon in Paris and briefly shared an apartment with both Van Gogh brothers.

However, despite his close physical resemblance to the artist (two portraits of Reid by Van Gogh, now in Glasgow and Oklahoma, were originally catalogued as self-portraits), it was not until the early 1920s that he began to exhibit and sell his pictures to rich industrialists in Glasgow and London. Among the most significant was the Scottish collector Elizabeth Workman, the wife of a successful ship owner.

The most important early collector of Van Gogh's work was another enlightened woman, Helene Kr ller-M ller, who - although German by birth - was based in Rotterdam in the Netherlands.

Advised by the Dutch painter and critic Henk Bremmer, she bought her first work by Van Gogh in 1908. Supported by her industrialist husband Anton (who was initially sceptical of her new-found passion), she went on to acquire no fewer than 91 paintings and over 180 works on paper.

Along with Cassirer, Bremmer helped to push up the price of Van Gogh's work. As a result, fakes began to appear in various galleries and exhibitions. The most famous forgery case was that of the dancer-turned-art dealer Otto Wacker, who was brought to trial in Berlin in 1932.

ALSO READ: Vermeer shines at once in history' Amsterdam show

VAN GOGH'S ART MARKET GOES GLOBAL As the market for Van Gogh's pictures increased, the importance of establishing the authorship of a painting or drawing became even more crucial.

In the 1980s, with the advent of the Japanese craze for Van Gogh, his work began to fetch world records at auction. In 1987 there was huge public debate around the authenticity of the Sunflowers acquired by the Yasuda Marine Insurance company in 1987 for US$39.9 million.

Self-Portrait with Grey Felt Hat by Vincent van Gogh (1887). Van Gogh Museum / Vincent van Gogh Foundation Three years later the Japanese businessman Ryoei Saito paid the record price of US$82.5 million for the Portrait of Doctor Gachet. Most recently this record was smashed in November 2022, when a Van Gogh landscape of Arles from Microsoft co-founder Paul Allen's collection sold for US$117 million to an anonymous bidder.

Today the Van Gogh Museum has the last word when it comes to authenticating the artist's work. The Yasuda Sunflowers are now believed to be authentic, based on the picture's provenance, which can be traced back to Jo van Gogh Bonger.

ALSO READ: Banksy unveils new Valentine's Day Mascara' artwork

A more recent discovery of a portfolio of Van Gogh drawings in 2016, however, has not yet been accepted as genuine. But what is it about Van Gogh's work that remains so compelling to prospective buyers, over 130 years after his death?

Today, as we are encouraged to focus on mental health, his work seems to have more relevance than ever. Whatever the reason, and despite the scorn that he endured during his lifetime, the market continues to be seduced - like Boch all those years ago - not only b
LINK: https://www.thesouthafrican.com/culture/art-artists/van-gogh-museum-at...
See more stories from thesouthafrican

Most recent headlines

05/01/2027

Worlds first 802.15.4ab-UWB chip verified by Calterah and Rohde & Schwarz to be demoed at CES 2026

Worlds first 802.15.4ab-UWB chip verified by Calterah and Rohde & Schwarz to be ...

04/08/2026

Dalet Announces Commercial Availability of Dalia, Bringing Media-Aware Agentic AI to Enterprise Productions

Dalet, a leading technology and service provider for media-rich organizations, t...

04/07/2026

Detective Conan: Fallen Angel of the Highway Opens in Dolby Cinemas Across Japan, Presented in Dolby Atmos and Dolby ...

April 7 2026, 19:00 (PDT) Detective Conan: Fallen Angel of the Highway Opens in...

01/06/2026

Dolby Sets the New Standard for Premium Entertainment at CES 2026

January 6 2026, 05:30 (PST) Dolby Sets the New Standard for Premium Entertainment at CES 2026 Throughout the week, Dolby brings to life the latest innovatio...

20/05/2026

New Nissan Stadium Is First NFL Venue With Permanent Built-In Music Stage

True to the Music City theme, the Tennessee Titans plan to make live music a prominent fixture on game days at the new venue Reflecting the continuing converge...

20/05/2026

NHL Taps Honeywell To Make Arenas, Facilities More Energy-Efficient

The long-term goal is innovation for the next generation of hockey rinks at both the professional and the community level The National Hockey League (NHL) toda...

20/05/2026

A Look Into the Future: What It Takes To Power the Next Generation of Sports Stadiums

End-users and vendors alike work toward cost-effective yet high-quality solution...

20/05/2026

Nasvhvilles New Nissan Stadium To Host Super Bowl LXIV in 2030

The National Football League has announced that Nashville will host Super Bowl LXIV in 2030 at the new Nissan Stadium. The announcement was made at the NFL Spri...

20/05/2026

NFL Awards Minnesota as Host Site of 2028 NFL Draft

The NFL has announced that the 2028 NFL Draft presented by Bud Light will take place in Minnesota, uniting fans from around the world to celebrate one of the mo...

20/05/2026

Lawo Highlights Edge One at InfoComm 2026

As professional AV workflows continue to evolve, expectations around audio, video, networking, and control are rising rapidly. At InfoComm 2026 in Las Vegas, La...

20/05/2026

Haivision to Showcase Video Wall, IPTV, and Ultra-Low Latency Video Innovations at InfoComm 2026

Haivision will showcase its latest innovations at InfoComm 2026, taking place fr...

20/05/2026

Spotify House Returns to CMA Fest With 3 Days of Nonstop Country Music

For the seventh year, Spotify is returning to CMA Fest with Spotify House, the festival's premiere destination for fans. We're taking over downtown Nash...

20/05/2026

Aero 2 from Acustica Audio

Amp-simulation software expanded Acustica Audio's latest release greatly expands on their amp-simulation platform, turning it into a complete amplifica...

20/05/2026

Arturia update the KeyLab Mk3

MainStage integration, Analog Lab improvements & more Arturia have just announced the release of an update that brings an assortment of new features to thei...

20/05/2026

SGL Carbon holds successful Annual General Meeting with strong approval of proposed resolutions

At the Annual General Meeting held on May 20, 2026, the shareholders of SGL Carb...

20/05/2026

From Gulkula to the nation: Yothu Yindi Foundation and NITV deepen national access to Garma Festival

From Gulkula to the nation: Yothu Yindi Foundation and NITV deepen national acce...

20/05/2026

SBS appoints David Fernandez as National Manager, Digital & TV Sales

SBS appoints David Fernandez as National Manager, Digital & TV Sales 20 May, 2026 Media releases SBS has appointed David Fernandez as National Manager, Dig...

20/05/2026

Rohde & Schwarz and INFOZAHYST: A strategic alliance set to redefine modern defense

Rohde & Schwarz and INFOZAHYST: A strategic alliance set to redefine modern defe...

20/05/2026

L3Harris Achieves Major Milestones With Latest Series of Rotating Detonation Engine Tests

A Rotating Detonation Engine being hot fire tested at Purdue University's Zu...

20/05/2026

VAMPIRE Confirms Integrated Capability During Live Exercises

A U.S. Army VAMPIRE system, assigned to Bravo Battery, 1st Battalion, 51st Air Defense Artillery Regiment, 7th Infantry Division/Multi-Domain Command - Pacific ...

20/05/2026

NCAA Tournaments Spark March Madness for Paramount and Warner Bros. Discovery in Nielsen's The Gauge

Cable Captures Only Monthly Increase Among Viewing Categories in March, Earns it...

20/05/2026

The Gauge: Poland | April 2026

April brought a symbolic decrease in the overall time spent in front of television screens. On average, Poles watched video content for 3 hours and 51 minutes a...

20/05/2026

DirecTV Asks FCC to Block Scripps' INYO Acquisition

Share Copy link Facebook X Linkedin Bluesky Email...

20/05/2026

RTS Technology Centre Launches the RTS Technology Awards...

The Royal Television Society Technology Centre today announces the launch of the RTS Technology Awards 2026, celebrating excellence, innovation and achievement ...

20/05/2026

Lightware powers immersive video spectacle for The Hunger...

In the heart of London's financial district, the new purpose-built Troubadour Canary Wharf Theatre invites audiences to experience Suzanne Collins' inte...

20/05/2026

New LiveU LU900Q Powers Record Breaking Broadcast of the...

LiveU, the leader in live IP-video solutions, today announced that production powerhouse BCC Live successfully deployed the new LU900Q intelligent production un...

20/05/2026

Nella Mente di Narciso Docuseries Uses Blackmagic Design Workflow

Nella Mente di Narciso Docuseries Uses Blackmagic Design Workflow Brie Clayton May 19, 2026 0 Comments PYXIS 6K full frame camera and DaVinci Resolve ...

20/05/2026

Beeble launches Canvas, a node-based AI compositor for VFX and Virtual Production pipelinesx

Beeble launches Canvas, a node-based AI compositor for VFX and Virtual Productio...

20/05/2026

DSPolitical and FreeWheel Partner on Political CTV Ads

Share Copy link Facebook X Linkedin Bluesky Email...

20/05/2026

Amazon, Netflix and Google to Capture Half of CTV Ad Market by 2030

Share Copy link Facebook X Linkedin Bluesky Email...

20/05/2026

Roku Introduces 'Creator Hub

Share Copy link Facebook X Linkedin Bluesky Email...

20/05/2026

First Nations Factual Co-production Development Fund launched to elevate Indigenous storytelling in global markets

First Nations Factual Co-production Development Fund launched to elevate Indigen...

20/05/2026

TLC Announces All-Star Comedy Line-Up for Mock the Week: Summer Specials' on TLC

TLC Announces All-Star Comedy Line-Up for Mock the Week: Summer Specials' o...

20/05/2026

'One Hundred Years of Solitude' Concludes This August, With Part Two Premiering on the 5th and the Grand Finale on the 26th

Back to All News One Hundred Years of Solitude Concludes This August, With Part...

20/05/2026

Beloved NHK Dramas to Stream on Netflix Worldwide Starting June 22

Back to All News Beloved NHK Dramas to Stream on Netflix Worldwide Starting June 22 Entertainment 20 May 2026 GlobalJapan Link copied to clipboard Netflix...

20/05/2026

Dolby Recognized as 2025 Supplier of the Year and Overdrive Award Winner by General Motors

May 20 2026, 06:00 (PDT) Dolby Recognized as 2025 Supplier of the Year and Over...

20/05/2026

Two cooks shortlisted for the final of RT Today's TV Home Cook Competition

Mayo's Dee Freney and Margaret Leahy from Galway have reached the final of RT Today's TV Home Cook competition. Both contestants will cook again live...

20/05/2026

RT IN FULL BLOOM AT BORD BIA BLOOM 2026 WITH LIVE BROADCASTS, MUSIC, CHAT AND MUCH MORE

RT IN FULL BLOOM AT BORD BIA BLOOM 2026 WITH LIVE BROADCASTS, MUSIC, CHAT AND M...

19/05/2026

Young Journalist' finalists visit London for training and networking

The winner of Thomson Foundation's Young Journalist of the Year 2025, Tracy Bonareri Onchoke, and runner up Wangu Kanuri enjoyed a three-day trip to London ...

19/05/2026

Cisco and USGA Announce Multiyear Partnership Extension

Cisco and the USGA have announced a multiyear extension of their partnership, which began in 2018. Cisco serves as the Official Technology Partner of the USGA, ...

19/05/2026

Urban Edge Network and Spiideo Partner to Enhance NAIA Sports Streaming

Urban Edge Network (UEN), a streaming platform for NAIA sports, has announced a partnership with Spiideo to provide streaming and production tools to UEN's ...

19/05/2026

Warner Bros. Discovery Announces Expanded Roland-Garros 2026 Coverage

Warner Bros. Discovery (WBD) will provide live coverage of all 900 Roland-Garros matches across its platforms beginning with qualifiers on May 18. In Europe, 21...

19/05/2026

Tubi Launches FIFA World Cup 2026 FOX Hub

Tubi, Fox Corporation's free streaming service, has announced the launch of the FIFA World Cup 2026 FOX Hub, a dedicated destination for World Cup programmi...

19/05/2026

Telefnica and Sony Conduct 5G mmWave Broadcast Trial at Movistar Arena

Telef nica, in collaboration with Sony, has conducted a 5G connectivity trial at the Movistar Arena in Spain using the 26 GHz millimetre wave (mmWave) band. The...

19/05/2026

Ross Production Services Integrates Calrec Argo M into New Hypermax-1 Truck

Ross Production Services (RPS) has installed a Calrec Argo M console into its new Hypermax-1 remote production truck, replacing one of three Argo S consoles pre...

19/05/2026

Panasonic Projector and Display Acquires HIVE Media Control

Panasonic Projector and Display Corporation has announced the acquisition of 100% of the shares of UK-based media technology company Hive Media Control Ltd. (HI...

19/05/2026

Globecast Completes Major Renovation of Singapore Facility

Globecast has announced the completion of a nine-month renovation of its Singapore facility, converting it from a traditional linear broadcast operation into a ...

19/05/2026

Grass Valley Signs Three-Year Enterprise Agreement with Phoenix Broadcast Solutions

Grass Valley has announced a three-year enterprise agreement with Phoenix Broadc...

19/05/2026

Watch Brasil Selects Bitmovin for Streaming Player, Encoder, and Observability

Bitmovin has announced that Watch Brasil, a streaming platform operating across Brazil and Europe since 2018, has replaced its legacy systems with Bitmovin'...

19/05/2026

Ateme and Akamai Power Nepal Premier League Live Streaming

Ateme has announced the migration of Dish Home Nepal's Nepal Premier League (NPL) streaming infrastructure to Ateme's TITAN Live solution deployed on Ak...