Powersoft Focus on Customer Interactivity at Frankfurt PL S posted: 01/04/2016
Powersoft's growing market penetration over the past 12 months is reflected in the much larger booth to which the company will be welcoming its customers at this year's Frankfurt Prolight Sound - situated in Pro Audio's new Hall 3.1 location.
To provide their growing roster of international users with an ergonomic experience, the company will display its products in dedicated zones, focusing respectively on M-Force, Amplifier Modules, Installation, Touring and Deva. This will be surrounded by a Hospitality / Bar area while at the rear of the main wall they will display products representing Powersoft milestones over the years - reminding the industry of just how far they have come.
Opting to show products by application rather than technical characteristic, they will have three desks, each dedicated to Touring, Install and the Amp Module line. While one side of each desk will be dedicated to Armonia - enabling visitors to gain hands-on experience of the software - the second will be assigned to product application.
Taking the touring desk as an example, a TV monitor will show a list of different speaker types and formats, from large-scale line arrays to point source, subwoofers and stage monitors. By selecting one of them, the interactive system will show another list of loudspeaker models that can be driven from the preset. Finally, by selecting the loudspeaker that the visitor is interesting in, the system will show (and recommend) the Powersoft rack amp that best works with that solution.
There will be similar processes for Amp Modules and Install, showing the same prompts. This is a deliberate strategy to engage with customers, states Powersoft Brand and Communication Director, Francesco Fanicchi. Visitors can learn more about our rack amps, and get to know the technical characteristics of each.
Even Deva will be assigned a dedicated and interactive area. Responding to market feedback, Powersoft has identified three segments: infotainment, Entertainment and Surveillance, with three dedicated Deva units for each discipline. For Entertainment: Visitors will be invited to connect their mobile phone (or other device) to Deva via Bluetooth and play a music track. For Surveillance: A text line will inform visitors that Deva is watching them, while a monitor will show streaming live which HD camera Deva is taking. For Infotainment: Visitors will be invited to push a button and listen to what Deva has to say: a welcome message will be given to the visitor followed by a description of Deva's entire functionalities. At the same time, Powersoft will use PL S as an opportunity to launch the new Deva website.
Finally, Powersoft will be participating as a speaker at the Manufacturers Forum during PL S 2016. The topic is An Electric Eye on Loudspeakers: Using Live Impedance Measurements to Improve the Performance of Sound Systems. This will be centred on demystifying impedance measurements - today a function easily performed with Powersoft amplifiers during system tuning and diagnostics.
Visitors will learn how to read impedance curves and understand various hidden aspects of typical loudspeakers, such as cabinet/speaker interaction and health, using EQ and advanced limiting techniques to improve their sound and reliability.
This presentation will take place on Wednesday, April 6, from 12.00pm-1pm at Forum C, Raum Substanz.
About Powersoft:
Powersoft is the world leader in lightweight, high power, single rack space, energy efficient amplifiers for the professional audio market. Founded in Italy in 1995, headquartered in Florence, Italy, with offices in Ventura, CA, Powersoft couples the experience and precision of its production department with exceptional components to deliver products with perfect audio response and high performance reliability. Its state-of-the-art amplifiers can be found in an array of markets, ranging from stadiums, sporting arenas, theme parks, performance venues and airports to convention centres, churches and clubs, and are used by the worlds leading tour sound companies. For more information, visit the Powersoft website.
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Powersoft Focus on Customer Interactivity at Frankfurt PL S posted: 01/04/2016 
