Singapore, January 11, 2018 - Rohde & Schwarz is happy to announce the appointment o

Rohde & Schwarz appoints Yew-jin Cheong to drive its file-based media solution business in the Asia Pacific region 11th January 2018

Singapore, January 11, 2018 - Rohde & Schwarz is happy to announce the appointment of Yew-jin Cheong as the Director of Broadcast and Media to focus on its file-based media, encoding and multiplexing as well as monitoring and multiviewer solutions in the Asia Pacific region. With over 18 years of technical and commercial experience in broadcast and media throughout its value chain, from content production, aggregation, delivery to monetization, Yew-jin will be responsible for driving this business in the region. As the undisputed industry leader in the area of transmitters, Rohde & Schwarz brings its extensive broadcast technology expertise and know-how to the areas of file-based media workflows, encoding and multiplexing as well as monitoring solutions. These are some of the key areas of focus and investment for the company, which is broadening its reach within the Asia Pacific region to serve customers better. We need to forge strong technology partnerships with our customers in order to help solve their business and operational challenges, especially in the areas of UHD, HDR, video over IP and OTT. Being in the media industry for almost two decades, Yew-jin's valued relationships within the industry would greatly help us grow our broadcast and media business, said Stephan Krafft, Vice President of Marketing and Technical Sales. Prior to joining Rohde & Schwarz, Yew-jin spent 16 years with Avid Technology, covering a broad spectrum of roles including business development, pre-sales, sales, professional services, solutions development and product marketing. He also held various leadership positions within Avid, including the role of country manager for Southeast Asia in 2013 and. director of pre-sales for Asia Pacific. Yew-jin graduated from the University of Miami with a Bachelor of Science degree with honors in communications, majoring in motion picture and video studies. Rohde & Schwarz The Rohde & Schwarz technology group develops, produces and markets innovative information and communications technology products for professional users. Rohde & Schwarz focuses on test and measurement, broadcast and media, cybersecurity, secure communications and monitoring and network testing, areas that address many different industry and government-sector market segments. Founded more than 80 years ago, the independent company has an extensive sales and service network in more than 70 countries. On June 30, 2017, Rohde & Schwarz had approximately 10,500 employees. The group achieved a net revenue of approximately EUR 1.9 billion in the 2016/2017 fiscal year (July to June). The company is headquartered in Munich, Germany, and also has regional hubs in Asia and the USA. R&S is a registered trademark of Rohde & Schwarz GmbH & Co. KG.

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