Television Marketing Manager

Develop quarterly marketing strategies for the channel and supervise their implementation, Assist in channel content planning according to viewership needs and demographic trends, Manage all media planning and placement, Communicate, implement and manage marketing campaigns for new/returning show launches

Plan and oversee execution of all advertising & promotion activities including: print, broadcast, digital, out of home, transit and direct mail

Manage promotions with radio stations and other media outlets

Assist in execution of online, text message and new media marketing initiatives

Oversee planning and implementation of all OOH marketing strategies and campaigns

Communicate with creative services and/or outside advertising agencies on ongoing campaigns

Oversee the order and delivery of all creative materials for marketing/branding campaigns making sure they meet quality & budget requirements

Approve all outgoing channel marketing collateral (print, outdoor, radio, broadcast & digital)

Participate in creative brainstorming sessions to develop marketing campaigns, concepts and materials

Develop concepts and copy for presentations and e-marketing materials

Assist with brainstorming, planning and execution of special channel initiatives

STAFF

Train and develop brand executives

Plan, assign, and direct brand executive workload

Supervise brand executive performance

Appraise brand executive performance

FINANCIAL

Forecast and manage departmental budget

Evaluate marketing plans and strategies to determine ROI

STRATEGIC

Research, analyze, and monitor financial, technological, and demographic factors so market opportunities can be capitalized on

Identify new marketing opportunities

Establish marketing partnerships and negotiate barter deals

Manage and develop supplier relationships

Manage and fulfill yearly supplier contract negotiations

REPORTING

Develop evaluation post-reports for marketing, talent & press initiatives

Monitor launches & performance of local and international shows to create and update highlights for CTS

Analyze advertising exposure in comparison with competition

EVENTS

Represent at industry functions

Participate in planning and organizing channel and event marketing opportunities

Act as chief brand officer, championing all brand-related matters amongst staff

Requirements:

Marketing qualification essential

Matric qualification

Good command of the English language (read, type and write)

Computer literacy (Microsoft office: Word, Excel & PowerPoint)

Good telephone manner & etiquette

Driver's license & own transport

ABILITY TO:

Read, analyze, and interpret financial reports, and legal documents

Respond to common inquiries or complaints from customers

Define problems, collect data, establish facts, and draw valid conclusions

LINK:	http://www.filmcontact.com/africa/south-africa/television-marketing-ma...
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