Sony Introduces the New Interchangeable-Lens Vlog Camera ZV-E10 for Vloggers and Video Creators

The ZV-E10 APS-C Camera Delivers High Quality Video and Audio Performance, Vlog-Optimised Functions and Versatile Connectivity - Perfect for Video Creators

Sony today announced the first Alpha series interchangeable lens vlog camera, the new ZV-E10. Designed from the ground up for vlogging and vloggers, the new camera combines Sony's advanced imaging technology with extensive usability and a custom-built feature set that is optimised for video creators.

At its core, the ZV-E10 features a 24.2-megapixel (approx. effective) APS-C Exmor CMOS sensor and BIONZ X image processing engine to produce high-quality imagery with high-sensitivity, detailed texture depiction and beautiful natural bokeh. Additionally, the ZV-E10 includes the acclaimed vlogging-specific features favored in the popular ZV-1 digital camera including Background Defocus [i] that can smoothly switch between a blurred (bokeh) and sharp background, as well as the Product Showcase Setting [ii] mode that allows the camera to automatically shift focus from the subject's face to an object being highlighted.

With the introduction of Sony's first interchangeable lens vlog camera, the ZV-E10, we are excited to meet the growing needs of today's creators, said Yann Salmon Legagneur, Director of Product Marketing, Digital Imaging, Sony Europe. The new ZV-E10 pairs the versatility and excellent image quality of a large-sensor interchangeable lens camera with user-friendly features that are specifically designed for vlogging, making it an ideal tool for video creators looking to transition to a more advanced set up.

The ZV-E10 features a video-first design in a lightweight form factor (approx. 12 oz. / 343g[iii]) and includes the popular side-opening Vari-angle LCD Screen that allows creators to connect external mics on top of the camera. This simplifies setup while still allowing users to see the screen in selfie shooting mode and from high and low angles.

In addition to the screen, the ZV-E10 includes several other easy-to-use functions that are specifically designed for vlogging, including a new mode button located on the top of the camera that allows creators to easily change between Still/Movie/Slow and Quick modes with just one touch.

The new camera also includes advanced video features such as 4K (QFHD: 3840 x 2160) video shooting and Slow Motion with high picture quality (FHD 120p)[iv]. Electronic image stabilisation with Active Mode[v] is also available and delivers stable video recording even while walking and shooting hand-held. Further, the ZV-E10's advanced AF (autofocus) technology provides fast, precise AF with excellent tracking performance, as well as high quality audio for clear sound recording.

Sony Vlog Challenge Contest

Together with this announcement, Sony will host their second Sony Vlog Challenge Contest that encourages entrants to create a vlog that highlights something that they are the most passionate and enthusiastic about. The entry period is July 27 - September 27, 2021 and is open to video creators in Europe. See contest official rules here*.

Creative Versatility

An Interchangeable Lens Camera for Expanded Creative Expression

The ZV-E10 allows the user to expand their creative expression by utilising the ideal lens for each individual scene they want to shoot. The wide variety of compatible lenses in Sony's E-mount lens lineup lets the user choose the perfect lens based on their creative vision.

Advanced Autofocus

Sony's industry-leading AF technology enables the user to leave focusing to the camera so that they can concentrate on composing their shot. The ZV-E10 includes Fast Hybrid AF and Real-time Eye AF for video[vi] with Real-time Tracking[vii] that allows the camera to keep track of the subject's face and eyes for fast and precise autofocusing even while recording on-the-go and in challenging environments. The user can also customise the camera's AF settings, such as AF Transition Speed and AF Subject Shift Sensitivity, to choose the rate at which the camera shifts from one point to another according to their creative preferences.

Additionally, the ZV-E10's Touch Focus function allows the user to intuitively set the focus position by simply touching the screen. With one tap, the user can instantly shift the focus position from one subject to another - almost anywhere in the frame. This is available in both still and video modes.

High Quality Audio

Sony's leading technology, thanks to its internal Directional 3-Capsule Mic, enables the ZV-E10 to capture crystal clear sound recordings that accurately capture the speaker's voice and the supplied wind screen to greatly reduce wind noise. For expanded audio options, the ZV-E10 includes a Digital audio interface via Multi Interface (MI) Shoe and a mic jack to connect an external mic. The inclusion of a headphone jack allows the user to connect headphones to accurately monitor sound recordings. Audio output timing can also be set for Live or Lip Sync.

Putting the Subject First

When shooting in different settings with dramatic changes in light, the user can rest assured that the ZV-E10 will automatically correct the exposure, using an original Face Priority AE (autoexposure) algorithm capable of rapid AE transitions, so that the subject's face is not over or under exposed. This allows the camera to detect the subject's face and adjusts the exposure to ensure that the face is depicted at optimal brightness, even when selfie-shooting in scenes with extreme changes in lighting, and even if the subject's face turns away momentarily from the camera. In addition, the camera features the same advanced colour science from the popular ZV-1 to optimise skin tones for any subject in both still and video modes.

Cutting-Edge Video Features:

Internal 4K movie recording through full pixel re

LINK:	https://www.sony.co.uk/presscentre/news/sony-introduces-the-new-interc...
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