
SVG Sit-Down: Brad Cheney of Fox Sports Discusses the Evolution of Drone Coverage Heavier payloads, faster speeds allow more-versatile deployment By Ken Kerschbaumer, Editorial Director
Monday, February 22, 2021 - 1:51 pm
Print This Story | Subscribe
Story Highlights
The 2021 NASCAR season on Fox Sports has been highlighted by the use of two drones, giving a new look and feel to the productions. The use of two drones is the culmination of a process that began in 2014 and has seen drones used at Supercross, golf events, NASCAR, and more. Sitting down with SVG, Brad Cheney, VP, Field Operations and Engineering, Fox Sports, discussed its evolution, key developments, and what's next for the use of drones in live sports production.
Fox Sports is using two drones for its NASCAR coverage.
Brad, let's go back to the beginning of your work with drones.
I think the amazing part is how fast everything evolves. Back in late 2014, we were launching our USGA efforts and getting ready for the next NASCAR season. And drones were on the scene because they were legalized [to fly], and that was the biggest thing for us because being able to legally fly was the biggest challenge.
What was your first use of drones?
It was at the Franklin Templeton Shootout in 2014, and it was a big, massive drone that could stay up for, like, eight minutes. It gave us beauty shots as it was really like a high camera. For a good period of time, that is how drones were used: as high-camera coverage with movement, which was still really cool.
What was that system like?
It was loud and noisy because there were more engines on that thing than on most airplanes. We took multiples of them to Supercross, and that was probably the biggest eye-opener because even the big drones were able to keep up with the bikes. The drones could do about 35 mph, and we could race along with the riders and get dynamic shots that showed the speed and agility of what those riders were doing.
That took things to the next level, where we said, How do we get the drones off the track and find places to use them? For us, NASCAR was the biggest opportunity.
https://www.sportsvideo.org/new/wp-content/uploads/2021/02/DRONE_SIZZLE_1.mp4
What was the challenge during the early days of NASCAR drones?
We still had very limited space to fly, because there are so many people and we had to have a safety zone of 200 ft. between the drone and people. But NASCAR and the racing community have always been great with us, and NASCAR and the drivers wanted to do it as much as we did.
The challenge was finding the spots at a track to fly when you have a quarter of a million people wanting to be as close to the track as possible. We managed to find some spots, flew, and it was beautiful.
What was next?
It wasn't able to get dynamic [shots], so we asked ourselves, How do we change that? We had only eight minutes to fly. How can you fly when you know it's going to matter and then come down and get back up again? You never know when somebody's going to wreck into the wall, so you're not necessarily there to catch it unless you can stay up longer. In 2018, we tethered a drone that could fly for long periods of time, but again, it was a high, wide shot as it couldn't hold a large zoom lens.
Heading into last year, there was a really big jump as racing drones started to be able to carry camera and transmitter payloads that were ready for broadcast. These pilots were flying them with goggles that gave them and us a first-person view. These pilots were amazing, using these FPV drones for promotional things like scaling a tall building, and, suddenly, we had the speed and dynamics in drones we needed for racing. We got together with Beverly Hills Aerials, who can fly the really big drones, but they also build their own FPVs. Now we had the speed and the video, so we knew it would be amazing to bring that to the Daytona 500.
What did those smaller drones bring to the show?
We had them whipping around and saw that they provided amazing shots as they were flying up to 90 mph. But they weren't able to get those beauty shots along the backstretch. And then, when the pandemic hit and everything shut down, we suddenly could fly literally everywhere but over the track itself.
That propelled this forward. We could have the access to do things like having the drone spin around the winner doing a burnout and keeping up at the same speed as the car. But we also still needed the bigger drone for the middle of the race.
How should people evaluate whether drones are good for their show?
There isn't just one type of drone, so you need to find the right one. They keep changing, and they do get twice as good each year. What you can do with them changes. At Daytona, we had a Sony P50 camera with a Canon 22X lens. That wouldn't be possible without the drone improving lift capabilities and run time.
We have massive and powerful drones and others that are very sleek and fast, so it's about being able to utilize all those pieces.
What else are you hoping to do with drones this year?
We can't wait to show you what we can do outside of racing again with the Westminster Dog Show and then later in the summer for MLB's Field of Dreams game being played in Iowa.
Where are we with respect to flight times?
It's getting a little bit better, about 10% better each year, and we're at about 14-15 minutes depending on the load and the speeds the drone flies. As for the smaller drones, they can do up to 20 minutes unless you start ripping it at 90 mph for the run.
What happens when fans get back?
Safety is the continuous conversation that exists; the laws and venue rules always change as time moves on. To that point, there are technically no laws limiting flying over people, which used to have a 200-ft.-plus buffer. It is all abo
Most recent headlines
05/01/2027
Worlds first 802.15.4ab-UWB chip verified by Calterah and Rohde & Schwarz to be ...
22/10/2026
Router Control Strategy: UCP Panels, WebPanel, and NBOSS Selecting a broadcast router control system is far more than a panel procurement exercise. The control ...
22/10/2026
BeckTV, Beam Dynamics, and Providius have announced a collaboration linking Beck...
22/10/2026
NETGEAR Enterprise has extended its Professional Services program beyond the network layer to cover AV-over-IP workflows, with NDI as the first ecosystem partne...
22/10/2026
USSI Global has promoted Ted Korte to Chief Technology Officer (CTO). The promotion follows the recent appointment of Ed McGivern as Chief Revenue Officer as th...
22/10/2026
Calrec has appointed Video Progetti, a Rome- and Milan-based broadcast distributor and AV system integrator, as its distribution partner for Italy. Video Proget...
22/10/2026
NHL Network's NHL Tonight will mark its 5,000th episode on Tuesday, Oct. 27, at 7 p.m. ET. The milestone covers episodes since the show began broadcasting f...
22/10/2026
CURE Insurance Arena in Trenton, New Jersey, has partnered with Daktronics to install a five-display centerhung system and three entrance displays. Installed th...
22/10/2026
Arkona technologies has announced native integration between its BLADE//runner AT300 platform and Bitfocus Buttons, the control system from Bitfocus. The arkona...
22/10/2026
U2 will perform at halftime of the NFL Thanksgiving Eve Game on Netflix, celebrating the band's 50th anniversary. The game, the first NFL Thanksgiving footb...
22/10/2026
Nyaal Banyul Geelong Convention and Event Centre in Victoria, Australia, has dep...
22/10/2026
Arqiva has migrated its occasional-use event scheduling and resource-management ...
22/10/2026
NBC Sports will present every alpine World Cup and World Championship race under...
22/10/2026
FOX Sports and The New York Racing Association (NYRA) have announced a multi-year agreement between NYRA and 1/ST establishing FOX Sports as the television home...
22/10/2026
Alpha, a technology integration and solutions partner for broadcast and production, has launched a Media Modernization practice and The Lab, a customer-facing e...
22/10/2026
Sweetwater's Dolby Atmos mobile recording studio, built inside an Airstream travel trailer, will make two Nashville-area appearances as part of a nationwide...
22/10/2026
SPORTEL Monaco 2026 wrapped up three days at the Grimaldi Forum from Oct. 19-21, welcoming rights holders, broadcasters, investors, federations, agencies, and t...
22/10/2026
Parks Associates research finds that 39% of U.S. internet households watch live ...
22/10/2026
As the Brooklyn Nets tip-off their 2026-27 NBA regular season, the technology be...
22/10/2026
Tech types from broadcasters, streamers, leagues, vendors, and service providers...
22/10/2026
Grant from Kate Capshaw and Steven Spielberg's foundation
will also expand...
22/10/2026
By Ramona Flume
One of the most exciting things about the Sundance Film Festival is having a front-row seat for the bright future of independent filmmaking. Wh...
22/10/2026
The JUPITER-08 polysynth and n/vision wavetable
Roland have announced two new additions to the Roland Boutique range: the JUPITER-08, marking 45 years since...
22/10/2026
New creative tools and colour display
Akai Professional have announced the MPK Mini Plus II, a new version of their compact 37-key MIDI controller with an u...
22/10/2026
YouTube Captures 15.8% of TV, Maintains Lead Among Media Distributors
Disney Re...
22/10/2026
aconnic AG (ISIN: DE000A0LBKW6), Munich, temporarily took its corporate website offline as a precautionary measure in response to a newly discovered critical se...
22/10/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
22/10/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
22/10/2026
Amagi, the media industry cloud company, today announced that NDTV, a leading Indian news television and digital journalism company, has adopted the Amagi AdFl...
22/10/2026
Dalet, a leading technology and service provider for media-rich organizations, announced today that the CBC/Radio-Canada has selected Dalet to modernize its new...
22/10/2026
IBC today announced the official call for Challenge submissions for its 2027 Accelerator Media Innovation Programme, inviting organisations from across the glob...
22/10/2026
Leading video software provider, Synamedia, today announced that Odido, one of the Netherlands' leading telecommunications providers, has selected its award...
22/10/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
22/10/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
22/10/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
22/10/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
22/10/2026
LA JOLLA, CA-Scripps Research today announced that Ron Burkle, founder and managing partner of The Yucaipa Companies, has been named chair of its Board of Direc...
22/10/2026
Sonnet Updates Popular Echo III PCIe Card Expansion Chassis Family with Thunderb...
22/10/2026
Blackmagic Design Announces Special Pricing for DaVinci Resolve Studio
Brie Clayton October 21, 2026
0 Comments
Now customers can upgrade to the power...
22/10/2026
Focusrite and Klevgrand launch Altitude Harmony
Today, Focusrite and Klevgrand announce Altitude Harmony the first plugin in our partnership. Altitude Har...
22/10/2026
Starting this Friday, iPhone Duo users can discover amazing apps and games optim...
22/10/2026
Launched today, NVIDIA Minerva is an AIOps platform built to help teams find problems earlier and keep AI factories productive. It brings together telemetry fro...
22/10/2026
Former State Pathologist Dr Marie Cassidy brings a scientific perspective to Ireland's last witch trial in a new one-hour documentary airing Thursday 29 Oct...
22/10/2026
Lock in and load out this GFN Thursday. Call of Duty: Modern Warfare 4 arrives o...
21/10/2026
Three investigative journalists have been chosen as the finalists for the 2026 Thomson Foundation Young Journalist Award. The successful candidates from Nigeria...
21/10/2026
The lifelong Terps fan is making the most of his dream school, producing and directing broadcasts while gaining professional reps across the Washington, DC, spo...
21/10/2026
University of Washington Intercollegiate Athletics has brought its new Sundodger...
21/10/2026
The Pac 12 has appointed its first ever Chief Commercial & Growth Officer, compl...
21/10/2026
The Wildcats' $875 million home blends an intimate 35,000-seat design with 3...
21/10/2026
M-Tron Select & Axxess free until 1 December 2026
Soft synth gurus GForce Software have just announced that they are relaunching with updated branding, a fr...