
SVG Sit-Down: Brad Cheney of Fox Sports Discusses the Evolution of Drone Coverage Heavier payloads, faster speeds allow more-versatile deployment By Ken Kerschbaumer, Editorial Director
Monday, February 22, 2021 - 1:51 pm
Print This Story | Subscribe
Story Highlights
The 2021 NASCAR season on Fox Sports has been highlighted by the use of two drones, giving a new look and feel to the productions. The use of two drones is the culmination of a process that began in 2014 and has seen drones used at Supercross, golf events, NASCAR, and more. Sitting down with SVG, Brad Cheney, VP, Field Operations and Engineering, Fox Sports, discussed its evolution, key developments, and what's next for the use of drones in live sports production.
Fox Sports is using two drones for its NASCAR coverage.
Brad, let's go back to the beginning of your work with drones.
I think the amazing part is how fast everything evolves. Back in late 2014, we were launching our USGA efforts and getting ready for the next NASCAR season. And drones were on the scene because they were legalized [to fly], and that was the biggest thing for us because being able to legally fly was the biggest challenge.
What was your first use of drones?
It was at the Franklin Templeton Shootout in 2014, and it was a big, massive drone that could stay up for, like, eight minutes. It gave us beauty shots as it was really like a high camera. For a good period of time, that is how drones were used: as high-camera coverage with movement, which was still really cool.
What was that system like?
It was loud and noisy because there were more engines on that thing than on most airplanes. We took multiples of them to Supercross, and that was probably the biggest eye-opener because even the big drones were able to keep up with the bikes. The drones could do about 35 mph, and we could race along with the riders and get dynamic shots that showed the speed and agility of what those riders were doing.
That took things to the next level, where we said, How do we get the drones off the track and find places to use them? For us, NASCAR was the biggest opportunity.
https://www.sportsvideo.org/new/wp-content/uploads/2021/02/DRONE_SIZZLE_1.mp4
What was the challenge during the early days of NASCAR drones?
We still had very limited space to fly, because there are so many people and we had to have a safety zone of 200 ft. between the drone and people. But NASCAR and the racing community have always been great with us, and NASCAR and the drivers wanted to do it as much as we did.
The challenge was finding the spots at a track to fly when you have a quarter of a million people wanting to be as close to the track as possible. We managed to find some spots, flew, and it was beautiful.
What was next?
It wasn't able to get dynamic [shots], so we asked ourselves, How do we change that? We had only eight minutes to fly. How can you fly when you know it's going to matter and then come down and get back up again? You never know when somebody's going to wreck into the wall, so you're not necessarily there to catch it unless you can stay up longer. In 2018, we tethered a drone that could fly for long periods of time, but again, it was a high, wide shot as it couldn't hold a large zoom lens.
Heading into last year, there was a really big jump as racing drones started to be able to carry camera and transmitter payloads that were ready for broadcast. These pilots were flying them with goggles that gave them and us a first-person view. These pilots were amazing, using these FPV drones for promotional things like scaling a tall building, and, suddenly, we had the speed and dynamics in drones we needed for racing. We got together with Beverly Hills Aerials, who can fly the really big drones, but they also build their own FPVs. Now we had the speed and the video, so we knew it would be amazing to bring that to the Daytona 500.
What did those smaller drones bring to the show?
We had them whipping around and saw that they provided amazing shots as they were flying up to 90 mph. But they weren't able to get those beauty shots along the backstretch. And then, when the pandemic hit and everything shut down, we suddenly could fly literally everywhere but over the track itself.
That propelled this forward. We could have the access to do things like having the drone spin around the winner doing a burnout and keeping up at the same speed as the car. But we also still needed the bigger drone for the middle of the race.
How should people evaluate whether drones are good for their show?
There isn't just one type of drone, so you need to find the right one. They keep changing, and they do get twice as good each year. What you can do with them changes. At Daytona, we had a Sony P50 camera with a Canon 22X lens. That wouldn't be possible without the drone improving lift capabilities and run time.
We have massive and powerful drones and others that are very sleek and fast, so it's about being able to utilize all those pieces.
What else are you hoping to do with drones this year?
We can't wait to show you what we can do outside of racing again with the Westminster Dog Show and then later in the summer for MLB's Field of Dreams game being played in Iowa.
Where are we with respect to flight times?
It's getting a little bit better, about 10% better each year, and we're at about 14-15 minutes depending on the load and the speeds the drone flies. As for the smaller drones, they can do up to 20 minutes unless you start ripping it at 90 mph for the run.
What happens when fans get back?
Safety is the continuous conversation that exists; the laws and venue rules always change as time moves on. To that point, there are technically no laws limiting flying over people, which used to have a 200-ft.-plus buffer. It is all abo
Most recent headlines
05/01/2027
Worlds first 802.15.4ab-UWB chip verified by Calterah and Rohde & Schwarz to be ...
09/10/2026
September 10 2026, 06:00 (PDT) Dolby Expands Dolby OptiView Platform with New Capabilities at IBC 2026
New Sports Intelligence helps providers better unders...
07/10/2026
Dalet, a leading technology and service provider for media-rich organizations, today announced the latest Long-Term Supported (LTS) release of Dalet Flex. Build...
16/09/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
16/09/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
16/09/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
16/09/2026
Screen Australia funds games projects in every state and territory as Screen Cur...
15/09/2026
At IBC2026, Pixitmedia by DataCore will showcase its latest capabilities designe...
15/09/2026
Quantum Corp. today announced the release of Quantum Autonomous Data Management ...
15/09/2026
Former Wyndham Hotels & Resorts technology executive will focus on fan engagemen...
15/09/2026
Creator Sports Network (CSN) and FAN.live have announced a partnership giving CSN's network of more than 2,000 vetted creators access to live 3D NFL broadca...
15/09/2026
SVG and SVG Europewere all over the IBC 2026 show floor out in Amsterdam, bringi...
15/09/2026
Rise WIB has announced the shortlist for the Rise Awards 2026, returning to Troxy in London on Tuesday, November 17. The awards recognize outstanding women, adv...
15/09/2026
Major League Table Tennis (MLTT) has announced its media distribution lineup for the 2026-27 season, beginning September 11. Every match will stream live on the...
15/09/2026
Willow Sports has announced it will serve as the exclusive U.S. and Canadian hom...
15/09/2026
Gravity Media has announced it will provide outside broadcast production and technical services for the MXGP of Australia, the finale of the 2026 FIM World Moto...
15/09/2026
Co-founders Scott Coker and Peter Y. Levin have unveiled Ki MMA, a new global mixed martial arts promotion launching in the first quarter of 2027. The announcem...
15/09/2026
Sony Electronics has announced two new G Master super-telephoto prime lenses for...
15/09/2026
GlobeCast provides facility for AI-power automated production core...
15/09/2026
Gravity Media, a leading global provider of production and content, and media services and facilities, is empowering Tourism and Events Northern Territory (NT) ...
15/09/2026
New Thunderbolt audio interfaces aimed at pro studios
Audient's latest announcement sees the company introduce three new high-end audio interfaces desig...
15/09/2026
Completes core wireless system line-up
The latest addition to Sennheiser's Spectera range is now shipping, completing the core elements of the company...
15/09/2026
High-frequency dynamics plug-in upgraded
Schwabe Digital have just released a major free update for their acclaimed high-frequency dynamics processing plug-...
15/09/2026
DAW update launched alongside all-in-one subscription bundle
The latest version of Universal Audio's DAW software has just arrived, and has been release...
15/09/2026
Three popular hardware units go virtual
Rupert Neve Designs are entering the software market in style, with not one, but three of their sought-after hardwar...
15/09/2026
When longstanding OB specialist Cloudbass made the decision to expand its fleet to accommodate remote production facilities for a leading UK sports broadcaster&...
15/09/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
15/09/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
15/09/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
15/09/2026
Six Berklee Alumni Win at 2026 Emmy Awards The recipients were recognized for their contributions to Widow's Bay, Beef, South Park, and Bad Bunny's Su...
15/09/2026
OWC Announces Acquisition of OpenDrives, Expanding Software-Defined Video and Ri...
15/09/2026
Podcast The Vertical Buzz Shot with Blackmagic Pocket Cinema Camera 6K Pro
Brie Clayton September 14, 2026
0 Comments
Production team builds premium p...
15/09/2026
Grass Valley Launches AVORA at IBC2026
Brie Clayton September 14, 2026
0 Comments
New standalone solution gives production teams everything they need ...
15/09/2026
Brandon Woody Joins Berklee Student Ensemble for Signature Series Concert The acclaimed trumpeter, composer, and bandleader will lead a Berklee student ensemb...
15/09/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
15/09/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
15/09/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
15/09/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
15/09/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
15/09/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
15/09/2026
Applications open for Future Leaders Delegation to BitSummit 2027 15 September 2026
Applications are open for Screen Australia's annual Future Leaders Dele...
15/09/2026
Ian Buck, vice president of hyperscale and high-performance computing at NVIDIA,...
15/09/2026
On a sweltering August evening in Silicon Valley, as the sun dropped and air conditioning loads spiked, Silicon Valley Power sent a signal to an AI factory to a...
15/09/2026
Know everything. Do anything.
That was the message NVIDIA founder and CEO Jensen Huang brought to Salesforce Dreamforce Tuesday, joining CEO Marc Benioff onsta...
15/09/2026
Air pollution is a serious public health risk, contributing to an estimated 30,0...
15/09/2026
Red Seat Ventures' Supercast Launches Live Streaming, Bringing Real-Time Vid...
15/09/2026
Arqiva recognised with Armed Forces Covenant Silver AwardPresented to organisations that demonstrate outstanding support for the Armed Forces community
--
Sh...
14/09/2026
Lil Baby's Dead Fresh kicks off ESPN's Week 1 Monday Night Football, ...
14/09/2026
With Super Bowl LXI waiting in Los Angeles, ESPN will use the regular season to ...
14/09/2026
By Bailey Pennick
One of the most exciting things about the Sundance Film Festival is having a front-row seat for the bright future of independent filmmaking. ...