Sony Pixel Power calrec Sony

SVG Sit-Down: Brad Cheney of Fox Sports Discusses the Evolution of Drone Coverage

22/02/2021

SVG Sit-Down: Brad Cheney of Fox Sports Discusses the Evolution of Drone Coverage Heavier payloads, faster speeds allow more-versatile deployment By Ken Kerschbaumer, Editorial Director

Monday, February 22, 2021 - 1:51 pm

Print This Story | Subscribe

Story Highlights

The 2021 NASCAR season on Fox Sports has been highlighted by the use of two drones, giving a new look and feel to the productions. The use of two drones is the culmination of a process that began in 2014 and has seen drones used at Supercross, golf events, NASCAR, and more. Sitting down with SVG, Brad Cheney, VP, Field Operations and Engineering, Fox Sports, discussed its evolution, key developments, and what's next for the use of drones in live sports production.

Fox Sports is using two drones for its NASCAR coverage.

Brad, let's go back to the beginning of your work with drones.

I think the amazing part is how fast everything evolves. Back in late 2014, we were launching our USGA efforts and getting ready for the next NASCAR season. And drones were on the scene because they were legalized [to fly], and that was the biggest thing for us because being able to legally fly was the biggest challenge.

What was your first use of drones?

It was at the Franklin Templeton Shootout in 2014, and it was a big, massive drone that could stay up for, like, eight minutes. It gave us beauty shots as it was really like a high camera. For a good period of time, that is how drones were used: as high-camera coverage with movement, which was still really cool.

What was that system like?

It was loud and noisy because there were more engines on that thing than on most airplanes. We took multiples of them to Supercross, and that was probably the biggest eye-opener because even the big drones were able to keep up with the bikes. The drones could do about 35 mph, and we could race along with the riders and get dynamic shots that showed the speed and agility of what those riders were doing.

That took things to the next level, where we said, How do we get the drones off the track and find places to use them? For us, NASCAR was the biggest opportunity.

https://www.sportsvideo.org/new/wp-content/uploads/2021/02/DRONE_SIZZLE_1.mp4

What was the challenge during the early days of NASCAR drones?

We still had very limited space to fly, because there are so many people and we had to have a safety zone of 200 ft. between the drone and people. But NASCAR and the racing community have always been great with us, and NASCAR and the drivers wanted to do it as much as we did.

The challenge was finding the spots at a track to fly when you have a quarter of a million people wanting to be as close to the track as possible. We managed to find some spots, flew, and it was beautiful.

What was next?

It wasn't able to get dynamic [shots], so we asked ourselves, How do we change that? We had only eight minutes to fly. How can you fly when you know it's going to matter and then come down and get back up again? You never know when somebody's going to wreck into the wall, so you're not necessarily there to catch it unless you can stay up longer. In 2018, we tethered a drone that could fly for long periods of time, but again, it was a high, wide shot as it couldn't hold a large zoom lens.

Heading into last year, there was a really big jump as racing drones started to be able to carry camera and transmitter payloads that were ready for broadcast. These pilots were flying them with goggles that gave them and us a first-person view. These pilots were amazing, using these FPV drones for promotional things like scaling a tall building, and, suddenly, we had the speed and dynamics in drones we needed for racing. We got together with Beverly Hills Aerials, who can fly the really big drones, but they also build their own FPVs. Now we had the speed and the video, so we knew it would be amazing to bring that to the Daytona 500.

What did those smaller drones bring to the show?

We had them whipping around and saw that they provided amazing shots as they were flying up to 90 mph. But they weren't able to get those beauty shots along the backstretch. And then, when the pandemic hit and everything shut down, we suddenly could fly literally everywhere but over the track itself.

That propelled this forward. We could have the access to do things like having the drone spin around the winner doing a burnout and keeping up at the same speed as the car. But we also still needed the bigger drone for the middle of the race.

How should people evaluate whether drones are good for their show?

There isn't just one type of drone, so you need to find the right one. They keep changing, and they do get twice as good each year. What you can do with them changes. At Daytona, we had a Sony P50 camera with a Canon 22X lens. That wouldn't be possible without the drone improving lift capabilities and run time.

We have massive and powerful drones and others that are very sleek and fast, so it's about being able to utilize all those pieces.

What else are you hoping to do with drones this year?

We can't wait to show you what we can do outside of racing again with the Westminster Dog Show and then later in the summer for MLB's Field of Dreams game being played in Iowa.

Where are we with respect to flight times?

It's getting a little bit better, about 10% better each year, and we're at about 14-15 minutes depending on the load and the speeds the drone flies. As for the smaller drones, they can do up to 20 minutes unless you start ripping it at 90 mph for the run.

What happens when fans get back?

Safety is the continuous conversation that exists; the laws and venue rules always change as time moves on. To that point, there are technically no laws limiting flying over people, which used to have a 200-ft.-plus buffer. It is all abo
LINK: https://www.sportsvideo.org/2021/02/22/svg-sit-down-brad-cheney-of-fox...
See more stories from svg

Most recent headlines

26/11/2025

SVG Sit-Down: Prime Video EP Mike Muriano Previews Massive Black Friday Slate Featuring NFL, NBA, and Golf

SVG Sit-Down: Prime Video EP Mike Muriano Previews Massive Black Friday Slate Fe...

26/11/2025

Inside the Archives: Winter Is in the Air and in Our Festival Films

A cinematic snow sculpture at the 1995 Sundance Film Festival. Photo by Randall Michelson...

26/11/2025

10 Book Podcasts You Can't Miss

Book podcasts are booming. On Spotify, you'll find everything from celebrity book clubs to deep dives with bestselling authors. And in markets where audiobo...

26/11/2025

JioStar and Nielsen Unveil Breakthrough Cross-Screen MeasurementStudy, Redefining Advertising Effectiveness in Live Sports

Mumbai, November 24, 2025: In a first-of-its-kind initiative, JioStar, in collab...

26/11/2025

ITN Deploys IP-Based Production Control Room

LONDON Factual content producer ITN Productions has launched a new low-latency IP gallery for news bulletins....

26/11/2025

YouTube TV, TelevisaUnivision End Lengthy Blackout

MIAMI TelevisaUnivision has announced a new multi-year distribution agreement with YouTube TV that includes distribution of TelevisaUnivision's U.S. network...

26/11/2025

OpenDrives Bridges the Gap Between IT and Creatives with...

OpenDrives, Inc., a leader in software-defined data storage and data services, today announced the launch of the Atlas Corporate Creative Solution. This new Atl...

26/11/2025

Disguise to Showcase Future of Event Visuals at LDI 2025

Disguise, the industry-leading company powering the world's biggest live performances, is partnering with pioneering LED wall manufacturer DVS to give atten...

26/11/2025

HighField AI Expands Global Channel Partner Network to Ac...

HighField AI, the pioneer in agentic and multimodal automation for broadcast and media production, today announced the expansion of its global channel partner n...

26/11/2025

Mono Streaming selects PlayBox Neo to manage English Prem...

As high-stakes Premier League fixtures approach and additional premium content launches, with MONO positioning themselves to dominate Thailand's sports stre...

26/11/2025

Bell Centre arena in Montreal elevates fan experience wit...

Hosting a wide variety of events from high-intensity NHL games to complex live music concerts and major entertainment productions, Montreal's 21,000 capacit...

26/11/2025

Vizrt launches AI-powered advances for speed and accuracy...

Vizrt, the leader in live production technology revolutionizing viewer engagement and experience, releases AI-driven advances focusing on speed, intelligence, a...

26/11/2025

ITN Launches Low-Latency IP Control Room Powered by Teche...

ITN Productions, an award-winning factual content producer, today launched a new low-latency IP gallery for news bulletins. Responsible for delivering a leading...

26/11/2025

Ikegami Maintains Initiative in Broadcast Systems Develop...

Ikegami reports ongoing advances throughout 2025 in developing and delivering coordinated television production solutions that maximize quality, versatility and...

26/11/2025

Fubo, NBCUniversal Trade Barbs in Carriage Dispute

Following the Nov. 21 blackout of NBCUniversal channels on Fubo, the two sides have traded barbs about their inability to reach a new carriage deal....

26/11/2025

Global Sports Rights Spending to Top $78 Billion in 2030

LONDON As TV sports rights become increasingly important for both broadcasters and streamers, Ampere Analysis predicts global investment in the genre will surpa...

26/11/2025

Vubiquity Earns AWS Media & Entertainment Competency Status

LOS ANGELES Vubiquity said it has achieved the Amazon Web Services (AWS) Media & Entertainment Competency as part of the AWS Partner Network (APN). This designa...

26/11/2025

Comcast Pays $1.5 Million to Settle FCC Data Breach Probe

WASHINGTON The Federal Communications Commission's Enforcement Bureau said it has entered into a consent decree with Comcast calling for the cable company t...

26/11/2025

Berklee Named to the Hollywood Reporters Top Music Schools List

Berklee Named to the Hollywood Reporters Top Music Schools List The publication highlights the college's screen scoring program, industry partnerships, and ...

26/11/2025

YouView Achieves Greenly Gold Certification for Sustainability

YouView Achieves Greenly Gold Certification for SustainabilityNov 26, 2025 YouView is proud to announce a Gold Certification award from Greenly for our perform...

26/11/2025

Netflix Deepens Partnership with Taiwan's 62nd Golden Horse Film Festival, Launches New Talent and Storytelling Initiatives

Back to All News Netflix Deepens Partnership with Taiwan's 62nd Golden Hors...

25/11/2025

Tracy Bonareri Onchoke: Winner, Young Journalist Award 2025

Tracy Bonareri Onchoke, an investigative journalist from Kenya is the winner of the Thomson Foundation's Young Journalist Award 2025. The 26-year-old-sele...

25/11/2025

SVG All-Stars: Blayke Scheer, Senior Director, Creative Content, YES Network

SVG All-Stars: Blayke Scheer, Senior Director, Creative Content, YES NetworkThe Indiana alum has turned storytelling into an artform for more than two decadesBy...

25/11/2025

Op-Ed: With FCC's C-Band Auction on the Horizon, Broadcasters Need Proven, Cost-Effective Alternatives

Op-Ed: With FCC's C-Band Auction on the Horizon, Broadcasters Need Proven, C...

25/11/2025

Analysis: Is Baller League Really the Future of Sport?

Analysis: Is Baller League really the future of sport? By Callum McCarthy, Editor-at-Large Tuesday, November 25, 2025 - 10:10 Print This Story With KSI on...

25/11/2025

Platinum Whitepaper: The Growth of Broadcast in the World of Major Large Scale Events with SOS Global

Platinum Whitepaper: The Growth of Broadcast in the World of Major Large Scale E...

25/11/2025

SVG Summit 2025 Preview: SVG Women's Sports Workshop

SVG Summit 2025 Preview: SVG Women's Sports WorkshopBy Samantha Gabay Tuesday, November 25, 2025 - 10:27 am Print This Story | Subscribe Story Highlig...

25/11/2025

SVG New Sponsor Spotlight: CacheFly's Matt Levine on the Evolving Role of the CDN and Prioritizing Throughput

SVG New Sponsor Spotlight: CacheFly's Matt Levine on the Evolving Role of th...

25/11/2025

Peacock's EA SPORTS Madden NFL Cast Levels Up on Thanksgiving With SkyCam as the Primary Angle and More Madden Elements

Peacock's EA SPORTS Madden NFL Cast Levels Up on Thanksgiving With SkyCam as...

25/11/2025

Sauna Is an Intimate Exploration of Queer Love and Identity

Mathias Broe attends the 2025 Sundance Film Festival premiere of Sauna at Library Center Theatre. (Photo by Michael Hurcomb/Shutterstock for Sundance Film Fes...

25/11/2025

5 Reasons to Try Spotify Premium This Holiday Season

The best playlists, podcasts, and audiobooks bring a little extra magic to your daily routine. With new features and offerings, Spotify Premium delivers even mo...

25/11/2025

New Study Reveals Australians Love Discovering New Music

Comprehensive new research confirms what we already knew: Australian music fans love the quality, quantity, and access they have to new and local music on strea...

25/11/2025

Why Use a SIM Card With The SNYPER-5G

Applicable Products Objectives The purpose of this application note is to give a brief background on 5G (NR) wireless communication an explain the reason a SN...

25/11/2025

Lionsgate and Nielsen expand partnership to deliver first-ever combined FAST channel and digital network measurement

Nielsen will now measure both Lionsgate's FAST channel MovieSphere and Movie...

25/11/2025

AP Switches to DaVinci Resolve Studio for Global News Production

FREMONT, Calif. Blackmagic Design said the Associated Press has completed the transition of its global video-editing platform to DaVinci Resolve Studio....

25/11/2025

Berklees Inaugural Nat King Cole and Natalie Cole Scholarship Awarded to Paris Pineyro

Berklees Inaugural Nat King Cole and Natalie Cole Scholarship Awarded to Paris P...

25/11/2025

Traditional TV Players Gained Viewers in October: Nielsen Gauge

NEW YORK NFL and college football coverage, the MLB postseason and the new fall broadcast-TV season contributed to major gains for traditional media companies a...

25/11/2025

Tower Products CEO Jim Veltrie to Retire Dec. 30

SAUGERTIES, N.Y. Tower Products, a manufacturer and distributor of pro video and audio equipment here, said President and CEO Jim Veltrie will retire from the c...

25/11/2025

Sinclair Makes Unsolicited Bid to Buy Scripps at $7 a Share

Following last week's disclosure that it had acquired a 8.2% stake in E.W. Scripps, Sinclair has filed papers with the Securities and Exchange Commission pr...

25/11/2025

VEON's QazCode and MeetKai Sign Agreement to Power National LLM Training and Local-Language Agentic Services Across VEON Markets

25 Nov 2025 VEON's QazCode and MeetKai Sign Agreement to Power National LLM...

25/11/2025

UKTV acquires three shows from Paramount Global Content Distribution for U, U&W and U&alibi

UKTV has acquired a high-profile slate of US dramas from Paramount Global Conten...

25/11/2025

Will Sharpe, Paul Bettany and Gabrielle Creevy star in a spectacular five-part event series Amadeus: Full Trailer Released

A symphony of genius, rivalry and vengeance, boldly reimagined from Peter Shaffe...

25/11/2025

Bradford Young named 2025 FilmLight Colour Awards Jury President'

Article courtesy of Cinematography World Read the article FilmLight has finalised the prestigious 2025 FilmLight Colour Awards jury and welcomed award-winning...

25/11/2025

Correccin de color en Chespirito: Sin Querer Queriendo

Article courtesy of Prensario Read the article La serie fue dirigida por Juli n de Tavira, Rodrigo Santos, y David Leche Ruiz, con direcci n de fotograf a a...

25/11/2025

Nosferatu,' Sinners,' The Studio' and Severance' Colourists Nominated for FilmLight Colour Awards

Article courtesy of The Hollywood Reporter Read the article The awards, celebr...

25/11/2025

Harbor rolls out Nara globally

Article courtesy of Televisual Read the article Already live in Los Angeles and rolling out in New York and London, Nara gives producers, colourists, conform ...

25/11/2025

ARTONE FILM integrates Baselight M

Article courtesy of Digital Media World Read the article ARTONE post-house in Tokyo is the first facility in Japan to integrate Baselight M, choosing its prec...

25/11/2025

Inside the Secret World of Hollywood's Master Colourists

Article courtesy of The Hollywood Reporter Read the article Once hidden in post-production suites, the artists who make movies and TV shows look the way they ...

25/11/2025

FilmLight Colour Awards The Winners

Article courtesy of Deadline Read the article The Brutalist' & Bad Bunny's Nuevayol' Music Video Among 2025 FilmLight Colour Award Winners - Cam...