Netflix To Premiere DreamWorks Animations Branded Slate Of New Original TV Series

Netflix Inc. and DreamWorks Animation (Nasdaq: DWA) today announced a multi-year deal making the worlds largest Internet TV network the premiere home of new original series from the award-winning creators of global box-office hits including the Shrek, Madagascar, Kung Fu Panda and How to Train Your Dragon franchises.

Turbo F.A.S.T.: Netflix To Premiere DreamWorks Animations Branded Slate Of New Original TV Series. (PRNewsFoto/Netflix Inc.)

This agreement, which marks the largest deal for original first-run content in Netflix history, is also the first time DreamWorks Animations beloved characters will be introduced into the television market as a branded collection of shows.

The groundbreaking deal, which encompasses over 300 hours of new programming, is a cornerstone of a major initiative by DreamWorks Animation to greatly expand its television production and distribution worldwide. The new shows will be inspired by characters from DreamWorks Animations hit franchises and upcoming feature films as well as the vast Classic Media library, which DreamWorks acquired in 2012 and includes some of the most popular animated characters in history.

With the first series expected to begin airing in 2014, Netflix will premiere these new DreamWorks Animation shows in all the territories in which it operates.

DreamWorks Animation is a valued partner in our global efforts to provide families the most engaging stories delivered however, whenever and wherever they want, said Netflix Chief Content Officer Ted Sarandos. This deal represents a major expansion of whats already a phenomenal relationship, allowing us to bring beloved DreamWorks characters to the 40 countries where Netflix operates and setting the stage for us to innovate together as we expand into new markets.

This is an unprecedented commitment to original content in the internet television space, said DreamWorks Animation Chief Executive Officer Jeffrey Katzenberg. Netflix is a visionary company that continues to redefine the way audiences watch television and it is a thrill to add to their growing momentum.

In February, Netflix and DreamWorks announced their first ever Netflix Original Series for kids based on the highly-anticipated film Turbo, premiering on July 17. Turbo F.A.S.T, an episodic animated series which picks up with the speedy snail where the feature film left off, will be available in all Netflix territories beginning in December.

Also coming exclusively to Netflix in the U.S. and Latin America next year will be new DreamWorks Animation feature films, beginning with the global hit The Croods, which grossed more than $575 millionat the worldwide box office , followed by Turbo and the big screen adaption of Mr. Peabody and Sherman, which opens in theaters in March of 2014.

Always commercial free, the content in the kids section of Netflix is curated in conjunction with ratings and reviews from Common Sense Media, a leading non-profit organization that provides independent, trustworthy ratings, reviews and information to help parents make great media choices. In addition to character-based selections, the service displays rows of TV shows and movies organized by easy-to-understand genres such as superheroes, princesses, dinosaurs and girl power. The unique Netflix technology provides each member with a personalized experience based on preferences and favorites.

About Netflix, Inc.

Netflix is the worlds leading Internet television network with more than 36 million members in 40 countries enjoying more than one billion hours of TV shows and movies per month, including Netflix original series. For one low monthly price, Netflix members can watch as much as they want, anytime, anywhere, on nearly any Internet-connected screen. Members can play, pause and resume watching, all without commercials or commitments. Learn more about how Netflix (NASDAQ: NFLX) is pioneering Internet television at http://www.netflix.com or follow Netflix on Facebook and Twitter.

About DreamWorks Animation

DreamWorks Animation creates high-quality entertainment, including CG animated feature films, television specials and series and live entertainment properties, meant for audiences around the world. The Company has world-class creative talent, a strong and experienced management team and advanced filmmaking technology and techniques. DreamWorks Animation has been named one of the 100 Best Companies to Work For by FORTUNE Magazine for five consecutive years. In 2013, DreamWorks Animation ranks #12 on the list. All of DreamWorks Animations feature films are produced in 3D. The Company has theatrically released a total of 26 animated feature films, including the franchise properties of Shrek, Madagascar, Kung Fu Panda, How to Train Your Dragon, Puss in Boots and The Croods.

Caution Concerning Forward-Looking Statements

This document inclu des certain forward-looking statements within the meaning of the Private Securities Litigation Reform Act of 1995. The Companys plans, prospects, strategies, proposals and our beliefs and expectations concerning performance of our current and future releases and anticipated talent, directors and storyline for our upcoming films and other projects, constitute forward-looking statements. These statements are based on current expectations, estimates, forecasts and projections about the industry in which we operate and managements beliefs and assumptions. These statements are not guarantees of future performance and involve risks, uncertainties and assumptions which are difficult to predict. Actual results may vary materially from those expressed or implied by the statements herein due to changes in economic, business, competitive, technological and/or regulatory factors, and other risks and uncertainties affecting the operation of the business of DreamWorks Animation SKG, Inc. These risks and uncertaintie

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