Currently in its 70th year, the Red Dot Design Awards are one of the world's largest and most renowned product design competitions. The awards celebrate the finest in product design from around the world, and represent a great accolade for Sony in that both XperiaTM Z Ultra smartphone and the QX lens-style camera series for smartphones have been rewarded with Red Dot's Best of the Best' awards this year.
Naoe Kaneta and Takahiro Tsuge, two of the designers behind Xperia Z Ultra and the QX series respectively, commented:
Naoe Kaneta: I'm delighted! It was such a rewarding experience creating this product, for me and everyone else who worked on it. With this award, we've really highlighted the strength of Xperia series as a design concept. I'm very pleased that this model received such a significant award and I'm grateful to everyone involved.
Takahiro Tsuge:
Despite being a simple cylindrical shape, the design of QX series was a great challenge and was a success thanks to many people. The honour of receiving this award goes to all of the people who were involved.
Entries to the 2014 awards came from 53 countries and only 1.5% of all entries in the competition received the coveted awards. The full list of awards won by Sony in 2014 reads:
Red Dot: Best of the Best
DSC-QX10 / QX100
Xperia Z Ultra
Red Dot
HDR-MV1 Music Video Recorder
HMZ-T3W / HMZ-T3 Head-mounted Display
ILCE-7 / ILCE-7R Interchangeable-lens camera
NW-W274S Waterproof Sports Walkman
NW-ZX1 Walkman
SH800 / SP6800Cell Sorter / Spectral Analyzer
VAIO Fit 13A
VAIO Tap 11
XperiaTM C
XperiaTM M
XperiaTM Z1
Red Dot: Honorable Mention
Smartwatch 2
Notes to editors
About Sony Design
The first Sony Design Centre was founded in Tokyo in 1961. Since this time, designers at Sony have strived to develop innovative products under the philosophy of building high-performance, easy-to-use and beautiful products with a distinctive Sony flair'. Over the years and in line with the overall Sony strategy, Design at Sony developed globally an today designers of various nationalities and backgrounds are playing active roles in Sony Design from locations in the US, UK, Singapore and China. Sony Design Global Web Site: http://www.sony.net/design/
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Currently in its 70th year, the Red Dot Design Awards are one of the world's largest and most renowned product design competitions. The awards celebrate the finest in product design from around the world, and represent a great accolade for Sony in that both XperiaTM Z Ultra smartphone and the QX lens-style camera series for smartphones have been rewarded with Red Dot's Best of the Best' awards this year.
