WRAL Documentary TV and Social Media Event Trends on Twitter, Gets Conversation Started
College $ports: #missionormoney
WRAL-TV Sports Anchors Mandy Mitchell & Jeff Gravley are ready for go time in the control room as WRALs documentary about college sports gets set to air.
CBC tackled another industry first on Tuesday, September 24, 2013, when we aired College $ports: #missionormoney, a WRAL-produced documentary which included a social media element both during and after the show.
The WRAL Documentary unit, WRAL-TV, CBC New Media Group and CBC Sports Radio worked together to create a two-hour interactive experience built around the latest documentary by WRAL-TV Documentary Producer Clay Johnson, WRAL-TV Documentary Photographer Jay Jennings, and WRAL-TV Sports Anchor Jeff Gravley.
Whats special about "College $ports: #missionormoney" is the interactive part of the broadcast. While the doc aired on TV, viewers could be on their computers, iPads or smart phones making comments on the program.
In addition to what viewers saw on TV, WRAL put bonus content online that they could share.
It was an amazing project to work on, said Gravley, who hosted the documentary. The difficulty was taking such a complex subject, with many opinions and condense it into an hour of programming. Producer Clay Johnson and photographer/editor Jay Jennings did a great job of crafting the documentary from an idea hatched had a year ago.
The project took a dedicated crew of CBC staffers from a variety of divisions.
When the idea of making this our first interactive, social TV event came along the number of people working on the project doubled, said Gravley. It was interesting to sit in the control room while the documentary was airing and watch the Tweets pour in with opinions of what people were seeing in the documentary. As an anchor, I never get to see the reaction of the viewers at home. Through this social media event, I felt a little more connected with our audience.
A large team of WRAL, CBC New Media & CBC Sports Radio staffers worked hard to pull off the social media event.
WRAL-TV Creative Director Shelly Leslie worked alongside CBC New Media Director of Content Jodi Glusco on the interactive portion of the event and much more.
It was an epic, total team effort, said Leslie. Im so proud of what we did together. We had very specific goals for the social side of the project. We wanted to make our hashtag #missionormoney among the most used hashtags locally on twitter. We surpassed that. We unseated #Raleigh as the #1 hashtag! Another goal was to prove we could start a national conversation with a local program. We did that. #missionormoney was the #6 hashtag in the Nation. We even had someone tweeting from Australia. We dominated locally, trended nationally and had global participation. Not bad for a local TV station right?
The documentary definitely launched a debate.
The fact that noted sports agent Leigh Steinberg was Tweeting about the documentary was an eye opener, said Gravley. There was so much information pouring into the two control rooms we used for the pre-game, doc, and post-game shows. At one time we had a radio feed from 99.9, video from the doc and multiple Tweets running through the video switcher. It was a grand example of multi-tasking.
WRAL also brought the latest equipment onto the team.
We used a brand new piece of technology called TVInteract, a beta iPad app designed to quickly curate and put live tweets on the air with no post graphic work needed, said Leslie. This is critical functionality in a live program thats moving so fast.
Between the WRAL control room, the newsroom, and the studios at CBC Sports Radio, well, many, many hands and minds went into the historic broadcast.
You could almost launch a space shuttle with the number of people it took to coordinate and execute this project! said Gravley.
Overall, we did more than we set out to do and thats saying something, because the team had a big vision for this, said Leslie. Starting with what is an incredibly produced documentary, we spawned passionate social debate about an important topic.
Find Out More
Watch the documentary & see the conversation on WRAL.com: College$ports: #missionormoney
WRALSportsFan.com: Steve Logan - Coaches, schools see the athlete before the student
WRALSportsFan.com: Carlton Tudor - Player pay is coming, but it wont be a panacea
Thanks to WRAL-TV's Shelly Leslie & Steve Hammel for contributions to this capcom story & for these graphics & photos.
--
POSTED: September 30, 2013
Close Window
Most recent headlines
04/08/2024
Dalet, a leading technology and service provider for media-rich organizations, is excited to announce Santiago Solanas as its new Chief Executive Officer (CEO)....
03/06/2024
Dalet, a leading technology and service provider for media-rich organizations, a...
04/05/2024
NEW YORK As the Asian Pacific American Heritage Month kicks off in May, Nielsen has released an extensive new report diving into their media habits with data sh...
04/05/2024
PHILADELPHIA As National Military Appreciation Month gets underway, Comcast has announced several new initiatives to help veterans, service members, and their f...
04/05/2024
WASHINGTON, D.C. Federal Communications Commission chairwoman Jessica Rosenworcel has announced a tentative agenda for the May Open Commission Meeting scheduled...
04/05/2024
The Broadband Forum has announced major enhancements to key 5G convergence standards that the group said will help advance next-generation applications, improve...
04/05/2024
Spotify Wrapped Campaign Spot Graded With DaVinci Resolve Studio
Brie Clayton May 3, 2024
0 Comments
Blackmagic Design today announced that Colorist M...
04/05/2024
Three Boston Conservatory at Berklee Alums Nominated for Tony Awards An additional eight alums and two current students performed in nominated productions.
...
03/05/2024
An innovative learning tool to help media and civil society better understand ho...
03/05/2024
PARK CITY, UTAH - JANUARY 21: (L-R) Actors K stutis Cic nas and Greta Grinevi i t , Director Marija Kavtaradze and Producer Marija Razgute attend the 2023 Sunda...
03/05/2024
If you aren't familiar with Danny Ocean's music, it's only a matter ...
03/05/2024
Spotify has an unwavering commitment to supporting emerging artists across all genres, to helping them launch and thrive in their careers, and to connecting the...
03/05/2024
Como uno de los sonidos de mayor expansi n en el mundo, la M sica Mexicana va m ...
03/05/2024
As one of the fastest-growing sounds worldwide, M sica Mexicana is more than jus...
03/05/2024
NEW YORK FuboTV reported that it lost 110,000 subs in Q1 2024 but it exceeded its guidance for the quarter with double digit year-over-year increases across key...
03/05/2024
Only 3 Weeks Left To Enter The Creative Industries Most Award
Brie Clayton May 3, 2024
0 Comments
Creativepool is giving a last call to the creative i...
03/05/2024
WePlay Studios Transforms the Future of Live Event Storytelling with AJA Gear
Brie Clayton May 3, 2024
0 Comments
By 2032, the esports market is expec...
03/05/2024
WASHINGTON Shannon Bream, Fox News Sunday anchor and chief legal correspondent, sat for a keynote chat at The Business of TV News, with Tom Umstead, senior co...
03/05/2024
WASHINGTON Asked how important is local news, Martha Raddatz, who has covered foreign conflicts for decades and moderated presidential debates for ABC News, s...
03/05/2024
Sony Pictures and Apollo Global Management have made a $26 billion cash offer fo...
03/05/2024
CBS announced its 2024-2025 primetime schedule, which features the new dramas NCIS: Origins, Matlock and Watson, and new comedies Poppa's House and Georgie ...
03/05/2024
Sports-focused streaming service Fubo said it reduced its red ink in the first quarter, despite losing 110,000 subscribers since the end of the year....
03/05/2024
Walmart is reportedly about to release a new 4K streaming box/smart speaker hybrid device for Google TV that could retail for as low as $50, according to a repo...
03/05/2024
Enhancements to its Delivery Workspace solution provide increased content delivery robustness and security
By Matthew Corrigan
Published: May 3, 2024
Enha...
03/05/2024
According to reports, if the bid is successful, Sony would be the significant majority shareholder of the new private company
By Jenny Priestley
Published: M...
03/05/2024
Located in Manchesters Spinningfields district, the course aims to equip students with the skills, knowledge and industry insight for a career in the creative s...
03/05/2024
Lightbridge has created a new Cine Reflect Lighting System kit, dedicated to enabling artistic lighting with consideration of today's productivity practical...
03/05/2024
Broadcast media systems integrator BeckTV and Lawo worked together on a large-scale AES67 build of radio control rooms at KPBS, San Diego's NPR and PBS memb...
03/05/2024
Raleigh, NC, April 12, 2024 SmallHD announces PageOS 6, a powerful software update free for owners of SmallHD monitors, featuring increased functionality, exp...
03/05/2024
SmallHD announces the Quantum 32 a new 31.5 OLED monitor designed to provide reference HDR/SDR images for post-production final color grading, as well as cri...
03/05/2024
By 2032, the esports market is expected to grow to $9.29 billion, bolstered by a global player count and fan following that both continue to climb. The 2023 Lea...
03/05/2024
Amagi, the global leader in cloud-based SaaS technology for broadcast and connected TV (CTV), today announced that the 11th edition of the Amagi Global FAST Rep...
03/05/2024
Riedel Communications today announced that Westdeutscher Rundfunk (WDR) is relying on a media and intercom network based on Riedel technology for the renewal of...
03/05/2024
Broadpeak , a leading provider of content delivery network (CDN) and video streaming solutions for content providers and pay-TV operators worldwide, announced t...
03/05/2024
Media technology innovator Limecraft will exhibit the latest updates to its online platform on stand G79 at the 15-16 May 2024 Media Production & Technology Sho...
03/05/2024
Audio interface specialist Prism Sound is partnering with console manufacturer Solid State Logic, professional monitor manufacturer PMC and acoustic panel and d...
03/05/2024
Intinor, Sweden's leading developer of products and solutions for high-quality video over the internet, is set to join forces with its UK partner Zest Techn...
03/05/2024
NAKIVO Inc., a fast-growing software company dedicated to protecting physical, virtual, cloud, and SaaS environments, announced its Q1 2024 financial results to...
03/05/2024
Hiltron Communications announces an addition to its range of satellite communication products and systems: a field-upgradable motorisation kit specifically desi...
03/05/2024
Visit LiveU at Stand D30
With this year an exceptional one for major sporting events alongside multiple, key elections, the power and flexibility of LiveU'...
03/05/2024
Agile Content, the leader in the development of technology and solutions for the provision of television services over the Internet, announces Koldo Unanue as i...
03/05/2024
Eight co-signers representing streaming services, pay TV operators and public interest groups have sent a letter to Congressional leaders urging their Committee...
03/05/2024
BOSTON Brightcove has announced that it has implemented Amazon Q Business, a new generative AI assistant on Amazon Web Services (AWS)....
03/05/2024
NEW YORK CBS has declared that it will finish the 2023-24 season as Americas Most-Watched Network in primetime for the 16th consecutive season....
03/05/2024
A new survey indicates that U.S. businesses and consumers had an overall positive attitude towards their technology spending plans in the first quarter of 2024,...
03/05/2024
Sony and Apollo Global Management have sent an offer letter to Paramount Global's board of directors making an $26 billion all cash offer for Paramount Glob...
03/05/2024
EMG / Gravity Media has appointed Charlie Cubbon chief operating officer (COO) and Jamie Hindhaugh regional CEO for the U.K., U.S., Australia and the Middle Eas...
03/05/2024
Final 2024 Season Games to Air Saturdays on WRAL at 10:30am in May, Championship on June 1
Taping for the final episodes of the 2024 season of WRAL-TV's Br...
03/05/2024
Estrella MediaCo said it is expanding its connected TV portfolio by launching three new channels with Curiosity that will first appear on Samsung TV Plus....
WRAL Documentary TV and Social Media Event Trends on Twitter, Gets Conversation Started
