Avid s Industry Leading Solutions Power Michl Bubl s rd Annual Christmas Television Special

Avid's Industry Leading Solutions Power Michael Bubl 's 3rd Annual Christmas Television Special

Burlington, 2013-12-17 Avid's integrated and streamlined live solutions enable quick, efficient production of highly anticipated Christmas special for audiences worldwide

Burlington, 2013-12-17-2013 Avid (NASDAQ: AVID) today announced that Avid live systems were used exclusively to power a performance by Grammy Award-winning artist Michael Bubl for the upcoming broadcast, Michael Bubl 's 3rd Annual Christmas Special. Avids proven and trusted live systems allowed the production team to quickly and efficiently produce the singer's intimate performance, filmed in Bubl 's hometown of Vancouver. The special will air to millions of viewers worldwide on Wednesday, December 18, with an encore presentation on Christmas Day.

Avid live sound systems continue to be chosen for the highest-profile live events and broadcasts, said W. Sean Ford, VP of Worldwide Marketing and CMO, Avid. By using Avid's streamlined live systems, which provide seamless integration with industry-standard Pro Tools recording software, the production team quickly and efficiently captured Michael Bubl 's highly anticipated performance for the enjoyment of audiences worldwide.

Over the course of his celebrated career, Bubl has had four number one albums on the Billboard 200 chart, won three Grammys, and sold more than 50 million albums worldwide. Bubl 's longtime front of house engineer, Craig Doubet, turned for a second year to pro audio specialists Gearforce of Coquitlam, BC, to supply and support the live systems and recording rig.

For last year's special, the team used an audio truck with outboard gear, but the legacy equipment proved expensive and cumbersome. This year, Gearforce president Robert Nevalainen turned to Avid's integrated and streamlined audio solutions, foregoing the expense and complexity of outboard systems, while ensuring dependable performance.

TV brings its own logistics challenges for the audio department, said Nevalainen. We made sure we took that into consideration during the design to ensure we had chosen very high-quality components with a very low chance of failure. The Avid systems performed exceptionally well.

When it came to recording the performance, the decision to rely on Pro Tools was an easy one for Doubet. I have mixed over 400 shows with Michael and I record every show to Pro Tools it's an incredible system, Doubet said.

For mixing, Doubet and Gearforce chose the new Avid S3L system, the most streamlined, efficient approach to integrating multi-track Pro Tools recording. We wanted a very small footprint, and because it has the facility to record 64 tracks, it was also our backup recording, Doubet explained. It's amazing Avid really gets what mixing is all about.

About Avid

Through Avid Everywhere, Avid delivers the industrys most open, innovative and comprehensive media platform connecting content creation with collaboration, asset protection, distribution and consumption for the most listened to, most watched and most loved media in the world from the most prestigious and award-winning feature films, music recordings, and television shows, to live concerts and news broadcasts. Industry leading solutions include Pro Tools , Media Composer , ISIS , Interplay , and Sibelius . For more information about Avid solutions and services, visit www.avid.com, connect with Avid on Facebook, Twitter, YouTube, LinkedIn, Google+; or subscribe to Avid Blogs.

2013 Avid Technology, Inc. All rights reserved. Avid, the Avid logo, Interplay, ISIS, Media Composer, Pro Tools, and Sibelius are trademarks or registered trademarks of Avid Technology, Inc. or its subsidiaries in the United States and/or other countries. The Interplay name is used with the permission of the Interplay Entertainment Corp. which bears no responsibility for Avid products. All other trademarks are the property of their respective owners.

PR Contact:

Avid

Sara Griggs

sara.griggs@avid.com

310.821.0801

LINK:	http://www.avid.com/US/press-room/3rd-Annual-Christmas-Special-17-12...
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