Survey: Key Innovations on Sports Execs Radar Include Automated Content Creation, Remote Production Other key production/distribution trends include AI capabilities, virtual production tools, and cloud-based workflows By Jason Dachman, Editorial Director, U.S.
Tuesday, February 27, 2024 - 7:47 pm
Print This Story | Subscribe
Story Highlights
According to a newly released Key Innovations report in Altman Solon's 2023 Global Sports Survey, 79% of sports executives believe automated content creation will have a major impact on their business, and 74% believe remote production technology will be just as game-changing. The survey of over 150 global sports executives and 2,500 consumers across eight countries spotlights how enabling technologies empower the value chain to generate greater fan engagement and unlock untapped revenue streams.
Both automated content creation and remote production technology can lower costs while producing content at scale and unlocking new revenue streams, giving rights holders the ability to create differentiated products from a single sports event. The NBA's partnership with WSC Sports Technology to provide customized in-game and post-game highlight reels is one example.
Similarly, content localization technologies like Virtual Board Replacement (VBR)-where physical objects like edges of the playfield are replaced with virtual advertisements-are now reaching maturity. As media production and distribution workflows move to the cloud, rights holders and their media rights licensees will have greater opportunities to acquire new, hyper-local advertisers. The NHL's partnership with Supponor on Digitally Enhanced Dasherboards (DED) is one major example. The system allows for the digital replacement of camera-visible arena dasherboards within local, national, and international NHL game broadcasts.
The Key Innovations report also addresses how new technologies, including AI capabilities, virtual production tooling, and cloud-based workflows, are transforming content production and distribution. Meanwhile, digital native sports fans are consuming content in new ways, ranging from ultra-personalized feeds and streaming subscriptions to Web3 fan communities. The landscape is in flux, experiencing top-down and bottom-up changes, and is ripe for new products and revenue streams.
On the consumer side, 52% of sports executives believe content augmentation (AR/VR, gamification, and advanced stats) will impact sports media. This tepid response is due in part to low consumer adoption of mixed reality products. However, continued innovation in mixed realities and launches of devices like Apple's Vision Pro headset signal emerging opportunities in the area.
Sports executives are less bullish on blockchain and tokenization, with only 26% thinking that Web3 technologies and ownership models will move the needle. This is largely due to low adoption among fans (only 6% surveyed have purchased a sports NFT or fan token). However, executives believe that in the future, blockchain-based loyalty programs hold great promise and have the potential to create synergies with gaming and live events. The survey of sports fans shows interest in a hypothetical digital fan ID that can unlock personalized content and experiences for sports fans. Leagues like the NBA, along with technology companies like Sportradar, are already experimenting with this concept and are testing ways to provide tailored experiences to individual fans.
CLICK HERE to download the full report.
Most recent headlines
05/01/2027
Worlds first 802.15.4ab-UWB chip verified by Calterah and Rohde & Schwarz to be ...
01/06/2026
January 6 2026, 05:30 (PST) Dolby Sets the New Standard for Premium Entertainment at CES 2026
Throughout the week, Dolby brings to life the latest innovatio...
01/05/2026
January 5 2026, 18:30 (PST) NBCUniversal's Peacock to Be First Streamer to ...
01/04/2026
January 4 2026, 18:00 (PST) DOLBY AND DOUYIN EMPOWER THE NEXT GENERATON OF CREATORS WITH DOLBY VISION
Douyin Users Can Now Create And Share Videos With Stun...
27/01/2026
eds3_5_jq(document).ready(function($) { $(#eds_sliderM519).chameleonSlider_2_1({ content_source:......
27/01/2026
Nielsen will continue to drive growth and provide local audience measurement
in...
27/01/2026
Share Share by:
Copy link
Facebook
X
Linkedin
Pinterest
Bluesky
Email...
27/01/2026
Share Share by:
Copy link
Facebook
X
Linkedin
Pinterest
Bluesky
Email...
27/01/2026
Share Share by:
Copy link
Facebook
X
Linkedin
Pinterest
Bluesky
Email...
27/01/2026
Amagi Media Labs Limited, the only cloud-native SaaS provider offering end-to-end solutions across live production, content preparation, distribution, and monet...
27/01/2026
Miri Technologies Inc. today unveiled its V410 live 4K video encoder/decoder for streaming, IP-based production workflows and AV-over-IP distribution. Designed ...
27/01/2026
The Paul E. Tsongas Center at UMass Lowell in Massachusetts has chosen Ikegami cameras for incorporation into its broadcast-quality television production facili...
27/01/2026
SipRadius, specialists in secure, low latency media transport, will show the pro AV community its end-to-end solution for high quality content distribution and ...
27/01/2026
Hiltron will highlight the fruits of its 45-plus years of experience in satellite communications system integration and product development at the annual GovSat...
27/01/2026
Klvr will demonstrate how its Charger Pro solution is delivering cost reduction and performance benefits for live entertainment and pro AV markets at ISE 2026 (...
27/01/2026
Amino, a global media technology leader in enterprise video and digital signage, today announced that its Integrated Systems Europe (ISE) 2026 booth (4N700) wil...
27/01/2026
ANI, India's leading news agency and a major content provider across the Asia Pacific region, today announced a significant expansion of its long standing p...
27/01/2026
Independent analysis confirms faster encoding, lower CPU usage, and improved perceptual quality compared to CBR and CRF
VisualOn, a leader in multimedia playba...
27/01/2026
Share Share by:
Copy link
Facebook
X
Linkedin
Pinterest
Bluesky
Email...
27/01/2026
Share Share by:
Copy link
Facebook
X
Linkedin
Pinterest
Bluesky
Email...
27/01/2026
Share Share by:
Copy link
Facebook
X
Linkedin
Pinterest
Bluesky
Email...
27/01/2026
Share Share by:
Copy link
Facebook
X
Linkedin
Pinterest
Bluesky
Email...
27/01/2026
New agreement for uninterrupted UHF connectivity for Australian Defence Force through 2033, With Options Extending to 2041
Luxembourg, January 13, 2026 - Satel...
27/01/2026
RT Supporting the Arts is delighted to support a dynamic programme of cultural events taking place across Ireland this February. From visual art, film, music, ...
26/01/2026
Music videos play a huge part in how fans connect with their favorite songs, but...
26/01/2026
NAIDOC launches 2026 theme 50 Years of Deadly , marks major milestone
25 January, 2026
Media releases
The National NAIDOC Committee has today unveiled its...
26/01/2026
Share Share by:
Copy link
Facebook
X
Linkedin
Pinterest
Bluesky
Email...
26/01/2026
Share Share by:
Copy link
Facebook
X
Linkedin
Pinterest
Bluesky
Email...
26/01/2026
Share Share by:
Copy link
Facebook
X
Linkedin
Pinterest
Bluesky
Email...
26/01/2026
Share Share by:
Copy link
Facebook
X
Linkedin
Pinterest
Bluesky
Email...
26/01/2026
Advanced Systems Group (ASG) today announced an exclusive partnership with Nu Studio, the company behind the first modular, portable studio designed for immersi...
26/01/2026
OpenDrives, the leader in high-end video data management and workflow solutions, today announced an add-on investment to its previous funding rounds, led by IAG...
26/01/2026
SmallHD today announced a major update to its award-winning PageOS software, introducing Fleet Control, Portrait Mode, expanded Camera Control features, and Dow...
26/01/2026
Whether rigging a PTZ on a truss, sliding a Blackmagic camera across a mezzanine railing, or capturing the mayhem from inside a drum, Filipic delivers visuals t...
26/01/2026
26 Jan 2026
VEON Unveils the New Beeline Uzbekistan Network Operations Center, ...
26/01/2026
Bookish is created by and stars Mark Gatiss
Images available HERE
Following th...
26/01/2026
Monday 26 January 2026
New Sky Original Series explores Entertainment Juggernaut, The X Factor
Sky today confirmed it has greenlit a premium, definitive docum...
26/01/2026
Monday 26 January 2026
Sky confirms major investment to transform Livingston ca...
26/01/2026
Back to All News
Netflix Unveils Official Trailer for Salvador
Entertainment
26 January 2026
GlobalSpain
Link copied to clipboard
DISCOVER THE TRAILER
DO...
26/01/2026
Back to All News
Netflix Presents Our 2026 Series and Films and Announces New Projects
Entertainment
26 January 2026
GlobalSpain
Link copied to clipboard
...
26/01/2026
Back to All News
Made in Louisiana: People We Meet on Vacation' Lights Up New Orleans
Emily Bader and Tom Blyth film on Royal Street in New Orleans' ...
26/01/2026
LinkedIn Gives Professionals the Edge with Verified Skills and Tools to Navigate the Job Search Show Proficiency of AI Tools such as Descript, Lovable, Relay.ap...
26/01/2026
Alfalite, Brainstorm, Dejero, Domo Broadcast Systems, FOR-A, KitPlus, Ontario So...
26/01/2026
Tyngsboro, Mass. - January 26, 2026 - Broadcast Pix is excited to exhibit at the Alliance for Community Media West Region Conference and Trade Show, taking plac...
26/01/2026
Software for Stable Data Management and Lasting Business Success in Uncertain Ti...
26/01/2026
RT is today publishing a statistical summary of the Register of External Activities for the third quarter of 2025.
The RT Register of External Activities com...
25/01/2026
Back to All News
Sins of Kujo' Premieres April 2: Teaser Trailer, Art and ...
24/01/2026
Masami Kawai Selected as the 2026 Merata Mita Fellow; Isabella Madrigal and Tsanavi Spoonhunter Named 2026 Graton Fellows During Native Forum Celebration in Par...
24/01/2026
The MC-55A Peregrine aircraft will give the Royal Australian Air Force information superiority and serve as strategic assets for future Australian Defence Force...
Survey: Key Innovations on Sports Execs Radar Include Automated Content Creation, Remote Production Other key production/distribution trends include AI capabilities, virtual production tools, and cloud-based workflows By Jason Dachman, Editorial Director, U.S. 
