Sony Pixel Power calrec Sony

Bella Extends Creative Collaborations with Farm Journal Studios: New Season of Original Web Series Coming Soon

04/09/2024

Bella Extends Creative Collaborations with Farm Journal Studios: New Season of Original Web Series Coming Soon

Brie Clayton September 4, 2024

0 Comments

Photo credit: Bella

On location with Bella's crew in Champaign, Illinois. L-R: Camera operators Nathan Thompson and Ian Cresswell use Blackmagic URSA Mini Pro 4.6 K G2 digital camera systems; Nutrien Ag Solutions Senior Manager, Innovation Farms, Thaddeus Bates; and location audio mixer Alonso Cacho.

In October of 2022, Farm Journal Studios launched a new original web series in partnership with its clients at Nutrien Ltd., the world's largest provider of crop inputs and services, and the brand's retail division, Nutrien Ag Solutions. Entitled Leading the Field, the series set out to highlight America's farms and farmers with the goal of better connecting consumers with the vital sources of their food. Hosted by veteran NASCAR spotter and entrepreneur Brett Griffin, the series' first two seasons powerfully showcase the ways growers are feeding a growing world from a unique point-of-view: for, from, and of the farm.

Photo credit: Bella

Brett Griffin conducts an interview on location in Belle Glade, Florida. L-R: Camera operators Ian Cresswell and Ryan Featherstun wield Blackmagic URSA Mini Pro 4.6 K G2 digital camera systems.

In the weeks ahead, the series will launch its third season, bearing a new title and focus. With Feeding the Future, Together coming soon, Farm Journal's executives and their collaborative production partners from commercial production and post company Bella are very proud to detail their joint efforts in bringing the heartfelt series to vivid life.

It's a great honor for us to work with the brilliant team at Farm Journal, began David Perry, Bella's Executive Producer. With many brands doubling down on creating original series, we are well positioned to partner with them. By leveraging our experience in developing ideas and episodic formats, as well as our network of talent, there is a lot we can do to ensure success.

Photo credit: Bella

On location with Brett Griffin and Bella's crew in Mattawa, Washington. Shoot participants include Nutrien Ag Solutions Senior Manager Brand & Creative Meghan Litsinger, Bella Executive Producer David Perry, and camera operators Ian Cresswell and Ryan Featherstun.

Perry continued, As a company, we are dedicated to making beautiful work that stands out and has a cultural impact; every talent we have brought aboard has been mission-critical in achieving this objective on this innovative original project.

For Perry and Bella, this project has grown from their extensive explorations with Farm Journal's leaders into the development of original content for agricultural brands. Since their first discussions in 2021, the firms have shaped numerous ideas and approaches for developing highly original branded content.

Photo credit: Bella

On location with Brett Griffin and Bella's crew in Mattawa, Washington, as Brett interviews Ryan and Travis Doebler of Doebler Orchards.

From those discussions, Leading the Field became the first of several digital series pairing Bella with Farm Journal Studios. Based on the idea of capturing different growers and crops across North America, and illuminating how Nutrien plays a big role in their success, we worked together to figure out the right narrative approach, Perry confirmed. We knew we were going to be working with Brett, who has an amazing charisma and personality for this, and that the show needed to feel personal, authentic, dynamic, and big.

Led by Perry and Bella's Producer Rockie Britzman, for the first two seasons, the production company filmed 14 episodes, spanning 10 states and one Canadian province. Relying very heavily on Britzman and their deep database of production talents, a key to Bella's cumulative efforts has been its diligence in assembling a spectacular crew for location shoots all across North America, which are often very remote. Notably, these talents have also included directors and show runners who have been instrumental in crafting the story on set.

Photo credit: Bella

On location with Brett Griffin and Nutrien Ag Solutions representative interviewing Sam Godwin in Tonasket, Washington. Camera operator Ian Cresswell uses the Blackmagic URSA Mini Pro 4.6 K G2 digital camera system.

Generally speaking, each 8-10-minute episode begins with something Brett loves, then goes straight to the source, with help from Nutrien Ag Solutions. Using a combination of original b-roll and location interview footage, Brett illuminates where the product comes from and highlights the people and processes bringing it to market.

To organize the production for each episode, Farm Journal Studios and Nutrien Ag Solutions identify a star crop and grower, leading to in-depth research by Bella to absorb everything about the grower and its base of operations. With local production talents secured through both Farm Journal Studios and Bella, all arrangements are made to facilitate location scouting, pre-production, and production. Given one full day to shoot the principal locations, including drone photography, the crew also captures multiple interviews for each show.

Photo credit: Bella

On location with Brett Griffin and Bella's crew at the Myatt Cotton Farm in Texas.

I've worked with Bella on Leading the Field for two seasons now and have come away both impressed and grateful for their creativity, work ethic and commitment to quality, said Brian Conrady, General Manager for Farm Journal Media, and executive producer for the series. Shoots for this series have taken us all over the country (even Canada!), where the Bella team captured one stunning visual after another in some very challenging locations.

Once in post we had so much good materia
LINK: https://creativecow.net/bella-extends-creative-collaborations-with-far...
See more stories from creativecow

Most recent headlines

05/01/2027

Worlds first 802.15.4ab-UWB chip verified by Calterah and Rohde & Schwarz to be demoed at CES 2026

Worlds first 802.15.4ab-UWB chip verified by Calterah and Rohde & Schwarz to be ...

04/08/2026

Dalet Announces Commercial Availability of Dalia, Bringing Media-Aware Agentic AI to Enterprise Productions

Dalet, a leading technology and service provider for media-rich organizations, t...

04/07/2026

Detective Conan: Fallen Angel of the Highway Opens in Dolby Cinemas Across Japan, Presented in Dolby Atmos and Dolby ...

April 7 2026, 19:00 (PDT) Detective Conan: Fallen Angel of the Highway Opens in...

01/06/2026

Dolby Sets the New Standard for Premium Entertainment at CES 2026

January 6 2026, 05:30 (PST) Dolby Sets the New Standard for Premium Entertainment at CES 2026 Throughout the week, Dolby brings to life the latest innovatio...

02/05/2026

Dalet Flex LTS Delivers Smarter Search, Faster Editing, and an AI-Ready Foundation for Modern Media

Dalet, a leading technology and service provider for media-rich organizations, t...

01/05/2026

NBCUniversal's Peacock to Be First Streamer to Integrate Dolby's Full Suite of Premium Picture and Sound Innovations

January 5 2026, 18:30 (PST) NBCUniversal's Peacock to Be First Streamer to ...

14/04/2026

ToolsOnAir and Omnistream Bring Mobile SRT Contribution into Professional 24/7 Playout and Live News Workflows

ToolsOnAir and Omnistream Bring Mobile SRT Contribution into Professional 24/7 P...

14/04/2026

NAB 2026: Haivision Launches Falkon X4 5G Mobile Video Transmitter

Haivision has announced the Falkon X4, a 5G mobile video transmitter for live broadcast and remote production. The device will be showcased at NAB Show 2026. ...

14/04/2026

SVG New Sponsor Spotlight: Stripe TVs Matthew Pavey on Making Live-Production Tech More Portable, Intuitive, and Accessible

Founded by veterans of the production-truck world, Stripe TV was born out of a d...

14/04/2026

Studio Berlin Adds LDX 135 and LDX 180 Camera Systems from Grass Valley

Grass Valley has expanded its partnership with Studio Berlin, supplying 12 LDX 135 UHD/HDR camera systems and 12 LDX 180 Super 35mm cinematic cameras, including...

14/04/2026

LTN Appoints Mark Romano and Edward Cox to Vice President Roles

LTN has announced two senior appointments ahead of NAB Show 2026: Mark Romano as Vice President, Multichannel Platforms, and Edward Cox as Vice President, Sales...

14/04/2026

Agor and Sennheiser to Deploy Largest Spectera System to Date at Eurovision Song Contest 2026

Sennheiser and Italian rental company Agor have begun preparations for their Eu...

14/04/2026

DAZN and ADI Predictstreet Announce Prediction Market Partnership Ahead of FIFA World Cup 2026

DAZN and ADI Predictstreet have announced a partnership to integrate ADI Predict...

14/04/2026

Deltatre Completes Digital Platform for Serie A as Part of Four-Season Partnership

Deltatre has announced the completion of a direct-to-fan website and app for Leg...

14/04/2026

NAB 2026: Daktronics to Exhibit with Grass Valley

Daktronics, will exhibit at NAB Show 2026 in partnership with Grass Valley at Booth C2408, Las Vegas Convention Center, April 19-22. Daktronics will showcase a...

14/04/2026

NAB 2026: Backblaze to Host Partner Showcases

Backblaze will host a series of partner presentations at NAB Show 2026 (Booth N1259, North Hall), open to all exhibition hall badge holders. Showcase partners i...

14/04/2026

NAB 2026: BRAHMA AI to Exhibit Enterprise AI Content Platform

BRAHMA AI will exhibit at NAB Show 2026 (Booth W2415, West Hall), demonstrating its Enterprise AI Content Platform for media, entertainment, sports, and technol...

14/04/2026

Bridge Technologies VB440 Integrated into NEP Platform

Bridge Technologies has announced that its VB440 production probe has been integrated into NEP Platform, NEP Group's software orchestration system. The inte...

14/04/2026

NAB 2026: Clear-Com to Demonstrate Expanded Intercom Ecosystem

Clear-Com will introduce new products and demonstrate its communications ecosystem for broadcast and live production at NAB Show 2026 (Booth C5807, April 19-22)...

14/04/2026

NAB 2026: EZDRM to Introduce Revenue Security Prism Framework

EZDRM will use NAB Show 2026 (Booth W2260) to introduce the Revenue Security Prism, a framework for combining multiple security technologies to protect streamin...

14/04/2026

NAB 2026: Telos Alliance Product Preview

Telos Alliance will introduce the following products at NAB Show 2026: TV and Media Telos Infinity MK2 Panels: A new generation of hardware control panels for...

14/04/2026

NAB 2026: Panasonic to Showcase IP and IT Production Solutions

Panasonic Video and Audio Systems North America will exhibit at NAB Show 2026 (Booth C3509), demonstrating IP- and IT-based production solutions for sports, bro...

14/04/2026

Behind the Mic: WNBA Adds Sue Bird, Sophie Cunningham to Networks Commentary Teams; John Buccigross Signed to ESPN Extension

Behind The Mic provides a roundup of recent news regarding on-air talent, includ...

14/04/2026

NAB 2026: Blackmagic Design Announces Multiple New Products

Blackmagic Design will exhibit at NAB Show 2026 (Booth N2502). CEO Grant Petty s product announcement livestream is available at youtube.com. The company announ...

14/04/2026

Thomas Riedel Acquires ARRI, Adding Camera and Lighting Component to Riedel Group Portfolio

The deal establishes a close strategic alignment' between the iconic cinema...

14/04/2026

Taming the Untamed: Producing the 2026 Absa Cape EPIC Mountain-Bike Race

BIGSHOT Media, with support from Teradek, produced untamed African mountain-bike race' with daily coverage and highlights show The 2026 Absa Cape EPIC, an...

14/04/2026

SVG Announces Sports AI Innovation Lab to Advance the Use of AI in Live Production

The Sports Video Group (SVG) today announced the launch of the SVG AI Innovation...

14/04/2026

AIR Music Tech release Fabric Vintage Synths Vol.1

Captures a trio of renowned polysynths The latest software to join AIR Music Tech's extensive catalogue captures the sound of three sought-after polysyn...

14/04/2026

United Plugins introduce UnitedFreeBundle

Free offering includes 10 powerful plug-ins United Plugins have announced the launch of a new bundle that brings together 10 of their pro-audio plug-ins, an...

14/04/2026

Celemony update Tonalic

Julian Coryell joins virtual session player line-up Announced at NAMM 2026, Celemony's Tonalic kits DAW users out with real performances by world-class ...

14/04/2026

Supporting Safe Space Flights with WESCAM MX-Series Imaging Systems

WESCAM MX -Series EO/IR Systems Provide Critical Visibility During NASA Re-Entry Operations....

14/04/2026

L3Harris Demonstrates Autonomous Electronic Warfare Capability During US Army Experiment

DiSCO reduces uncertainty during the fog of war in modern threat environments an...

14/04/2026

GOES-19 One Year Later: Protecting Communities Through Advanced Technology

GOES-19 imagery captured by L3Harris-built Advanced Baseline Imager technology helps forecasters issue life-saving weather warnings. Credit: NOAA/NASA...

14/04/2026

Reimagining Earth Measurement for the AI Era: L3Harris and Xoople Develop a New Spacebourne Capability

For decades, understanding the physical world from space has required a trade-of...

14/04/2026

Nielsen Appoints Roberto Ruiz to Lead Measurement Science

Ruiz has helped fuel growth for both client-side and media companies, including, most recently, TelevisaUnivision. He will spearhead transformation, innovatio...

14/04/2026

LTN Appoints Mark Romano, Edward Cox to Leadership Positions

Share Copy link Facebook X Linkedin Bluesky Email...

14/04/2026

Grass Valley Adds Telestream Vantage, Pulse and UP to AMPP

Share Copy link Facebook X Linkedin Bluesky Email...

14/04/2026

XenData Announces Backup, Archive and Cloud-Connect for LucidLink

Share Copy link Facebook X Linkedin Bluesky Email...

14/04/2026

Thomas Riedel Acquires ARRI

Share Copy link Facebook X Linkedin Bluesky Email...

14/04/2026

Shotoku Introduces the World to Aura P2 PTZ Prompter Pann...

Shotoku Introduces the World to Aura P2 PTZ Prompter Panner at NAB 2026 New system removes PTZ pan restrictions for teleprompter-based productions Shotoku US...

14/04/2026

Telestream and Grass Valley Connect Live and File-Based W...

Integration of Vantage, Pulse, and Telestream UP with Grass Valley AMPP Ecosystem enables scalable, interoperable workflows spanning live production and file-ba...

14/04/2026

Dalet Appoints Brian Doheny as President and Chief Revenu...

Enterprise growth leader to scale Dalet's next phase of innovation and global expansion New York, NY April 14, 2026 Dalet, a leading technology and ser...

14/04/2026

Berklee Celebrates Prince's Legacy in Two-Night Signature Series Event

Berklee Celebrates Prince's Legacy in Two-Night Signature Series Event Directed by Tia Fuller, the Prince Project (April 16-17) brings together more than ...

14/04/2026

Arooj Aftab Is Anything but Predictable

Arooj Aftab Is Anything but Predictable The singular artist explores the juxtaposition of grief and joy, dark and light, in her distinctive sound. April 14, ...

14/04/2026

Appear Expands X Platform from Core to Edge at NAB Show 2...

Appear launches include XM estate management and new X Platform processing enhancements to add density for next-generation hybrid & IP workflows, X5 is also now...

14/04/2026

Synamedia turns OTT content into TikTok-style feeds with...

Addressing the needs of a new generation's viewing habits, Synamedia launches GO Shorts. The AI-powered module turns existing catalogues into TikTok-style ...

14/04/2026

NAB 2026 - Vubiquity and Eluvio Showcase Streaming Soluti...

Vubiquity, an Amdocs company and global leader in technology-led media services, will be showcasing a new end-to-end streaming solution in collaboration with El...

14/04/2026

LiveU Announces Expanded Collaboration with Sony at NAB S...

LiveU today announced a significant expansion of its collaboration with Sony Corporation, introducing integrated support for Sony's file-based workflow solu...

14/04/2026

BBC World Service TV selects Open Broadcast Systems for I...

Open Broadcast Systems (https://www.obe.tv/) has announced that BBC World Service has selected its decoders for IP Television distribution. The high-quality, lo...

14/04/2026

Blackmagic Design Announces DaVinci Resolve 21

Blackmagic Design Announces DaVinci Resolve 21 Brie Clayton April 14, 2026 0 Comments Major update adds new Photo page bringing Hollywood's most a...