Sony Pixel Power calrec Sony

Bella Extends Creative Collaborations with Farm Journal Studios: New Season of Original Web Series Coming Soon

04/09/2024

Bella Extends Creative Collaborations with Farm Journal Studios: New Season of Original Web Series Coming Soon

Brie Clayton September 4, 2024

0 Comments

Photo credit: Bella

On location with Bella's crew in Champaign, Illinois. L-R: Camera operators Nathan Thompson and Ian Cresswell use Blackmagic URSA Mini Pro 4.6 K G2 digital camera systems; Nutrien Ag Solutions Senior Manager, Innovation Farms, Thaddeus Bates; and location audio mixer Alonso Cacho.

In October of 2022, Farm Journal Studios launched a new original web series in partnership with its clients at Nutrien Ltd., the world's largest provider of crop inputs and services, and the brand's retail division, Nutrien Ag Solutions. Entitled Leading the Field, the series set out to highlight America's farms and farmers with the goal of better connecting consumers with the vital sources of their food. Hosted by veteran NASCAR spotter and entrepreneur Brett Griffin, the series' first two seasons powerfully showcase the ways growers are feeding a growing world from a unique point-of-view: for, from, and of the farm.

Photo credit: Bella

Brett Griffin conducts an interview on location in Belle Glade, Florida. L-R: Camera operators Ian Cresswell and Ryan Featherstun wield Blackmagic URSA Mini Pro 4.6 K G2 digital camera systems.

In the weeks ahead, the series will launch its third season, bearing a new title and focus. With Feeding the Future, Together coming soon, Farm Journal's executives and their collaborative production partners from commercial production and post company Bella are very proud to detail their joint efforts in bringing the heartfelt series to vivid life.

It's a great honor for us to work with the brilliant team at Farm Journal, began David Perry, Bella's Executive Producer. With many brands doubling down on creating original series, we are well positioned to partner with them. By leveraging our experience in developing ideas and episodic formats, as well as our network of talent, there is a lot we can do to ensure success.

Photo credit: Bella

On location with Brett Griffin and Bella's crew in Mattawa, Washington. Shoot participants include Nutrien Ag Solutions Senior Manager Brand & Creative Meghan Litsinger, Bella Executive Producer David Perry, and camera operators Ian Cresswell and Ryan Featherstun.

Perry continued, As a company, we are dedicated to making beautiful work that stands out and has a cultural impact; every talent we have brought aboard has been mission-critical in achieving this objective on this innovative original project.

For Perry and Bella, this project has grown from their extensive explorations with Farm Journal's leaders into the development of original content for agricultural brands. Since their first discussions in 2021, the firms have shaped numerous ideas and approaches for developing highly original branded content.

Photo credit: Bella

On location with Brett Griffin and Bella's crew in Mattawa, Washington, as Brett interviews Ryan and Travis Doebler of Doebler Orchards.

From those discussions, Leading the Field became the first of several digital series pairing Bella with Farm Journal Studios. Based on the idea of capturing different growers and crops across North America, and illuminating how Nutrien plays a big role in their success, we worked together to figure out the right narrative approach, Perry confirmed. We knew we were going to be working with Brett, who has an amazing charisma and personality for this, and that the show needed to feel personal, authentic, dynamic, and big.

Led by Perry and Bella's Producer Rockie Britzman, for the first two seasons, the production company filmed 14 episodes, spanning 10 states and one Canadian province. Relying very heavily on Britzman and their deep database of production talents, a key to Bella's cumulative efforts has been its diligence in assembling a spectacular crew for location shoots all across North America, which are often very remote. Notably, these talents have also included directors and show runners who have been instrumental in crafting the story on set.

Photo credit: Bella

On location with Brett Griffin and Nutrien Ag Solutions representative interviewing Sam Godwin in Tonasket, Washington. Camera operator Ian Cresswell uses the Blackmagic URSA Mini Pro 4.6 K G2 digital camera system.

Generally speaking, each 8-10-minute episode begins with something Brett loves, then goes straight to the source, with help from Nutrien Ag Solutions. Using a combination of original b-roll and location interview footage, Brett illuminates where the product comes from and highlights the people and processes bringing it to market.

To organize the production for each episode, Farm Journal Studios and Nutrien Ag Solutions identify a star crop and grower, leading to in-depth research by Bella to absorb everything about the grower and its base of operations. With local production talents secured through both Farm Journal Studios and Bella, all arrangements are made to facilitate location scouting, pre-production, and production. Given one full day to shoot the principal locations, including drone photography, the crew also captures multiple interviews for each show.

Photo credit: Bella

On location with Brett Griffin and Bella's crew at the Myatt Cotton Farm in Texas.

I've worked with Bella on Leading the Field for two seasons now and have come away both impressed and grateful for their creativity, work ethic and commitment to quality, said Brian Conrady, General Manager for Farm Journal Media, and executive producer for the series. Shoots for this series have taken us all over the country (even Canada!), where the Bella team captured one stunning visual after another in some very challenging locations.

Once in post we had so much good materia
LINK: https://creativecow.net/bella-extends-creative-collaborations-with-far...
See more stories from creativecow

Most recent headlines

05/01/2027

Worlds first 802.15.4ab-UWB chip verified by Calterah and Rohde & Schwarz to be demoed at CES 2026

Worlds first 802.15.4ab-UWB chip verified by Calterah and Rohde & Schwarz to be ...

04/08/2026

Dalet Announces Commercial Availability of Dalia, Bringing Media-Aware Agentic AI to Enterprise Productions

Dalet, a leading technology and service provider for media-rich organizations, t...

04/07/2026

Detective Conan: Fallen Angel of the Highway Opens in Dolby Cinemas Across Japan, Presented in Dolby Atmos and Dolby ...

April 7 2026, 19:00 (PDT) Detective Conan: Fallen Angel of the Highway Opens in...

01/06/2026

Dolby Sets the New Standard for Premium Entertainment at CES 2026

January 6 2026, 05:30 (PST) Dolby Sets the New Standard for Premium Entertainment at CES 2026 Throughout the week, Dolby brings to life the latest innovatio...

02/05/2026

Dalet Flex LTS Delivers Smarter Search, Faster Editing, and an AI-Ready Foundation for Modern Media

Dalet, a leading technology and service provider for media-rich organizations, t...

01/05/2026

NBCUniversal's Peacock to Be First Streamer to Integrate Dolby's Full Suite of Premium Picture and Sound Innovations

January 5 2026, 18:30 (PST) NBCUniversal's Peacock to Be First Streamer to ...

08/04/2026

SVG College Sports Media Awards 2026: Entry Deadline is Monday, April 13

The deadline to enter the 18th Annual SVG College Sports Media Awards in association with NACDA is rapidly approaching! Submit your entries to this year's c...

08/04/2026

SVG Campus Shot Callers: Trever Sheets, Senior Director, ACC Network, Virginia Tech

The Pittsburgh product helps lead more than 100 annual ESPN broadcasts as part o...

08/04/2026

SVG Sit-Down: Harmonic's Jean Macher on Turning Live Sports Content Into a Smarter Monetization Engine

Dynamic ad insertion, AI-based technologies, programmatic advertising are some o...

08/04/2026

Announcing the 2026 Fellows for the Sundance Institute Cultural Impact Residency on Sundance Collab

Seven Fellows Selected for Second Year of Residency in Honor of Social Justice L...

08/04/2026

From Tokyo to the World: Watch Bad Bunny's Billions Club Live Concert on Spotify

On March 7, Bad Bunny made history with his first-ever performance in Asia, taki...

08/04/2026

De Tokio para el mundo: Mira el concierto Billions Club Live de Bad Bunny en Spotify

El 7 de marzo, Bad Bunny hizo historia con su primera presentaci n en Asia, subi...

08/04/2026

Tube Lab from Fuse Audio Labs

New channel strip plug-in revealed The latest plug-in to be added to the Fuse Audio Labs line-up emulates a selection of vintage hardware units, combining c...

08/04/2026

Blue Cat Audio release Axiom 2.3

Guitar & bass multi-effects software overhauled Blue Cat Audio's flagship guitar and bass multi-effects software has recently received a significant upd...

08/04/2026

Merging Technologies launch Pyramix 16

PanNoir mixer integration, Dolby Atmos Renderer & more Merging Technologies have just launched Pyramix 16, the latest major update to their renowned DAW sof...

08/04/2026

Updating QUARTZ Router Module Firmware Over-The-Air

Applicable Products Part number Description QUARTZ-22-LTE (EU) Dual Port Dual SIM LTE Router (EU) QUARTZ-COMPACT-11-LTE (EU) Single Port Compact LTE ...

08/04/2026

YEP September 2025 Newsletter (2)

The September 19, 2025 YEP Newsletter highlights a group visit to the Academy Museum of Motion Pictures, where participants explored exhibits showcasing the art...

08/04/2026

Proven On Orbit: L3Harris Congratulates Missile Defense Agency for Receiving Top Defense Honor for HBTSS

The L3Harris HBTSS satellite is proven on orbit, successfully demonstrating trac...

08/04/2026

From Earth to Mars: Resilient Communications Powering the Space Economy

Image Credit: NASA. Artist rendering of a space communications satellite in orbit, representative of the resilient, multiband infrastructure supporting mission ...

08/04/2026

Precision in Practice: Flight Test Confirms Key Air-to-Air Capabilities

Latest evaluation validates image quality, Inertial Navigation System performance and long-range tracking in operational flight conditions....

08/04/2026

Gen Alpha Leads Shift to AI-Powered Entertainment Search, Discovery and Recommendations

New Gracenote study finds behavioral change well underway, but trust in AI-gener...

08/04/2026

Media Links to Focus on IP Transport Solutions at 2026 NAB Show

Share Copy link Facebook X Linkedin Bluesky Email...

08/04/2026

Telestream and Mimir Integration Facilitates Real-Time Pr...

Integration eliminates ingest bottlenecks by ensuring content is immediately usable across cloud and hybrid editorial workflows. See it at NAB 2026. Nevada Cit...

08/04/2026

Dalet Announces Commercial Availability of Dalia Bringing...

Dalet, a leading technology and service provider for media-rich organizations, today announced the commercial availability of Dalia, its media-aware, agentic AI...

08/04/2026

Synamedia unveils Senza Ignite to transform deployed devi...

Leading video software provider Synamedia today announced Senza Ignite, a cloud-based platform that transforms existing connected devices through a single firmw...

08/04/2026

Appear works with Corus to transform national news contri...

Modernised architecture increases operational control and agility, while reducing cost and simplifying nationwide media transport across affiliates and news bur...

08/04/2026

LynTec to Showcase High Density Power Control Solutions f...

Company to Feature DMX Dual Relay, High-Density 48-Channel Relay Panels, and New Private Label Power Program LynTec, a leading manufacturer of innovative ele...

08/04/2026

BCE integrates BCNEXXT Vipe to power cloud playout in Med...

Broadcasting Center Europe (BCE), a European media technology and services partner, today announces a technology partnership with BCNEXXT, a Netherlands-based c...

08/04/2026

Encompass Strengthens Global Media Operations with Expans...

Encompass Digital Media today announced the expansion of its Master Control Room (MCR) facility in Riga, Latvia, establishing it as one of the most advanced and...

08/04/2026

Synamedia lights up Las Vegas with innovations that will...

Leading video solutions provider Synamedia is back at The 2026 NAB Show with innovations that connect tomorrows audiences today. On display will be a range of t...

08/04/2026

COW Jobs: Director Needed for WWII Indie Docudrama

COW Jobs: Director Needed for WWII Indie Docudrama Brie Clayton April 8, 2026 0 Comments Director Needed for WWII Indie Docudrama March 17, 2026COW ...

08/04/2026

ESPN Expands Global Reach on Disney+

Share Copy link Facebook X Linkedin Bluesky Email...

08/04/2026

Broadcast Industry Initiatives Promise To Speed Adoption of ST 2110

Share Copy link Facebook X Linkedin Bluesky Email...

08/04/2026

Remembering Television's Role in the U.S. Bicentennial

Share Copy link Facebook X Linkedin Bluesky Email...

08/04/2026

Synamedia Unveils AI by Quortex

Share Copy link Facebook X Linkedin Bluesky Email...

08/04/2026

Carrie Healey Joins NAB as Vice President of Communications

Share Copy link Facebook X Linkedin Bluesky Email...

08/04/2026

Amagi Launches Newspulse

Share Copy link Facebook X Linkedin Bluesky Email...

08/04/2026

Marshall Electronics Unveils CV376 NDI HX3 HDMI POV Camer...

Marshall Electronics introduces its latest POV camera with the new CV376 Compact NDI |HX3 HDMI POV Camera at NAB 2026 (Booth C8339). Designed for versatile 4K c...

08/04/2026

Zixi Showcases Interoperable Live Video Workflows and Sat...

Zixi, a leader in live video delivery and workflow orchestration, enables interoperable live video workflows across multi-vendor environments, helping broadcast...

08/04/2026

Official trailer released for Sky Original action thriller Prisoner, starring Tahar Rahim and Izuka Hoyle

All episodes available on Thursday 30 April on Sky Atlantic and NOWWednesday 8 A...

08/04/2026

Agent from Above' Celebrates Divine Ascent to Global Ranking With Exclusive Cast and Behind-The-Scenes Photos

Back to All News Agent from Above' Celebrates Divine Ascent to Global Rank...

08/04/2026

Official Poster Revealed for 'My Two Cents,' the New Animated Series Created, Written and Directed by Zerocalcare

Back to All News Official Poster Revealed for My Two Cents, the New Animated Se...

08/04/2026

Champions Awards 2026 Finalists & Northern Marketing Festival

ICG is gearing up for a busy day on 14th May in Manchester. First up, we'll be joining the Northern Marketing Festival as one of the event's marketing ...

08/04/2026

How DPA solutions keep the Teatro Coln sounding like itself

The Teatro Col n in Buenos Aires is not a venue that tolerates compromise. Built in 1908 and routinely ranked among the worlds finest concert halls, it has an a...

08/04/2026

Kathryn Thomas questions if we can be Young Forever in new RT documentary

Young Forever: The Death of Ageing? airs Monday 13 April and 20 April on RT One and RT Player Around the world, the race to beat ageing is on. From cutting ...

08/04/2026

April 07, 2026

Scripps Research scientists uncover new mechanism cancer cells use to survive DNA damage Discovery reshapes understanding of how tumor cells repair broken DNA, ...

07/04/2026

NAB 2026: Ikegami USA To Launch Two New Viewfinders, Refine UHD Cameras

Ikegami USA will launch a refinement to the UHK-X700 and UHK-X750 3-CMOS -in. UHD cameras in the UNICAM XE series plus two new 7-in. viewfinders at NAB 2026 in...

07/04/2026

NAB 2026: NAB Leadership Foundation to Host Technology Students Career Mixer

The NAB Leadership Foundation and NAB PILOT will host a career mixer for technology students at NAB Show 2026 on April 18, 5-6:30 p.m., North Hall, Room N225/22...

07/04/2026

Survey: AVoIP Adoption Accelerating, With Interoperability and Security as Key Drivers

Audinate Group Limited and Futuresource Consulting have published results from a...

07/04/2026

NAB 2026: Eluvio Announces Commercial Availability of Content Fabric Bucharest Release

Eluvio has announced the commercial availability of its Content Fabric Bucharest...