Gone are the days when AI was the domain of sprawling data centers or elite researchers.
For GeForce RTX users, AI is now running on your PC. It's personal, enhancing every keystroke, every frame and every moment.
Gamers are already enjoying the benefits of AI in over 300 RTX games. Meanwhile, content creators have access to over 100 RTX creative and design apps, with AI enhancing everything from video and photo editing to asset generation.
And for GeForce enthusiasts, it's just the beginning. RTX is the platform for today and the accelerator that will power the AI of tomorrow.
How Did AI and Gaming Converge? NVIDIA pioneered the integration of AI and gaming with DLSS, a technique that uses AI to generate pixels in video games automatically and which has increased frame rates by up to 4x.
And with the recent introduction of DLSS 3.5, NVIDIA has enhanced the visual quality in some of the world's top titles, setting a new standard for visually richer and more immersive gameplay.
But NVIDIA's AI integration doesn't stop there. Tools like RTX Remix empower game modders to remaster classic content using high-quality textures and materials generated by AI.
With NVIDIA ACE for Games, AI-powered avatars come to life on the PC, marking a new era of immersive gaming.
How Are RTX and AI Powering Creators? Creators use AI to imagine new concepts, automate tedious tasks and create stunning works of art. They rely on RTX because it accelerates top creator applications, including the world's most popular photo editing, video editing, broadcast and 3D apps.
With over 100 RTX apps now AI-enabled, creators can get more done and deliver incredible results.
The performance metrics are staggering.
RTX GPUs boost AI image generation speeds in tools like Stable Diffusion by 4.5x compared to competing processors. Meanwhile, in 3D rendering, Blender experiences a speed increase of 5.4x.
Video editing in DaVinci Resolve powered by AI doubles its speed, and Adobe Photoshop's photo editing tasks become 3x as swift.
NVIDIA RTX AI tech demonstrates a staggering 10x faster speeds in distinct workflows when juxtaposed against its competitors.
NVIDIA provides various AI tools, apps and software development kits designed specifically for creators. This includes exclusive offerings like NVIDIA Omniverse, OptiX Denoiser, NVIDIA Canvas, NVIDIA Broadcast and NVIDIA DLSS.
How Is AI Changing Our Digital Experience Beyond Chatbots? Beyond gaming and content creation, RTX GPUs bring AI to all types of users.
Add Microsoft to the equation and 100 million RTX-powered Windows 11 PCs and workstations are already AI-ready.
The complementary technologies behind the Windows platform and NVIDIA's dynamic AI hardware and software stack are the driving forces that power hundreds of Windows apps and games.
Gamers: RTX-accelerated AI has been adopted in more than 300 games, increasing frame rates and enhancing visual fidelity.
Creators: More than 100 AI-enabled creative applications benefit from RTX acceleration - including the top apps for image generation, video editing, photo editing and 3D. AI helps artists work faster, automate tedious tasks and expand the boundaries of creative expression.
Video Streamers: RTX Video Super Resolution uses AI to increase the resolution and improve the quality of streamed video, elevating the home video experience.
Office Workers and Students: Teleconferencing and remote learning get an RTX boost with NVIDIA Broadcast. AI improves video and audio quality and adds unique effects to make virtual interactions smoother and collaboration more efficient.
Developers: Thanks to NVIDIA's world-leading AI development platform and technology developed by Microsoft and NVIDIA called CUDA on Windows Subsystem for Linux, developers can now do early AI development and training from the comfort of Windows, and easily migrate to servers for large training runs.
What Are the Emerging AI Applications for RTX PCs? Generative AI enables users to quickly generate new content based on a variety of inputs - text, images, sounds, animation, 3D models or other types of data - bringing easy-to-use AI to more PCs.
Large language models (LLMs) are at the heart of many of these use cases.
Perhaps the best known is ChatGPT, a chatbot that runs in the cloud and one of the fastest growing applications in history.
Many of these LLMs now run directly on PC, enabling new end-user applications like automatically drafting documents and emails, summarizing web content, extracting insights from spreadsheet data, planning travel, and powering general-purpose AI assistants.
LLMs are some of the most demanding PC workloads, requiring a powerful AI accelerator - like an RTX GPU.
What Powers the AI Revolution on Our Desktops (and Beyond)? What's fueling the PC AI revolution?
Three pillars: lightning-fast graphics processing from GPUs, AI capabilities integral to GeForce and the omnipresent cloud.
Gamers already know all about the parallel processing power of GPUs. But what role did the GPU play in enabling AI in the cloud?
NVIDIA GPUs have transformed cloud services. These advanced systems power everything from voice recognition to autonomous factory operations.
In 2016, NVIDIA hand-delivered to OpenAI the first NVIDIA DGX AI supercomputer - the engine behind the LLM breakthrough powering ChatGPT.
NVIDIA DGX supercomputers, packed with GPUs and used initially as an AI research instrument, are now running 24/7 at businesses worldwide to refine data and process AI. Half of all Fortune 100 companies have installed DGX AI supercomputers.
The cloud, in turn, provides more than just vast quantities of training data for advanced AI models running on these machines.
Why Choose Desktop AI? But why run AI on your desktop when the cloud seems limitless?
GPU-equipped desktops - where th
North America Stories
09/05/2025
CAMBRIDGE, Mass. Studio Technologies said the Harvard University athletics department has integrated Dante-enabled equipment from the vendor into its broadcast ...
09/05/2025
NEW YORK ITN, a provider of a local linear supply side platform, and Magnite, a independent sell-side advertising company, have announced that they working toge...
09/05/2025
LEEDS, U.K. Nugen Audio has launched a new speech intelligibility plug-in, DialogCheck and offered up quotes from technologists working at places like Netflix p...
09/05/2025
AJA I/O Gear: The Heart of Broadcast Solutions' VEGO Mobile Editing Solution
Brie Clayton May 8, 2025
0 Comments
When working remotely on broadcas...
09/05/2025
What do they teach in an Advanced Adobe After Effects Course?
Roland Kahlenberg May 8, 2025
0 Comments
There aren't many advanced After Effects co...
09/05/2025
Larry Jordan Sits with Trevor Morgan of OpenDrives at NAB 2025
Brie Clayton May 8, 2025
0 Comments
Trevor Morgan, COO of OpenDrives, shares how the co...
09/05/2025
Berklee Popular Music Institute Announces UK Festival Debut and Tour Dates For the first time, BPMI will bring Berklee-affiliated artists and students to the ...
08/05/2025
A sinister fairy infiltrates a desperate family in Kenneth Dagatan's In My Mother's Skin, which premiered at the 2023 Sundance Film Festival. Photo co...
08/05/2025
For skyward-bound operators, training focuses on the unique aspects of flying ISR missions, including the management of onboard surveillance equipment and the e...
08/05/2025
The cable industry has told the Federal Communications Commission it supports the National Association of Broadcasters' proposal to allow broadcasters to us...
08/05/2025
WASHINGTON The Consumer Technology Association has continued its opposition to mandates requiring that NextGen TV/ATSC 3.0 tuners be included in new TV sets, sa...
08/05/2025
TAG Video Systems, the leader in software-based IP end-to-end workflow monitoring, deep probing, and real time visualization, has named Paul Maroni as Vice Pres...
08/05/2025
This year's UK Pavilion in hall 5, once again managed by Tradefair, will provide visitors with the unique opportunity to discuss and be involved in cutting ...
08/05/2025
Rohde & Schwarz will showcase its latest energy-efficient transmitters and 5G Broadcast technologies, designed to support network operators and content provider...
08/05/2025
IRVING, Texas Nexstar Media Group has tapped Bill Nardi as vice president of station operations, responsible for overseeing the day-to-day broadcast operations ...
08/05/2025
SEATTLE LumaTouch is partnering with CNN Academy to improve mobile storytelling techniques and support training across all of CNN Academy's training simulat...
08/05/2025
WASHINGTON The Society of Broadcast Engineers has filed comments with the Federal Communications Commission that support a proposal by the National Association ...
08/05/2025
Senior adviser to the United States Agency for Global Media Kari Lake has announced that One America News Network (OAN) will provide newsfeed services for fre...
08/05/2025
EdMon Expands as AI-Driven Post Production Workflows Gains Traction in Sweden an...
08/05/2025
Using Luma Mattes in Adobe Premiere Pro
Graham Quince May 7, 2025
0 Comments
This very quick tutorial shows you how to take an RGB clip and apply its ...
08/05/2025
OpenDrives Unveils Free Your Data' Initiative with New Astraeus Cloud-Nativ...
08/05/2025
Student Spotlight: Grigori Balasanyan The Armenian composer, who was named Boston Conservatory at Berklees 2025 student commencement speaker, talks about his ...
08/05/2025
May 8th, 2025 Press Materials Available Here
Tribeca Festival 2025 Unveils New Premieres Spanning Film and Music
Slick Rick's Victory with Idris Elba a...
08/05/2025
May 8th, 2025 Press Materials Available Here
Tribeca Festival 2025 Announces Lineup for Inaugural Storytelling Summit
11-Day Industry Event Launches with Tal...
08/05/2025
SVG Sit-Down: Vizrt's Nicholas Jameson on AI in Workflows, Pushing Boundarie...
08/05/2025
Creating Alternative Brand Experiences: Live Sports in the Age of Fortnite, Meta...
08/05/2025
PGA TOUR's David Piccolo: Advanced Graphics and Virtual Production Tools are...
08/05/2025
Tech Focus: Advancing Immersion in Sports Broadcasting with AR and Virtual Produ...
08/05/2025
Back to All News
Now in Production: Comedy Action Film Husbands in Action'...
08/05/2025
Artificial intelligence is helping identify and treat diseases faster with better results for humankind. Natural disasters like wildfires are next.
Fires in th...
08/05/2025
Calling all wiseguys - 2K's acclaimed Mafia franchise is available to stream...
08/05/2025
As AI use cases continue to expand - from document summarization to custom software agents - developers and enthusiasts are seeking faster, more flexible ways t...
07/05/2025
Warsaw, Poland - April 28, 2025 - Nielsen, a global leader in audience measurement, data and analytics, has released its latest March All Screens Video Landscap...
07/05/2025
LONDON Movie fans hoping to save money by waiting until their favorite new films appear on streaming services will have to wait a bit longer now, according to a...
07/05/2025
MECCA, Saudi Arabia Saudi Broadcasting Authority (SBA) has selected Grass Valley to provide a major technology upgrade of its broadcast facility here....
07/05/2025
Sony and Nevion provide guidance on IP network architecture options for live pro...
07/05/2025
Media Pioneer Publishing AG Expands Editorial Capacity
Brie Clayton May 7, 2025
0 Comments
Pioneer 2 boat production environment powered by Blackmagic...
07/05/2025
LONDON Movie fans hoping to save money by waiting until their favorite new films appear on streaming services will have to wait a bit longer now, according to a...
07/05/2025
WASHINGTON The Federal Communications Commission's Media Bureau is seeking public comment on a Petition for Rulemaking from HC2 Broadcasting Holdings asking...
07/05/2025
WASHINGTON Following a decision by U.S. Department of Education to terminate its 2020-2025 Ready To Learn to the Corporation for Public Broadcasting, CPB has in...
07/05/2025
NEW YORK Fox's ad-supported streaming Tubi made a series of product and partnership announcements during IAB NewFronts in New York, including the launch of ...
07/05/2025
MOUNTAIN VIEW, Calif. Google Fiber (GFiber) has announced a redesigned app that the company said will simplify how customers set up service, manage devices, and...
07/05/2025
WASHINGTON NASAs on-demand streaming service, NASA+, has launched a FAST (Free Ad-Supported Television) channel on Prime Video....
07/05/2025
NEW YORK The WNET Group, parent company of the PBS station Thirteen, has announced the appointment of Randall T. Decker to senior director, technology, effectiv...
07/05/2025
Atomos announced an executive leadership transition as the Company continues to evolve and expand its strategic focus.
Peter Barber, currently serving as Chie...
07/05/2025
Steve Wagner, Jerry Holway and Robert Orf at the 2024 Scientific and Technical Awards at the Academy Museum of Motion Pictures on Tuesday, April 29, 2025.
The ...
07/05/2025
nxtedition, the Swedish company behind the leading integrated platform for news and program production, and TASCAM, the iconic Japanese manufacturer of professi...
07/05/2025
Signiant is bringing its Camera-Raw-to-Any-Cloud workflow to the UK for the first time at the Media Production & Technology Show 2025 (Booth# M69) with a live d...
07/05/2025
MNC Software Inc., a global leader in software and network solutions tailored to the broadcast and media industry, has appointed Gencom Technology as an officia...
Gone are the days when AI was the domain of sprawling data centers or elite researchers.
