
Back to All News
Building a Legacy of Inclusion: Results From Our First Film and Series Diversity StudyTed Sarandos
Co-CEO and Chief Content Officer
Social Impact
26 February 2021
GlobalUnited States
The Netflix Fund for Creative Equity will invest in the next generation of underrepresented storytellers
Listen to the audio version here
When we launched our first TV shows in 2013 like House of Cards and Orange Is the New Black, we aspired to tell stories that weren't available elsewhere. Not only in terms of the variety we offered, but also the people and cultures we brought to the screen.
As we expanded into films and documentaries, we continued to push boundaries - celebrating firsts with talent from traditionally underrepresented communities like Laverne Cox, Rachel Morrison, Yance Ford, and Dee Rees. Stories like Dear White People, When They See Us, Atypical, Master of None and Nanette resonated with audiences who rarely saw themselves on screen. We thought we were making progress but were we really, and was it enough?
To answer that question, we asked Dr. Stacy L. Smith, the founder and director of USC Annenberg Inclusion Initiative, to study our US commissioned films and series over a two-year period from 2018 to 2019. She and her team are renowned for their work in this field, including the Inequality in Popular Films reports, which examines portrayals of gender, race, LGBTQ+ identities and disability on screen across our industry.
The resulting USC Annenberg report, out today, analyzes the makeup of Netflix's on screen talent as well as our creators, producers, writers and directors. (Read the executive summary here and the full report here). We've released this report in the interests of transparency. Because without this kind of information its very hard to judge whether were improving or not. And the report makes clear that while Netflix has made advances in representation year-over-year, we still have a long way to go.
Across 22 inclusion indicators for film and series, 19 showed an improvement year-over-year. We are outpacing the industry in hiring women and women of color to direct our films, and women creators to bring our series to life, and we have achieved gender equality in leading roles across our films and series. We have also exceeded proportional representation of Black leads, co-leads and main cast across the two years that were examined. But not all racial/ethnic groups saw their representation increase during the period of the study. For example, we still have notable representation gaps, relative to the US population, in film and series for Latinx, Middle Eastern/North African, American Indian/Alaskan Native, and Native Hawaiian/Pacific Islander communities. And we still have work to do in increasing representation of the LGBTQ community and characters with disabilities.
Dr. Smith's years of research - including this new study - confirm that inclusion behind the camera exponentially increases inclusion in front of the camera, and that both depend on ensuring that the Netflix executives commissioning these stories are also diverse. We recently released our first Inclusion Report about Netflix's employee population. Over the years, we've seen that to drive real change, we need to approach our work with an inclusion lens. That means asking more questions like: whose voice is missing? Is this portrayal authentic? Who is excluded? This lens directly impacts who is being hired both above and below the line as well as the stories we make for our members.
Doing better means establishing even more opportunities for people from underrepresented communities to have their voices heard, and purposefully closing capacity and skill gaps with training programs where they are needed. So we are excited today to announce the creation of the Netflix Fund for Creative Equity. We will invest USD $100 million dollars over the next five years in a combination of external organizations with a strong track record of setting underrepresented communities up for success in the TV and film industries, as well as bespoke Netflix programs that will help us to identify, train and provide job placement for up-and-coming talent globally.
Illustrations by Ndubisi OkoyeThe new fund complements other investments we've been making to find and train new, young talent. Like our commitment to the Ghetto Film School, Film Independent's Project Involve, Firelight Media and Black Public Media to help foster Black creators. And the Los Angeles Latino International Film Festival's Latinx Inclusion Fellowship Series, which mentors Afro Latinx directors. We've also supported these efforts outside the US. In Canada we created a mentorship program with imagineNATIVE to support Indigenous directors, producers, and screenwriters, like Kiley May. We've also been working to develop training programs on our series like Top Boy in the UK and 3% in Brazil, which both invited diverse aspiring directors on set to shadow the filmmaking process.
We're committed to continue our work with Dr. Smith and USC, and will release a report every two years, from now through 2026. As Dr. Smith told me, she's not aware of another quantitative study that has this degree of nuance - setting a high bar for the wider industry as an internal audit is a critical first step toward inclusive change." We'll also look to do similar studies in other countries around the world. Our hope is to create a benchmark for ourselves, and more broadly across the industry.
Taken together, we believe these efforts will help accelerate the change that Dr. Smith has so long advocated for - creating a lasting legacy of inclusion in entertainment. We are still in the early stages of a major change in storytelling - where great stories can truly come from anywhere, be cr
Most recent headlines
06/10/2025
France T l visions, France's leading broadcaster, has received the 2025 EBU ...
04/09/2025
Monumental Sports & Entertainment (MSE), in collaboration with Dalet, has been a...
04/07/2025
By Lucy Spicer
Editor's note: We are deeply saddened by the passing of Robe...
04/07/2025
The Summer Reading Challenge has inspired children across the U.K. to embrace a ...
04/07/2025
Introducing CVP Auctions: Trusted Tech, At Auction-Only Prices
Brie Clayton July 4, 2025
0 Comments
A New Destination for Film and Broadcast Gear at U...
04/07/2025
Unveiling China's Ecological Wonders with URSA Mini Pro 12K
Brie Clayton July 4, 2025
0 Comments
Nature Documentaries Freeze Epic Momentsin Extrem...
04/07/2025
Create Any Planet in After Effects
Graham Quince July 4, 2025
0 Comments
The Advanced 3D renderer in After Effects makes it really easy to import 3D o...
04/07/2025
Custom Gradient Colorize for Resolve Fusion
Simon Ubsdell July 4, 2025
0 Comments
Digging into the theory of the gradient colorize process to build ou...
04/07/2025
Watching live sports on TV these days is a delicate balance for broadcasters how much information is too much?...
04/07/2025
WASHINGTON As Federal Communications Commission Chair Brendan Carr works to achieve his goal of a very busy, productive summer at the FCC, the agency has rele...
04/07/2025
Other World Computing Launches OWC Guardian USB-C Hardware-Encrypted Portable SS...
04/07/2025
CANAL Brings MotoGP to Vision Pro with Blackmagic URSA Cine Immersive
Brie Clayton July 3, 2025
0 Comments
Experience MotoGP like never before as CA...
04/07/2025
Friday 4 July 2025
Watch the trailer here https://youtu.be/Od5WpvWmDr8
Further...
04/07/2025
The Pitch comes to RT Radio 1 airwaves this Sunday at 7pm. The Pitch is a brand...
03/07/2025
For our Vario-Jib, as well as for a repertoire of weights, we now have carts that make transport easier...
03/07/2025
One of our latest innovations: Slider Drive Unit!
Our Vario Slider not only comes with improvements and new features, but also with its own drive unit!
Our i...
03/07/2025
The 360 EVO lives up to its name: 360-degree rotation not only on the pan axis, but also on the roll axis, enables filmmakers to take their creative visions eve...
03/07/2025
What a buzzing few days at BSCExpo in London!
We were thrilled to connect with so many talented professionals from the world of cinematography.
A huge thank ...
03/07/2025
ADOLESCENCE - Shot with Panther Tower"The whole rig had to be detachable mid-episode
Netflix limited drama series Adolescence has been gaining attentio...
03/07/2025
To achieve a true level of decisive overmatch, communication systems must be as ...
03/07/2025
The Broadcasters Foundation of America has named Ray Hopkins, president of U.S. distribution at Paramount Global, to its board of directors....
03/07/2025
SIOUX FALLS, S.D. In his first major policy speech, Federal Communications Commission chair Brendan Carr outlined his Build America Agenda for the agency'...
03/07/2025
As the industry is making a major push to transition to NextGen TV and develop new businesses that will fund the next generation of broadcasting, TV Tech's ...
03/07/2025
Despite enabling its subscribers to watch films and TV shows in the highest possible resolution, Netflix has revealed it is taking things old school with the in...
03/07/2025
WASHINGTON In response to news that Paramount Global has agreed to pay $16 million to settle a lawsuit by President Donald Trump, Democrats and other administra...
03/07/2025
WUPPERTAL, Germany Riedel Communications today launched RefSuite for professional sports workflows....
03/07/2025
WEITERSTADT, Germany LYNX Technik, a provider of modular signal processing solutions, has announced that founder and longtime CEO Winfried Deckelmann is steppin...
03/07/2025
WASHINGTON Representatives from six trade groups representing tech, pay TV, broadband, LPTV and other sectors recently met with Federal Communications Commissio...
03/07/2025
PLYMOUTH, Wis. Dan Whealy has acquired Heartland Video Systems and will be its new owner and president, the systems integrator said....
03/07/2025
Acclaimed filmmaker, educator, and industry veteran Jay Holben has released his most ambitious work to date: The Director's Guide to Everything a sweeping...
03/07/2025
For Los Angeles-based photographer Scout Pruski, documenting the annual Dyke Day LA is a way to honor and give back to the city's legacy queer community and...
03/07/2025
Modular, Travel-Ready Solution Matthews Studio Equipment launches the new Chimera V-Flat Panel Frame Kit, the lightweight and modular, ultra-durable alternativ...
03/07/2025
Dalet, a leading technology and service provider for media-rich organizations, today announced the release of Dalet Flex 2025.6 LTS (long-term support), introdu...
03/07/2025
Lightware's LARA Wizard makes it quicker and easier than ever to set up audio-visual (AV) room automation and control configurations, ensuring anyone, from ...
03/07/2025
Alfalite, the only European manufacturer of LED screens, has obtained both the NCAGE Code (NATO Commercial and Government Entity) and TAA (Trade Agreements Act)...
03/07/2025
nxtedition is implementing a new solution for WIN Network, based in its headquarters in Wollongong, New South Wales, Australia. The nxtedition integrated platfo...
03/07/2025
ORS Group and Insys Video Technologies today announce the launch of a new joint brand identity: Big Blue Marble. The move reflects the evolution of a long-stand...
03/07/2025
Evergent, a global leader in customer lifecycle management and monetization solutions for subscription-based businesses, today announced the successful results ...
03/07/2025
LYNX Technik, provider of modular signal processing solutions today announces an executive leadership transition, effective July 1, 2025. Markus Motzko has been...
03/07/2025
Chaos Releases V-Ray for Blender
Brie Clayton July 2, 2025
0 Comments
Production-Proven Renderer V-Ray Arrives Natively in Blender for the First Time;...
03/07/2025
Calvin University Adds Blackmagic Replay to Broadcasts and Streams
Brie Clayton July 2, 2025
0 Comments
Replay workflow joins 14 Blackmagic Design cam...
03/07/2025
Berklee's Gospel Performance Program Welcomes Jonathan Nelson as the Herb Al...
03/07/2025
Back to All News
Get ready for even more action! Netflix has confirmed the thir...
03/07/2025
In today's fragmented media landscape, advertisers expect more than just reach - they want seamless cross-platform campaigns that deliver measurable results...
03/07/2025
** MEDIA ALERT ** Shonen Jump Store Hosting Los Angeles Pop-up During Anime Exp...
03/07/2025
Thursday 3 July 2025
David Harewood and Matthew Broome in Mozart: Genius for Hi...
03/07/2025
The Sky WNT Fund supports Womens National Team players with a 30,000 bursaryThursday 3 July 2025
Sky Ireland has announced the four recipients of the 2025 Sky...
03/07/2025
The forecast this month is showing a 100% chance of epic gaming. Catch the scorching lineup of 20 titles coming to the cloud, which gamers can play whether indo...
02/07/2025
Hege Wik and Odin appear in FOLKTALES by Heidi Ewing and Rachel Grady, an official selection of the 2025 Sundance Film Festival. Courtesy of Sundance Institut...
02/07/2025
(Stephen Lovekin/Shutterstock for Sundance Film Festival)
By Patty Consolazio
This one's for any person who's ever felt put down, left out, marginaliz...