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Dan Pappalardo, CEO and founder of Troika, announces Austin Katz as Chief Development Officer to lead strategic growth and development at the branding and marketing innovations agency.
He is tasked with further developing and expanding Troika's services to help clients better understand the shared cultural and human values that drive engagement today. He joins Troika from The Company (The Ebersol Lanigan Company) as Chief Operating Officer, where he successfully implemented a growth and operations strategy that resulted in sizeable increases in revenue and profitability.
As a leader in entertainment and sports media branding for more than 15 years, Troika has seen double-digit growth in response to the expansion of the brands that recognize consumers as audiences and fans. Troika's clients range from brands, such as UFC, Riot Games and Red Bull to longstanding media giants, like Warner Bros., Turner, CBS and Starz and innovative consumer product and service brands, including GoPro, Pechanga Resort and Casino and Canada Goose.
With change comes opportunity, Dan Pappalardo said. Austin will be charged with innovation, ensuring that we continue to serve the growing needs of brands that must connect with consumers on their terms through engagement, entertainment and fandom. Troika is pioneering a new model of marketing that layers brand, culture and human emotion in an unprecedented time of change.
Troika has a special opportunity to dive deeper and innovate more. Building upon Troika's success, we are broadening our focus by leveraging our insights and expertise in new verticals. In the fast-changing brand landscape, the company is well-positioned to drive the marketplace and continue to help leading brands chart their paths into a new frontier, said Austin Katz.
Austin's background includes experience in both the entertainment industry as well as the agency side, where he has worked with innovative brands, such as Clorox, Chrysler, FedEx, Marriott, Schwinn, Mad Men, Bravo, HGTV and Weber. Prior to The Company, he was with Brand Sense Partners, Warner Bros., InfoSpace Mobile, Sony Corp. and Rare Ventures in various leadership and senior management roles.
Austin graduated with his MBA from UCLA's Anderson School of Management and BA from the University of Pennsylvania.
About Troika
Troika, a strategic branding and marketing innovations agency, partners with global entertainment, sports media, technology and consumer brands to develop and activate consumer engagement at the heart of contemporary culture. The staff is made up of brand strategists, media anthropologists, marketers, creative directors, directors, designers, writers, editors, animators and programmers. Troika's client roster features top brands such as ABC, NBC, FOX, AMC Networks, CNN, Hulu, ESPN, Time Warner Cable, Sony Pictures Television, Cirque du Soleil Machinima, AwesomenessTV and more. For more information, visit www.troika.tv.
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