SoFi Stadium, One Year Later: Los Angeles Chargers, Rams Shine in NFL's West Coast Palace Fans are experiencing their first full season at the Inglewood, CA, venue By Kristian Hern ndez, Associate Editor
Friday, November 19, 2021 - 11:42 am
Print This Story | Subscribe
Story Highlights
When renderings of SoFi Stadium and the surrounding Hollywood Park were first released, fans of the Los Angeles Rams and Los Angeles Chargers knew how grand this venue and complex was going to be. Now that it's built and patrons are finally able to experience games in person after the 2020-21 season was played without fans, production crews for both franchises are hitting their stride.
Jolt of Electricity: Chargers Leverage Energy Stage' for New, Traditional Prompts In a control room housing the latest production infrastructure, the Chargers are developing an experience centered on the fans in the stands. Centerpiece of the show is the LED behemoth overhead. Also known as the Infinity Screen, it stretches the entire length of the playing field. The 70,000-sq.-ft. 4K dual-sided centerhung is difficult to miss, but its most impressive feature is the versatility it gives the production team.
It's the crown jewel of this stadium, says Sean Tabler, director, game presentation, Los Angeles Chargers. It allows unlimited creativity. We have our game-in-progress look, but we're also breaking away for takeover messages. We've noticed that integrating live shots and syncing our ribbon boards with the Infinity Screen is having the biggest impact on our fans.
NFL Network's Kay Adams and high-schooler Isis Salazar fired the Chargers Cannon on Sunday, Nov. 14 vs. the Minnesota Vikings.
On a less massive scale, the team deploys a physical set on the lower-concourse level as its hub for activations. On the Energy Stage, in-game host Danny Hoyt and local radio personality/PA announcer Louie G control the pace and flow of pregame festivities, but, during the game, the stage welcomes other personalities as well. Not only are celebrity guests brought onto the stage, but fans also get a chance to be a part of the show.
One example is the firing of the Chargers' Cannon, a tradition that dates to the 1960s. For the matchup vs. the Minnesota Vikings on Sunday, Nov. 14, NFL Network's Kay Adams and Ocean View High School running back Isis Salazar (the second female to score a touchdown in Orange County high school football history) fired the cannon.
Fans love to see who's amongst them at the game, says Tabler. For the Minnesota game, Bad Bunny and Alex Rodriguez were some of the stars in the building. Over the course of the season, we've had Magic Johnson, LeBron James, Jamie Foxx, Julianne Hough, Nina Dobrev, Mario Lopez, Sterling K. Brown, and Sean White. But what makes our presentation unique is that these celebrities want to be part of the show because they're fans. That's why the Energy Stage' is so cool.
Inside the SoFi Stadium control room
Throughout the game, fans star on the stage for a new element when the defense is on the field for third down.
We always played a thunder sound effect mixed with an air-raid siren to get the fans fired up and let them know it's time to get loud, Tabler explains. This year, we evolved that into a physical prop. Instead of only watching the show, it's a touchpoint for our influencers, celebrities, and season-ticket members to come to the stage and crank the siren on camera.
On the field, the hype continues with a handful of notable features. The players walk the locker-room corridor through what looks like a lightning storm while a slickly produced hype video runs on the Infinity Screen to a modern version of AC/DC's Thunderstruck. Tabler's team deftly intersperses live shots of the players with the video and, at the edge of the entrance tunnel, the players touch a ball of electricity before sprinting out for introductions.
Emojis are at the center of the Chargers' game-presentation strategy.
Appearances by the Thunderbolts (the team's in-house drumline) and eclectic halftime performances ranging from the popular Corgi races to the Arcadia High School marching band - a fixture at the annual Tournament of Roses Parade in nearby Pasadena - mark the game presentation.
Despite early success, however, Tabler and his team refuse to rest on their laurels. We have so many exciting ideas that we still want to fit into game day, he says. I think fans know that they're going to have fun when they come to a Chargers game, and we want them to have an absolute blast. The best part is, we're merely scratching the surface of where all this technology can take us.
Entertainment Capital: Rams Tap Hollywood Creatives, Talent for Flashy Show When it's the Rams' turn to be at home, the production crew targets the 70,000 screaming fans in the stands, deploying the technology at their disposal and adding local star power to generate buzz. On the creative front, the Rams recruited Academy Award-winning cinematographer Wally Pfister (who worked on projects like the Christian Bale-driven Batman trilogy and Inception) and two-time Academy Award-winning composer Atticus Ross to develop the breathtaking intro video played on the gargantuan centerhung.
The production crew honors the Latinx fanbase with D a de los Muertos masks.
We ended up calling this our Kickoff Film because it stood for so much more than just that moment before the team runs out of the tunnel, says Sarah Schuler, senior director, game presentation and brand experience, Los Angeles Rams. With those two powerhouse Hollywood legends working together on behalf of a Rams game day, we hope that it was a signal to the entire city that we mean business. I've probably seen it 40 times, but, every time that video rol
Most recent headlines
04/08/2024
Dalet, a leading technology and service provider for media-rich organizations, is excited to announce Santiago Solanas as its new Chief Executive Officer (CEO)....
03/06/2024
Dalet, a leading technology and service provider for media-rich organizations, a...
06/05/2024
By Ilyse McKimmie
Now, more than ever
That's a phrase so often used in the last few years that I've come to dread seeing it in notes like this one. A...
06/05/2024
alt= class=wp-image-12099 data-lazy-src=/wp-content/uploads/2024/05/Blog-Exabyte-Storage-Demand-960x540-1.jpg/> Demand for storage solutions has reached unprece...
06/05/2024
Around the world, Asian and Pacific Islander (API) artists continue to impact mu...
06/05/2024
Spotify is making it easier for booklovers to count down the days, hours, minutes, and seconds until a new audiobook releases. With Countdown Pages for audioboo...
06/05/2024
Get Ready to join Dan Hong as he hits the streets in his ultimate culinary journ...
06/05/2024
In this video, cinematographer Simon Rowling welcomes viewers behind the scenes as he lights a daytime-interior scene inside a coffee shop. Shooting on Panavisi...
06/05/2024
L3Harris is well positioned to support the complex and multifaceted nature of special operations forces in all domains through our agile and responsive technolo...
06/05/2024
OAKVILLE, Ontario As part of Emergency Preparedness Week, Alert Ready, Canadas national public alerting system, will be distributing a test alert to Canadians i...
06/05/2024
NEW ROCHELLE, N.Y. Horowitz Research has released a new study on the viewing and media habits of U.S. Hispanic/Latine audiences that shows a dramatic decline in...
06/05/2024
RE:Vision Effects Autograph 2024.4 released! 50% Off Through May 9th
Brie Clayton May 6, 2024
0 Comments
New game-changing motion graphics & VFX featu...
06/05/2024
NBC has renewed Night Court for a third season. The courtroom comedy was on the network from 1984 to 1992, and NBC rebooted it in early 2023....
06/05/2024
ABC has revealed its summer schedule. The Bachelorette gets going Monday, July 8, with Jenn Tran the star in season 21. Celebrity Family Feud starts up Tuesday,...
06/05/2024
It's almost go-time for the Holly Springs Salamanders! The season opener is ...
06/05/2024
06 May 2024
AI and Big Data Take the Centre Stage in Central Asia at Beetech 20...
06/05/2024
FIRST LOOK AT JIM PARSONS & MAYIM BIALIK REPRISING THEIR ROLES FROM THE BIG BAN...
06/05/2024
NBC Sports and Churchill Downs Extend Historic Partnership, Kentucky Derby to Be...
06/05/2024
Beverly Hills Aerials, LIV Golf Make Australian-Broadcast History by Flying Live...
06/05/2024
Back to All News
Watch the Trailer for A Part of You - Felicia Maxime, Edvin Ry...
06/05/2024
Leadership in 12G-SDI for low impact migration to 4k production...
06/05/2024
Press release - 6 May 2024 07:31
STATEMENT CONCERNING EUTELSAT GROUP'S GROUND NETWORK Facebook
LinkedIn
Twitter
Download as PDF
Paris, 06 May 2024 ...
06/05/2024
Tyngsboro, Mass. - May 6, 2024 - Join us at InfoComm 2024 to experience the latest advancements in live production technology. From June 12-14, 2024, at the Las...
06/05/2024
To champion global movements to protect and advance equality for LGBTQ+ communities, Apple is introducing a new Apple Watch Pride Edition Braided Solo Loop, ava...
06/05/2024
Actress Matseliso Mohale has joined Muvhango'Talented actress Matseliso Mohale has joined SABC2's soapie Muvhango' as Vhangani's lover and a c...
06/05/2024
Tonight on Smoke and Mirrors: Leroy refuses to give up fighting to bury MthethoDon't miss Monday, 6 May's riveting episode of South African soapie Smoke...
06/05/2024
Intrinsic, a software and AI robotics company at Alphabet, has integrated NVIDIA AI and Isaac platform technologies to advance the complex field of autonomous r...
06/05/2024
Cybersecurity experts at the RSA Conference this week will be on the hunt for ways to secure their operations in the era of generative AI.
They'll find man...
06/05/2024
1) What is the rationale of the transaction? What is the benefit for SES shareholders?
This combination creates a stronger and more competitive multi-orbit ope...
05/05/2024
A special evening performance by multiplatinum singer Becky G will provide a memorable conclusion to TeievisaUnivision's Casa Cultura upfront event on May 1...
05/05/2024
Giant media buyer Publicis is telling network sales executives that it does not think Nielsen's new panel-plus-big-data currency is ready for this upfront....
05/05/2024
WASHINGTON Glenn Kirschner, legal analyst at NBC News, blasted the media for referring to the New York trial of former President Donald Trump as a hush-money ...
05/05/2024
Catchy Comedy's weekend marathon sees The Beverly Hillbillies on the weekend of May 4-5. The event kicks off Saturday, May 4 at 11 a.m. ET, and runs through...
05/05/2024
NBC Sports has the 150th Kentucky Derby Saturday, May 4. The coverage begins at 2:30 p.m. ET on NBC and Peacock and the feature race at Churchill Downs in Louis...
05/05/2024
Back to All News
Netflix Announces New Comedy Series Roosters, Starring Jeroen ...
05/05/2024
Back to All News
Showdown Alert: Baki Hanma VS Kengan Ashura' Drops Electr...
04/05/2024
NEW YORK As the Asian Pacific American Heritage Month kicks off in May, Nielsen has released an extensive new report diving into their media habits with data sh...
04/05/2024
PHILADELPHIA As National Military Appreciation Month gets underway, Comcast has announced several new initiatives to help veterans, service members, and their f...
04/05/2024
WASHINGTON, D.C. Federal Communications Commission chairwoman Jessica Rosenworcel has announced a tentative agenda for the May Open Commission Meeting scheduled...
04/05/2024
The Broadband Forum has announced major enhancements to key 5G convergence standards that the group said will help advance next-generation applications, improve...
04/05/2024
Spotify Wrapped Campaign Spot Graded With DaVinci Resolve Studio
Brie Clayton May 3, 2024
0 Comments
Blackmagic Design today announced that Colorist M...
04/05/2024
Three Boston Conservatory at Berklee Alums Nominated for Tony Awards An additional eight alums and two current students performed in nominated productions.
...
04/05/2024
New faces and new storylines': What to expect on Izingane ZeS'thembu...
03/05/2024
An innovative learning tool to help media and civil society better understand ho...
03/05/2024
PARK CITY, UTAH - JANUARY 21: (L-R) Actors K stutis Cic nas and Greta Grinevi i t , Director Marija Kavtaradze and Producer Marija Razgute attend the 2023 Sunda...
03/05/2024
If you aren't familiar with Danny Ocean's music, it's only a matter ...
03/05/2024
Spotify has an unwavering commitment to supporting emerging artists across all genres, to helping them launch and thrive in their careers, and to connecting the...
03/05/2024
Como uno de los sonidos de mayor expansi n en el mundo, la M sica Mexicana va m ...
03/05/2024
As one of the fastest-growing sounds worldwide, M sica Mexicana is more than jus...
SoFi Stadium, One Year Later: Los Angeles Chargers, Rams Shine in NFL's West Coast Palace Fans are experiencing their first full season at the Inglewood, CA, venue By Kristian Hern ndez, Associate Editor 
