SoFi Stadium, One Year Later: Los Angeles Chargers, Rams Shine in NFL's West Coast Palace Fans are experiencing their first full season at the Inglewood, CA, venue By Kristian Hern ndez, Associate Editor
Friday, November 19, 2021 - 11:42 am
Print This Story | Subscribe
Story Highlights
When renderings of SoFi Stadium and the surrounding Hollywood Park were first released, fans of the Los Angeles Rams and Los Angeles Chargers knew how grand this venue and complex was going to be. Now that it's built and patrons are finally able to experience games in person after the 2020-21 season was played without fans, production crews for both franchises are hitting their stride.
Jolt of Electricity: Chargers Leverage Energy Stage' for New, Traditional Prompts In a control room housing the latest production infrastructure, the Chargers are developing an experience centered on the fans in the stands. Centerpiece of the show is the LED behemoth overhead. Also known as the Infinity Screen, it stretches the entire length of the playing field. The 70,000-sq.-ft. 4K dual-sided centerhung is difficult to miss, but its most impressive feature is the versatility it gives the production team.
It's the crown jewel of this stadium, says Sean Tabler, director, game presentation, Los Angeles Chargers. It allows unlimited creativity. We have our game-in-progress look, but we're also breaking away for takeover messages. We've noticed that integrating live shots and syncing our ribbon boards with the Infinity Screen is having the biggest impact on our fans.
NFL Network's Kay Adams and high-schooler Isis Salazar fired the Chargers Cannon on Sunday, Nov. 14 vs. the Minnesota Vikings.
On a less massive scale, the team deploys a physical set on the lower-concourse level as its hub for activations. On the Energy Stage, in-game host Danny Hoyt and local radio personality/PA announcer Louie G control the pace and flow of pregame festivities, but, during the game, the stage welcomes other personalities as well. Not only are celebrity guests brought onto the stage, but fans also get a chance to be a part of the show.
One example is the firing of the Chargers' Cannon, a tradition that dates to the 1960s. For the matchup vs. the Minnesota Vikings on Sunday, Nov. 14, NFL Network's Kay Adams and Ocean View High School running back Isis Salazar (the second female to score a touchdown in Orange County high school football history) fired the cannon.
Fans love to see who's amongst them at the game, says Tabler. For the Minnesota game, Bad Bunny and Alex Rodriguez were some of the stars in the building. Over the course of the season, we've had Magic Johnson, LeBron James, Jamie Foxx, Julianne Hough, Nina Dobrev, Mario Lopez, Sterling K. Brown, and Sean White. But what makes our presentation unique is that these celebrities want to be part of the show because they're fans. That's why the Energy Stage' is so cool.
Inside the SoFi Stadium control room
Throughout the game, fans star on the stage for a new element when the defense is on the field for third down.
We always played a thunder sound effect mixed with an air-raid siren to get the fans fired up and let them know it's time to get loud, Tabler explains. This year, we evolved that into a physical prop. Instead of only watching the show, it's a touchpoint for our influencers, celebrities, and season-ticket members to come to the stage and crank the siren on camera.
On the field, the hype continues with a handful of notable features. The players walk the locker-room corridor through what looks like a lightning storm while a slickly produced hype video runs on the Infinity Screen to a modern version of AC/DC's Thunderstruck. Tabler's team deftly intersperses live shots of the players with the video and, at the edge of the entrance tunnel, the players touch a ball of electricity before sprinting out for introductions.
Emojis are at the center of the Chargers' game-presentation strategy.
Appearances by the Thunderbolts (the team's in-house drumline) and eclectic halftime performances ranging from the popular Corgi races to the Arcadia High School marching band - a fixture at the annual Tournament of Roses Parade in nearby Pasadena - mark the game presentation.
Despite early success, however, Tabler and his team refuse to rest on their laurels. We have so many exciting ideas that we still want to fit into game day, he says. I think fans know that they're going to have fun when they come to a Chargers game, and we want them to have an absolute blast. The best part is, we're merely scratching the surface of where all this technology can take us.
Entertainment Capital: Rams Tap Hollywood Creatives, Talent for Flashy Show When it's the Rams' turn to be at home, the production crew targets the 70,000 screaming fans in the stands, deploying the technology at their disposal and adding local star power to generate buzz. On the creative front, the Rams recruited Academy Award-winning cinematographer Wally Pfister (who worked on projects like the Christian Bale-driven Batman trilogy and Inception) and two-time Academy Award-winning composer Atticus Ross to develop the breathtaking intro video played on the gargantuan centerhung.
The production crew honors the Latinx fanbase with D a de los Muertos masks.
We ended up calling this our Kickoff Film because it stood for so much more than just that moment before the team runs out of the tunnel, says Sarah Schuler, senior director, game presentation and brand experience, Los Angeles Rams. With those two powerhouse Hollywood legends working together on behalf of a Rams game day, we hope that it was a signal to the entire city that we mean business. I've probably seen it 40 times, but, every time that video rol
Most recent headlines
23/12/2025
How guilas Cibae as Dominican Winter League Games Are Locally Produced for Glob...
23/12/2025
BitFire's Jim Akimchuk on Supplying Scalability and Customization in the Clo...
23/12/2025
CAMB.AI Enables European Athletics to Offer Multi-Language SupportPlan is to eventually offer translation into all languages spoken in EuropeBy Ken Kerschbaumer...
23/12/2025
Analysis: As sports media values trend negative, scarcity and quality are king By Callum McCarthy, Editor-at-Large
Monday, December 22, 2025 - 14:08
Print ...
23/12/2025
ESPN, Disney, and NBA Return to the Animated Altcast Fray With Second Edition of...
23/12/2025
End the Year on a High Note and Donate to the Sports Broadcasting Fund Today! By Ken Kerschbaumer, Editorial Director
Tuesday, December 23, 2025 - 12:25 pm
...
23/12/2025
The year is winding down, the weather outside is frightful, and it's the perfect time to escape into a story that warms the heart. For listeners looking for...
23/12/2025
A Zeus motor is hot fire tested at L3Harris' Camden, Arkansas, solid rocket ...
23/12/2025
Share Share by:
Copy link
Facebook
X
Whatsapp
Pinterest
Flipboard...
23/12/2025
Share Share by:
Copy link
Facebook
X
Whatsapp
Pinterest
Flipboard...
23/12/2025
Lightware will exhibit several major product innovations at ISE 2026, including the new USB-C BOOSTER-V1, Google Meet. integration for various Taurus UCX models...
23/12/2025
Share Share by:
Copy link
Facebook
X
Whatsapp
Pinterest
Flipboard...
23/12/2025
Share Share by:
Copy link
Facebook
X
Whatsapp
Pinterest
Flipboard...
23/12/2025
Share Share by:
Copy link
Facebook
X
Whatsapp
Pinterest
Flipboard...
23/12/2025
Share Share by:
Copy link
Facebook
X
Whatsapp
Pinterest
Flipboard...
23/12/2025
Share Share by:
Copy link
Facebook
X
Whatsapp
Pinterest
Flipboard...
23/12/2025
Taking the Stage at Carnegie Hall-On a Global Scale Boston Conservatory Orchestra students reflect on their epic concert marking the 80th session of the UN Gene...
23/12/2025
Experience the power of WO Automation for Radio's newest service, the System Effectiveness Review. Designed to help you achieve more, a System Effectiveness...
23/12/2025
23 Dec 2025
VEON's Beeline Kazakhstan and Rakuten Symphony Collaborate to A...
23/12/2025
Back to All News
How Steamy Can It Get? Single's Inferno' Season 5 Pre...
23/12/2025
Back to All News
33 Million Global Viewers on Netflix Watched Jake Paul vs. Ant...
23/12/2025
New technique lights up where drugs go in the body, cell by cell Scripps Research scientists developed a technique that maps drug binding in individual cells th...
22/12/2025
SVG New Sponsor Spotlight: Presidio's Neerav Shah on the Role of Its Captiva...
22/12/2025
Hitting the bullseye: Sky Sports readies itself for the biggest PDC World Darts ...
22/12/2025
Unique skillset: Bringing new directors to the world of darts at The Worlds with...
22/12/2025
Gravity Media prepares for a flight of fancy with the PDC World Darts Championsh...
22/12/2025
One hundred and eighty: Gravity Media on hitting the production bullseye at the ...
22/12/2025
The Famous Group's Jon Slusser on Fascinating Fans Through Immersive Content...
22/12/2025
ESPN's Meg Aronowitz on Continuing High-Quality Broadcasts of Collegiate Spo...
22/12/2025
ESPN Takes Data-Driven Storytelling to New Heights with MNF Playbook with Next ...
22/12/2025
For a decade, popular German podcast Fest & Flauschig has hosted an annual Chris...
22/12/2025
Paramount Scores Largest Share Increase Among Distributors as Paramount and CBS...
22/12/2025
New multi-year deal integrates Roku's data to fuel Nielsen's measurement suite
Roku gains access to Nielsen's streaming ratings, showing The Roku C...
22/12/2025
Share Share by:
Copy link
Facebook
X
Whatsapp
Pinterest
Flipboard...
22/12/2025
Berklee Wrapped 2025: Our Top News and Stories A look back at a year highlighted by faculty milestones, major film and television projects, Bob Dylan's ho...
22/12/2025
The works of Plato state that when humans have an experience, some level of change occurs in their brain, which is powered by memory - specifically long-term me...
22/12/2025
Partnership integrates complementary satellite data and AI analytics to enhance security, infrastructure, and environmental monitoring solutions for global cust...
22/12/2025
Workflows allow you to create a sequence of planned events which may be added to your template(s) or inserted directly into your sequential or background playli...
22/12/2025
Monday 22 December 2025
Sky extends PGA TOUR partnership until 2029, as Sky Spo...
22/12/2025
Back to All News
Global Anime Hits and New Releases Take Center Stage at Jump Festa 2026
Entertainment
22 December 2025
GlobalJapan
Link copied to clipboar...
22/12/2025
Siobh n McSweeney, Rory McIlroy, Elon Musk, Catherine Connolly, Jim Gavin, Ivan Yates and Traitor Paudie Moloney lead new characters for Callan Kicks the Year 2...
22/12/2025
Winner announced in the picturesque surroundings of Wicklow's Avondale Tower and Treetop Walk
Andrew Trimble wins the show in his first series as coach
Th...
22/12/2025
The 2025 winners have been announced today, Sunday 21 December, for Ireland's largest choral competition Choirs for Christmas hosted by RT lyric fm.
Ove...
21/12/2025
Back to All News
Legoshi and Haru's Story Reaches Its Finale: BEASTARS Fin...
21/12/2025
John Shortt named Young Sportsperson of the Year Kerry are the Team of the Year
...
20/12/2025
Atomos announced the immediate availability of a new firmware update for its Ninja TX GO and Ninja TX monitor-recorders, unlocking ProRes RAW recording from the...
20/12/2025
CJP Broadcast has completed the digitisation of the European Gymnastics tape archive, converting 328 tapes containing more than forty years of recorded material...
20/12/2025
Bitmovin, the leading provider of video streaming solutions, today announced the launch of the Stream Lab MCP Server, to give AI agents and large language model...
20/12/2025
Share Share by:
Copy link
Facebook
X
Whatsapp
Pinterest
Flipboard...
SoFi Stadium, One Year Later: Los Angeles Chargers, Rams Shine in NFL's West Coast Palace Fans are experiencing their first full season at the Inglewood, CA, venue By Kristian Hern ndez, Associate Editor 
