Pro Sound Effects Launches the Industry's First and Only Native Sound Effects Integration for Avid Media Composer at NAB 2026

Pro Sound Effects Launches the Industry's First and Only Native Sound Effects Integration for Avid Media Composer at NAB 2026

Brie Clayton April 20, 2026

0 Comments

Pro Sound Effects (PSE), the leading provider of professionally recorded sound effects for film, television, advertising, and technology today announced the launch of its native panel integration for Avid Media Composer , making PSE the first and only sound effects platform to offer this capability. Avid Media Composer is an industry-standard nonlinear editing platform, with deep adoption across media production, broadcast, animation, and entertainment.

Composer Panel

The new integration gives video editors and post-production professionals direct access to PSE's library of more than 1.2 million sounds without leaving the Media Composer interface. Built using Avid's Media Composer Panel SDK, this results in a faster, fully licensed sound effects workflow from early temp edits through final picture lock - a critical advantage for post-production teams working under tight deadlines on feature films, scripted television, and streaming content.

The integration also connects to PSE's free, cross-platform desktop app, SoundQ, allowing teams to browse, search, and organize sounds from their internal SFX libraries on local, network, or cloud storage (like Avid Nexis), and import them into Media Composer bins with metadata intact.

PSE SoundQ with Media Composer Export

Sound effects are integral to every media production project - they need to be quick and easy to access, said Bradford Swanson, Head of Product at Pro Sound Effects. We're proud to be the first sound effects platform to offer this tight integration with Avid Media Composer.

It is great to see that Avid Media Composer editors have, for the first time, access from within the editor to a massive library of professional sound effects at their fingertips with the new Pro Sound Effects extension, said Ray Thompson, Senior Director of Worldwide Partners and Alliances at Avid. Editors now can drive greater efficiency and have more creative flexibility by leveraging PSE in the editor, allowing them to stay creative with a deep sonic toolset covering categories from A to Z.

PSE SoundQ Export Dialog with Media Composer

The PSE panel for Avid Media Composer is available now and is free to all Pro Sound Effects customers. It will also be available to demo at the Avid booth during the 2026 NAB Show.

More information can be found at prosoundeffects.com/media-composer.

April 20, 2026Vizrt AI Keyer kills the green screen and creates virtual scenes in any environmentThe Vizrt AI Keyer maximizes engagement and expands possibilities with virtual scenes

April 20, 2026Maxon Announces Free Tools and Mobile Expansion of ZBrush and Cinema 4DCinema 4D brings professional 3D workflows to iPad. The return of Autograph

Enjoying the news? Sign up for the Creative COW Newsletter! Sign up for the Creative COW newsletter and get weekly updates on industry news, forum highlights, jobs, inspirational tutorials, tips, burning questions, and more! Receive bulletins from the largest, longest-running community dedicated to supporting professionals working in film, video, and audio.

Enter your email address, and your first and last name below!

-- Sign up: * indicates required

Email Address *

Name

--

I like thisUnlike Like0I dislike thisUndislike 0

LINK:	https://creativecow.net/pro-sound-effects-launches-the-industrys-first...
	See more stories from creativecow

North America Stories