Netflix to fast-track international rollout

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Netflix to fast-track international rollout --

Thu, 22 Jan 2015 10:27

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Due to copyright laws, internet streaming service Netflix is not yet available to users worldwide. The service has only been accessible to audiences in the US, South America and some countries in Europe, though over 30 million users outside of these territories access the platform using virtual private networks (VPNs) which are able to mask their location. But as subscription numbers plateau in the US, with only 1.9 million new users subscribing to the service in the last quarter of 2014 compared to 2.3 million over the same period in 2013, Netflix has added motivation to speed up international expansion. In addition the company states that the progression is in line with a growing demand for internet TV and increased accessibility to online platforms via devices and smartphones.

In a letter to shareholders regarding the fourth quarter of 2014, Netflix outlines plans to expand to 200 countries in the next two years. The rollout is set to start in the first quarter of 2015 in Australia and New Zealand.

The letter states a number of ways in which Netflix could gain from growing its services: It is advantageous for Netflix to become global in many ways. The big one is absolute size (faster to $10B in revenue) because that revenue allows us to develop and license more content for our members and improve our service. A second is being able to source great stories from around the world and deliver them to the world. A third is the efficiency and influence of being a unique global licensor that provides worldwide distribution.

Though forging ahead with its international expansion strategy, the letter also states that, We intend to stick to our core ad-free subscription model. As with our initial round of international expansion, we ll get some things wrong and do our best to fix them quickly.

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