
Inside Look at Sony's NAB 2024 Booth and What Advances To Expect in Cameras, Switchers, the Cloud, and More Camera networking, high-frame-rate Hawkeye, virtual production are among the highlights By Ken Kerschbaumer, Editorial Director
Wednesday, April 10, 2024 - 10:00 am
Print This Story | Subscribe
Story Highlights
We had a chance to chat with members of the Sony Broadcast team ahead of NAB 2024, where they will once again have a massive booth. Here are some of the highlights of the many innovations and advances to be on display.
Several products will be making their NAB Show debut, most notably the HDC-5500V camera with 4K@4X capabilities and the variable ND filter (also available as an option); the HDC-3500V 4K/HDR with 4X slo-mo; the HKCU-UHF50 4K@4X processor board; the HDVF-EL780/760/740 viewfinders; the HXCU-FZ90 CCU; the BRC-AM7 PTZ 4K 60p AI auto-tracking remote camera; and the Alpha camera lineup.
Rob Willox, director, live solutions, Sony Electronics, notes the growing acceptance of the HDC-5500, the growing popularity of the variable neutral-density filter, and the brand-new BRC-AM7, which has built-in AI auto tracking as well as focal-plane phase-detection AF to track objects properly. A 1-in. CMOS chip captures 5K images that are oversampled to deliver great 4K and HD images. And a 20X optical zoom offers up to 960 mm.
It's our BRC equivalent to the FR7, he says. And, between the FR7 and BRC-AM7, there are a couple of really good weapons for sports that can be done remotely or with AI framing.
Willox also thinks the HXC-FZ90 will prove attractive for those priced out of 4K acquisition. It's a 4K camera that is more for the college and even high school market. It's a single-chip 4K camera but with really good picture quality and it's priced very well.
The CNA-2 camera control has web RCP for virtual control of up to 12 cameras.
Also look for the CNA-2 camera network adapter, which allows monitoring, control logging, and remote control of the entire camera systems.
During COVID, Willox says, we learned the limitations of the CNA-1, and we've made improvements in terms of camera networking and some of the peripherals that we can put on it. It can now offer web RCP for virtual control of up to 12 cameras, and more improvements are on the way, including web control for multicamera applications and the ability to integrate multi-facilities as one system virtually for networked live workflows.
El-Deane Naude, senior production information manager, imaging solutions, Sony Electronics, cites other imaging advances to look for. Global shutter on the Alpha A9 III camera, he says, will make a difference not only for photographers but also sports high-speed shooting.
Sony's PDF-P1 is a new option for transmitting content out of cameras and phones.
The new PDF-P1 portable data transmitter, he adds, is designed to transfer photos and videos over HDMI, USB-C, or LAN, whether they are pre-captured or a live stream. It's also being launched with the Sony XDCAM Pocket app, which will allow a user to record video from a phone and send the content directly to a Sony C3 portal. It's very affordable at $1,100, has an incredible antenna system, and has a robust design compared with other Wi-Fi or 5G transmitting devices. Integrated cooling allows it to operate for a long time, and it has two USB ports so one can be used for power delivery and the other for data transfer. There is also another add-on, the RPU7 encoder, that can get the latency down to a millisecond.
Networked Live According to Deon LeCointe, director, networked solutions, Sony Electronics, the booth will highlight three key pillars of deployments: network and resource orchestration, media transport across LAN/WAN/5G/cloud with high video quality and low latency, and hybrid processing and operations (unified cloud and on-premises processing as well as distributable and stackable processors and cloud-agnostic processes).
Content producers and media organizations are looking to leverage all of their resources, whether people or products, in different places across the country or across the globe, he says. In sports, REMI has significantly evolved from five years ago to what today are fully distributed workflows where resources can be located anywhere and content can be produced at any scale. At NAB, we're going to focus on how we leverage these technologies to drive the applications.
After several proofs-of-concept, Sony will demonstrate high-frame-rate applications for Hawkeye replay, including slo-mo replay by combining the Hawkeye server with the NXL-ME 80 HEVC ultra-low-latency encoder/decoder. The latter can now support up to eight channels in both HD or UHD video as well as 16 channels of audio per video stream sent through the system.
Nevion VideoIPath will have a big role across the entire booth, but especially in managing the live application side. Part of the beauty of the acquisition of Nevion by Sony, says LeCointe, is that we're able to combine our expertise with Nevion's expertise. VideoIPath is not only a broadcast-control solution; it's also a network-orchestration solution operating across multiple environments, including SDI, IP, 5G, and cloud. And it's orchestrating all of it into an interface that a broadcast engineer can understand so they can deploy different environments.
The Sony MLS-X1 switcher is now available in either an SDI or an IP version.
Noting the MLS-X1 scalable live-production switcher, LeCointe says new options make a difference, most notably in SDI offerings. We now have 12G and 3G SDI boards available. When we introduced the MLS-X1, it was IP only, but we're happy to add SDI boards to the lineup for those who want SDI.
Also new in the U.S. this year is the M2L-X, a software-based live-produc
Most recent headlines
05/01/2027
Worlds first 802.15.4ab-UWB chip verified by Calterah and Rohde & Schwarz to be ...
01/06/2026
January 6 2026, 05:30 (PST) Dolby Sets the New Standard for Premium Entertainment at CES 2026
Throughout the week, Dolby brings to life the latest innovatio...
01/05/2026
January 5 2026, 18:30 (PST) NBCUniversal's Peacock to Be First Streamer to ...
01/04/2026
January 4 2026, 18:00 (PST) DOLBY AND DOUYIN EMPOWER THE NEXT GENERATON OF CREATORS WITH DOLBY VISION
Douyin Users Can Now Create And Share Videos With Stun...
17/01/2026
Lightware, an industry leader in signal management, is helping to elevate the Google Meet experience with the introduction of an integration with Taurus UCX. Th...
17/01/2026
Clear-Com announced a strategic partnership with NETGEAR AV to offer four high-performance networking switches as original equipment manufacturer (OEM) solutio...
17/01/2026
QuickLink, a leading provider of award-winning video production and remote guest contribution solutions, today announced a new U.S. distribution partnership wit...
17/01/2026
NUGEN Audio announces the latest evolution of MasterCheck, its industry-trusted optimization plug-in for cross-platform mastering and loudness verification. Des...
17/01/2026
BHV has announced that it will highlight its new SportsBox remote vision mixer and picture processor at ISE in Booth #4H900 marking its official introduction in...
17/01/2026
Clear-Com will return to ISE 2026 to demonstrate its latest intercom solutions for broadcast, live production, and AV professionals. Exhibiting at Stand #4P700...
17/01/2026
Grass Valley, a leading provider in live production solutions, will exhibit at ISE 2026 in Barcelona from February 3 6, presenting its vision for how modern Bro...
17/01/2026
Utelogy Corporation, the global leader in connected workplace management, monitoring, control, automation and analytics closes out a record-breaking 2025. The c...
17/01/2026
FOR-A, a cutting-edge video broadcast technology company backed by more than 50 years experience, will showcase its innovative production solutions at ISE 2026 ...
17/01/2026
Techex, the UK-based expert in live video solutions over IP and cloud, today announced that Tim Jackson has joined the company as Senior Director of Sales and B...
17/01/2026
Redflag AI, an AI-powered content protection platform, and Akamai, the cybersecurity and cloud computing company that powers and protects business online, today...
17/01/2026
Encompass Digital Media has today announced the appointment of David Hunter as Chief Operating Officer (COO). As a highly respected technology and operations le...
17/01/2026
Glensound is set to showcase its audio and intercom solutions supporting broadcast, live events and professional AV environments at ISE 2026 (stand 7H800, Fira ...
17/01/2026
As Matrox Video marks its 50th year of innovation, the company will use ISE 2026 to showcase the latest advancements across its AV-over-IP ecosystem, highlighti...
17/01/2026
The Hollywood Professional Association (HPA) today announced the nominees for the 2026 HPA Awards Innovation & Technology, marking an expanded evolution of the ...
17/01/2026
Share Share by:
Copy link
Facebook
X
Whatsapp
Pinterest
Flipboard...
16/01/2026
From Berlin to London: Amazon delivers NBA Europe games for an international aud...
16/01/2026
How Vizrt, TriCaster Helped Harvard Athletics Embrace Vertical Video and More to...
16/01/2026
SVG GameDay, Ep. 1: PMY Group's Mike BonnerThe longtime industry veteran provides insight into his approach to producing live eventsBy Kristian Hern ndez, S...
16/01/2026
Attacking the Pin: Inside the PGA TOUR's Replay Remodel With Hawk-Eye Innova...
16/01/2026
Back to Unrivaled: TNT Sports Reconnects With Mediapro for the League's Soph...
16/01/2026
FloSports Orchestrates Mega Weekend Spotlighted by Chili Bowl Nationals, UCA & U...
16/01/2026
Eleven Projects to Be Developed at Annual January Screenwriters Lab; Nine Projec...
16/01/2026
The start of a new year brings fresh possibilities. Whether you're diving in with big goals or simply setting new intentions, audiobooks can bring inspirati...
16/01/2026
In 2025 we launched the Spotify Partner Program to give creators more ways to tu...
16/01/2026
Share Share by:
Copy link
Facebook
X
Whatsapp
Pinterest
Flipboard...
16/01/2026
Marshall Electronics is showcasing its VMV-402-3GSH Seamless 4X Switch at ISE 2026 (Booth 4N900). Designed for presentation systems, control rooms and remote pr...
16/01/2026
Share Share by:
Copy link
Facebook
X
Whatsapp
Pinterest
Flipboard...
16/01/2026
Graduate Spotlight: Nadia Castagna The educator, who grew up in Rochester, New York, shares how she went from Berklee to collaborating on meaningful programs ...
16/01/2026
Back to All News
Culinary Class Wars' Returns for Season 3, Raising the St...
15/01/2026
Milano Cortina 2026: OBS CEO Yiannis Exarchos Previews Production InnovationsFirst Person View drones, AI-based tech target greater fan engagement, efficiencyBy...
15/01/2026
Clever with cameras: Bringing the drama of the 2026 ISU European Figure Skating ...
15/01/2026
No stranger to ice: Host broadcaster Sunset Vine on pressure and planning for th...
15/01/2026
SVG Campus Shot Callers: Leah Gill, Associate Athletic Director, Digital Media, ...
15/01/2026
National Sports Broadcaster Perspectives: What to Expect in Production in 2026Leaders from ESPN, FOX Sports, Netflix, and Warner Bros. Discovery share their pro...
15/01/2026
From Berlin to London: Amazon delivers NBA Europe games for an international aud...
15/01/2026
LOS ANGELES, CA, January 15, 2026 - The nonprofit Sundance Institute today announced the appointment of David Linde as Chief Executive Officer. Linde will assum...
15/01/2026
The SGL Carbon site in Bonn has a long tradition of training. For many years, young talent has been successfully trained here, regularly achieving excellent exa...
15/01/2026
The JEC Composites Innovation Awards annually honor the most innovative and ambi...
15/01/2026
X-energy Reactor Company, LLC ( X-energy ) and SGL Carbon LLC ( SGL ) have signed a 10-year framework agreement to provide graphite for the deployment of X-ener...
15/01/2026
Share Share by:
Copy link
Facebook
X
Whatsapp
Pinterest
Flipboard...
15/01/2026
Share Share by:
Copy link
Facebook
X
Whatsapp
Pinterest
Flipboard...
15/01/2026
Share Share by:
Copy link
Facebook
X
Whatsapp
Pinterest
Flipboard...
15/01/2026
Share Share by:
Copy link
Facebook
X
Whatsapp
Pinterest
Flipboard...
15/01/2026
Share Share by:
Copy link
Facebook
X
Whatsapp
Pinterest
Flipboard...
15/01/2026
Share Share by:
Copy link
Facebook
X
Whatsapp
Pinterest
Flipboard...